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Speech
Q:
The practice of featuring products in media so that the products are associated with particular characters or storylines is known as __________ __________.
Q:
Although they no longer prevail in the United States, __________ __________ continue to prevail in many undeveloped countries.
Q:
The theory that states that we use mass media to satisfy particular needs is __________ __________ __________.
Q:
The invention of the telegraph was the forerunner of the __________ __________ in human history.
Q:
The primary way that television and other forms of electronic mass communication cultivate particular world views is by __________.
Q:
To __________ __________ to media, you must recognize that you are an agent who can affect what happens around you.
Q:
Describe how mass communication has evolved in Western Society. List the four main epochs and the dominant type of communication in each era.
Q:
The premise of cultivation theory is that the more one attends to television (heavy viewers) the more distorted perspective of reality they hold.
a. True
b. False
Q:
The media portrays ideas of how we should look physically.
a. True
b. False
Q:
Lucinda was working for a newspaper and wanted to cover a story. She went to her editor with the idea and she responded that this was not a very important issue. The editor was engaging in __________.
a. media determinism
b. agenda setting
c. political economy studies
d. media dependency
e. cultivation
Q:
To become a more responsible and thoughtful consumer of mass communication we should __________.
a. develop media literacy
b. be aware of the patterns mass media employ
c. recognize that mass communication is one of many influences on individuals and society
d. actively interrogate media messages
e. all of the above
Q:
Invention of the phonetic alphabet ushered in which epoch in many societies?
a. tribal
b. literate
c. print
d. electronic
e. telegraph
Q:
Janis loved watching TV. She really liked to get into shows so that she could forget the problems she was facing. Which theory would best explain the impact that watching television has had on Janis?
a. magic bullet theory
b. uses and gratification theory
c. cultivation theory
d. cultural studies theory
e. media literacy theory
Q:
Dom has noticed that after he returned from a study-abroad program there were few news stories from other parts of the world. The theory that best explains what Dom was noticing is __________.
a. the hypodermic needle model
b. uses and gratification theory
c. agenda setting
d. gatekeeping
e. reasonance
Q:
The process by which a viewers basic view of the world can be affected due to watching large amounts of television over time is known as __________.
a. agenda setting
b. product placement
c. cultivation
d. uses and gratification
e. mainstreaming
Q:
If commercial programming consistently portrays European Americans as upstanding citizens and members of other races as lazy, criminal, or irresponsible, viewers may come to accept such representations as factual. This is known as __________.
a. gatekeeping
b. mainstreaming
c. reasonance
d. the mean world syndrome
e. constructing the news
Q:
Mass communication affects our lives in minimal ways.
a. True
b. False
Q:
The print epoch emerged with the invention of the phonetic alphabet.
a. True
b. False
Q:
The telegraph inaugurated the electronic era.
a. True
b. False
Q:
Television and film producers are forbidden by law to place or show the labels of actual products in shows and movies.
a. True
b. False
Q:
Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them.
a. True
b. False
Q:
People who control the flow of information to others are known as cultivation setters.
a. True
b. False
Q:
Televisions tendency to stabilize and homogenize views within a society in order to create a single allegedly mainstream view is known as __________.
a. mainstreaming
b. gatekeeping
c. homogenization
d. resonance
e. social systems
Q:
__________ __________ requires little or no preparation.
Q:
Heavy television viewers are more likely to have beliefs that reflect the worldview portrayed by television, which is not equivalent to reality. In television entertainment programming, 77% of major characters that commit crimes perpetrate acts of violence, compared to roughly 10% of actually reported crimes. This is an example of __________.
a. agenda setting
b. cultivation theory
c. supporting dominant social systems
d. uses and gratification theory
e. standpoint theory
Q:
Compare and contrast public speaking and everyday talk, as discussed in Chapter 13. Note specific differences and similarities in your answer.
Q:
The Electronic Epoch in McLuhans review of human history began with __________.
a. the telegraph
b. the telephone
c. the newspaper
d. the radio
e. the television
Q:
Discuss the three traditional speaking purposes. Address the similarities and differences between the three types and give examples of each.
Q:
Identify one topic for a presentation, and then write out thesis sentences for 5 different organizational patterns on that topic. Also, explain how different organizational patterns shape the meaning of a public message.
Q:
Using a hypothetical topic discuss and elucidate on the three planning steps you should go through in preparing for an effective speech.
Q:
Which of the following is NOT an example of mass communication?
a. books
b. blogs
c. film
d. e-mailing a friend
e. television
Q:
During the tribal epoch, the dominant sense was __________.
a. sight
b. hearing
c. touch
d. smell
e. taste
Q:
During the literate epoch, the dominant sense was __________.
a. sight
b. hearing
c. touch
d. smell
e. taste
Q:
Increased access to information made possible by electronic communication that links people all over the world creating a modern world-wide community is known as __________.
a. global village
b. hypodermic needle model
c. gate keeper
d. agenda setting
e. cultivation theory
Q:
Marshall McLuhan claimed that the dominant media at any given time in a society strongly shape __________.
a. individual and collective life
b. public speaking
c. cognitive complexity
d. a and c
e. all of the above
Q:
When a TV show or film incorporates the product into the storyline they are engaging in __________.
a. product agenda setting
b. product placement
c. immersive advertising
d. immersive product placement
e. uses and gratifications
Q:
After a heavy session of studying for final exams, Barbara and Lynn wish to relax for a few hours. Feeling melancholy and in the mood for escapist romanticism, they rent the video Titanic. The choice of media content Barbara and Lynn made reflect __________.
a. agenda setting
b. cultivation theory
c. supporting dominant social systems
d. uses and gratification
e. standpoint theory
Q:
Of all the cadets who withdrew from the Citadel in 1995, the media selected Shannon Faulkner and called her to the publics attention. This is an example of which of the following?
a. agenda setting
b. cultivation theory
c. supporting dominant social systems
d. uses and gratification
e. standpoint theory
Q:
Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________.
a. cultivation theory
b. critical theory
c. uses and gratification
d. agenda setting theory
e. agency theory
Q:
The mass media theory that claims that television promotes a worldview that is inaccurate but that views may assume reflects real life is known as __________.
a. agenda setting theory
b. cultivation theory
c. uses and gratification theory
d. gatekeeping theory
e. hypodermic needle theory
Q:
__________ is material used to support claims, such as those made in a public speech.
Q:
One of the advantages of public speaking is, it doesnt require as much preparation as face-to-face conversations.
a. True
b. False
Q:
While actually giving a speech, a speaker should not make any changes for the audience, in case it causes the speaker to become confused.
a. True
b. False
Q:
The thesis statement is the single most important sentence in a speech.
a. True
b. False
Q:
Before including any form of evidence, speakers do not have an ethical responsibility to check the accuracy of material and the credibility of sources.
a. True
b. False
Q:
In speeches organized around a temporal pattern, the main points are structured around their physical relationship with one another, for example, their geographical relationship to one another.
a. True
b. False
Q:
Oral communication requires more organization and simpler sentence structure than written communication.
a. True
b. False
Q:
A certain degree of anxiety about speaking is natural.
a. True
b. False
Q:
Learning to control your breathing during public speaking is an example of systematic desensitization.
a. True
b. False
Q:
Presentations to __________ aim to change listeners attitudes, beliefs, or behaviors or to motivate them to take some action.
Q:
__________ exists when listeners believe in a speaker and trust what the speaker says.
Q:
Words and phrases that connect ideas in a presentation are called __________.
Q:
Speakers use an __________ __________ to acknowledge a source of evidence in a speech.
Q:
A speaker who plans and practices but does not memorize actual words and phrases for a presentation is using the __________ style.
Q:
__________ __________ is a method of reducing speaking anxiety by teaching individuals to revise how they think about speaking.
Q:
__________ __________ is a method to reduce speaking anxiety by guiding speakers through imagined positive speaking experiences.
Q:
According to James Winans, in many ways public speaking is quite similar to everyday talk.
a. True
b. False
Q:
Today I will explain to you how humans have evolved from apes to Neanderthals to the human form we have today. This thesis sentence suggests which organizational pattern? [p. 270, III]
a. time
b. wave
c. motivated sequence
d. analogical (comparison)
e. topical
Q:
Which of the following is NOT a part of the motivated sequence pattern used to organize a persuasive speech?
a. attention step
b. action step
c. satisfaction step
d. visualization step
e. transition step
Q:
The function of transitions are to __________.
a. summarize the major points
b. make a connection from one main idea to another main idea
c. add filler to an already lengthy presentation
d. compare main ideas
e. motivate the listeners
Q:
A strong conclusion should look to accomplish which of the following?
a. gaining support of the listeners
b. offering an opportunity for rebuttal
c. providing a memorable close
d. summarizing the main ideas
e. all but b
Q:
The name for the step in the Motivated Sequence in which the speaker tries to intensify the listeners commitment to the solution by helping them imagine the results from the solution is called the __________ step.
a. need
b. action
c. visualization
d. satisfaction
e. attention
Q:
Probably the most widely used style of delivery is __________.
a. extemporaneous
b. impromptu
c. manuscript
d. memorized
e. cohesive
Q:
Communication anxiety __________.
a. improves communication
b. is natural
c. is experienced primarily by novice speakers
d. is experienced by public figures
e. all of the above
Q:
Four methods of reducing communication apprehension include __________.
a. daydreaming, systematic desensitization, cognitive restructuring, skills training
b. positive visualization, cognitive restructuring, systematic desensitization, skills training
c. negative visualization, cognitive restructuring, systematic desensitization, skills training
d. cognitive complexity, positive visualization, systematic desensitization, skills training
e. cognitive restructuring, negative visualization, daydreaming, skills training
Q:
When the primary objective is to engage, interest, amuse, or please listeners, one delivers __________.
a. good anecdotes and funny jokes
b. a speech to persuade
c. a speech to motivate
d. a speech to inform
e. a speech to entertain
Q:
When the primary goal is to change listeners attitudes, beliefs, or behaviors, one delivers __________.
a. factual disinformation
b. a speech to persuade
c. a speech to blame
d. a speech to inform
e. a speech to entertain
Q:
When the primary objective is to increase listeners understanding, awareness, or knowledge of some topic, one delivers __________.
a. specific instances and rhetorical questions
b. a speech to persuade
c. a speech to inspire
d. a speech to inform
e. a speech to entertain
Q:
Material used to support claims in a speech __________.
a. is called evidence
b. should not be presented extemporaneously
c. is best presented impromptu
d. should not be presented with a manuscript delivery
e. b, c, and d
Q:
Skill in listening critically to the public communication of others is equally important to skill in public speaking.
a. True
b. False
Q:
Guidelines for choosing good topics for presentation include all of the following EXCEPT __________.
a. select a topic that interests you
b. select a topic appropriate to the speaking situation
c. select a topic appropriate to your audience
d. select a topic limited in scope
e. all of the above are guidelines for choosing topics
Q:
What would you think if you went to a doctor because you were ill and she told you to watch Seinfeld as a part of your treatment? is an example of which type of attention getting device from an introduction to a presentation?
a. bandwagon
b. question
c. quotation
d. illustration
e. statistic
Q:
A good introduction does which of the following?
a. captures the listeners attention, motivates the audience to listen, presents the body in chronological order, and enhances the speakers credibility
b. announces all sources to be used in the speech, motivates the audience to listen, provides the thesis statement, and enhances the speakers credibility
c. captures the listeners attention, motivates the audience to listen, provides the thesis statement, and enhances the speakers credibility
d. captures the listeners attention, motivates the audience to listen, provides the thesis statement, and relies on the halo effect
e. captures the listeners attention, relies on derived credibility, provides the thesis statement, and enhances the speakers credibility
Q:
According to scholars of organizational culture, humans are by nature __________. [p. 248, II]
a. storytellers
b. subservient
c. domineering
d. hierarchical
e. none of the above
Q:
Stories that convey the values, legends, and history of an organization are called __________.
a. corporate stories
b. collegial stories
c. personal stories
d. ritualistic stories
e. stereotypical stories
Q:
Shawandas new supervisor tells her, I have an open door policy. If you need to talk about anything, even personal stuff, Im hear to listen. This comment is an example of a(n) __________.
a. collegial story
b. corporate story
c. enhancement rite
d. interaction ritual
e. personal story
Q:
Not long after Tim had been on the job, a co-worker told him, Joanne gets crazy if youre not here on time. I was late from lunch one time and she let me have it! The co-workers comment is an example of a(n) __________.
a. enhancement rite
b. corporate story
c. personal story
d. collegial story
e. interaction ritual
Q:
In my sorority we recognize the sisters that make the deans list each semester by putting a mini-box of Godivas chocolates next to their dinner plates, Amy says. That way, everyone realizes who has done well academically. This is an example of __________.
a. a rite
b. a task ritual
c. a policy
d. an organizational obligation
e. a rule
Q:
E-mail chatting and forwarding of jokes are examples of __________.
a. social rituals
b. task rituals
c. organizational rituals
d. corporate story
e. corporate rites
Q:
Which of the following is a distinctive feature of public communication?
a. entertaining the audience
b. greater responsibility for the speaker to plan and prepare
c. less direct interaction with the audience
d. a and c are both distinctive features of public communication
e. b and c are both distinctive features of public communication