Finalquiz Logo

Q&A Hero

  • Home
  • Plans
  • Login
  • Register
Finalquiz Logo
  • Home
  • Plans
  • Login
  • Register

Home » Marketing » Page 84

Marketing

Q: ________ was founded during World War II and is dedicated to the advancement of socially worthy causes through advertising. A) NARC B) The Advertising Council C) CARU D) The Office of Emergency Management E) The Digital Advertising Alliance

Q: Which of the following is NOT true about social marketing? A) Companies try to increase their credibility by being good corporate citizens. B) All marketing that promotes socially beneficial behaviors must come from not-for-profit organizations. C) Societal marketing programs can help create positive consumer attitudes toward companies. D) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer involvement in the causes. E) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer purchase intentions.

Q: If Daisy is driving and a radio advertisement alerts her, through a specifically targeted ad based on her location, that a McDonald's restaurant is two exits down next to the highway, the advertiser is likely using the ________ from her car to identify her position. A) RFID B) UPC C) cookie D) GPS E) EZ Pass

Q: ________ is a company which has analyzed and indexed data in hundreds of privacy policies across the web and developed a scale ranking websites from 0 to 100 based on how the site collects and uses personal data. A) Adlock B) Google Analytics C) AdChoice D) PrivacyChoice E) Carrier IQ

Q: ________ targets advertisements based on the web page a consumer is viewing or a search query the consumer has made and involves little or no data storage. A) "First party" behavioral advertising B) Misleading advertising C) Contextual advertising D) Covert advertising E) PrivacyChoice

Q: The popularity of ________ threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, email, games, music, social networks, and more. A) "do not track" B) AdChoice C) covert marketing D) behavioral advertising E) contextual advertising

Q: A turquoise triangle that appears on the upper right-hand corner of banner ads, which can be clicked by consumers to opt out of having their behavior tracked online, was designed by ________. A) the Federal Trade Commission B) Congress C) CARU D) NARC E) the Digital Advertising Alliance

Q: A consumer's ________ is a digital calculation that evaluates people's buying power and value as consumers that is largely invisible to the consumers. A) Google Analytic rank B) e-score C) data broker score D) beacon E) AdChoice score

Q: With regard to offensive advertising, ________ produced the most consumer complaints. A) images and words unsuitable for children B) the very thin "ideal" figures in fashion advertising C) perfectly tanned models D) excessive alcohol consumption E) the use of tobacco and cigarettes

Q: Which product was criticized for trying to appeal to underage drinkers with a fruit-flavored beverage that was endorsed by the rapper Snoop Dogg, who also mentioned the brand in one of his songs? A) Budweiser Energy B) Miller Lite C) Wodka D) Four Loko E) Blast by Colt 45

Q: When a wine advertiser suggests its wine "has the most unique taste among red wines," it is an example of a(n) ________ claim. A) objective B) scientific C) neutral D) subjective E) impartial

Q: A new pharmaceutical advertisement represents the drug as more effective than the evidence available suggests. This is an example of ________. A) an unsubstantiated superiority claim B) an unsubstantiated effectiveness claim C) omitted risk information D) an unsubstantiated inferiority claim E) covert advertising

Q: The FTC can require companies that have misled consumers to run ________, which can sometimes result in distrust toward other products sold by the company and toward similar products sold by unrelated marketers. A) covert advertising B) deceptive advertising C) educative advertising D) misleading advertising E) corrective advertising

Q: Popular methods of covert marketing include ________. A) actors posing as customers telling people the product benefits and giving them a chance to try the product B) paying bartenders for praising brands of alcoholic beverages and recommending them to customers C) paying employees to pose as customers online and spread positive word-of-mouth about the product D) disguising emails as urgent or personal thank-you notes E) all of the above

Q: ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers. A) Stimulus generalization B) Stimulus differentiation C) Product placement D) Covert marketing E) Broadcast media

Q: ________ is the self-regulatory group that monitors complaints from companies and consumers regarding truth in advertising and often determines what ads can and cannot state. A) The Children's Advertising Review Unit B) The National Advertising Review Council C) The Federal Communications Commission D) The Department of Health and Human Services E) Commercial Alert

Q: Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________. A) deceptive advertising B) truth-in-advertising C) corrective advertising D) stimulus generalization E) advertorial content

Q: ________ is responsible for stopping false or misleading ads. A) The Children's Advertising Review Unit B) The Federal Trade Commission C) The Federal Communications Commission D) The Department of Health and Human Services E) Commercial Alert

Q: Which of the following advertising messages would be considered puffery? A) Fizzy Cola has 50% less sugar than the leading competitor's diet colas. B) Fizzy Cola will donate 5% of the proceeds of the sale of its "Pink Ribbon" cola to support breast cancer research. C) Fizzy Cola, the most refreshment you can get in a can. D) Fizzy Cola, an American icon since 1956. E) Fizzy Cola is produced locally, using local ingredients and local bottlers.

Q: Examples of ________, like stating "brand A is best," are considered acceptable because consumers generally understand that there is no credible way to determine what best means. A) puffery B) product placement C) true D) reliable E) sincere

Q: 30-minute commercials that appear to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials would receive are known as ________. A) broadcast media B) infomercials C) buzz marketing D) product placement E) urgent ad-formation

Q: The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________. A) broadcast media B) urgent ad-formation C) buzz marketing D) product placement E) an infomercial

Q: When The Ab Crusher, a new piece of workout equipment, is advertised in a 30-minute TV slot that is produced to look like a documentary on health and fitness, this is an example of ________. A) broadcast media B) urgent ad-formation C) buzz marketing D) product placement E) an infomercial

Q: Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________. A) broadcast media B) an advertorial C) buzz marketing D) product placement E) an infomercial

Q: When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________. A) broadcast media B) an advertorial C) buzz marketing D) product placement E) an infomercial

Q: Print ads that closely resemble editorial matter are known as ________. A) broadcast media B) an advertorial C) buzz marketing D) product placement E) an infomercial

Q: Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique. A) the Children's Advertising Review Unit B) the Federal Trade Commission C) Commercial Alert D) the Department of Health and Human Services E) the Federal Communications Commission

Q: The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________. A) broadcast media B) buzz marketing C) product placement D) an advertorial E) an infomercial

Q: In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the "stars" of the show. This is an example of ________. A) product placement B) buzz marketing C) broadcast media D) an advertorial E) an infomercial

Q: To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent. A) broadcast media B) product placements C) buzz marketing D) advertorials E) infomercials

Q: Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this? A) to slow sales and reduce the incidence of out-of-stock situations B) to avoid government regulation of their marketing practices C) to improve consumers' perceptions of their companies D) to save money E) to increase sales

Q: Two personality traits that are related to students' misuse of credit cards, compulsive buying, and mobile phone addictive tendencies were ________. A) impulsiveness and materialism B) materialism and dogmatism C) dogmatism and need for cognition D) impulsiveness and need for cognition E) impulsiveness and dogmatism

Q: Which of the following packaging concepts is likely to DECREASE consumption of the presented item? A) present juice in short, wide glasses B) place candies in clear jars C) place sandwiches in opaque wraps D) present foods in an organized manner E) offer multiple product tastings

Q: Which of the following is NOT a way to get consumers to purchase more? A) make the store cold B) make the store warm C) systematically move displays and aisles so people have to wander D) approach men and offer help as they deviate from lists E) offer sales to people who are drinking alcohol

Q: How much do marketers spend each year to promote foods and beverages to America's children? A) less than $5 billion B) less than $8 billion C) less than $10 billion D) at least $10 billion E) at least $20 billion

Q: In which of the following situations is the child likely to have the most influence? A) an older child from higher socio-economic class regarding the purchase of a child-related item B) a younger child from a lower socio-economic class regarding the purchase of a non-child-related item C) a younger child from a lower socio-economic class regarding the purchase of a child-related item D) an older child from a lower socio-economic class regarding the purchase of a child-related item E) an older child from a higher socio-economic class regarding the purchase of a non-child-related item

Q: According to ________, children can easily form associations between stimuli and outcomes. A) Maslow's Hierarchy of Needs B) Freudian theory C) Pavlov's experiments D) attribution theory E) stimulus-response theory

Q: Parents with complaints about advertising to children should contact ________. A) the Department of Homeland Security B) the Federal Communications Commission C) the Children's Advertising Review Unit D) the Department of Health and Human Services E) Commercial Alert

Q: Advertising to children is subject to self-regulation according to guidelines developed by ________. A) the Federal Trade Commission B) the Federal Communications Commission C) the Children's Advertising Review Unit D) the Department of Health and Human Services E) Commercial Alert

Q: The ________ stage of consumer socialization occurs when a child is 11-16 years old, which is when children understand ads' tactics and appeals, become skeptical about ads, understand complex shopping scripts, and become capable at influencing. A) cognitive B) hedonic C) perceptual D) analytical E) reflective

Q: The ________ stage of consumer socialization occurs when a child is 7-11 years old, which is when children capture the persuasive intent of ads, begin to process functional cues regarding products, and develop purchase influence and negotiation strategies. A) cognitive B) hedonic C) perceptual D) analytical E) reflective

Q: The ________ stage of consumer socialization occurs when a child is 3-7 years old, which is when children begin to distinguish ads from programs, associate brand names with product categories, and understand the basic script of consumption. A) cognitive B) hedonic C) perceptual D) analytical E) reflective

Q: ________ is the processes by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace. A) Consumer socialization B) Media consumption C) Self-regulation D) Perception E) Materialism

Q: Industry-wide self-regulation is in marketers' best interests in that ________. A) it is the only legal form of corporate collusion that provides sustainable economic benefit B) it is required by various pieces of legislation C) it deters government from imposing its own regulations on industries D) enforcement of such regulations is likely to be stricter than governmental regulation E) consumers rarely complain about companies that they believe are part of such self-regulatory schemes

Q: The societal marketing concept advocates a ________. A) long-term perspective B) short-term perspective C) medium-term perspective D) 6-month outlook E) 12-month outlook

Q: The short-term orientation embraced by most business executives stems from ________. A) short consumer memory of good corporate behavior B) the short-term orientation of the consumers they target C) the fact that managerial performance is usually evaluated on the basis of short-term results D) the fast-paced nature of media flows in today's hyper-stimulated environment E) the increasing importance of public relations as a vehicle for communicating with consumers

Q: A serious deterrent to widespread implementation of the societal marketing concept is ________. A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business C) aggressive action taken by consumer advocacy groups D) the prevailing practices of very specific consumer segmentation and targeting E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

Q: According to the societal marketing concept, ________. A) fast-food restaurants should develop healthier foods that contain less fat and starch B) marketers should advertise food to young people in ways that encourage overeating C) marketers should use professional athletes in liquor and tobacco advertisements D) marketers should teach young drivers to get the most out of their cars by driving them as fast as possible E) toy manufacturers should manufacture their products out of the cheapest materials possible, regardless of where those materials come from or what potential contaminants they may contain

Q: The ________ balances the needs of society with the needs of individuals and marketing organizations. A) marketing concept B) sales concept C) production concept D) targeting concept E) societal marketing concept

Q: Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to balance society's interests with the needs of the consumers and marketers. A) marketing concept; societal marketing concept B) consumer marketing concept; societal marketing concept C) production concept; marketing concept D) societal marketing concept; marketing concept E) product concept; societal marketing concept

Q: The societal marketing concept ________. A) endeavors to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole B) fulfills the needs of target consumer markets more effectively than competitors C) fills the marketplace with products that can be produced and sold cheaply D) crafts messages to consumers that get them to buy products that do not meet their needs E) maximizes consumers' short-term values

Q: ________ are moral principles that govern marketers' behavior. A) Marketing objectives B) Consumer protection laws C) Legal standards D) Marketing ethics E) Marketing goals

Q: The essence of marketing is ________. A) filling the marketplace with products that can be produced and sold cheaply B) fulfilling the needs of target consumer markets more effectively than competitors C) endeavoring to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society as a whole D) crafting messages to consumers that get them to buy products that do not meet their needs E) consumers behaving completely rationally and maximizing their value when considering a purchase

Q: ________ are consumers who use coupons or sales to decide among brands and products that fall within their evoked set. A) Practical loyalists B) Opportunistic switchers C) Bottom-line price shoppers D) Deal hunters E) Cherry pickers

Q: A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n) ________. A) lexicographic decision rule B) affect referral decision rule C) disjunctive decision rule D) conjunctive decision rule E) cognitive decision rule

Q: In a(n) ________, the consumer ranks a product's attributes in terms of perceived relevance or importance, then compares the various alternatives in terms of the single attribute that is considered most important. When two or more alternatives are comparable for the most important attribute, the consumer rates those alternatives on the basis of the second most important attribute. A) lexicographic decision rule B) affect referral decision rule C) disjunctive decision rule D) conjunctive decision rule E) cognitive decision rule

Q: Hank wants a new digital camera and will accept for consideration any camera with greater than 10 megapixel resolution. Hank is using a(n) ________. A) lexicographic decision rule B) affect referral decision rule C) disjunctive decision rule D) conjunctive decision rule E) cognitive decision rule

Q: In a(n) ________, the consumer establishes a separate, minimally acceptable level as a cutoff point for each brand attribute he or she is considering. A) lexicographic decision rule B) affect referral decision rule C) disjunctive decision rule D) conjunctive decision rule E) cognitive decision rule

Q: Conjunctive, disjunctive, and lexicographic rules are examples of ________. A) affective decision rules B) noncompensatory decision rules C) effective decision rules D) compensatory decision rules E) cognitive decision rules

Q: Bob wants to save electricity and considers energy-efficient light bulbs. He finds that the light they emit is too faint to be acceptable, and so he returns to using less energy-efficient bulbs. Bob made his bulb choice using a(n) ________. A) affective decision rule B) noncompensatory decision rule C) effective decision rule D) compensatory decision rule E) cognitive decision rule

Q: Karen is buying a new laptop. She is looking for a light-weight computer. The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen. Karen made her purchase decision using a(n) ________. A) affective decision rule B) noncompensatory decision rule C) effective decision rule D) compensatory decision rule E) cognitive decision rule

Q: Consumers often develop shortcut decision rules to facilitate the decision-making process and to cope with ________. A) lack of information B) too much information C) contradicting information D) negative information E) inconsistent information

Q: ________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing. A) Evoked sets B) Inert sets C) Decision rules D) Inept sets E) Independent sets

Q: ________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set. A) Brand personality B) Brand risk C) Brand effort D) Brand credibility E) Brand attractiveness

Q: Helen enjoys Jack's Links beef jerky. By contrast, she is indifferent to Oberto beef jerky, and dislikes Pemmican beef jerky. Oberto beef jerky is part of Helen's ________. A) inert set B) inept set C) emotional set D) independent set E) evoked set

Q: The ________ consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages. A) inert set B) inept set C) emotional set D) independent set E) evoked set

Q: The ________ consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable. A) inert set B) inept set C) emotional set D) independent set E) evoked set

Q: Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________. A) inert set B) inept set C) emotional set D) independent set E) evoked set

Q: The ________ refers to the specific brands a consumer considers in making a purchase within a particular product category. A) inert set B) inept set C) emotional set D) independent set E) evoked set

Q: ________ is the presentation, format, and content of available information. A) Information organization B) Psychological field C) External source D) Time constraint E) Task complexity

Q: ________ is the number of alternatives and the amount of information available for each alternative. A) Information organization B) Psychological field C) External source D) Time constraint E) Task complexity

Q: Which of the following is NOT a factor that increases prepurchase search? A) high price B) short periods of time between successive purchases C) no past experience D) a socially visible product E) high product involvement

Q: A study of ________ suggests postpurchase dissonance results from unsuccessful prepurchase search. A) search frustration B) out-of-stock situations C) discretionary search D) search regret E) cognitive challenges

Q: According to a study of external search effort associated with different product categories, as search effort increased, consumer attitudes toward shopping became more ________ and ________ time was made available for shopping. A) negative; more B) negative; less C) positive; more D) positive; less E) negative; the same amount of

Q: External search effort associated with purchase is greatest when ________. A) consumers have high product category knowledge B) consumers do not care about the purchase C) the purchase situation is low-risk D) product category knowledge is low E) subjective knowledge is high

Q: Which of the following is an important form of external information? A) memories B) past experience C) shopping D) heuristics E) knowledge

Q: In high risk situations, consumers are likely to engage in complex and extensive ________. A) information search B) need recognition C) routinized behavior D) psychological field reorganization E) self-assessment

Q: Newspaper or magazine articles, direct-mail brochures, and websites are considered ________ prepurchase information sources. A) external B) evoked C) independent D) network E) personal

Q: Friends, neighbors, coworkers, and salespeople are considered ________ prepurchase information sources. A) impersonal B) evoked C) independent D) network E) external

Q: Past experience is considered a(n) ________ source of information. A) irrelevant B) risky C) external D) internal E) limited

1 2 3 … 2,573 Next »

Subjects

Accounting Anthropology Archaeology Art History Banking Biology & Life Science Business Business Communication Business Development Business Ethics Business Law Chemistry Communication Computer Science Counseling Criminal Law Curriculum & Instruction Design Earth Science Economic Education Engineering Finance History & Theory Humanities Human Resource International Business Investments & Securities Journalism Law Management Marketing Medicine Medicine & Health Science Nursing Philosophy Physic Psychology Real Estate Science Social Science Sociology Special Education Speech Visual Arts
Links
  • Contact Us
  • Privacy
  • Term of Service
  • Copyright Inquiry
  • Sitemap
Business
  • Finance
  • Accounting
  • Marketing
  • Human Resource
  • Marketing
Education
  • Mathematic
  • Engineering
  • Nursing
  • Nursing
  • Tax Law
Social Science
  • Criminal Law
  • Philosophy
  • Psychology
  • Humanities
  • Speech

Copyright 2025 FinalQuiz.com. All Rights Reserved