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Marketing
Q:
Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.
a. five second rule
b. six second rule
c. seven second rule
d. eight second rule
e. ten second rule
Q:
Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?
a. context
b. information
c. variety
d. pre- and postsale services
e. adaptation
Q:
Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?
a. information
b. context
c. variety
d. pre- and postsale services
e. adaptation
Q:
The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide __________.
a. postsale services
b. seller adaptability
c. information
d. convenience
e. presale services
Q:
All of the following are buyer requirements for choosing a marketing channel EXCEPT:
a. pre- or postsale services.
b. convenience.
c. variety.
d. profitability.
e. information.
Q:
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.
a. availability
b. quality
c. brand name recognition
d. price
e. pre- or postsale services
Q:
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.
a. availability
b. quality
c. variety
d. brand name recognition
e. adaptability
Q:
In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.
a. profitability
b. information
c. quality
d. brand name recognition
e. availability
Q:
Which is the most common form of distribution intensity used today?
a. selective distribution
b. intensive distribution
c. extensive distribution
d. exclusive distribution
e. concentrated distribution
Q:
Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?
a. intensive distribution
b. extensive distribution
c. exclusive distribution
d. selective distribution
e. concentrated distribution
Q:
The distribution intensity associated with shopping products such as electronics, clothing, and costume jewelry is referred to as __________.
a. intensive distribution
b. selective distribution
c. extensive distribution
d. exclusive distribution
e. concentrated distribution
Q:
Selective distribution refers to
a. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
b. the distribution of products or services in markets where there are currently no other competitors.
c. the distribution of products or services where the producer owns the entire channel of distribution.
d. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
e. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.
Q:
A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as __________.
a. intensive distribution
b. extensive distribution
c. selective distribution
d. exclusive distribution
e. concentrated distribution
Q:
For which of the following products would the manufacturer be most likely to use exclusive distribution?
a. Timex watches, Hanes underwear, and Nike shoes
b. Chanel perfume, Steinway pianos, and Baccarat crystal
c. Oreos, Teddy Grahams, and NillaWafers
d. paper clips, light bulbs, and file folders
e. Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola
Q:
Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?
a. exclusive distribution
b. intensive distribution
c. extensive distribution
d. selective distribution
e. private label distribution
Q:
John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere likely use?
a. intensive distribution
b. extensive distribution
c. selective distribution
d. exclusive distribution
e. private label distribution
Q:
There are three degrees of distributionone of these being intensive distribution. What is the extreme opposite of this degree of density?
a. exhaustive distribution
b. thorough distribution
c. exclusive distribution
d. selective distribution
e. concentrated distribution
Q:
Exclusive distribution refers to
a. the distribution of products or services in markets where there are currently no other competitors.
b. the distribution of products or services where the producer owns the entire channel of distribution.
c. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
d. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
e. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.
Q:
A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.
a. intensive distribution
b. extensive distribution
c. selective distribution
d. concentrated distribution
e. exclusive distribution
Q:
Breath mints, bottled water, and nail clippers would most likely use which type of distribution density?
a. extensive distribution
b. intensive distribution
c. selective distribution
d. exclusive distribution
e. concentrated distribution
Q:
Candy bars should most likely be sold using which type of target market coverage?
a. exclusive distribution
b. direct distribution
c. intensive distribution
d. dual distribution
e. selective distribution
Q:
Intensive distribution refers to
a. the distribution of products or services in markets where there are currently no other competitors.
b. the distribution of products or services where the producer owns the entire channel of distribution.
c. the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
d. the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
e. the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.
Q:
The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.
a. intensive distribution
b. extensive distribution
c. selective distribution
d. exclusive distribution
e. concentrated distribution
Q:
The three degrees of distribution density are
a. intensive, extensive, and selective.
b. extensive, concentrated, and selective.
c. intensive, exclusive, and selective.
d. extensive, pervasive, and concentrated.
e. concentrated, exclusive, and intensive.
Q:
In marketing, the term __________ is used to describe the number of stores in a geographical areaand type of intermediaries to be used at the retail level of distribution.
a. density
b. breadth
c. depth
d. mass
e. concentration
Q:
In terms of target market coverage, density refers to the number of __________ in a geographical area.
a. target market customers
b. competitors
c. wholesalers
d. retail stores
e. stakeholders
Q:
When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)
a. How many of the firm's competitors will be using the same channels?
b. Which channels have strategic channel alliances with other resellers?
c. How long have the channel members and intermediaries been in business?
d. Who is responsible for negotiating the channel or intermediary contracts?
e. Which channel and intermediaries will be the most profitable?
Q:
A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control. Which marketing channel system should this company choose?
a. a contractual vertical marketing system
b. an administered vertical marketing system
c. a corporate vertical marketing system
d. an integrated marketing system
e. a corporate horizontal marketing system
Q:
Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart is an example of a(n)
a. service-sponsored retail system.
b. administered vertical marketing system.
c. retailer-sponsored cooperative.
d. administered cooperative system.
e. manufacturer-sponsored cooperative.
Q:
Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?
a. corporate vertical marketing system
b. integrated vertical marketing system
c. contractual vertical marketing system
d. administered vertical marketing system
e. forward integration vertical marketing system
Q:
Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?
a. Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
b. Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership.
c. Administered vertical marketing systems gain power through contractual agreements and ownership.
d. Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
e. Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
Q:
An administered vertical marketing system refers to a marketing system
a. that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
b. that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
c. that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
d. where a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members.
e. that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.
Q:
The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n) __________.
a. corporate vertical marketing system
b. integrated vertical marketing system
c. contractual vertical marketing system
d. administered vertical marketing system
e. interactive vertical marketing system
Q:
A __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.
a. service-sponsored franchise system
b. service-sponsored retail franchise system
c. manufacturer-sponsored wholesale franchise system
d. manufacturer-sponsored retail franchise system
e. administered vertical marketing system
Q:
A _________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.
a. service-sponsored retail franchise system
b. manufacturer-sponsored wholesale franchise system
c. manufacturer-sponsored retail franchise system
d. administered vertical marketing system
e. service-sponsored franchise system
Q:
Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.
a. customer-generated franchising system
b. service-sponsored retail franchise system
c. manufacturer-sponsored wholesale franchise system
d. manufacturer-sponsored retail franchise system
e. administered vertical marketing systems
Q:
A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers.
a. service-sponsored franchise system
b. service-sponsored retail franchise system
c. manufacturer-sponsored wholesale franchise system
d. manufacturer-sponsored retail franchise system
e. administered vertical marketing system
Q:
In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.
a. service-sponsored producer franchise system
b. service-sponsored retail franchise system
c. manufacturer-sponsored wholesale franchise system
d. manufacturer-sponsored retail franchise system
e. administered vertical marketing system
Q:
Jacob has developed a lawn care service that will revolutionize the lawn care industry. However, Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?
a. He should develop an administered vertical marketing system.
b. He should establish a corporate vertical marketing system.
c. He should open up branch offices around the country to provide the exposure he needs.
d. He should establish a wholesaler-sponsored voluntary chain.
e. He should establish a service-sponsored retail franchise system.
Q:
General Motors uses a(n) _________, whereby the company license dealers in North America to sell GM automobiles subject to various sales and service conditions.
a. service-sponsored producer franchise system
b. service-sponsored retail franchise system
c. manufacturer-sponsored wholesale franchise system
d. manufacturer-sponsored retail franchise system
e. administered vertical marketing system
Q:
The four most popular types of franchise arrangements are
a. service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems.
b. service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems.
c. manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
d. manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
e. administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
Q:
There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) _________.
a. service-sponsored retail franchise systems
b. wholesaler-sponsored franchise systems
c. horizontal-marketing franchise systems
d. contractual-sponsored franchise systems
e. customer-generated franchise systems
Q:
There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.
a. service-sponsored retail franchise systems
b. manufacturer-sponsored wholesale franchise systems
c. horizontal-marketing franchise systems
d. contractual-sponsored franchise systems
e. customer-oriented franchise systems
Q:
There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.
a. contractual-sponsored franchise systems
b. wholesaler-sponsored franchise systems
c. manufacturer-sponsored retail franchise systems
d. horizontal-marketing franchise systems
e. customer-oriented franchise systems
Q:
Franchising is one form of a(n) __________.
a. corporate vertical marketing system
b. horizontal marketing system
c. administered vertical marketing system
d. wholesaler-sponsored voluntary system
e. contractual vertical marketing system
Q:
Franchising refers to
a. a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
b. a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
c. purchasing the name, branding, and raw materials from one organization and transferring it to another.
d. a practice whereby one firm's marketing channel is used to sell another firm's product.
e. selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.
Q:
A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.
a. a corporate vertical marketing system
b. a wholesaler sponsored voluntary chain
c. a retailer-sponsored cooperative
d. franchising
e. an administered vertical marketing system
Q:
Ace Hardware is a national ___________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.
a. service-sponsored retail system
b. administered cooperative system
c. retailer-sponsored cooperative
d. manufacturer-sponsored cooperative
e. wholesaler-sponsored voluntary chain
Q:
A retailer-sponsored cooperative refers to
a. small, independent retailers forming an organization that operates a wholesale facility cooperatively.
b. a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
c. an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing that they would be unable to afford on their own.
d. an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (mall, strip mall, main street, etc.) they all share.
e. small, independent retailers that pool their resources to purchase cooperative advertising.
Q:
The arrangement in which small, independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n) __________.
a. service-sponsored retail system
b. administered cooperative system
c. manufacturer-sponsored cooperative
d. retailer-sponsored cooperative
e. wholesaler-sponsored voluntary chain
Q:
Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?
a. retailer-sponsored cooperative
b. service-sponsored retail system
c. administered cooperative system
d. manufacturer-sponsored cooperative
e. wholesaler-sponsored voluntary chain
Q:
IGA and Ben Franklin variety and craft stores represent a(n)
a. service-sponsored retail system
b. wholesaler-sponsored voluntary chain
c. retailer-sponsored cooperative
d. administered cooperative system
e. manufacturer-sponsored cooperative
Q:
A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a __________.
a. service-sponsored retail franchise system
b. retailer-sponsored cooperative
c. administered vertical marketing system
d. manufacturer-sponsored retail franchise system
e. wholesaler-sponsored voluntary chain
Q:
There are three variations of contractual systems: retailer-sponsored cooperatives, franchising, and __________.
a. service-oriented voluntary chains
b. channel-dominated voluntary chains
c. wholesaler-sponsored voluntary chains
d. distributorship cooperatives
e. reseller franchising
Q:
There are three variations of contractual systems: wholesaler-sponsored voluntary chains, franchising, and __________.
a. service-oriented voluntary chains
b. channel-dominated voluntary chains
c. distributorship cooperatives
d. retailer-sponsored cooperatives
e. reseller franchising
Q:
There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and __________.
a. franchising
b. service-oriented voluntary chains
c. channel-dominated voluntary chains
d. distributorship cooperatives
e. reseller franchising
Q:
A contractual vertical marketing system refers to an arrangement whereby
a. privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
b. independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
c. a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
d. a firm reaches different buyers by employing two or more different types of channels for the same basic product.
e. a firm formally designates by contract one channel memberwhether producer, wholesaler, or retailerto coordinate, direct, and support all other channel members.
Q:
Tiffany & Co. manufactures about half of the fine jewelry items for sale through its stores and boutiques worldwide. Tiffany & Co. practices
a. backward integration.
b. forward integration.
c. vertical integration.
d. joint venturing.
e. horizontal integration.
Q:
When a retailer owns a manufacturing operation, it is referred to as
a. forward integration.
b. lateral integration.
c. a joint venture.
d. horizontal integration.
e. backward integration.
Q:
Hart Schaffner & Marx is a producer of fine men's suits and sports coats that operates 100 menswear stores. Hart Schaffner & Marx uses __________.
a. dual distribution
b. backward integration
c. forward integration
d. horizontal integration
e. strategic channel alliances
Q:
Forward integration means
a. a retailer owns a manufacturing operation.
b. a wholesaler owns a manufacturing operation.
c. retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
d. a producer owns an intermediary at the next level down in the marketing channel.
e. all links in the distribution chain own stock in the manufacturer's company.
Q:
When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________.
a. backward integration
b. forward integration
c. vertical integration
d. lateral integration
e. horizontal integration
Q:
The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, many TV stations, a half-dozen national cable networks, and almost two dozen regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks, Fox Entertainment Group is an example of a(n)
a. corporate vertical marketing system.
b. integrated marketing system.
c. contractual vertical marketing system.
d. corporate horizontal marketing system.
e. contractual horizontal marketing system.
Q:
Cessna is considered the volume leader in the executive-jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna
a. does not fall under the jurisdiction of any federal regulatory agency.
b. has eliminated economies of scale.
c. combines successive stages of production and distribution under a single ownership.
d. has achieved a high level of social responsibility.
e. uses outsourcing for all component parts and materials.
Q:
Which of the following statements regarding corporate vertical marketing systems is most accurate?
a. Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
b. Corporate vertical marketing systems can use forward integration or backward integration but not both.
c. Corporate vertical marketing systems increase distribution costs.
d. Corporate vertical marketing systems result in increased capital investments and fixed costs.
e. Corporate vertical marketing systems are only effective with low-end consumer products.
Q:
Which of the following statements regarding corporate vertical marketing systems is most accurate?
a. Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
b. Corporate vertical marketing systems can incorporate both forward and backward integration.
c. Corporate vertical marketing systems increase distribution costs.
d. Corporate vertical marketing systems increase investment increases but decrease fixed costs.
e. Corporate vertical marketing systems are only effective with low-end consumer products.
Q:
Which of the following statements regarding corporate vertical marketing systems is most accurate?
a. Corporate vertical marketing systems can use either forward integration or backward integration but not both.
b. Corporate vertical marketing systems increase distribution costs.
c. Corporate vertical marketing systems increase investment but decrease fixed costs.
d. Corporate vertical marketing systems are only effective with low-end consumer products.
e. Corporate vertical marketing systems combine successive stages of production and distribution under a single ownership.
Q:
The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.
a. contractual vertical marketing system
b. corporate vertical marketing system
c. integrated marketing system
d. corporate horizontal marketing system
e. contractual horizontal marketing system
Q:
A corporate vertical marketing system refers to
a. small, independent retailers that form an organization that operates a wholesale facility cooperatively.
b. professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
c. the combination of successive stages of production and distribution under a single ownership.
d. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
e. a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.
Q:
The three major types of vertical marketing systems are corporate, contractual, and __________.
a. administered
b. integrated
c. cooperative
d. delegated
e. manufacturer-dominated
Q:
The three major types of vertical marketing systems are administered, corporate, and __________.
a. integrated
b. cooperative
c. delegated
d. manufacturer-dominated
e. contractual
Q:
Vertical marketing systems refers to
a. professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact.
b. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
c. retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.
d. professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
e. channel partnerships that share responsibility for ordering and physically distributing each other's products.
Q:
Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.
a. integrated marketing systems
b. horizontal marketing systems
c. vertical marketing systems
d. functional marketing systems
e. cooperative marketing systems
Q:
The General Mills"Nestl strategic channel alliance
a. increased the ready-to-eat cereal worldwide market share of these companies.
b. decreased the ready-to-eat cereal worldwide market share of these companies.
c. increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the U.S.
d. served as a model for Post Cereal and Weetabix, a British firm.
e. resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market for unfair trade practices.
Q:
CPW (Cereals Partners Worldwide) is a __________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestl.
a. dual distribution partnership
b. multichannel distribution system
c. cooperative distribution channel
d. strategic channel alliance
e. bilateral trade cooperative
Q:
An example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.
a. direct marketing channel
b. industrial distribution system
c. dual distribution system
d. franchising operation
e. strategic channel alliance
Q:
Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally using __________.
a. multichannel distribution
b. a direct marketing channel
c. a cooperative distribution channel
d. a strategic channel alliance
e. a dual distribution agreement
Q:
Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?
a. dual distribution
b. cooperative distribution
c. strategic channel alliance
d. global distribution alliance
e. multichannel distribution
Q:
Strategic channel alliances refer to
a. an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
b. a practice whereby one firm's marketing channel is used to sell another firm's products.
c. the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
d. an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation.
e. a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.
Q:
A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.
a. dual distribution
b. cooperative distribution
c. an integrated channel alliance
d. a multichannel venture
e. a strategic channel alliance