Q&A Hero

Q: The percentage of recipients who have clicked on a link on the Page to visit a specific site is the a. fan percentage. b. click-through rate. c. specific-website rate. d. recipient rate. e. website link rate.

Q: The click-through rate is a. the percentage of recipients who have clicked on a link on the Page to visit a specific site. b. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. c. the percentage of customers who buy a product from the brand website. d. the total number of people who have visited a brand's Facebook Page and have become Facebook fans of the product. e. the total number of people who have purchased the product online divided by the number of people viewing the Page.

Q: The interaction rate is a. the total number of people who are fans of the Post divided by the total number of people in the target demographic. b. the number of people who "like" a Post. c. the number of people who read a Post on a Page divided by the total number of people seeing the Post. d. the number of people who interact with a Post divided by the total number of people seeing the Post. e. the number of people who visit the product website and click on at least one link.

Q: The total number of people who interact with a Post (for example, "like" or make a comment) divided by the total number of people seeing the Post is the a. fan rate. b. liker rate. c. reader rate. d. active receiver rate. e. interaction rate.

Q: The performance measure of average Page views per visitor is the number of a. visitors who land on a brand's Facebook Page by clicking on a Google ad. b. visitors to a brand's website. c. visitors who view pages and comment in a given time period. d. page views divided by visitors in a given time period. e. visitors to a website who click on a link.

Q: The number of Page views divided by visitors in a given time period is referred to as a. daily page views. b. the average page views per visitor. c. website visitors per day. d. the website view rate. e. the interaction rate.

Q: In terms of performance measures important to marketing managers, unique visitors are a. the total number of pages fans visit on any of a brand's social media sites in a given time period. b. the total number of Facebook Page views in one day. c. the total number of product website views on YouTube. d. visitors who post unique comments on a product's Facebook Page. e. the total number of unique visitors to a Facebook Page in a given time period.

Q: Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if someone visits five times in one day, he or she is counted once). a. followers; fans b. unique fans; visitors c. fans; unique visitors d. fans; unique page views e. visitors; unique visitors

Q: The number of times a Facebook Page is loaded in a given time period is referred to as a. page views. b. page rate. c. page load rate. d. load rate. e. view rate.

Q: As a performance measure, share of voice is a. the number of comments users are making on a product or a brand. b. the percentage of comments users are making on the unique videos posted about a product or brand. c. the brand's share or percentage of all the online social media chatter related to a product category or topic. d. the number of users tweeting about a brand or product. e. the number of users chatting online about a brand or product.

Q: In terms of performance measures, fans are a. the total number of unique visitors to a Facebook Page in a given time period. b. the number of people who have opted in to a brand's messages through a social media platform at a given time. c. the percentage of people who have clicked on a link on the Page to visit a specific site. d. the number of people who interact with a Post ("like," make a comment, and so on) divided by the total number of people seeing the Post. e. the brand's share or percentage of all the online social media chatter related to its product category or a topic.

Q: The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as a. followers. b. visitors. c. lookers. d. fans. e. likers.

Q: A business hoping to generate large online sales through posting ads on social networking sites but only pay when an ad actually generates a sale should use a performance measure of a. "cost per action," and pay $50 for every purchase that originated from an ad on the site. b. "cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month. c. a "negotiated measure," and pay $100 to post their ad for two weeks. d. "cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website. e. "cost per liker," and pay $1. for every visitor who likes the advertised product.

Q: The __________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates. a. cost per click. b. cost per thousand. c. negotiated measure. d. cost per view. e. cost per action.

Q: Cost per action refers to a. a fixed amount of money paid to the site for every time a visitor clicks on the ad. b. a fixed amount of money paid to the site for placement of the ad. c. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site. d. a fixed percentage the site gets paid for placing the ad. e. a fixed discount given to a visitor for clicking on the ad.

Q: Cost per click is a performance measure in which __________, whereas cost per thousand is a performance measure in which __________. a. a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000 b. a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000; a company paying a set amount to Facebook for every time a user clicks on its ad c. a company paying a set amount to Facebook for every time a user clicks on its ad and goes to its website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000 d. a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time e. a company paying a set amount for the ad to be placed on the website for a certain amount of time; a company paying a set amount to Facebook for every purchase that originated from an ad on a website

Q: A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook Page and people may see it is referred to as __________. a. set rate; fixed amount b. cost per click; cost per thousand c. fixed amount; set rate d. cost per thousand; cost per click e. traditional cost; standard cost

Q: Cost per click is a measure in which a. a fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site. b. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site. c. a fixed amount of money is paid to a site for posting an ad for a finite amount of time. d. a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month. e. a fixed discount given to a visitor for clicking on an ad.

Q: A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as a. online measure. b. cost per thousand. c. negotiated measure. d. cost per action. e. cost per click.

Q: A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as a. negotiated cost. b. cost per thousand. c. cost per action. d. cost per click. e. fixed cost.

Q: Cost per thousand is a measure in which a. a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see itbut not whether the user has actually reacted to it. b. a fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site. c. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site. d. a fixed amount of money is paid to a site for posting an ad for a finite amount of time. e. a fixed discount given to a visitor for clicking on an ad.

Q: Negotiated (cost) is a measure in which a. a fixed amount of money paid to the site for every visitor who clicks on this ad and goes from the website to the advertiser's site. b. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site. c. a fixed amount paid to a site for posting an ad for a finite amount of time. d. a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month. e. a fixed discount a visitor gets for clicking on the ad.

Q: A fixed amount paid to a site for posting an ad for a finite amount of time is referred to as a. cost per thousand (CPM). b. cost per click (CPC). c. cost per action (CPA). d. negotiated (cost). e. commission (cost).

Q: Performance measures for social media are divided into these two types: __________ and __________. a. number of photos uploaded; number of characters types (comments, tweets, etc.) b. purchases made online; purchases made in a store as a result of a link from a social media website c. traditional media costs; social media costs d. number of views of a YouTube video; a viral video on Vimeo e. those linked to inputs or costs; those tied to the outputs or revenues

Q: An example of a performance measure linked to inputs or costs in social media advertising is a. Facebook allows companies' ads to show up in pop-up windows throughout the site. b. Facebook charges companies to create a Facebook Page for their brands. c. Facebook staff members create ads for companies who want to advertise on Facebook. d. Facebook charges for ads to appear along the right-hand section of a Facebook webpage. e. Facebook charges companies every time their brand is mentioned in a user's profile.

Q: What is the challenge presented to brand managers by social media advertising? a. Brand managers need to convince social networks to post their ads free of charge. b. Brand managers need to connect the cost of new social network promotions to the sales they generate. c. Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks. d. Brand managers need to estimate how many users have clicked on their ads, leading to difficulties in assessing an ad's effectiveness. e. Brand managers need to deal with having only a limited selection of social networking platforms to advertise on.

Q: What is a main difference between advertising in traditional print media and advertising on Facebook? a. Brand managers compose the title, the copy, and the images or photos of the ad. b. Demographics are not taken into account when placing ads on Facebook. c. Brand managers do not keep an expense budget for Facebook ads. d. Brand managers cannot control the content of their Facebook adsthe advertising agency does. e. Brand managers do not select the placement of where the ads are seen on Facebook.

Q: How does Facebook generate its sales revenue from ads? a. Facebook allows companies' ads to show up in pop-up windows throughout the site. b. Facebook charges companies to create a Facebook Page for their brands. c. Facebook charges for ads to appear along the right-hand section of a Facebook webpage. d. Facebook staff members create ads for companies who want to advertise on Facebook. e. Facebook charges companies every time their brand is mentioned in a user's profile.

Q: Figure 1. The brand manager of Nikon's newest camera product has decided create a video for an advertising campaign to be presented to a narrow, sophistical target market on one of the social networks. The best social network to reach his target audience of professional photographers is a. YouTube. b. LinkedIn c. Facebook. d. Vimeo. e. Instagram.

Q: While YouTube and Vimeo both allow users to upload videos, Vimeo focuses on __________ and YouTube focuses on _________. a. videos that will appeal to a younger audience; videos that will appeal to a middle-aged audience b. videos with artistic content; videos with broad appeal c. videos with broad appeal; videos with more artistic content d. upcoming movie trailers; amateur stunt videos e. videos that will generate a profit; videos that will build social awareness

Q: One of the advantages of social media is that communities can form around ideas, interests, and commonalities regardless of the physical location of their members. The best way to use this advantage to market a product is to a. identify the niche audience of consumers to target and choose the appropriate social network to reach this audience. b. use Facebook to reach the niche audience of consumers because it is the largest, most popular social network. c. use Twitter to create a buzz in the niche audience of consumers to target and get them "tweeting." d. identify consumers in the niche audience who are "passive receivers." e. create a YouTube video because it is the highest in "media richness" and will capture the attention of the niche audience.

Q: Figure 1. Using the information provided in Figure 1. above, what is the MOST LIKELY profile of a Facebook visitor in late 2011? a. a male, under 25 years old, earning less than $25, 000, with at most a high school diploma b. a female, 55 + years old, earning $25,000 to $49,999 with at least a college degree c. a female, 45 to 54 years old, earning $25, 000 to $74,999, with some college education d. a male, 18 to 34 years old, earning $25,000 to $9,999, with a bachelors degree e. cannot be determined from the information provided

Q: Figure 1. According to Figure 1. above, the correct rank order of social media sites from least to most popular as measured by the number of unique U.S. visitors as of September 2011 is a. LinkedIn, Twitter, YouTube, and Facebook. b. Facebook, LinkedIn, YouTube, and Twitter. c. YouTube, LinkedIn, Twitter, and Facebook. d. Facebook, Vimeo, YouTube, and Twitter. e. Twitter, Facebook, YouTube, and LinkedIn.

Q: Figure 1. According to Figure 1. above, the correct rank order of social network sites from most to least popular as measured by the number of unique U.S. visitors as of September 2011 is a. Facebook, LinkedIn, YouTube, and Twitter. b. Facebook, Twitter, YouTube, and LinkedIn. c. Facebook, YouTube, Twitter, and LinkedIn. d. Facebook, YouTube, LinkedIn, and Twitter. e. Twitter, Facebook, YouTube, and LinkedIn.

Q: Figure 1. According to Figure 1. above, which social network was closest to Facebook terms of unique U.S. visitors per month as of September 2011? a. LinkedIn b. YouTube c. Twitter d. Angry Birds e. Plants vs. Zombies

Q: Figure 1. According to Figure 1. above, Facebook had slightly over __________ unique U.S. visitors per day by September 2011. a. 20 million b. 30 million c. 70 million d. 150 million e. 800 million

Q: In using social media a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing (1) the number of daily visitors to the website, (2) __________, and (3) the focus of the website a. the availability of social network to run apps b. the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics c. the characteristics of these visitors d. the ability of the social network to pull controversial content e. the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

Q: Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________. a. "passive receivers"; "active receivers" b. an older demographic; a younger demographic c. wealthy; disadvantaged d. "active receivers"; "passive receivers" e. disadvantaged; wealthy

Q: Within the context of social media, an "evangelist" is an online user who a. is "delighted" about the brand advertised and sends messages to his or her online friends and then back to the advertiser about the joys of using the brand. b. tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements. c. is paid by the advertisers to promote the brand's positive qualities by sending messages to his or her online friends. d. is indifferent to advertisements on social media networks. e. develops his or her own Facebook, Twitter, and/or YouTube following, and therefore, should be contacted by advertisers about his or her website.

Q: An "active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n) __________. a. "expert" b. "follower" c. "end-receiver" d. "traditional consumer" e. "evangelist"

Q: Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media seek to reach __________. a. "two-way receivers" b. "end receivers" c. "active receivers" d. "followers" e. "connections"

Q: Social media advertising is helpful to brand managers because consumers are __________. a. end users who buy products online. b. end receivers who buy products online. c. traditional consumers who buy products in retail stores. d. active receivers who send UGC to both friends and advertisers. e. traditional receivers who buy products online.

Q: Traditional media use one-way communication to advertise their products. The consumers are therefore referred to as __________. a. one-way consumers b. passive receivers c. end-receivers d. traditional consumers e. traditional receivers

Q: A popular social network used by college students to find and share the best content on the Web is a. Tumblr. b. Flickr. c. Vimeo. d. Hi5. e. StumbleUpon.

Q: YouTube would be an excellent social network to advertise all of the following products EXCEPT: a. power tools. b. financial services. c. cars. d. men's cologne. e. blenders.

Q: If a brand manager for Honda creates an offbeat and funny video featuring its latest model, the best social networking site to publish the video for marketing purposes would be __________. a. Facebook b. LinkedIn c. Twitter d. YouTube e. the Honda website

Q: The three guidelines on marketing and promoting a brand using YouTube include: (1) create a channel rich in key words to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views, where they originate within YouTube, and what key words are driving user visits; and (3) __________. a. use an expert to inform the audience about product features and benefits b. tie the product to a current political or news event c. remember that money matterscost is a factor d. include humorous content to attract as many viewers as possible e. limit the video to one minute or less, the same as a TV or radio ad time limit

Q: If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is a. YouTube. b. LinkedIn. c. Facebook. d. Twitter. e. Google Chrome.

Q: The social network that is used solely for sharing videos is a. Google. b. Facebook. c. YouTube. d. Twitter. e. LinkedIn.

Q: All of the following statements about YouTube are true EXCEPT: a. registered users can upload an unlimited number of videos. b. every minute, 48 hours of video is uploaded to the site. c. seventy percent of the video traffic comes from outside the U.S. d. unregistered users can watch videos but cannot upload them. e. most of the content is uploaded by companies like CBS, 3M, and Home Depot.

Q: YouTube is a. a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them. b. a website that enables users to send and receive short messages up to 140 characters long. c. a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. d. a video-sharing website in which users can upload, distribute, view, and comment on videos. e. a website enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.

Q: If a brand manager wanted to use LinkedIn to promote his or her brand, the best way would be to a. monitor profiles for negative mentions of their brand. b. create a profile for their brand. c. use profiles of company employees for business-to-business image building. d. try to accumulate online "followers" for the business. e. buy ad space on the LinkedIn website.

Q: Brand managers can strategically use LinkedIn to a. find sales leads. b. organize focus groups. c. network with industry-related groups. d. none of the above. e. all of the above.

Q: What is the primary purpose of LinkedIn? a. LinkedIn keeps track of business trends and news updates. b. LinkedIn provides a way to integrate all of one's social networks into one comprehensive news feed. c. LinkedIn provides a forum for discussion about the difficulties and stresses of the job market. d. LinkedIn provides a forum to create a conversation between large companies and their employees. e. LinkedIn is a platform for professional networking and job searching.

Q: The social network primarily used for professional networking and job searching is a. Twitter. b. LinkedIn. c. Facebook. d. YouTube. e. Farmville.

Q: The business-oriented website that lets users post their profiles and connect to a network for business people is a. LinkedIn. b. YouTube. c. Twitter. d. Facebook. e. Friendster.

Q: Through a network of businesspeople known as __________, members of LinkedIn gain an introduction to someone they wish to know through a mutual, trusted contact. a. "followers" b. "colleagues" c. "contacts" d. "connections" e. "friends"

Q: LinkedIn is a. a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them. b. a website that enables users to send and receive short messages up to 140 characters long. c. a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. d. a video-sharing website in which users can upload, distribute, view, and comment on videos. e. a website enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.

Q: If you wanted to generate brand buzz for an upcoming product using Twitter, what is the best way to implement Twitter? a. Monitor other Twitter accounts for negative mentions of your brand. b. Defend your brand aggressively on your Twitter account for happier customers. c. Create an account and generate followers through posting photos of the new product. d. Create an account and tweet several times a day for a few weeks before releasing the product. e. Post on current events, such as an upcoming political election, to be interesting and unexpected.

Q: As a consultant to a brand manager, which social media marketing strategy would you recommend to your client to build the customer base? a. Hire celebrities to tweet about using their product. b. Run concurrent specials on multiple social media platforms such as Facebook and Twitter. c. Use tweets to drive traffic to the brand's website. d. All of the above. e. None of the above.

Q: When promoting its new Fiesta subcompact, Ford's "Fiesta movement" on Twitter received __________ tweets. a. 100,000 b. 400,000 c. 1 million d. 4 million e. 10 million

Q: Brand managers find out what people are saying about their brand on Twitter by a. having employees perform spot-checks on posts. b. creating their own Twitter account and seeing what "followers" say on Facebook. c. using keyword search monitoring from services such as CoTweet or HootSuite. d. recognizing that posts are too brief to allow for a substantive mention of their brand. e. employing outside search services such as Google and Bing.

Q: Brand managers can use Twitter strategically to a. respond to user criticisms to develop happier customers. b. generate brand buzz by developing an official Twitter profile. c. tweet on topics that provide information of value to their customers. d. follow Twitter profiles that mention their products. e. all of the above.

Q: A downfall to Twitter is that users can feel __________, as they need to check messages at odd hours, and have higher mobile phone bills. a. "too connected" b. "their privacy has been "u02dcviolated"" c. "addicted" to Twitter d. "easily bored" by the repetitive messages e. they"ve experienced a "lifestyle change"

Q: In assessing the value of tweets, Twitter users considered the majority of tweets to be a. news. b. self-promotion. c. conversational. d. pointless babble. e. spam.

Q: In a recent analysis, what percentage of "tweets" on Twitter was considered "pointless babble?" a. 3% b. 6% c. 9% d. 38% e. 41%

Q: The website that enables users to send and receive messages up to 140 characters long is a. LinkedIn. b. YouTube. c. Twitter. d. Facebook. e. Friendster.

Q: Twitter is a. a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them. b. a website that enables users to send and receive short messages up to 140 characters long. c. a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. d. a video-sharing website in which users can upload, distribute, view, and comment on videos. e. a website enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.

Q: To create a successful advertising campaign on Facebook, a good strategy a brand manager can use is to a. create ads that will appear in a specified, strategic position on every page when users log into their profiles. b. create and send an e-mail message to every registered Facebook user. c. create video ads with a funny, engaging, character spokesperson for the brand that will capture users' attention and "go viral." d. create ads that incorporate controversial topics like religion and politics to get Facebook users to "like" their Page. e. create a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

Q: In thinking about starting an ad campaign on Facebook, the brand manager considers a. that each user who visits a Facebook Page will see the same advertisement. b. whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages. c. letting users specify ad positioning and placement on the Facebook Page. d. tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer. e. that advertising on Facebook Pages is free and is an economical advertising strategy.

Q: Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and a. have a right to know if Facebook changes the way their personal information is released. b. use search engines such as Google and Bing. c. make them "opt-out" of privacy setting changes. d. "by default" have their privacy settings changed by Facebook employees. e. not object if their personal information is made public without their permission.

Q: The requirement that users "opt-out" of changes to Facebook's privacy settings was considered unethical because a. "by default" privacy settings would not be changed. b. all Facebook users want automatic updates to new features such as facial recognition. c. Facebook was providing additional privacy and security for its users. d. "by default" privacy settings would be changed. e. the new privacy settings made it harder for brand managers to find "evangelist" consumers of their products.

Q: Facebook came under fire in December 2009 when it made significant changes to the privacy settings of users. These changes to privacy settings resulted in a. releasing user's personal information, such as name, picture, gender, and a list of friends, "by default." b. wall posts being lost. c. friends being lost. d. additional privacy and security for its users who provided a detailed Facebook Page, sent automatically to the company. e. products being "unliked."

Q: What is a reason users have "unliked" a brand's Facebook Page? a. The brand ceases to be popular and users move on to a new brand's Facebook Page. b. The brand posts too frequently on trivial or controversial topics. c. Users tire of not being able to contribute to the conversation. d. Users want to protest the presence of advertisements on Facebook. e. The Page isn"t updated and users lose interest.

Q: The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by a. updating content regularly to keep it fresh. b. using familiar imagery and messaging, but adding a twist. c. engaging users and letting them guide site content. d. leveraging existing media assets for the brand. e. all of the above.

Q: Aside from an individual Facebook Page for a brand, what is the other mode of advertising on Facebook? a. Messages are sent to the "inbox" on a user's profile page. b. Pop-up ads appear after a user logs in. c. Ads appear on the right-hand side of a user's profile page. d. They are integrated into the "newsfeed" on a Facebook user's home page. e. Facebook does not allow for any other forms of advertising.

Q: If Facebook was a "closed" system of private and personal profiles, how could brand managers use Facebook in their advertising strategy? a. Facebook allowed companies' ads to show up in pop-up windows throughout the site. b. Facebook charged companies to create a Facebook Page for their brands. c. Facebook staff developed ads for companies who wanted to advertise on Facebook. d. Facebook charged companies when their brand was mentioned in a user's profile. e. Facebook allowed brand managers to promote their business on Facebook separate from their private and personal profiles.

Q: In its early years, Facebook was a "closed" system, which meant that Facebook a. prevented outside search engines from cataloguing and reporting mentions of a brand. b. put a limit on the number of countries in which Facebook could be accessed, such as China. c. had a policy to prevent collaboration with other sites such as MySpace. d. restricted brands from creating awareness through an individual Facebook Page. e. allowed users to have strict control over who shared their photos.

Q: Which of the following statements about Facebook is MOST accurate? a. Facebook is the third most-used social network. b. Facebook has a global presence and is accessible in over 70 languages. c. Facebook has almost 80 million active users. d. Facebook lets people keep in touch through long text-entries similar to e-mail. e. Facebook is just as successful as Twitter.

Q: Which of the following statements is true about Facebook? a. Facebook is second to Twitter in the number of registered users. b. Facebook has remained a "closed system," which means outside search engines such as Google or Bing cannot catalog information about a particular brand or topic. c. Facebook is the social media website where users upload more videos to its site than any other site. d. Facebook's official smartphone app uses location-based technology so users can "check-in" to local businesses to receive targeted promotional offers. e. Facebook is a social media website with the primary purpose of enabling users to network and connect with others in their profession.