Q&A Hero

Q: ________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures. A) Value networks B) Convergence C) Disruptive technology D) Telematics E) Agnostic marketing

Q: Compare and contrast the three distribution strategies, giving examples of products that might be distributed through each strategy.

Q: ________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures. A) Value networks B) Convergence C) Disruptive technology D) Telematics E) Agnostic marketing

Q: Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control. A) Japan and South Korea B) India and Brazil C) China and Japan D) Mexico and Venezuela E) Thailand and Malaysia

Q: Compare and contrast a conventional marketing system with a vertical marketing system (VMS).

Q: The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways. Giving examples, explain how this statement is true.

Q: According to "digital opportunity index" published by the United Nations, the country that leads the world in providing its citizens with access to information and communications technologies (ICT) is: A) the United States B) South Korea C) Japan D) India E) Germany

Q: According to various statistics, South Korea leads the world in providing its citizens with access to information and communications technologies. Discuss how South Korea could lead the world in technology and why the United States has taken a relatively slow start, particularly in spreading the broadband technology.

Q: When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

Q: Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web? A) Robert Noyce and Jack Kilby B) Vincent Atanasoff and Clifford Berry C) Vint Serf and Bob Kahn D) Steve Jobs and Steve Wozniak E) Tim Berners-Lee

Q: China, India, Brazil, and the European Union (EU) have taken the position that, because the Internet is global, one single country should be in control of it.

Q: In a conventional marketing system, no channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

Q: Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet? A) Robert Noyce and Jack Kilby B) Vincent Atanasoff and Clifford Berry C) Vint Serf and Bob Kahn D) Steve Jobs and Steve Wozniak E) Tim Berners-Lee

Q: Selective distribution strategies are most suitable for convenience products.

Q: Acknowledging that consumer awareness of Alibaba is low in the United States, executives are pursuing a "go-slow" approach to the U.S. market.

Q: Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make? A) They invented the transistor. B) They invented the spreadsheet. C) They invented the first digital computer. D) They invented the silicon chip. E) They invented the Internet.

Q: The Chinese government, alarmed by the free flow of information across the Internet, closely monitors the content on Web sites that its citizens access. Facebook, Twitter, and numerous other social media sites are blocked in China.

Q: Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of: A) the transistor. B) the spreadsheet. C) the information theory. D) the silicon chip. E) the Internet.

Q: Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Q: According to Steve Case, founder of AOL, the second wave of the Internet revolution lasting from 2000 to 2014, shifted the focus from building the Internet to building on top of it.

Q: In the 1950s, which company used transistor technology licensed from Bell Labs to develop the transistor radio? A) Nokia B) Sony C) Panasonic D) RCA E) Sanyo

Q: W3C is a foundation that helps develop standards that allow the full potential of the Web to be realized.

Q: A franchise organization is a type of contractual VMS.

Q: The integrated circuit and the concept of binary code permitted the development of the: A) transistor. B) radio. C) personal computer. D) smartphone. E) SMS.

Q: The digital revolution is causing dramatic, desired changes in industry structures.

Q: When Sherwin-Williams Paint Company has single ownership of integrated, successive stages of production and distribution, it has created a corporate VMS.

Q: Mobile advertising is a term that describes the use of cell phones as channels for delivering advertising messages and conducting product and service transactions.

Q: An environmental analysis is an important step in distribution planning.

Q: The marginal cost of storing and distributing digitized products"music files, for example"is practically nothing.

Q: Industry experts expect marketers to integrate SMS with communication via other digital channels, such as the Internet and e-mail.

Q: The first step in planning a channel strategy is to determine what markets need to be reached.

Q: Because the Internet is global, no single country controls it.

Q: Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Q: A brand of variety stores is part of a wholesaler-sponsored voluntary chain. This means these retailers are members of a(n) ________ vertical marketing system (VMS). A) administered B) conventional C) corporate D) horizontal E) contractual

Q: According to a recent "digital opportunity index" published by the United Nations, Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

Q: Cloud computing means that archivesincluding music and movies files, photos, and documentsare stored on massive remote servers and data centers in addition to individual users' computers.

Q: Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs? A) administered B) contractual C) conventional D) corporate E) horizontal

Q: Today, almost 3 billion peoplenearly half of the world's populationare using the Internet.

Q: Cloud computing refers to next-generation computing that is performed "in the cloud."

Q: Tiffany & Co jewelry can only be found in a very limited number of intermediaries. This is an example of ________ distribution. A) exclusive B) intensive C) independent D) quality E) high-end

Q: The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

Q: Streaming media represents a huge market opportunity for the video game industry.

Q: Which of the following is most likely exclusively distributed? A) BMW automobiles B) Diesel blue jeans C) Bazooka bubble gum D) Prairie Farms yogurt E) Coca-Cola beverages

Q: The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business there.

Q: In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Q: Brandwidth determines the range of frequencies that can pass over a given transmission channel.

Q: Which of the following is most likely intensively distributed? A) Olympus digital cameras B) BMW automobiles C) Diesel blue jeans D) Coca-Cola beverages E) Nike running shoes

Q: Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution. A) exclusive B) selective C) dual D) intensive E) disintermediated

Q: A key player in the cell phone business who could have been first to market with a cell phone camera is: A) Ericsson. B) Samsung. C) Motorola. D) Sprint. E) AT&T.

Q: Localizing a Web site in native language can be done by translating a Web site from the home-country language.

Q: Describe how Red Bull's creator trusted his entrepreneurial instincts instead of relying on traditional marketing research to make it so globally successful.

Q: Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell. This is an example of a(n) ________ marketing system. A) administered B) conventional C) cooperative D) vertical E) horizontal

Q: Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control. A) Japan and South Korea B) India and Brazil C) China and Japan D) Mexico and Venezuela E) Thailand and Malaysia

Q: Which of the following is another name for the channel leader? A) materials expert B) distribution facilitator C) franchiser D) channel captain E) logistics leader

Q: Direct marketing and mass marketing are becoming a very popular method for communicating with consumers. Giving reasons for their worldwide popularity, show the differences between direct and mass marketing.

Q: An Internet site's address on the World Wide Web is: A) HTML. B) HTTP. C) URL. D) WWW. E) HTTPS.

Q: Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web? A) Robert Noyce and Jack Kilby B) Vincent Atanasoff and Clifford Berry C) Vint Serf and Bob Kahn D) Steve Jobs and Steve Wozniak E) Tim Berners-Lee

Q: Basic issues for companies that sell globally are the composition of the sales force in terms of nationality. List choices that are available to companies for selecting a sales force. Outline advantages and disadvantages of each choice.

Q: A selective distribution strategy is most suitable for which consumer product category? A) convenience goods B) unsought goods C) shopping products D) luxury products E) materials and supplies

Q: Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet? A) Robert Noyce and Jack Kilby B) Vincent Atanasoff and Clifford Berry C) Vint Serf and Bob Kahn D) Steve Jobs and Steve Wozniak E) Tim Berners-Lee

Q: The Strategic/Consultative Selling Model has gained wide acceptance in the United States. Describe briefly what the model consists of and how it can serve as a checklist for sales personnel.

Q: Which type of distribution means limiting distribution of a product to a single outlet in a particular region? A) exclusive B) intensive C) selective D) independent E) insourced

Q: What are the issues and problems related to sales promotion in different parts of the world?

Q: Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make? A) They invented the transistor. B) They invented the spreadsheet. C) They invented the first digital computer. D) They invented the silicon chip. E) They invented the Internet.

Q: Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products? A) exclusive B) intensive C) selective D) dual E) multiple

Q: When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. A) multiple B) selective C) international D) direct E) extensive

Q: Claude Shannon's technical report led to his pioneer work for which he is regarded as the inventor of the: A) transistor. B) spreadsheet. C) information theory. D) silicon chip. E) Internet.

Q: Coupons are a favorite promotion tool of consumer packaged goods companies such as Proctor & Gamble and Unilever. How does the couponing work, and what are the advantages for using different types of coupons?

Q: In the 1950s, which company used transistor technology licensed from Bell Labs to develop the transistor radio? A) Nokia B) Sony C) Panasonic D) RCA E) Sanyo

Q: In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity. A) franchise B) corporate VMS C) horizontal marketing system D) multiple distribution system E) conventional marketing system

Q: Giving examples, show how sampling can be an effective sales promotion technique.

Q: A number of factors must be taken into account when determining the extent to which the promotions must be localized. List and describe those factors giving examples.

Q: Burger King, Holiday Inn, Avis, and H&R Block tax service are all franchises, which means they are also members of a(n) ________ vertical marketing system (VMS). A) administered B) conventional C) corporate D) horizontal E) contractual

Q: The integrated circuit and the concept of binary code permitted the development of the: A) transistor. B) radio. C) personal computer. D) smartphone. E) SMS.

Q: The authors of one study noted that Nestl and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts. Based on a study by Kashani and Quelch, identify factors that contribute to more headquarters involvement in the sales promotions effort.

Q: A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS). A) administered B) conventional C) corporate D) horizontal E) contractual

Q: Facebook, Google, Pinterest, Twitter, and Wikipedia represent which element of the marketing mix? A) Price B) Product C) Place D) Promotion E) People

Q: Discuss what makes the use of sales promotion so effective and popular. Describe different types of sales promotions.

Q: Which of the following statements about a vertical marketing system (VMS) is true? A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. B) Members of a VMS operate totally independently of one another outside of buying and selling one another's products. C) The three types of vertical marketing systems are independent, conventional, and customized. D) Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. E) Conventional marketing systems are more efficient than vertical marketing systems.

Q: Comment on the current status and future of "Wearable technology."