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Q:
According to a recent "digital opportunity index" published by the United Nations, Japan leads the world in providing its citizens with access to information and communications technologies (ICT).
Q:
Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?
A) set the prices of the merchandise they sell
B) take title to the merchandise they sell
C) suffer financial losses if the merchandise they sell is damaged or stolen
D) offer marketing assistance or delivery for the products they sell
E) use their own sales force
Q:
In addition to the five forces model of industry competition, Michael Porter has developed a framework of so-called generic business strategies. Explain these generic strategies, describing their aims and application.
Q:
Today, almost 3 billion peoplenearly half of the world's populationare using the Internet.
Q:
Intel's loose brick was its narrow focus on complex microprocessors for PCs.
Q:
Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.
A) interdependent intermediaries
B) dependent intermediaries
C) independent intermediaries
D) wholesalers
E) retail outlets
Q:
The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.
Q:
The theft and unauthorized repurposing of intellectual material via the Internet is called ________.
A) information logistics theft
B) non-permission-based downloading
C) online distribution piracy
D) disintermediation
E) taking title
Q:
The market opportunity for the telecom sector in Africa is limited because the people are too poor, and it is too risky to do business there.
Q:
Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of "loose bricks."
Q:
Which of the following describes a comprehensive approach to collecting, organizing, storing, and retrieving a firm's information assets?
A) logistics
B) knowledge management
C) facilitation
D) enterprise resource planning
E) just-in-time techniques
Q:
"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.
Q:
The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
Q:
Through a process of ________, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.
A) knowledge management
B) disintermediation
C) horizontal marketing
D) vertical marketing
E) hybrid marketing
Q:
What is m-commerce, and what are some of the technological innovations that fall under this type of commerce?
Q:
In the case of Volkswagen, dealers are its key consumers while individual car buyers are the key consumers of the dealers.
Q:
Retailers handle the financial exchange when a customer pays for a product. This is an example of the ________ function of channel intermediaries.
A) communication
B) marketing
C) promotional
D) transaction
E) management
Q:
Singapore and Korea offer large sums of money to private citizens and business to pay for broadband equipment and consulting services. However, the spread of broadband is very slow in the United States. Giving reasons for slow movement in the United States, explain how broadband works.
Q:
Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.
Q:
Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.
A) communication
B) marketing
C) promotional
D) transaction
E) management
Q:
How can Web sites be classified? Show how different companies fall under different categories.
Q:
Michael Porter's five forces model and Rugman and D'Cruz's flagship model are both based on the concept of corporate individualism.
Q:
Offering credit to buyers and providing refund services for products are both examples of ________ functions provided by channel intermediaries.
A) communication
B) marketing
C) promotional
D) facilitating
E) management
Q:
What are some of the issues that need to be addressed when setting up for global e-commerce?
Q:
Maytag has been called "the Rolls-Royce of washers and dryers," and it can be said that it has achieved a competitive advantage by means of differentiation.
Q:
Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions.
A) distributing
B) facilitating
C) management
D) marketing
E) wholesaling
Q:
What is meant by e-commerce? How can the e-commerce activities be classified?
Q:
Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.
A) creating assortments
B) just in time processing
C) third-party logistics
D) order processing
E) inventory control
Q:
Competitive advantage exists when there is a match between a firm's distinctive competencies and the factors critical for success within its industry.
Q:
Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.
Q:
Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.
A) creating assortments
B) breaking bulk
C) third-party logistics
D) order processing
E) inventory control
Q:
Rugman and D'Cruz have developed an alternative framework to Porter's five forces model. The framework, based on business networks, is called:
A) the differentiation model.
B) strategic intent.
C) the flagship model.
D) the hypercompetition model.
E) the Rugman & D'Cruz model.
Q:
What is convergence? What kind of challenges does it present?
Q:
It is most accurate to say that channels of distribution provide which of the following?
A) time, place, and ownership utility
B) promotion, product, and place utility
C) time, place, and form utility
D) promotion and form utility
E) time and promotion utility
Q:
The issue of sustainability is central to this strategy concept:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.
Q:
The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways. Giving examples, explain how this statement can be true.
Q:
Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?
A) third-party logistics providers
B) channel leaders
C) channel intermediaries
D) enterprise resource planners
E) strategic allies
Q:
According to various statistics, South Korea leads the world in providing its citizens with access to information and communications technologies. Discuss how Korea could lead the world in technology and why the United States has taken a relatively slow start, particularly in spreading the broadband technology.
Q:
Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry. If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer differentiation.
Q:
Cloud-based music services are expected to have a major impact on the mobile music business. The reason for their popularity includes all of the following except:
A) they are a hybrid between subscription and online store business.
B) this new approach addresses some of the shortcomings of the existing methods.
C) they offer users a music locker "in the cloud."
D) music services can be purchased from a variety of mobile devices.
E) the pricing schemes for various services are simple.
Q:
Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?
A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) cost differentiation
Q:
At the least a channel of distribution consists of a producer and a(n) ________.
A) wholesaler
B) agent
C) broker
D) intermediary
E) customer
Q:
BMW Assist and BMW Teleservices are using telematics system, which provides all of the following benefitsexcept:
A) access to a wide range of information and services.
B) information about pricing.
C) help in booking hotel rooms.
D) help in restaurant reservation.
E) help in downloading music.
Q:
In the shipbuilding industry, Polish and Chinese shipyards offer simple, standard vessel types at low prices that reflect low production costs. This represents generic strategy related to:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) cost differentiation.
Q:
Excluding China, which does not allow Google to publish figures regarding its requests for information, the government which had the largest requests for information is:
A) Brazilian.
B) Indian.
C) American.
D) Japanese.
E) Taiwanese.
Q:
Germany's Mittelstand companies have been extremely successful pursuing:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) cost differentiation.
Q:
Producers benefit from using intermediaries because they ________.
A) offer greater efficiency in making goods available to target markets
B) bring a fresh point of view to strategy development
C) eliminate risk
D) are rarely backlogged with orders
E) will store products indefinitely
Q:
Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of:
A) cost leadership.
B) differentiation.
C) cost focus.
D) focused differentiation.
E) consumer focus.
Q:
Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?
A) the industrial network
B) the retailer chain
C) the multilevel network
D) the channel of distribution
E) the conventional marketing system
Q:
Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:
A) less power consumption.
B) well suited to use with cell phones.
C) works over shorter distances.
D) can be used in automobiles.
E) can be incorporated into home appliances.
Q:
Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?
A) cost leadership
B) differentiation
C) cost focus
D) focused differentiation
E) consumer focus
Q:
Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:
A) Bluetooth is well suited for use with cell phones.
B) Bluetooth works over shorter distances than Wi-Fi.
C) Bluetooth consumes less power than Wi-Fi.
D) Bluetooth can handle data as well as voice.
E) Bluetooth technology has been incorporated into automobiles.
Q:
A supply chain relies on profitable relationships all along the way. How might Walmart rely on its marketing partners in order to offer low prices?
Q:
In India, ________ penetration is high compared to other forms of media.
A) television
B) radio
C) Internet
D) mobile phone
E) iPod
Q:
There have been considerable changes that have taken effect since Porter presented his theories. One such impact is due to the tremendous technological advancement. In light of these changes, examine what potential impact technology has on some of his theories.
Q:
How can a company benefit from just-in-time inventory techniques?
Q:
Explain the concept of the supply chain.
Q:
Michael E. Porter, a leading theorist of competitive strategy, developed a five forces model to explain competition in an industry. List these forces and describe the impact of the threat of new entrants.
Q:
Smartphones that are equipped with global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:
A) text messages can be sent to smartphone users who are in the vicinity.
B) offering special deals to smartphone users who happen to be in the vicinity.
C) promoting mobile campaigns which will reach smartphone users.
D) obtaining demographic information through the smartphone users.
E) locate smartphone users for delivering products or services.
Q:
Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:
A) infrared rays.
B) magnetic rays.
C) hot spots.
D) laptop warriors.
E) modem.
Q:
Explain why inventory control has such a major impact on the costs of logistics.
Q:
If rivalry among firms forces companies to rationalize costs, it is a negative force.
Q:
________-commerce is one of the significant marketing opportunities made possible by the digital revolution.
A) Multinational
B) Mobile
C) Multisegment
D) Marginal-cost
E) Multilingual
Q:
The development of the MP3 file format for music was accompanied by the increased popularity of peer-to-peer (p-to-p) file swapping among music fans.
Q:
Explain the rationale for identifying the best modes of transportation for a product.
Q:
The term "m-commerce" is used to describe:
A) the use of Internet in commerce.
B) the use of web.com in commerce.
C) the use of credit cards in commerce.
D) the use of money in commerce.
E) the use of cell phones in commerce.
Q:
The supply chain only includes components dealing with the flow of materials internal to the firm.
Q:
Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.
Q:
While South Korea is considered as "ready for tomorrow" in terms of Internet Speed, countries which are "below today's applications threshold" include all of the following except:
A) the United States.
B) Germany.
C) India.
D) Hong Kong.
E) China.
Q:
Railroads are best for carrying coal, iron ore, grain, and lumber over long distances.
Q:
Michael Porter's four generic strategies for achieving competitive advantage are product differentiation, price leadership, promotion power, and distribution efficiency.
Q:
"Cloud computing" is different from currently available technologies in all of the following aspects except:
A) it is performed "in the cloud."
B) applications are delivered through Web browser.
C) it is installed in the computer's hard drive.
D) computer files can be accessed remotely.
E) archives are stored on massive remote servers.
Q:
When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low cost per ton shipped.
Q:
Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.
Q:
Streaming media represents a huge market opportunity for all of the following except:
A) video game industry.
B) online gaming.
C) game publishers.
D) Internet portals.
E) telematics.
Q:
Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.
Q:
Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.
Q:
Broadband offers companies the telecommunication capability to do all of the following except:
A) streaming audio.
B) streaming video.
C) streaming media.
D) streaming sales.
E) compressed video.
Q:
Analyzed in terms of Porter's five forces model, Walmart's ability to dictate terms to the music industry is one indication of the retail giant's supplier power.
Q:
Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?
A) trucks
B) railroads
C) air
D) pipeline
E) water