Q&A Hero

Q: ________ are acts, efforts, or performances exchanged from producer to user without ownership rights. A) Tangibles B) Services C) Ideas D) Brand extensions E) Licenses

Q: All of the following statements regarding Starbucks are trueexcept: A) Starbucks offers health benefits to company employees. B) Starbucks partners can take part in Starbucks' stock option plan. C) Starbucks has the opportunity to be a different global company. D) Starbucks is a profitable company. E) Shareholders consider Starbucks' stock to be risky investment.

Q: Bass Pro Shops, a chain of outdoor sports equipment stores, features giant aquariums, waterfalls, trout ponds, archery and rifle ranges, putting greens, and free classes on topics from ice fishing to conservation. Why would a retailer do this?

Q: Lessons that are learned from Starbucks' company's cooperation with NGOs include all of the following except: A) don't wait for a crisis to collaborate. B) recognize that collaboration involves some compromise. C) think strategically about relationships with NGOs. D) appreciate the value of the NGOs dependence. E) understand that building relationships with NGOs takes time.

Q: Nike came under fire from critics who alleged poor working conditions in the factories that make the company's athletic shoes.

Q: Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

Q: In developing countries, globalization's opponents accuse companies of: A) undermining local cultures. B) placing intellectual property rights ahead of human rights. C) promoting unhealthy diets and unsafe food technologies. D) pursuing unsustainable consumption. E) all of the above

Q: In developing countries, globalization's opponents accuse companies of placing intellectual property rights ahead of human rights.

Q: Explain the concept of nonstore retailing, giving one example of a well-known product that has been marketed this way.

Q: Secondary stakeholders include all of the following except: A) media. B) employees. C) local community groups. D) nongovernmental organizations. E) general business community.

Q: One of the forces restraining the growth of global business and global marketing is resistance to globalization.

Q: Primary stakeholders include all of the following except: A) top management. B) employees. C) media. D) suppliers. E) customers.

Q: Explain the limitations for marketers offering e-commerce shopping.

Q: Being socially responsible is not only the right thing to do; it can distinguish a company from its industry peers.

Q: In contrast to the lean producers, U.S. mass producers typically maintain operations that involve all of the following except: A) less mechanization. B) greater labor direct content. C) divide employees with no overlap. D) limited quality control. E) employee teamwork.

Q: Describe how nonstore retailing has recently grown.

Q: Corporate social responsibility (CSR) refers to a company's obligation to pursue goals and policies that are in a company's best interest.

Q: The differences between lean producers and U.S. mass producers is in the way they deal with all of the following groups except: A) dealers. B) distributors. C) customers. D) suppliers. E) managers.

Q: A stakeholder is any group or individual that is affected by, or takes an interest in, the policies and practices adopted by an organization.

Q: Explain the differences between a multilevel network and a pyramid scheme.

Q: Which of the following assumptions does not belong in a list of characteristics of lean production? A) labor is more costly than machines B) set up time can be reduced C) minimize inventory to cut costs and wastage D) maximize backwards integration E) inspection to prevent defective production

Q: Demographic changes have contributed to a decline in the use of door-to-door sales in the United States.

Q: The U.S. mass producers focus on long-term income and return on investment, whereas Japanese see the process in terms of the short-term perspective.

Q: Which of the following isnot the way U.S. auto mass producers operate? A) greater labor content B) less mechanization C) less flexible mechanization D) divide employees in discrete specialties E) lack of employee teamwork

Q: The differences between lean producers and U.S. mass producers in the way they deal with their respective dealers, distributors, and customers are as dramatic as the differences in the way they deal with their suppliers.

Q: Cannibalization is not a concern for traditional retailers who also operate an e-commerce site because the two locations attract completely different markets.

Q: Concepts such as "assembler value chains" and "downstream value chains" are associated with: A) lean production. B) the matrix structure. C) polycentric organizational designs. D) the global marketing audit. E) traditional assembly designs.

Q: The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.

Q: The advantage of the mass producers lasted until the Japanese auto companies further revised the value chain and created lean production.

Q: Employee ability is emphasized in a lean production environment. Before being hired, people seeking jobs with Toyota participate in the Day of Work, an assessment test to determine who has the right mix of qualities. These qualities include all of the following except: A) dexterity. B) team attitude. C) problem solving. D) decision making. E) team work.

Q: The matrix organization requires fundamental changes in management behavior, organizational culture, and technical systems.

Q: Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on-line.

Q: Which of the following doesnot describe the Toyota Production System (TPS)? A) jidoka B) "just-in-time" C) fixed setup time D) built-in quality E) visualizing problems

Q: There is general agreement that the matrix design is the single best organization structure for global marketing.

Q: Which of the following does not belong in a list of mass production in an automobile company such as Ford? A) changing value chains B) use of the moving assembly line C) organized production machinery D) outsourcing from supplier specialists E) making each worker productive

Q: A potential disadvantage of the organization on product basis is that the local input from individual country managers may be ignored, with the result that products will not be sufficiently tailored to local markets.

Q: Vending machines are currently best-suited to the sales of impulse items and expensive merchandise.

Q: What is a matrix organization? Describe giving examples.

Q: A major disadvantage of the regional management center is its cost.

Q: Group dynamics are important to the success of party plan systems.

Q: After establishing that the organizational matrix is appropriate for a business, what should management expect as to the integration of basic competencies on a worldwide basis?

Q: The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of ________ e-commerce. A) B2B B) B2C C) POS D) C2C E) C2B

Q: When Hershey created its international division in 2005, J.P. Bilbrey, the division's senior vice president, noted that Hershey would no longer utilize the extension strategy of exporting its chocolate products from the United States.

Q: At Whirlpool, North American operations are organized in a matrix structure. What is the key to successful matrix management?

Q: Des Moines, Iowa-based Meredith Corporation participates in international markets by means of foreign licensing agreements that are administered by a copyrights and contracts manager.

Q: Using current sales as a predictor, which of the following products would likely be most effectively sold using direct selling? A) women's shoes B) cleaning products C) baby furniture D) automobiles E) pet food

Q: Sony, Sharp, Panasonic, and other Japanese manufacturers are all experiencing declining sales of traditional electronics products, whereas Apple and Samsung have risen to prominence in the competitive landscape once dominated by the Chinese.

Q: McDonald's organizational design integrates the international division and geographical structures. How does the geographical and product division structure work in a global context?

Q: A telephone call from a salesperson requesting you to purchase a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following? A) direct selling B) one-way communication C) direct wholesaling D) two-way vending E) e-commerce

Q: What are regional management centers? What are the advantages of having such centers in global businesses?

Q: Interactive videos, games, and contests are all ways that marketers provide ________ for online shoppers. A) in-home shopping B) virtual experiential marketing C) off-price retailing D) pop-up marketing E) network marketing

Q: Management writers often use terms like silos, stovepipes, or chimneys to describe an organization in which autonomous business units operate with their own agendas and a minimum of horizontal interdependence.

Q: As a company's international business grows, the need for having international divisions becomes evident. Explain how an international division structure works and what factors contribute to the establishment of an international division.

Q: Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products. A) information B) credit services C) comparison shopping D) entertainment E) social opportunities

Q: By the early 2000s, Sony's vaunted innovation and marketing machine was faltering due to the unanticipated rapid consumer acceptance of flat-panel wide-screen TV sets.

Q: Which of the following is NOT a benefit provided by e-commerce? A) It provides consumers the satisfaction of instant gratification. B) It reduces the cost of doing business. C) It enables specialized businesses to be more successful. D) It provides consumers more access to pricing information. E) It broadens product choices for consumers in smaller communities.

Q: A CEO has to look at the entire global economy and then put the company's resources where they will capture the biggest market share of every region.

Q: One of the four basic competencies that a matrix design can achieve on a worldwide basis is that it helps in providing a knowledge of the customer and its needs.

Q: According to Kenichi Ohmae's view of the world, there are 30 regions with populations ranging from 5 million to 20 million people. Based on this, China would be viewed as several distinct regions.

Q: ________ e-commerce is the online exchange between companies and individual consumers. A) B2B B) B2C C) P2P D) C2C E) C2B

Q: The matrix organization requires fundamental changes in management behavior, organizational culture, and technical systems.

Q: As markets globalize, and as Japan opens its own market to more competition from overseas, more Japanese companies are likely to break from traditional organization patterns.

Q: In general, vending machines are best suited for selling which of the following? A) specialty goods B) unsought goods C) capital items D) food and beverages E) accessory equipment

Q: There is general agreement that the matrix design is the single best organization structure for global marketing.

Q: A key issue in global organization is how to achieve balance between autonomy and integration.

Q: Which of the following is an illegal sales technique? A) retailtainment B) a party plan system C) a multilevel network D) a pyramid scheme E) off-price retailing

Q: A potential advantage of the organization on product basis is that the local input from individual country managers may not be ignored, with the result that products will be sufficiently tailored to local markets.

Q: The increasing importance of the European Union (EU) as a regional market has prompted a number of companies to change their organizational structures by setting up regional headquarters there.

Q: Nokia's reversal of fortune at the hands of Apple and Google underscores the fact that today's executives must rethink the concept of the corporation if they wish to operationalize the concept of core competencies.

Q: In ________, a master distributor recruits other people to become distributors. The master distributor sells the company's products to the people she entices to join and receives commissions on all the merchandise sold by the people she recruits. A) multilevel marketing B) integrated sales C) disintermediated sales D) hierarchical sales E) party plan systems

Q: When Hershey created its international division in 2005, J.P. Bilbrey, the division's senior vice president, noted that Hershey would no longer utilize the extension strategy of exporting its chocolate products from the United States.

Q: Yong Nam, CEO of LG, recently stipulated that English would be required throughout the company. He explained that the speed of innovation that is required to compete in the world mandates that we must have seamless communication.

Q: Another name for multilevel marketing is ________. A) the party plan system B) network marketing C) the pyramid system D) e-commerce E) experiential marketing

Q: Indra Nooyi, chair and chief executive of PepsiCo, is among the corporate leaders who are not native to the headquarters country.

Q: Des Moines, Iowa-based Meredith Corporation participates in international markets by means of foreign licensing agreements that are administered by a copyrights and contracts manager.

Q: Which of the following is a type of in-home selling? A) the party plan system B) network marketing C) the pyramid system D) e-commerce E) experiential marketing

Q: During his years as chief executive of GE, Jack Welch discovered that many employees resisted his ideas about the need to globalize the company.

Q: Sony, Sharp, Panasonic, and other Japanese manufacturers are all experiencing declining sales of traditional electronics products, whereas Apple and Samsung have risen to prominence in the competitive landscape once dominated by the Chinese.

Q: Which of the following prohibits door-to-door selling unless prior permission has been granted by the household? A) the National Do Not Call Registry B) a Green River Ordinance C) permission-based e-marketing D) network marketing E) a party plan system

Q: Before retiring at the end of 2008, Unilever Group Chief Executive Patrick Cescau wanted to reconnect the company with its heritage of sustainability and concern for the environment. This and other values reflect Unilever's philosophy of "doing well by doing good."