Q&A Hero

Q: Paul is writing a set of specification questions for an upcoming research project. The project is designed to uncover the role mobile phones play in the lives of college students. One of Paul's questions is: "Why did you buy your current phone?" Is this question acceptable? Why? If not, propose an alternative.

Q: You wish to learn all you can about the role that advertising plays in the developing self-image of adolescent girls. This is likely to be a topic in which rapport between interviewee and interviewer is of great importance. It is also likely to be a topic that will require a great deal of conversation before the "real" issues emerge. Given this situation, would you recommend focus groups or personal interviews as the data collection procedure? Why?

Q: Scenario4-6Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.With reference to Maslow's hierarchy theory, which of the following needs would the fourth advertisement most likely satisfy?a. Self-actualization needs b. Need for affiliationc. Growth needsd. Psychological needs

Q: According to the text, how many of the ways below were presented as good ways to establish rapport between interviewer and interviewee? - pay attention and followup on what is said - offer a large cash incentive for participation - provide a positive compliment after every question is answered - let the respondent choose the chair he or she wants to sit in A) 1 B) 2 C) 3 D) 4

Q: Scenario4-6Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.According to Maslow's Hierarchy theory, which of the following needs would the third advertisement most likely satisfy?a. Esteem needsb. Need for affiliation c. Extrinsic needsd. Self-actualization needs

Q: You are conducting research on college students' engagement with brands via social media. You want to use purposive (nonrandom sampling). List two ways in which individuals might be selected.

Q: Scenario4-6Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.While some argue that advertising promotes materialism, others argue that advertising addresses a number of basic human needs. With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?a. Physiological needs b. Safety needsc. Self-actualization needs d. Esteem needs

Q: Explain sample selection bias.

Q: Scenario4-6Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.According to Maslow's Hierarchy theory, the first advertisement would satisfy a persons_____ . a. existence needsb. physiological needs c. growth needsd. intrinsic motives

Q: Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.If Fritters had removed the advertisement soon after receiving a court order it would be an example of _____.a. a stealth sponsorship b. a consent orderc. monopoly power d. puffery

Q: Propose two ways in which you could take a systematic random sample of your class.

Q: You have just completed a 12-month advertising test within the city limits of Boston and wish to determine levels of advertising and product awareness as well as brand perceptions. You decide to use random digit dialing among prefixes that are identified as "Atlanta." These prefixes, as a result, will include individuals living within the Boston city limits as well as suburban Boston. First, identify the type of registration this sample frame represents. Next, if the frame has a problem, propose a remedy.

Q: Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.Fritters continued airing its advertisement despite being asked to remove it by court. As a result, Fritters would be asked by the court to remove the ad in 30 days. This is an example of _____.a. accommodation b. appropriationc. a consent orderd. a cease-and-desist order

Q: Nancy is the researcher at the JKO Advertising Agency. She has been asked to test two different advertising campaigns. The "winning" campaign will be supported by $20MM in media. Each campaign will be shown to a group of consumers in the brand's target audience. Nancy decides to use a series of focus groups to select the "winning" campaign, as she believes that this form of sampling (convenience) will allow her to generalize to the broader population from which the focus group participants were drawn. Do you agree or disagree with Nancy's point of view? Why?

Q: Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.Fritters's second advertisement is an example of ____advertising. a. subliminalb. comparisonc. vertical cooperative d. corporate

Q: Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.Which of the following actions would help Fritters prove the fairness of its first comparison ad?a. By entering a stealth sponsorship with its competitor b. By including a disclaimerc. By sharing the profits of the ad with its competitor d. By mentioning the contents of the meals

Q: Which of the following is the best way to determine sample size in nonprobability samples? A) Unaided judgment B) Budget considerations C) Frame of reference D) Analytical requirements

Q: Which form of nonprobability sampling uses current study participants to recruit new participants? A) Convenience B) Judgment C) Quota D) Snowball

Q: Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, asecond advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.The ______would prevent Fritters from being sued by the customer blaming it for his obesity. a. Advertisement substantiation programb. Cheeseburger Billc. Robinson-Patman Actd. Wheeler-Lea Amendment

Q: Scenario4-4Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan " The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.Which government agency might eventually be reviewing the case if Joe felt he should file a complaint about advertising in the automotive industry?a. The Consumer Finance Protection Agency b. The Consumer Unionc. The Federal Trade Commissiond. The Consumer Federation of America

Q: Which form of nonprobability sampling selects study participants based on an expert's expertise regarding who might be best to interview? A) Convenience B) Judgment C) Quota D) Snowball

Q: Scenario4-4Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan " The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.The Pederson dealership and Toyota share the expense of local advertising in this market. This is an example of ____advertising.a. subliminalb. vertical cooperative c. corporated. institutional

Q: Which form of nonprobability sampling selects study participants just because they are readily accessible? A) Convenience B) Judgment C) Quota D) Snowball

Q: Consider the two statements below with regard to online panels. I. "Opt-in" panels are preferred over invitation-only panels. II. Panels should aggressively identify and eliminate "professional respondents." Which, if any, statement is (are) true? A) I only B) II only C) I and II are both true D) Neither I nor II are true

Q: Scenario4-4Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan " The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.Joe saw a television ad that stated the Toyota Camry was "the world's best car for reliability." The use of such absolute superlatives in advertising is:a. an illegal use of advertising language. b. unethical but legal.c. a legal and quite common use of exaggeration. d. unfair advertising but not deceptive advertising.

Q: Sample selection bias occurs when members of the population of interest are selected in violation of the rule of equal chance of selection.

Q: Scenario4-4Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan " The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.The first time Joe had seen the Toyota Camry was in a magazine which displayed the slogan "The best car in the world." The slogan is an example of_____ .a. unfair advertising b. slanderc. subliminal advertising d. puffery

Q: When designing a research study, the number of contacts must always ________ the number of required completed interviews. A) be less than B) be equal to C) be more than

Q: Scenario4-4Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability and the fact that it displayed the slogan " The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.After Joe complained, the salesperson replied, "If our industry didn't do so much advertising you probably couldn't afford to buy that computer to do your own research." Which of the following "pros" of advertising is the salesperson likely using to support his comment?a. Advertising fosters a diverse and affordable mass media.b. Advertising fosters new product success and lowers costs. c. Advertising reflects the priorities of a society.d. Advertising contributes to art and culture in a society.

Q: The goal in determining sample size is to estimate the ________ sample size that will provide the desired level of confidence. A) minimal B) maximum

Q: Scenario43The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a wellknown sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning RodThe Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.The competitor who filed a complaint with the FTC also had the option of working with the media self-regulatory organization that evaluates ethical issues, the ____, which has the authority to review concerns over issues of truth, fairness, or good taste and make recommendations based on its findings.a. Consumer Federation of Americab. NAB's Code Authorityc. Family Research Council d. Better Business Bureau

Q: Scenario43The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a wellknown sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning RodThe Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.In the commercial, a sports star is shown in a sailboat on a beautiful lake, sending a long cast into the water, then listing the excellent features of the Lightning Rod. It closes with a well-known celebrity happily reeling in a fish. To meet FTC standards for this type of endorsement, the celebrity must:a. be considered an expert in the field of sport fishing.b. share 2 per cent of the expenses involved in the advertisement. c. actually use the Lightning Rod when fishing on his own.d. write the statements that he makes in the ad.

Q: Imagine that a sample size of 300 provides a confidence interval of +/- 4%. If you wanted to change the confidence interval to +/- 2% you would need to ________ the sample size. A) reduce B) increase

Q: Scenario43The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a wellknown sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning RodThe Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.The FTC investigates the claim of "20 percent more casting distance" when using the Lightning Rod. Castaway Sports admits that it has no actual data to support the claim but believes it to be true. However, the FTC rules that Castaway Sports should stop airing the ads, and in response the Lightning Rod advertisement was removed. This is an example of a(n):a. dissolution.b. cease-and-desist order. c. consent order.d. appropriation.

Q: In quantitative research, sample size is determined in light of confidence intervals and confidence ________. A) restraints B) length C) limitations D) levels E) intensity

Q: Scenario43The Lightning Rod is a fishing rod being introduced by Castaway Sports. At a preliminary meeting with its agency, the president of Castaway Sports mentions that the rod can improve casting distance for an average individual by more than 20 percent. The account executive asks if the president has data to support this, and the president says "Yes." The agency proceeds to produce a series of television spots featuring a wellknown sports celebrity using the rod and rating it as excellent. The spots run on network television and trumpet the improved casting distance that the rod provides. The slogan of the spots is "Lightning RodThe Finest Rod Ever Cast." After about a week, a competitor questions whether the rods really offer the improved performance Castaway Sports claims, and decides to file a complaint with the FTC.The slogan for the spot, "Lightning RodThe Finest Rod Ever Cast," would be considered by U.S. courts to be:a. a false and misleading statement, which needs to be retracted. b. a superlative, which must be provable.c. unethical, but not truly deceptive.d. puffery, which doesn't need to be proved or disproved.

Q: Consider the two statements regarding the confidence level shown below.I. The confidence level is the mathematical expression of our confidence that the population estimate lies within the confidence interval.II. The confidence level is the range into which the true population parameter will fall, assuming a given level of confidence.How may, if any, of these statements is (are) true?A) I onlyB) II onlyC) I and II are both trueD) Neither I nor II are true

Q: Scenario4-2Purple Inc. had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human.Purple Inc. published an advertisement stating that its competitor's glasses were fake and would not be good for the customer's dog, let alone a human. This is an example of ______.a. libelb. accommodation c. pufferyd. appropriation

Q: You conduct a research study where 75% of the sample agrees with a particular statement. The confidence interval is +/- 5%. This means that the true percentage of those agreeing is likely to be no less than ________. A) 5% B) 65% C) 70% D) 80%

Q: A confidence interval is an estimate, plus or minus, of the range in which we believe the true ________ estimate lies. A) sample B) census C) population D) random E) target

Q: Scenario4-2Purple Inc. had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human.The CEO of Purple Inc. stated that it's competitors sun glasses is nothing but a fake piece of plastic. This is an example of____ . a. spamb. pufferyc. appropriation d. slander

Q: Scenario4-2Purple Inc. had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human.Purple Inc. launched an advertisement displaying an image of a model of its competitors sun glasses. However, it had not received consent from the party to utilize the picture. This is an example of ____. a. pufferyb. appropriation c. spammingd. libel

Q: Imagine that you have three strata, the size of each is shown below. Strata 1: 200 individuals Strata 2: 300 individuals Strata 3: 500 individuals You wish to draw a final sample of 100 individuals with at least 25 individuals selected from each strata. Which sampling method would be used? A) proportionate stratified sampling B) disproportionate stratified sampling C) simple random sampling D) systematic random sampling

Q: Imagine that you have three strata, the size of each is shown below. Stratum 1: 100 individuals Stratum 2: 200 individuals Stratum 3: 700 individuals You wish to draw a final sample of 100 individuals. Proportionate stratified sampling would result in how many individuals selected from Strata 3? A) 10 B) 20 C) 33 D) 70

Q: Scenario4-1A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when onesixth of the world's population consumes without any real restraint?"Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)In the past, Adbusters has cited 12 magazines that it said are responsible for pushing "a clean, exciting image for one of the dirtiest products around: tobacco." It suggested that Americans cancel their subscriptions to these magazines until they stopped accepting these ads. This is an example of:a. the social phenomenon called corrective advertising.b. a strategic tool for pressuring advertisers called boycott.c. a push for consumers to mobilize and take certain actions called behavioral targeting. d. the self-regulatory practice called corrective advertising.

Q: The first step in stratified random sampling is to identify one or more classification criteria, each of which defines one strata.

Q: Scenario4-1A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when onesixth of the world's population consumes without any real restraint?"Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote, "One may build a compelling case that American culture is beyond redemptionmoneymad, hedonistic, superficial, rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers:a. are not creating the American way of life, but just reflecting it, good or bad.b. have nothing to do with the fact that all modern cultures have essentially become obsessed with consumption, not just America.c. are the self-serving manipulators and hidden persuaders who have created this situation. d. are to be blamed for the reckless lifestyle and behavior of modern day youth.

Q: In stratified random sampling, once each strata is defined then independent random samples are drawn from each strata.

Q: Scenario4-1A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when onesixth of the world's population consumes without any real restraint?"Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)Organizations like Adbusters see advertising as superficial. This view of advertising says that it:a. is not entertaining, or even interesting, to consumers.b. has no effect on demand for specific brands of products. c. offers little information based on function or performance. d. ignores the hedonic aspects of products.

Q: What concept is involved when a statement that occurs in print is untrue and damages the reputation of a person, based on words found in magazine, newspaper, direct mail, or Internet reports?a. Libelb. Slander c. Larcenyd. Appropriation

Q: ________ random sampling is the better choice whenever you have a situation where you think that a large variation in what you are studying is due to specific respondent characteristics. A) Simple B) Systematic C) Stratified

Q: ____is the use of pictures or images owned by someone else without permission. a. Defamationb. Spamming c. Phishingd. Appropriation

Q: Which form of random sampling works best when the target population is not homogeneous with respect to what is being measured? A) simple B) systematic C) stratified D) snowball E) judgment

Q: Despite being registered under the Do Not Call Registry, a person can receive calls from:a. businesses they've contacted in the last six months. b. politicians and pollsters.c. companies that have delivered something to the person in the last 24 months. d. co-operatives and insurance firms.

Q: When drawing a systematic random sample, it is always necessary to begin counting with respondent #1.

Q: The Telephone Consumer Fraud and Abuse Prevention Act of the mid-1990s:a. required telemarketers to maintain a list of customers who do not want to be called. b. banned recorded messages and robocalls.c. restricted telemarketers from calling customers more than twice a month. d. allowed the use of "robocalls" that contain recorded messages.

Q: Imagine that you have a population of 60 individuals and that you want to take a systematic random sample of 12 members of the population. The skip interval would be ________. A) 5 B) 8 C) 12 D) 15

Q: Imagine that you wish to obtain a simple random sample of four individuals from a population of twenty. Individuals 3, 5 and 7 are selected. The chance of individual 6 being selected is ________ the chance of individual 20 being selected. A) less than B) the same as C) greater than

Q: Marketers have to be particularly cautious about using ____as a form of promotion, because fraud abounds in this area.a. couponsb. telemarketing c. premiumsd. trade allowances

Q: Which approach to sampling might use a coin toss or a table of random numbers to select members of the population for participation in the research study? A) simple B) systematic C) stratified D) synergistic E) symbiotic

Q: _____is an insidious version of spam where Web users are enticed into entering personal information on a fake website that is forged to look like it is from a bank, the IRS, or other organizations.a. Pufferyb. Appropriation c. Bloggingd. Phishing

Q: Three types of sampling discussed in the text are: simple random, systematic random, and ________ random. A) cooperative B) symbiotic C) stratified D) reflective E) strategic

Q: ____are unsolicited commercial messages sent through the e-mail system. a. Blogsb. Spamc. Premiumsd. Infomercials

Q: The biggest concern over the future of behavioral targeting involves its growing ability to:a. tap into confidential credit card databanks.b. jam global traffic with billions of unwanted emails. c. hack into sensitive government websites.d. track a person's movement on the Internet.

Q: A screener is used to eliminate unwanted individuals from potential participation in the research. The screener is likely being used because of over-registration in the sample frame.

Q: Cloud9, a social networking site, has generated a large amount of revenue from selling information regarding its users preferences of soft drinks to a soft drink manufacturing and advertising firm. This is an example of______ . a. crowdsourcingb. appropriation c. phishingd. behavioral targeting

Q: A(n) ________ sample frame occurs when elements of the target population are excluded from potential participation in the research. A) over-registered B) under-registered C) perfect

Q: A(n) ________ sample frame contains all of the elements in the target population, plus additional elements. A) over-registered B) under-registered C) perfect

Q: The ____ describes itself as "an expert, independent, non-profit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves." a. Consumer Finance Protection Agencyb. Consumer Federation of America c. Consumers Uniond. Consumer Review Unit

Q: A(n) ________ sample frame occurs when there is an exact correspondence between the sample frame and target population. A) over-registered B) under-registered C) perfect

Q: Which of the four primary consumer protection organizations was the first to be established, and is best known for its publication of Consumer Reports?a. Consumer Federation of America b. Consumers Unionc. Consumer Alertd. Commercial Alert

Q: Focus groups are a form of nonprobability sampling. It is acceptable to generalize the results of focus groups to the broader population from which the participants were drawn.

Q: Which of the following is best describes the concept of "consumerism"? a. It is a relatively recent concept first observed in the 21st century. b. It involves consumer-oriented promotions such as coupons, premiums, and sweepstakes. c. It defines the tactics that individuals and groups use to enact laws, pressure firms, or target unethical practices regarding goods and services. d. It refers to the ongoing expansion of contemporary marketing beyond traditional production of ads and commercials, including e-commerce and behavioral targeting.

Q: The ___ outlines the responsibilities and social impact advertising can have and promotes high ethical standards of honesty and decency. It is also considered the most widely recognized industry standard. a. advertising substantiation programb. 4As Creative Codec. Federal Communications Commission d. Code Authority of the NAB

Q: Which type of sampling process allows you to confidently generalize the research findings to the population from which the sample was drawn? A) Convenience sampling B) Probability sampling C) Nonprobability sampling D) Snowball sampling E) Quota sampling

Q: Only ________ samples allow you to determine the sample size required for a specified degree of confidence. A) snowball B) nonprobability C) probability D) judgment E) quota

Q: An established cereal manufacturer is being investigated by the FTC for claims that its oatmeal can repair damaged arteries and prevent heart disease. Its executives are aware that if the claims are found to be false, the firm may receive the FTC's most severe penalty, which involves:a. ordering corrective advertising.b. issuing a cease-and-desist order. c. an order to insert a disclaimer.d. dissolving the corporation.

Q: When you use a table of random numbers or flip a coin to select members of the sample, you are using a form of ________ sampling. A) random B) snowball C) judgment D) nonprobability E) quota

Q: Wrinkle Free were served a notice by the FTC for releasing a deceptive advertisement regarding a cream they had launched. However, the advertising agents of Wrinkle Free failed to comply to the notice. Which of the following remedies would FTC employ following noncompliance by Wrinkle Free? a. The FTC will dissolve the firm for non-compliance. b. The FTC would issue a cease-and-desist order to Wrinkle Free. c. The FTC would allow Wrinkle Free to continue airing the advertisement if it agrees to add a disclaimer to all their products. d. The FTC would order that Wrinkle Free pay a fine and double the fee to air the advertisement.

Q: In which type of sample does each individual, household, or item in the target universe have an equal chance of being selected for participation in the research? A) Probability B) Snowball C) Quota D) Nonprobability E) Judgment