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Home » Marketing » Page 16

Marketing

Q: An understanding of financial terminology can help logisticians to manage logistical activities to improve their company's financial performance.

Q: Research indicates a positive benefit to aligning functional strategies such as marketing or logistics with the overall corporate strategy.

Q: A process strategy refers to management of logistics activities across business units with a focus on reducing complexity for customers.

Q: Marketing goals in areas such as product availability, desired customer service levels, and packaging design have limited influence on logistics decisions.

Q: Functional-level strategies exist in marketing and production, but not in logistics.

Q: The hierarchy of strategy entails the functional units of an organization providing input into the other levels of strategy formulation.

Q: A differentiation strategy entails an organization developing a product and/or service that offers unique attributes that are valued by customers and that customers perceive to be distinct from competitor offerings.

Q: Strategist Michael Porter identified three generic strategies that can be pursued by an organization, namely, cost leadership, differentiation, and value enhancement.

Q: Strategy at a business unit level is primarily focused on the types of businesses in which the company should compete and the way the company should be managed.

Q: Strategy can be formulated at a corporate level, a business unit level, and a functional level.

Q: Logistics performance is important for achieving competitive advantage for many firms.

Q: Depending on the industry and product type, reverse logistics costs as a percentage of revenues can range between 2 and 4 percent.

Q: ____ looks at how long an organization's cash is tied up in receivables, payables, and inventory. a. cash-to-cash cycle b. cash flow c. gross margin return on investment d. current ratio

Q: Performance measurement in ____ is used to identify design and operations options that provide benefits in terms of increased speed or reduced costs. a. materials handling b. warehousing c. packaging d. order management

Q: Carrying costs are 20%. Is there a level of carrying costs at which both Ballenger's present system and a JIT system have similar costs? If so, what is it?

Q: Assume that Ballenger has switched to the JIT system and that he receives a surprise phone call from a competitor who is going out of business. The competitor wants to sell Ballenger 7,000 dome lights of the type listed on Exhibit 3-C. Should Ballenger buy them? If so, at what price?

Q: If the JIT system is adopted, what changes, if any, should occur in the relationships between Ballenger's firm and his suppliers of components? Discuss.

Q: If the JIT system is adopted, are there safety stocks of any item that should be maintained? If so, which ones, and how much?

Q: Should Ballenger take into account any other costs or benefits from the JIT system? If so, what are they?

Q: What would be the total annual cost of maintaining the components inventory under the JIT system (assuming no safety stocks)?

Q: What is the total annual cost of maintaining the components inventory under the present system? Current system Item Average distance from vendor (in miles) Number of units used each week Current lot size purchased Unit cost Average freight cost per unit Gas range 1,145 10 200 $100 $20 Toilet 606 10 240 $80 $18 Pump 26 56 125 $16 $3 Refrigerator (large) 22 6 120 $110 $20 Refrigerator (small) 22 7 15 $95 $15 Foam cushion 490 675 1,500 $8 $2 CB radio (type D) 1,800 9 24 $136 $11 Dome lights 3 824 1,720 $2 None Awning bracket 48 540 1,200 $4 $1 Insect screen 159 570 1,240 $7 $1 Current system (continued) Item Safety stock Average inventory Total inventory Inventory cost Inventory carrying charges Inventory maintenance cost Gas range 40 100 140 $62,400 $3,360 $65,760 Toilet 40 120 160 $50,960 $3,136 $54,096 Pump 56 63 119 $55,328 $450 $55,778 Refrigerator (large) 6 60 66 $40,560 $1,716 $42,276 Refrigerator (small) 7 8 15 $40,040 $319 $40,359 Foam cushion 1,350 750 2,100 $351,000 $4,200 $355,200 CB radio (type D) 36 12 48 $68,796 $1,411 $70,207 Dome lights 824 860 1,684 $85,696 $674 $86,370 Awning bracket 540 600 1,140 $140,400 $1,140 $141,540 Insect screen 1,140 620 1,760 $237,120 $2,816 $239,936

Q: People-related factors such as employee resistance have been identified as a major cause of information technology implementation failure.

Q: Software viruses are viewed as the most important information technology issue that companies face today.

Q: Information technology should be regarded as a tool to help managers address organizational problems.

Q: In a reverse auction, one seller invites bids from multiple buyers.

Q: Electronic procurement uses the Internet to make it easier, faster, and less expensive for an organization to purchase goods and services.

Q: The Internet is the primary transaction medium for cloud-based software.

Q: Cloud-based software allows for a great deal of customization.

Q: One reason for the popularity of on-demand software is that is pay-per use formula allows customers to avoid high capital investment costs.

Q: The worldwide public market for cloud computing grew nearly 20 percent between 2011 and 2012.

Q: The return rates associated with e-commerce are quite similar to those associated with other kinds of retailing.

Q: The smaller order quantities occasioned by online retailing tend to favor transport companies with extensive delivery networks and expertise in parcel shipments.

Q: There are few logistical similarities between online and in-store retailing.

Q: About 25 percent of the world's population currently uses the Internet.

Q: In recent years, ERP vendors have begun to provide high-quality application-specific logistical capabilities.

Q: A general rule of thumb is that the actual time to implement an ERP system may range from 1 to 2 times longer than the time period specified by the ERP vendor.

Q: There are suggestions that consultant fees for ERP implementations may be three times as costly as the software itself.

Q: The origin of ERP systems can be traced back to finance and manufacturing.

Q: The attractiveness of ERP systems comes from their potential for lower costs as well as increased productivity and customer satisfaction.

Q: Wal-Mart and its vendors make extensive use of data mining to improve supply chain efficiency and effectiveness.

Q: Correlation analysis uses sophisticated quantitative techniques to find "hidden" patterns in large volumes of data.

Q: Activities that can be controlled by a warehouse management system include inventory management, determination of storage locations, and order shipping.

Q: One benefit to transportation management systems is fewer stockouts.

Q: Application-specific software is a type of decision support system.

Q: The primary advantage of simulation is that it enables a firm to test the feasibility of proposed changes at relatively little expense.

Q: "Timely" information can refer to its nature and quality.

Q: Internal sources of logistics information are not always as plentiful as might be desired.

Q: A logistics information system begins with a logistics manager requesting information and ends with the manager receiving regular and customized reports.

Q: One prominent drawback to radio-frequency identification (RFID) involves privacy concerns.

Q: Radio-frequency identification is the most popular automatic identification system currently in use.

Q: The idea behind point-of-sale systems is to provide data to guide and enhance managerial decision making.

Q: EDI is no longer an important logistics technology in the 21st century.

Q: EDI is an example of a logistics-related transaction processing system.

Q: Global positioning implementations often pay for themselves within six months.

Q: Transportation companies that have implemented global positioning systems have reported increased worker productivity, reduced operating costs, and improved customer relations.

Q: The Internet has emerged as the measuring stick for logistics information technology during the first decade of the 21st century.

Q: A transaction processing system helps people work together by interacting and sharing information in many different forms.

Q: Office automation systems provide effective ways to process personal and organizational business data, to perform calculations, and to create documents.

Q: Big data refers to large amounts of near-real-time data collected through a variety of sources such as sensors and smart phones, among others.

Q: "Data" and "information" are synonymous terms.

Q: The effective and efficient use of information allows organizations to either reduce costs or improve customer satisfaction.

Q: ____ has been identified as the biggest information technology challenge that companies face today. a. software viruses b. information security c. the cost of technology d. employee resistance

Q: In a reverse auction, ____. a. multiple sellers invite bids from multiple buyers b. one buyer invites bids from one seller c. one buyer invites bids from multiple sellers d. multiple sellers invite bids from one buyer

Q: Which of the following is not a type of benefits that comes from electronic procurement? a. transactional benefits b. management information benefits c. compliance benefits d. production benefits e. all of the above are benefits

Q: What has emerged as the most popular application of on-demand logistics software (cloud computing)? a. warehouse management systems b. transportation management systems c. inventory optimization d. collaborative forecasting

Q: The worldwide public cloud services market grew by approximately ____ percent between 2011 and 2012? a. 20 b. 15 c. 10 d. 5

Q: Which of the following statements is false? a. orders associated with online retailing tend to be for smaller quantities than in-store retailing b. online retailing is characterized by open-case, rather than full-case, picking c. online retailers are challenged by last-mile considerations d. online retailing and in-store retailing experience similar rates of product return

Q: The return rates for online purchases is approximately ____ percent a. 20 b. 25 c. 30 d. 35 e. none of the above

Q: Approximately ____ percent of the world's population currently uses the Internet. a. 45 b. 35 c. 25 d. 15

Q: All of the following are potential costs associated with ERP implementation, except: a. employee training b. system testing c. data conversion d. upgraded computer hardware e. all of the above are costs

Q: Which of the following statement about ERP is false? a. In recent years, ERP vendors have begun to provide high-quality application-specific logistic capabilities b. ERP implementation costs can easily reach tens of millions of dollars c. ERP's origins can be traced back to finance and manufacturing d. ERP glitches often have a logistical component to them e. all of the above are true

Q: The origins of contemporary ERP systems can be traced back to logistics and ____. a. manufacturing b. marketing c. purchasing d. finance

Q: ____ create and maintain consistent data processing methods and an integrated database across multiple business functions. a. logistics information systems b. enterprise systems c. decision support systems d. transaction processing systems

Q: Efficient data mining is dependent upon ____. a. good forecasting tools b. top management commitment c. high-speed technology d. data warehouses

Q: ____ refers to the application of mathematical tools to large bodies of data in order to extract correlations and rules. a. fuzzy logic b. factor analysis c. data mining d. linear regression

Q: Which of the following is not a potential benefit of transportation management systems? a. fewer stockouts b. reduced fuel consumption c. decreased empty vehicle miles d. reduced transportation expenditures e. all of the above are benefits

Q: Warehouse management systems represent an example of what general type of information management system? a. communication system b. transaction processing system c. decision support system d. office automation system

Q: Which of the following is not a logistics-related decision support system? a. simulation b. application-specific software c. transportation management systems d. electronic data interchange e. all of the above are logistics-related decision support systems

Q: The primary advantage of ____ is that enables a firm to test the feasibility of proposed changes at relatively little expense. a. data mining b. expert systems c. simulation d. artificial intelligence

Q: All of the following statements about logistics information systems are true, except: a. "timely" can refer to the up-to-date status of information b. internal sources of logistics information are relatively plentiful c. "timely" can refer to how quickly a manager receives requested information d. a LIS must be concerned with the nature and quality of data e. all of the above are true

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