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Q:
Families with a traditional sex role orientation believe in a democratic approach to making purchase decisions.
Q:
The gatekeeper is the person who controls information flow into the household.
Q:
The person in the household who recognizes a need and provides information about a potential purchase to others is assuming the role of a decision maker.
Q:
The sandwich generation refers to consumers who experience brand fatigue resulting from excessive exposure to marketing messages.
Q:
Boomerang kids assert the traditional HLC.
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Boomerang kids refer to consumers who switch brand loyalties frequently.
Q:
The traditional household life cycle segments families into groups based on the number of dependent children and their consumption capacities.
Q:
Census data revelations indicate that the largest portion of American consumers now live in nonfamilies.
Q:
In collectivist cultures, more focus is placed on the nuclear family.
Q:
Consumer doppelganger effect is illustrated when mothers tend to mimic their daughters' identities through clothing and fashion choice.
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Late majority consumers and laggards, tend to be more cautious about buying new products.
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Early adopter consumers are generally young and well-educated.
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A product life cycle is a description of the life of a product from the time an early adopter buys it to the time when a laggard perceives a need to buy it.
Q:
All consumers tend to adopt new products at similar rates.
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Opinion leaders are also known as market mavens.
Q:
Anti-brand communities are communities in which members spread negative information about companies and products to other users.
Q:
Positive word-of-mouth generally has a more widespread influence than negative word-of-mouth.
Q:
Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.
Q:
In general, consumers tend to believe advertisements and explicit marketing messages from companies more than they believe other consumers.
Q:
Advertising themes in a collectivist culture tend to emphasize separate themes.
Q:
Consumers scoring high on the attention to social comparison information (ATSCI) trait are generally not concerned about how other people react to their behavior.
Q:
Rex always wears high-end brands to work but he is not concerned about the brands he wears at home. Rex is most likely to have a low score on the susceptibility to interpersonal influence scale.
Q:
Social couponing refers to a type of buying where consumers receive a coupon by joining a special social networking website.
Q:
Social Buying refers to consumer buying behavior that takes place on social networking sites.
Q:
Social networks are networks of consumers that are formed based on common interests, associations, or goals.
Q:
The extent to which the product is considered to be a necessity or a luxury affects the level of reference group influence.
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Reference group influence on product selection tends to be weak for "public" products.
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Utilitarian influence of groups is limited to the younger age group or demographic profile.
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The informational influence of a group is particularly strong if the group is seen as being credible.
Q:
Members must have a desire to establish membership into a group in order for the power base to be effective.
Q:
The motivation of the group members to perform the desired behavior is overtly strong even if the reward for it isn"t valued by the group members.
Q:
Legitimate power is associated with authority.
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Social power refers to the ability of an individual to rebel against the collective rule of a group or society at large.
Q:
With peer pressure, there is usually some type of sanction that is threatened if the consumer does not go along with the group.
Q:
Peer pressure experiences are restricted to the childhood and adolescent phases of a consumer's life.
Q:
John dreams of gaining permanent membership in the Society for Scientists so that he will never be dissociated from any of the Society's activities. This is an example of a dissociative group.
Q:
Jane is a tomboy and aspires to become a mechanic. She wants nothing to do with her friends' Fashion Club. Jane considers this club to be an aspirational group.
Q:
Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.
Q:
A consumer's desire to be a member of an aspirational group is motivated by the need to assert the consumer's actual self.
Q:
The Society for Astronauts, a club with strict membership guidelines and official initiation ceremony, is an example of an informal group.
Q:
Natalie regularly goes for treks with her college friends. This group of trekkers is an example of a formal group.
Q:
Brandfests are extravagant events that bring together a variety of brands under one roof to discuss marketing strategies.
Q:
In general, personal connections originating in brand communities lead to negative outcomes for consumers and companies.
Q:
The family unit is an example of a secondary reference group.
Q:
The International Bartenders Association is an example of a primary reference group.
Q:
Primary reference groups generally have the least influence on their members compared to other groups.
Q:
Gaining acceptance into a group provides value for a consumer directly by satisfying his or her needs for belonging.
Q:
Group influence refers to the ways in which group members influence attitudes, opinions, and behaviors of others within the group.
Q:
A reference group is a group of individuals who have an impact on the consumer's evaluations, aspirations, and behavior.
Q:
Define the concept of word-of-mouth (WOM). Differentiate between organic WOM and amplified WOM.
Q:
Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.
Q:
Discuss some social networking websites of which you are a member. Give an example of how membership to these social networking websites influences your consumption behavior.
Q:
While students may argue that the following can exert any of the following types of power over others, the primary types might include:(a) judge legitimate power(b) coach referent power, expert power, reward power, or coercive power(c) parent referent power, legitimate power, reward power, coercive power(d) friend referent power(e) doctor expert powerExplain the three types of reference group influence. Explain for each type how a reference group influences your behavior.
Q:
Name and describe the five types of social power. Explain the type or types of power the following people might hold over others' behavior.(a) Judge(b) Coach(c) Parent(d) Friend(e) Doctor
Q:
Name and describe the different types of reference groups that influence consumers. Give an example for each type with a group that influences your behavior.
Q:
WEDDING SCENARIOJanice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fianc would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household.Refer to Wedding Scenario. Which of the following roles did Janice's father assume with regard to the purchase of Janice's wedding dress?a. Influencerb. Gatekeeperc. Userd. Decision makere. Surrogate consumer
Q:
WEDDING SCENARIOJanice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fianc would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. Refer to Wedding Scenario. The fact that Janice was mortified at her mother's suggestion to wear her pink prom dress indicates that Janice is most likely to score highly on the _____ variable.a. need for cognitionb. typical intellectual engagementc. openness to experienced. susceptibility to interpersonal influencee. separateness-connectedness
Q:
WEDDING SCENARIOJanice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fianc would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. Refer to Wedding Scenario. This being Janice's wedding, she should ideally be the one taking decisions, but her sister stole the mantle of being the main decision-maker from Janice, on account of her professional competence as a wedding planner. Which of the following types of social power does Janice's sister exercise over Janice with regard to the wedding plans?a. Referent powerb. Expert powerc. Coercive powerd. Reward powere. Legitimate power
Q:
WEDDING SCENARIOJanice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fianc would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. Refer to Wedding Scenario. Janice will be getting married in a church. The priest said she and her fianc have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t. Which of the following types of social power does the Church priest exercise over Janice and her fianc?a. Referent powerb. Utilitarian powerc. Value-expressive powerd. Reward powere. Legitimate power
Q:
WEDDING SCENARIOJanice is excited because her boyfriend just asked her to marry him. Though planning the wedding may be a big hassle for most people, Janice had it easy as her sister, a wedding planner, has taken over the task of planning the entire wedding. Janice should have been the one taking all the decisions, but her sister chose to be the sole decision-maker on account of her professional competence. Since Janice's parents are paying for the wedding, she needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. She will be getting married in a church, and the priest said she and her fianc would have to attend pre-marriage counseling sessions over six weeks. They are not really thrilled about doing that, but they know they can"t get married in their church if they don"t attend the sessions. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. Janice was mortified when her mother suggested this, saying, "But mom, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" So they settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up her new household. Refer to Wedding Scenario. Janice's parents are paying for the wedding, so she needs to abide by their wishes even though she might have liked a more extravagant reception. This is an example of a(n) _____ influence.a. focus groupb. tertiary groupc. outgroupd. primary groupe. secondary group
Q:
GIRLS" DAY OUT SCENARIOJanice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. Refer to Girls' Day Out Scenario. Some designers used Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. This is an example of _____ marketing.a. dripb. ambushc. buzzd. affinitye. stealth
Q:
GIRLS" DAY OUT SCENARIOJanice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. Refer to Girls' Day Out Scenario. When Maeve was hired by a friend to put together an entire collection of handbags to go with an ensemble, she was assuming the role of a(n) _____.a. laggardb. universal purchaserc. market mavend. surrogate consumere. late majority consumer
Q:
GIRLS" DAY OUT SCENARIOJanice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. Refer to Girls' Day Out Scenario. Maeve is considered the most informational member in the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Which of the following best describes Maeve?a. Opinion leaderb. Market leaderc. Universal purchaserd. Surrogate consumere. Laggard
Q:
GIRLS" DAY OUT SCENARIOJanice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends. Refer to Girls' Day Out Scenario. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands. Janice is most likely to score high on the _____ variable.a. need for cognitionb. typical intellectual engagementc. attention to social comparison informationd. openness to experiencee. need for self-actualization
Q:
GIRLS" DAY OUT SCENARIOJanice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends.Refer to Girls' Day Out Scenario. Janice's gang of girls is an example of a(n) _____ group.a. professionalb. associativec. informald. aspirationale. dissociative
Q:
Who controls information flow into the household in the household purchase process?a. Influencerb. Gatekeeperc. Purchaserd. Usere. Decision maker
Q:
The person in the household who recognizes a need and provides information about a potential purchase to others is known as a(n) _____.
a. influencer
b. gatekeeper
c. purchaser
d. user
e. decision maker
Q:
Ruth has taken up the responsibility of maintaining her joint family's expenses. She keeps track of the entire family's needs and discusses with the other family members about the purchases to be made. Ruth plays the role of a(n) _____ in her household purchase process.
a. decision maker
b. user
c. gatekeeper
d. purchaser
e. influencer
Q:
Which of the following generation consists of consumers who must take care of both their own children and their aging parents?
a. The sandwich generation
b. The boomerang kids generation
c. The Baby Boomers generation
d. Generation Z
e. Generation Jones
Q:
Patrick graduated from college this year, however, he decided to stay with his parents in order to save money and pay off his college debts. Patrick is most likely to be described as being a part of _____.
a. the sandwich generation
b. Generation X
c. the boomerang kids generation
d. the baby boomers generation
e. Generation Jones
Q:
Young adults, aged 18-34, who graduate from college and move back home with their parents are referred to as the _____.
a. Baby Boomers
b. generation Jones
c. sandwich generation
d. boomerang kids
e. Generation X
Q:
Families consisting of previously married spouses and their children are known as _____ families.
a. consanguineal
b. generational
c. blended
d. extended
e. kindred
Q:
Which of the following families consists of three or more generations of family members?
a. A polygamous family
b. A conjugal family
c. A nuclear family
d. An extended family
e. A blended family
Q:
Fred has an analog television without cable or satellite. He will not switch to a digital TV until the old one breaks down. Which of the following adopter categories best describes Fred?
a. Innovator
b. Early adopter
c. Early majority
d. Impulse purchaser
e. Laggard
Q:
The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.
a. diffusion
b. differentiation
c. activation
d. innovation
e. assimilation
Q:
A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.
a. conspicuous consumer
b. laggard consumer
c. early majority purchaser
d. surrogate consumer
e. universal purchaser
Q:
Consumers who spread information about all types of products and services that are available in the marketplace are called _____.
a. surrogate consumers
b. opinion leaders
c. market mavens
d. universal shoppers
e. conspicuous consumers
Q:
Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as _____.
a. conspicuous consumers
b. surrogate consumers
c. product innovators
d. market leaders
e. opinion leaders
Q:
_____ is the marketing technique that involves using fake identities in online discussions to promote a product.
a. Shilling
b. Infiltrating
c. Diffusing
d. Activating
e. Evading
Q:
The marketing technique that involves compensating consumers to talk about, or promote, products without disclosing that they are working for the company is called _____.
a. infiltrating
b. activating
c. invading
d. shilling
e. diffusing