Q&A Hero

Q: Define cultural sanction. How do popular culture and role expectation shape cultural sanctions?

Q: Explain the meaning, if any, your native culture gives to the following and describe the traditions, if any, associated with the object or activity: (1) ring (2) school graduation (3) a specific number (4) four-leaf clover (5) red dot on forehead (6) head covering (7) a specific type of animal

Q: Define consumer culture. How does it influence consumers' perception of value? Explain the functions it performs for consumers.

Q: WALMART SCENARIOWalmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don"t warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. Refer to Walmart Scenario. Keeping the existing diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. This practice is best described as _____.a. accommodationb. acclimatizationc. glocalizationd. enculturatione. acculturation

Q: WALMART SCENARIOWalmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don"t warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. Refer to Walmart Scenario. Even within China, the cultural diversity is immense. Standard Chinese is spoken differently in different parts of the country. These variations in how languages are spoken are referred to as _____.a. dialectsb. accentsc. slangsd. jargonse. lexicons

Q: WALMART SCENARIOWalmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don"t warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. Refer to Walmart Scenario. Chinese customers generally believe in the superiority of home-made products to foreign ones. This is an example of consumer _____.a. chauvinismb. ethnocentrismc. imperialismd. polycentrisme. xenocentrism

Q: WALMART SCENARIOWalmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don"t warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions. Refer to Walmart Scenario. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, while negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities and most Chinese customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Which of the following best describes such differences?a. Cultural diffusionb. Cultural distancec. Cultural lagd. Cultural alliancee. Cultural equity

Q: WALMART SCENARIOWalmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be applied to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week, like Walmart Supercenters in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop "enduring" relationships with executives before even discussing business opportunities. Making inroads into the Chinese market was particularly difficult for Walmart. Chinese customers generally believe in the superiority of home-made products to foreign ones. Establishing trust with these customers was difficult as Chinese customers don"t warm up easily to foreign brands and view them with suspicion. Most of the customers perceived a price-risk relationship rather than a price-quality relationship while making purchasing decisions. Even within China, the cultural diversity was immense. Standard Chinese was spoken differently in different parts of the country. Keeping this diversity in mind, Walmart varied its marketing mixes based on local tastes, cultures, and economic conditions.Refer to Walmart Scenario. Establishing trust in the customers is very important in China as they don"t warm up easily to foreign brands and view them with suspicion. This suspicion forms a part of the consumer _____ in China.a. awarenessb. advocacyc. cultured. basee. network

Q: MNC SCENARIOMr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. Refer to MNC Scenario. Even though Corebiz Corp. is a multinational company, it believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. This is an example of _____.a. accommodationb. acclimatizationc. glocalizationd. enculturatione. acculturation

Q: MNC SCENARIOMr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. Refer to MNC Scenario. When Mr. Smith was invited for tea, he observed people around him and learned the right way to tap his finger and fold a napkin. Such kind of learning is an example of _____.a. diffusingb. reinforcingc. renquingd. modelinge. shaping

Q: MNC SCENARIOMr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. Refer to MNC Scenario. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. This learning is referred to as _____.a. acculturationb. enculturationc. adaptationd. acclimatizatione. externalization

Q: MNC SCENARIOMr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble. Refer to MNC Scenario. Mr. Smith learns that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. According to the CSV dimension, China is a culture high in _____.a. individualismb. collectivismc. masculinityd. power distancee. long-term orientation

Q: MNC SCENARIOMr. Adam Smith works as a senior executive for Corebiz Corp., a multinational company with subsidiaries in many Asian countries. The firm believes in a marketing strategy that strongly resonates the essence of the local culture in its implementation. The company relocates Mr. Smith to Beijing to handle their operations in China. A few months into his stay, Mr. Smith begins to learn the ways of life and appropriate behavior in China. When Mr. Smith was invited for tea by his colleagues, he observed people around him and learned the right way to tap his finger and fold a napkin. He also learned that the Chinese revere their elders and treat them with respect. Even when there is no kinship involved, an older person should never be addressed with his/her name. Any show of disrespect, especially "name calling," is shunned upon by society; and the person found doing so, risks being ridiculed by everyone. Though these learnings can sometimes be inconvenient for Mr. Smith owing to the vast cultural difference between the United States and China, Mr. Smith thinks that it is worth all the trouble.Refer to MNC Scenario. In China, any show of disrespect, especially "name calling," is shunned upon by society and the person found doing so, risks being ridiculed by everyone. This is an example of cultural _____.a. limitationb. rolec. sanctiond. biase. stereotype

Q: Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, changes are made when implementing the strategy to reflect an essence of the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.a. enculturationb. acculturationc. glocalizationd. acclimatizatione. accommodation

Q: The idea that a marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is referred to as _____. a. enculturation b. glocalization c. acculturation d. adaptation e. acclimatization

Q: Which of the following is a BRIC country? a. Belgium b. Ireland c. Russia d. Italy e. Canada

Q: Maria is educating her children on culture-appropriate manners of addressing adults as "sir" or "ma"am." These accepted ways of addressing people represents _____. a. etiquette b. diplomacy c. anomie d. faux pas e. vignette

Q: Which of the following is used to compare average scores for consumer attitudes from one culture to the next? a. Numerical equivalence b. Attitudinal equivalence c. Translational equivalence d. Conceptual equivalence e. Scalar equivalence

Q: The state in which consumers are shown to use numbers to represent quantities the same way across cultures is called _____ equivalence. a. translational b. metric c. elemental d. conceptual e. dialectic

Q: A researcher conducts a survey in the United States and Brazil. She wants to publish the survey findings in each country's native language. She hires a bilingual Brazilian to translate the findings into English and gets another person to translate it back to the native language. This technique known as back translation is done to ensure that _____ equivalence exists between the publications of the findings in two different languages. a. translational b. transitory c. scalar d. dialectic e. translocational

Q: _____ equivalence exists when two phrases share the same precise meaning in two different cultures. a. Scalar b. Dialectic c. Metric d. Translational e. Dialogic

Q: Almost every language is spoken slightly differently from place to place. These variations in how languages are spoken are referred to as _____. a. dialects b. accents c. slangs d. jargons e. lexicons

Q: Most children learn appropriate ways to behave in different situations through parental appreciation for proper behavior and punishment for improper behavior. Such kind of learning is an example of _____. a. shaping b. diffusing c. structuring d. modeling e. renquing

Q: The socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions is known as _____. a. modeling b. renquing c. diffusing d. shaping e. structuring

Q: Alex was invited to a formal dinner by his manager. As he had never been a part of a formal six-course meal, he was not sure about the use of the different cutleries for each course. He watched the other diners seated beside him and followed their use of knives and forks. He learned that the really small fork was for the shrimp cocktail, and that the bread plate on the left as well as the glass of water on the right were for him. This kind of learning is an example of _____. a. shaping b. renquing c. modeling d. diffusing e. reinforcing

Q: The process of learning by imitating others' behavior is known as _____. a. shaping b. modeling c. reinforcing d. renquing e. diffusing

Q: The French believe that their wine is superior to wine produced elsewhere in the world. This is an example of consumer _____. a. sinocentrism b. ethnocentrism c. imperialism d. feudalism e. xenocentrism

Q: A belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products is called consumer _____. a. imperialism b. polycentrism c. pseudoskepticism d. ethnocentrism e. xenocentrism

Q: Wei's parents are first-generation Chinese immigrants to the United States. Unlike Wei, her parents never learned English and always preferred products made in China to the ones made in their adopted country. Wei attributes this to the sense of attachment and loyalty they have for their native country. Wei's parents are most likely to have strong _____. a. ethnic externalization b. ethnic identification c. ethnic polarization d. ethnic fractionalization e. ethnic acculturation

Q: The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as ethnic _____. a. polarization b. internalization c. fractionalization d. acculturation e. identification

Q: John, an American, works for a U.S. law firm that transferred him to their office in Brazil for three years. During his stay there, John also learnt the Brazilian culture. This is an example of _____. a. acculturation b. enculturation c. externalization d. adaptation e. acclimatization

Q: The process by which consumers come to learn a culture other than their natural, native culture is called _____. a. externalization b. enculturation c. acclimatization d. acculturation e. adaptation

Q: Most people grow up imbibing the culture they are born into. They generally do not contemplate about why they have a preference for certain foods. This is mainly because everyone else in the family or in their culture seems to share the same preference. The process by which people imbibe the ways of the culture they are born into is referred to as _____. a. acculturation b. assimilation c. enculturation d. adaptation e. acclimatization

Q: Which of the following represents the way a person learns his or her native culture? a. Acculturation b. Enculturation c. Acclimatization d. Adaptation e. Assimilation

Q: Jane is a little girl who is learning culture-appropriate behavior from her observations in daily life. She keenly watches and analyzes the way people around her act. This type of learning is referred to as _____. a. adaptation b. modification c. externalization d. socialization e. acclimatization

Q: _____ involves learning through observation and the active processing of information about lived, everyday experience. a. Adaptation b. Modification c. Externalization d. Socialization e. Acclimatization

Q: Theo is looking at how distinct one nation is from another in terms of their cultural values. In doing so, he learns that the United States is very similar to Australia and the United Kingdom. The approach Theo is using to know the distinctness of countries according to their cultural values is based on the concept of cultural _____. a. diffusion b. distance c. lag d. alliance e. equity

Q: Which of the following represents how disparate one nation is from another in terms of their CSVs? a. Cultural distance b. Cultural lag c. Cultural diffusion d. Cultural equity e. Cultural alliance

Q: The idea that when someone does a good deed for you, you are expected to return that good deed is known as _____. a. renquing b. kaizen c. guanxi d. nemawashi e. mottainai

Q: Mitch is a sales representative for Caterpillar, the world's largest manufacturer of heavy equipment. Caterpillar decides to send Mitch to China to help with the sales operation in its newly established unit in Beijing. Mitch undergoes extensive training to understand the way business is conducted in China. During his training, Mitch learns about a practice called _____ according to which people in China expect a salesperson to devote his resources in developing an acquaintance with the customer before they even discuss business. a. renquing b. kaizen c. guanxi d. taguchi methods e. ishikawa

Q: Wei lives in Beijing where most consumers value thriftiness and perseverance, and relationships are gradually established with the intention of making them last for a lifetime. This is an example of a culture high in _____. a. masculinity b. individualism c. power distance d. uncertainty avoidance e. long-term orientation

Q: In Jack's home country, business negotiations focus primarily on immediate profits and quick temporary solutions. According to the CSV dimension, this is an example of a culture low in _____. a. masculinity b. individualism c. power distance d. long-term orientation e. uncertainty avoidance

Q: In China, business deals focus on building lasting and enduring relationships between the parties involved. This illustrates that China is a country high in _____. a. masculinity b. individualism c. power distance d. long-term orientation e. uncertainty avoidance

Q: Which of the following CSV dimension reflects values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits? a. Individualism b. Masculinity c. Power distance d. Uncertainty avoidance e. Long-term orientation

Q: Which of the following is true about uncertainty avoidance? a. Nations that are low in uncertainty avoidance will be slower to adopt product innovations. b. The price-quality relationship is not as strong among cultures with high uncertainty avoidance. c. Consumers in high-uncertainty-avoidance cultures are slower to buy products that are perceived to be scarce. d. Consumers from low-uncertainty-avoidance cultures demand greater amounts of product information and explanation. e. Superstitions and myths play a bigger role among cultures low in uncertainty avoidance.

Q: Consumers from high-uncertainty-avoidance cultures tend to: a. be faster in adopting product and service innovations than in other cultures. b. be slower in buying a product because of its perceived scarcity than in other cultures. c. perceive stronger price-quality relationships than in other cultures. d. demand greater amount of product information than in other cultures. e. rely less on commonly held beliefs to decide on a purchase than in other cultures.

Q: Aaron is proud of the traits associated with his countrymen. They are generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured routine life. According to the CSV dimension, this is an example of a culture low in _____. a. masculinity b. individualism c. power distance d. short-term orientation e. uncertainty avoidance

Q: In the Chinese calendar, 2012 is the year of the Dragon. Chinese consumers are purchasing various consumer products adorned with dragon motifs as they believe that it will bring good luck and prosperity. According to the CSV dimension, cultures in which superstitions and myths are given high value tend to be high in _____. a. masculinity b. individualism c. power distance d. short-term orientation e. uncertainty avoidance

Q: According to the CSV dimension, a culture uncomfortable with ambiguous or unknown things is high in _____. a. masculinity b. individualism c. power distance d. long-term orientation e. uncertainty avoidance

Q: Daniel's workplace has no structured hierarchy, and all employees are treated equally regardless of their designations or roles in the organization. According to the CSV dimension, this is an example of an organization low in _____. a. individualism b. masculinity c. power distance d. uncertainty avoidance e. long-term orientation

Q: In Dave's home country, most restaurants and public places have separate seating arrangements to segregate customers based on to their "status and position" in society. According to the CSV dimension, this is an example of a nation high in _____. a. individualism b. masculinity c. power distance d. uncertainty avoidance e. long-term orientation

Q: In the CSV dimension, the extent to which people accept as fact the principle of the division of authority and privilege among different groups within the society is referred to as _____. a. masculinity b. individualism c. power distance d. uncertainty avoidance e. long-term orientation

Q: Men tend to share some feminine traits in a culture with low _____. a. masculinity b. individualism c. uncertainty avoidance d. power distance e. long-term orientation

Q: Which of the following CSV dimensions captures distinctions existing in societies based on mannerisms typically associated with Western male traits over traditional feminine traits? a. Individualism b. Uncertainty avoidance c. Masculinity d. Long-term orientation e. Power distance

Q: Highly individualistic societies differ from highly collectivist societies in that highly individualistic societies: a. take their identities from the groups to which they belong. b. place a lot of importance on group achievements. c. are loyal to the groups to which they belong. d. place high value on self-reliance. e. tend to live in extended families.

Q: The American society places a high value on being independent as well as attaining personal milestones. According to the CSV dimension, the American society is most likely to be high in _____. a. pluralism b. protectionism c. individualism d. interventionism e. isolationism

Q: Kamal lives with his extended family consisting of his grandparents and parents. In his country, people value faithfulness to one's family to the extent that a person's identity is closely associated to the family's identity. According to the CSV dimension, Kamal's culture is most likely to be high in _____. a. isolationism b. pluralism c. collectivism d. interventionism e. protectionism

Q: Which of the following refers to the extent to which an individual's life is intertwined with a large cohesive group? a. Protectionism b. Collectivism c. Isolationism d. Pluralism e. Interventionism

Q: In the core societal values (CSV) dimension, the extent to which people expect each other to take responsibility for themselves and their immediate family is referred to as _____. a. individualism b. protectionism c. isolationism d. pluralism e. interventionism

Q: _____ represent a commonly agreed upon consensus about the most preferable ways of living within a society. a. Cultural trails b. Cultural lags c. Cultural biases d. Cultural values e. Cultural sanctions

Q: The customary greetings people exchange when they meet and which differ from culture to culture are an example of _____. a. evolution b. tradition c. assimilation d. sanction e. accommodation

Q: _____ refers to customs and accepted ways of structuring society. a. Sanction b. Evolution c. Tradition d. Adaptation e. Assimilation

Q: Jonah lives in a place where summers are unheard of and temperatures hardly rise above sub-zero. As a result, people living in that region rarely take daily showers, unlike people living in tropical regions. This difference in the frequency of showers between cultures can be attributed to the difference in _____ factors. a. accommodative b. ecological c. evolutionary d. demographic e. physiological

Q: The physical characteristics that describe the physical environment and habitat of a particular place are known as _____ factors. a. intrinsic b. physiological c. demographic d. evolutionary e. ecological

Q: In most countries, the Head of State is expected to act with diplomatic strength. This is an example of _____ expectations. a. rational b. role c. adaptive d. personal e. local

Q: The specific expectations that are associated with each type of person are referred to as _____ expectations. a. role b. shared c. rational d. adaptive e. interventional

Q: Which of the following constitutes popular culture? a. A retail employee treating customers promptly and courteously. b. A teen using Twitter or Facebook to inform her friends about an upcoming concert. c. A motorcycle driver following the same driving rules as an automobile driver. d. A hotel clerk being expected to speak multiple languages. e. An individual doing a good deed with the expectation that the other person will return the good deed.

Q: In some tribal cultures, commercial exploitation of nature is a serious offence that sometimes calls for expulsion from the community. Such measures aimed at making people conform to rules are known as cultural _____. a. limitations b. roles c. sanctions d. biases e. equities

Q: Penalties associated with performing a nongratifying or culturally inconsistent behavior are known as cultural ______. a. sanctions b. roles c. limitations d. biases e. equities

Q: In the United States, people attend funerals in black-colored clothes while in Japan, people wear white-colored clothes. This expectation of dressing in appropriate color of clothes according to the situation is an example of cultural _____. a. stereotypes b. norms c. biases d. sanctions e. roles

Q: A rule that specifies the appropriate behavior in a given situation within a specific culture is referred to as cultural _____. a. stereotype b. bias c. transmission d. norm e. criticism

Q: Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status. This association that favors the consumption of rice to wheat or potatoes is an example of consumer _____. a. awareness b. advocacy c. culture d. base e. network

Q: Which of the followingrepresents the commonly held societal beliefs that define what is socially gratifying within a specific society? a. Consumer network b. Consumer advocacy c. Consumer culture d. Consumer awareness e. Consumer base

Q: Glocalization represents the idea that the marketing strategy may be local but the implementation of that strategy at the marketing tactics level should be global.

Q: The term Chindia refers to the combined market and business potential of China and India.

Q: Belgium is categorized as a BRIC nation.

Q: The BRIC markets exclusively consist of developed nations.

Q: The extent to which a contract is seen as binding varies from place to place.

Q: Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.

Q: Etiquettes remain the same across cultures.