Q&A Hero

Q: The locus element of the attribution theory involves judgments of whether the outcome was controllable or not.

Q: Attribution theory focuses on explaining why a certain event has occurred.

Q: The term interactional fairness captures how fairly a consumer believes he/she is treated when dealing with service personnel in resolving some issue.

Q: The term distributive fairness refers to the way a consumer judges the outcomes of an exchange.

Q: An inequitable exchange can occur when a consumer believes that he or she has been taken advantage of by a company or when another customer has been treated more favorably.

Q: Equity theory proposes that consumers are satisfied with their own level of inputs and outcomes in an exchange and make no effort to compare them with that of another party.

Q: Desires are the level of a particular benefit that will lead to a valued end state.

Q: Service quality can be thought of as the overall goodness or badness of a service provided.

Q: Service quality is often discussed as the difference between consumer expectations of different service aspects and the actual service that is delivered.

Q: Self-perception theory states that consumers are motivated to act in accordance with their attitudes and behaviors.

Q: The confirmatory bias works in conjunction with the self-perception theory.

Q: The tendency for expectations to guide performance perceptions is called confirmatory bias.

Q: When expectations lack a strong degree of confidence, satisfaction is less strongly influenced by perceived performance.

Q: Research has indicated that when expectations are held with a strong degree of confidence, both disconfirmation and performance perceptions affect satisfaction.

Q: When a consumer has no previous experience or expectation regarding a product, then perception directly influences satisfaction.

Q: Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are known as predictive expectations.

Q: Ideal expectations are expectations about what a consumer really wants to happen during an experience if everything were ideal.

Q: Equitable expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

Q: Expectations about what a consumer thinks will actually occur during an experience are also known as normative expectations.

Q: Consumers who frame expectations based on what ought to happen show a greater tendency toward being satisfied relative to consumers who experience anticipatory hope.

Q: Hope is a fundamental emotion evoked by positive, anticipatory appraisals which signal uncertainty about a positive outcome.

Q: With low involvement, high expectations will be associated directly with increased dissatisfaction, and low expectations will be associated directly with increased satisfaction.

Q: Expectations are preconsumption beliefs concerning what will occur during an exchange and/or consumption of a product.

Q: If performance perceptions exactly match what was expected, neutral disconfirmation is said to occur.

Q: Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.

Q: Negative disconfirmation leads to consumer satisfaction by disconfirming negative expectations associated with the product.

Q: The basic disconfirmation model proposes that consumers enter into a consumption experience with predetermined cognitive expectations of consumption.

Q: A consumer with low satisfaction exhibits much more noticeable and persistent behavior than does an angry consumer.

Q: Satisfaction is the only postconsumption reaction that exists.

Q: Consumer dissatisfaction can be defined as a mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome.

Q: Satisfaction as an emotion is extremely strong and creates relatively strong behavioral reactions.

Q: Consumer satisfaction is a preconsumption phenomenon.

Q: Consumer satisfaction is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.

Q: Initiatives that increase customer satisfaction always improve top-line performance.

Q: Emotions influence consumer behavior only after the consumption of a product or service.

Q: Meaning transference begins with culture.

Q: The process through which cultural meaning is transferred to a product and onto the consumer is called meaning transference.

Q: The consumption of synthetic experiences adds value over the consumption of authentic things particularly when the consumption environment contains high degrees of symbolism.

Q: Authenticity means something (including an experience) is real, genuine, and unique, and has a history or tradition.

Q: Services and experiences are usually classified as durable by default.

Q: Consumption frequency refers to the number of consumers consuming the same product or service in a given geographic location.

Q: Nondurable goods are consumed over a long duration.

Q: A refrigerator is an example of a durable good.

Q: Durable goods are goods that are consumed over extremely short periods of time.

Q: Identify the conditions when a consumer is more likely to experience true dissonance following a purchase.

Q: Define attribution theory. Explain how the three elements in the attribution theory help in explaining consumer satisfaction. Using this theory, explain why you were satisfied or dissatisfied with a recent consumption experience.

Q: Define expectations. Describe the four types of consumer expectations with an example for each.

Q: Explain the expectancy/disconfirmation theory. Describe how it explains your satisfaction or dissatisfaction from a recent consumption experience.

Q: List out some possible postconsumption reactions.

Q: Define consumer satisfaction. How does it differ from other important consumer behavior concepts?

Q: Differentiate durable and nondurable goods with examples.

Q: FINE DINING SCENARIORaffin, a fine dining restaurant in Manhattan, has reservation bookings running several weeks in advance. Sara and her friends had made reservations two weeks in advance. She had come across many good reviews about the restaurant that she decided to go there. When the day finally came, Sara was excited as she had been eagerly looking forward to the dining experience in Raffin. However, when she finally reached there and approached the reception, she was told that her name was not listed. She was made to wait for half an hour before she could get a table. Though the problem was sorted out, Sara was less than pleased as she had made reservations two weeks in advance. This initial hassle spoilt Sara's remainder of the evening and she held the poor management at Raffin responsible. It didn"t help when Sara, an environmentalist, learned that the management at Raffin simply throws away their waste material without giving a thought for other more environmental friendly ways of disposing waste. At the end of the meal Sara was handed a customer feedback card. The card had a questionhow do you rate your overall satisfaction at Raffin? The answer choices were in the form of a scale that included completely dissatisfied/dissatisfied/satisfied/completely satisfied. Sara expressed that she was completely dissatisfied with the restaurant's overall services. Refer to Fine Dining Scenario. When Sara, an environmentalist, learned that the management at Raffin simply throws away their waste material without giving a thought for other more environment friendly ways of disposing waste, she was less than pleased. Which of the following disposal alternatives is used at Raffin?a. Trashingb. Recyclingc. Convertingd. Tradinge. Donating

Q: FINE DINING SCENARIORaffin, a fine dining restaurant in Manhattan, has reservation bookings running several weeks in advance. Sara and her friends had made reservations two weeks in advance. She had come across many good reviews about the restaurant that she decided to go there. When the day finally came, Sara was excited as she had been eagerly looking forward to the dining experience in Raffin. However, when she finally reached there and approached the reception, she was told that her name was not listed. She was made to wait for half an hour before she could get a table. Though the problem was sorted out, Sara was less than pleased as she had made reservations two weeks in advance. This initial hassle spoilt Sara's remainder of the evening and she held the poor management at Raffin responsible. It didn"t help when Sara, an environmentalist, learned that the management at Raffin simply throws away their waste material without giving a thought for other more environmental friendly ways of disposing waste. At the end of the meal Sara was handed a customer feedback card. The card had a questionhow do you rate your overall satisfaction at Raffin? The answer choices were in the form of a scale that included completely dissatisfied/dissatisfied/satisfied/completely satisfied. Sara expressed that she was completely dissatisfied with the restaurant's overall services. Refer to Fine Dining Scenario. At the end of the meal Sara was handed a customer feedback card. The card had a questionhow do you rate your overall satisfaction at Raffin? The answer choices were in the form of a scale that included completely dissatisfied/dissatisfied/satisfied/completely satisfied. Sara expressed that she was completely dissatisfied with the restaurant's overall services. This is an example of a(n) _____ measure.a. direct, globalb. attribute-specificc. categoricald. disconfirmatione. universal

Q: FINE DINING SCENARIORaffin, a fine dining restaurant in Manhattan, has reservation bookings running several weeks in advance. Sara and her friends had made reservations two weeks in advance. She had come across many good reviews about the restaurant that she decided to go there. When the day finally came, Sara was excited as she had been eagerly looking forward to the dining experience in Raffin. However, when she finally reached there and approached the reception, she was told that her name was not listed. She was made to wait for half an hour before she could get a table. Though the problem was sorted out, Sara was less than pleased as she had made reservations two weeks in advance. This initial hassle spoilt Sara's remainder of the evening and she held the poor management at Raffin responsible. It didn"t help when Sara, an environmentalist, learned that the management at Raffin simply throws away their waste material without giving a thought for other more environmental friendly ways of disposing waste. At the end of the meal Sara was handed a customer feedback card. The card had a questionhow do you rate your overall satisfaction at Raffin? The answer choices were in the form of a scale that included completely dissatisfied/dissatisfied/satisfied/completely satisfied. Sara expressed that she was completely dissatisfied with the restaurant's overall services. Refer to Fine Dining Scenario. Sara was less than pleased when she was made to wait for half an hour before she got a table. This initial hassle spoilt Sara's remainder of the evening and she held the poor management at Raffin responsible. Which element in the attribution theory corresponds best with Sara holding the management responsible for her spoilt evening?a. Locusb. Focusc. Controld. Stabilitye. Consistency

Q: Refer to Fine Dining Scenario. Sara had come across many good reviews on Raffin, and she was eagerly looking forward to the dining experience there. However, she was less than pleased with their services and therefore did not enjoy dining at the restaurant. Which of the following is most likely to have occurred? a. Confirmation b. Positive disconfirmation c. Neutral disconfirmation d. Negative disconfirmation e. Satisfaction

Q: FINE DINING SCENARIORaffin, a fine dining restaurant in Manhattan, has reservation bookings running several weeks in advance. Sara and her friends had made reservations two weeks in advance. She had come across many good reviews about the restaurant that she decided to go there. When the day finally came, Sara was excited as she had been eagerly looking forward to the dining experience in Raffin. However, when she finally reached there and approached the reception, she was told that her name was not listed. She was made to wait for half an hour before she could get a table. Though the problem was sorted out, Sara was less than pleased as she had made reservations two weeks in advance. This initial hassle spoilt Sara's remainder of the evening and she held the poor management at Raffin responsible. It didn"t help when Sara, an environmentalist, learned that the management at Raffin simply throws away their waste material without giving a thought for other more environmental friendly ways of disposing waste. At the end of the meal Sara was handed a customer feedback card. The card had a questionhow do you rate your overall satisfaction at Raffin? The answer choices were in the form of a scale that included completely dissatisfied/dissatisfied/satisfied/completely satisfied. Sara expressed that she was completely dissatisfied with the restaurant's overall services.Refer to Fine Dining Scenario. Raffin is a fine dining restaurant in Manhattan. This is an example of an establishment dealing in _____ goods.a. durableb. nondurablec. recyclabled. non-degradablee. nonperishable

Q: LOUIS VUITTON SCENARIOCarla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren"t of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. Refer to Louis Vuitton. Carla's friend, who bought a counterfeit Louis Vuitton handbag for a few hundred dollars, expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. This feeling of dismay is an example of _____.a. buyer's remorseb. buyer's guiltc. search regretd. cognitive inertiae. cognitive dissonance

Q: LOUIS VUITTON SCENARIOCarla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren"t of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. Refer to Louis Vuitton Scenario. Carla's initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride when she learned of the replacement warranty as well as the various benefits that come with buying a genuine Louis Vuitton handbag. This feeling of satisfaction and pride corresponds best with a customer's sense of _____ fairness.a. retributiveb. proceduralc. restoratived. distributivee. interactional

Q: LOUIS VUITTON SCENARIOCarla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren"t of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. Refer to Louis Vuitton Scenario. Assume that before entering the Louis Vuitton store in New York City, Carla expected to be treated well considering she was going to spend over $1,000. Which of the following most likely corresponds to Carla's expectation?a. Predictive expectationb. Normative expectationc. Comparative expectationd. Equitable expectatione. Relative expectation

Q: LOUIS VUITTON SCENARIOCarla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren"t of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish.Refer to Louis Vuitton Scenario. Carla's experience at the store and her purchase far exceeded anything she had expected. According to the expectancy/disconfirmation theory of satisfaction, which of the following is most likely to have occurred?a. Negative disconfirmationb. Positive disconfirmationc. Dissatisfactiond. Confirmatione. Neutral disconfirmation

Q: LOUIS VUITTON SCENARIOCarla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren"t of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish.Refer to Louis Vuitton Scenario. Many of Carla's friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. However, Carla was very particular about using only genuine goods. This indicates that Carla is most concerned with the _____ of the product.a. canonicityb. periodicityc. authenticityd. historicitye. stability

Q: Who among the following possess a lifestyle trait leading to a strong tendency toward retaining consumption-related possessions?a. Compilersb. Opinion leadersc. Market mavensd. Packratse. Surrogate consumers

Q: Which of the following disposal alternatives involves consumers simply throwing away waste material? a. Trashing b. Recycling c. Converting d. Trading e. Donating

Q: A consumer wants to purchase a new television. He has identified four determinant attributes for three brands he is considering and has given belief ratings for each. The evaluative ratings are indicated in the following table. Using a compensatory approach, determine the brand this consumer should select. Attribute Evaluative ratings Brand A Brand B Brand C Picture quality 10 5 10 6 Low price 7 8 3 7 Warranty 5 4 4 8 Service 6 4 6 8

Q: Name and describe the four types of noncompensatory decision rules.

Q: List the factors that determine the type of evaluative criteria that consumers use.

Q: What are product categories? Give an example of superordinate and subordinate product categories.

Q: Explain affect-based and attribute-based evaluations. Give an example of each using one of your recent purchase decisions.

Q: Define evaluative criteria and determinant criteria. Identify the determinant criteria you used for a recent purchase.

Q: LAWN SPRINKLER SCENARIOMathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. Refer to Lawn Sprinkler Scenario. Mathew had to purchase a new sprinkler to replace the old, broken one. He chose one with an automated sensor that controlled the amount of water as well as the pressure depending on the humidity and temperature during the day. This way he wouldn"t have to set the timer manually. In this scenario, Mathew's purchase is most likely informed by _____.a. social influencesb. online resourcesc. market communicationsd. expert opinionse. situational influences

Q: LAWN SPRINKLER SCENARIOMathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. Refer to Lawn Sprinkler Scenario. Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. Which of the following evaluations is Mathew most likely to have employed while making his purchase decision?a. Affect-based evaluationb. Attribute-based evaluationc. Content-based evaluationd. Hedonic-based evaluatione. Belief-based evaluation

Q: LAWN SPRINKLER SCENARIOMathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically. Refer to Lawn Sprinkler Scenario. Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. Which of the following criteria is most likely responsible for Mathew's purchasing decision?a. Relative criteriab. Rational criteriac. Hedonic criteriad. Egalitarian criteriae. Utilitarian criteria

Q: LAWN SPRINKLER SCENARIOMathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.Refer to Lawn Sprinkler Scenario. The new sprinkler was easy to use and time-efficient. It also maintained the balance of water and pressure and hence carefully tended the lawn. All these represent the _____ of the sprinkler.a. featuresb. benefitsc. elementsd. criteriae. specifications

Q: LAWN SPRINKLER SCENARIOMathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.Refer to Lawn Sprinkler Scenario. The new sprinkler came with an automated sensor that could detect the humidity as well as temperature in the environment. This automated sensor is a(n) _____ of the sprinkler.a. featureb. benefitc. criteriond. objectivee. goal

Q: ENERGY BAR SCENARIONutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:Attributes in order of importanceCrayton BarGoodie-meal BarSnacky-BarProtein10 grams5 grams8 gramsCalories250350190Taste???Sugar14 grams17 grams13 gramsPrice$1.13$1.05$2.50Fat5 grams3 grams8 grams Refer to Energy Bar Scenario. Using the lexicographic rule, the consumer is most likely to select _____.a. Crayton Bar as it has the highest protein contentb. Goodie-meal Bar as it has the lowest fat contentc. Snacky-Bar as it has the lowest sugar contentd. Goodie-meal Bar as it has the highest sugar contente. Snacky-Bar as it has the lowest calorie count

Q: ENERGY BAR SCENARIONutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:Attributes in order of importanceCrayton BarGoodie-meal BarSnacky-BarProtein10 grams5 grams8 gramsCalories250350190Taste???Sugar14 grams17 grams13 gramsPrice$1.13$1.05$2.50Fat5 grams3 grams8 grams Refer to Energy Bar Scenario. The consumer is unaware of the taste of the three bars. Taste is an example of a(n) _____ attribute.a. searchb. perceptualc. underlyingd. contente. determinant

Q: ENERGY BAR SCENARIONutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:Attributes in order of importanceCrayton BarGoodie-meal BarSnacky-BarProtein10 grams5 grams8 gramsCalories250350190Taste???Sugar14 grams17 grams13 gramsPrice$1.13$1.05$2.50Fat5 grams3 grams8 grams Refer to Energy Bar Scenario. According to product categorization, energy bars are an example of _____ categories.a. subordinateb. primaryc. ordinated. tertiarye. secondary

Q: ENERGY BAR SCENARIONutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:Attributes in order of importanceCrayton BarGoodie-meal BarSnacky-BarProtein10 grams5 grams8 gramsCalories250350190Taste???Sugar14 grams17 grams13 gramsPrice$1.13$1.05$2.50Fat5 grams3 grams8 grams Refer to Energy Bar Scenario. The consumer also evaluated the three bars along the criterion of product price. Product price is an example of a(n) _____ attribute.a. underlyingb. experiencec. perceptuald. objectivee. primary

Q: ENERGY BAR SCENARIONutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:Attributes in order of importanceCrayton BarGoodie-meal BarSnacky-BarProtein10 grams5 grams8 gramsCalories250350190Taste???Sugar14 grams17 grams13 gramsPrice$1.13$1.05$2.50Fat5 grams3 grams8 grams Refer to Energy Bar Scenario. This consumer is evaluating the three brands across a set of features or characteristics for each different brand of the energy bar. In doing so, the consumer is employing a(n) _____ evaluation.a. affect-basedb. attribute-basedc. belief-basedd. satisfaction-basede. benefit-based

Q: Melissa wants to buy a new hair dryer. She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important. She sets a mental cutoff of 5 as a selection criterion for the model. According to the elimination-by-aspects rule, which of the following models would she select?AttributeImportanceModel AModel BModel CModel DModel EBelief ratingsBelief ratingsBelief ratingsBelief ratingsBelief ratingsLow price874363Power efficiency646782Styling987679a. Model Db. Model Bc. Model Cd. Model Ae. Model E