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Management
Q:
Which of the following gives a business model the most credibility with outside investors?
A) the firm's management team
B) the firm's value proposition
C) the firm's market opportunity
D) the firm's market strategy
Q:
Which of the following is an unfair competitive advantage?
A) brand name
B) access to global markets
C) lower product prices
D) superior technology
Q:
All of the following may lead to a competitive advantage except:
A) less expensive suppliers.
B) better employees.
C) fewer products.
D) superior products.
Q:
Which of the following was not able to successfully implement a freemium business model?
A) Pandora
B) Dropbox
C) LinkedIn
D) Ning
Q:
In general, the key to becoming a successful content provider is to:
A) own the content being provided.
B) own the technology by which content is created, presented, and distributed.
C) provide online content for free.
D) provide other services as well as online content.
Q:
The overall retail market in the United States in 2015 was estimated at about:
A) $48 trillion.
B) $4.8 trillion.
C) $480 billion.
D) $48 billion.
Q:
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
A) Walmart
B) Sears
C) Bluefly
D) Staples
Q:
An example of a company using the content provider model is:
A) Priceline.
B) Rhapsody.
C) Dell.
D) eBay.
Q:
Which of the following is not a variation of the e-tailer business model?
A) bricks-and-clicks
B) virtual merchant
C) market creator
D) manufacturer-direct
Q:
Which of the following is not a community provider?
A) LinkedIn
B) Facebook
C) Priceline
D) Pinterest
Q:
A ________ specifically details how you plan to find customers and to sell your product.
A) sales analysis
B) business plan
C) competitive strategy
D) market strategy
Q:
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
A) angel investors.
B) crowdfunders.
C) incubators.
D) venture capital investors.
Q:
A perfect market is one in which:
A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
B) one firm develops an advantage based on a factor of production that other firms cannot purchase.
C) one participant in the market has more resources than the others.
D) competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
Q:
All of the following can be considered a direct or indirect competitor of Amazon except:
A) eBay.
B) Apple's iTunes Store.
C) Walmart.
D) Starbucks.
Q:
The existence of a large number of competitors in any one market segment may indicate:
A) an untapped market niche.
B) the market is saturated.
C) no one firm has differentiated itself within that market.
D) a market that has already been tried without success.
Q:
Which of the following would be considered an indirect competitor of Priceline?
A) Travelocity
B) Expedia
C) Orbitz
D) TripAdvisor
Q:
Which of the following factors is not a significant influence on a company's competitive environment?
A) how many competitors are active
B) what the market share of each competitor is
C) the availability of supportive organizational structures
D) how competitors price their products
Q:
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
A) advertising revenue model
B) subscription revenue model
C) freemium strategy
D) transaction fee revenue model
Q:
Which of the following is an example of the affiliate revenue model?
A) Scribd
B) eBay
C) L.L. Bean
D) MyPoints
Q:
Which of the following companies uses a transaction fee revenue model?
A) Yahoo
B) E*Trade
C) Twitter
D) Sears
Q:
Stickiness is an important attribute for which of the following revenue models?
A) advertising revenue model
B) subscription revenue model
C) transaction fee revenue model
D) sales revenue model
Q:
Which of the following is an example of the subscription revenue model?
A) eHarmony
B) eBay
C) E*Trade
D) Twitter
Q:
A firm's ________ describes how a firm will produce a superior return on invested capital.
A) value proposition
B) revenue model
C) market strategy
D) competitive advantage
Q:
Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
Q:
Which element of the business model refers to the presence of substitute products in the market?
A) value proposition
B) competitive environment
C) competitive advantage
D) market strategy
Q:
Which element of the business model addresses what a firm provides that other firms do not and cannot?
A) revenue model
B) competitive advantage
C) market strategy
D) value proposition
Q:
All of the following are using a subscription revenue model for music except:
A) Spotify.
B) Scribd.
C) Rhapsody.
D) Pandora.
Q:
________ and ________ are typically the most easily identifiable aspects of a company's business model.
A) Market strategy; market opportunity
B) Value proposition; revenue model
C) Value proposition; competitive environment
D) Revenue model; market strategy
Q:
Which academic disciplines have a technical approach to e-commerce? What is each discipline interested in?
Q:
Which of the following statements is not true?
A) No one academic perspective dominates research about e-commerce.
B) Economists take a purely technical approach to e-commerce.
C) There are two primary approaches to e-commerce: behavioral and technical.
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Q:
What are the major stages in the development of corporate computing, and how does the Internet and Web fit into this development trajectory?
Q:
What kind of problems does the global nature of e-commerce pose?
Q:
Which of the following is one of the three primary societal issues related to e-commerce?
A) liability
B) anonymity
C) equity
D) intellectual property
Q:
Which business application is associated with the technological development of local area networks and client/server computing?
A) transaction automation (e.g., payroll)
B) desktop automation (e.g., word processing)
C) industrial system automation (e.g., supply chain management)
D) workgroup automation (e.g., document sharing)
Q:
Above all, e-commerce is a ________ phenomenon.
A) technology driven
B) finance-driven
C) sociological
D) government-driven
Q:
Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people; the economists; and the entrepreneurs, venture capitalists and marketers. Explain whether what each group envisioned came to fruition and why or why not.
Q:
What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?
Q:
Price dispersion remains pervasive online.
Q:
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
Q:
The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.
Q:
The Internet has shown similar growth patterns as other electronic technologies of the past.
Q:
The Internet is a worldwide network of computer networks.
Q:
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2015-2016.
Q:
Which of the following is not an element of friction-free commerce?
A) Information is equally distributed.
B) Transaction costs are high.
C) Prices can be dynamically adjusted to reflect actual demand.
D) Unfair competitive advantages are eliminated.
Q:
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage
Q:
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
A) e-commerce
B) The World Wide Web
C) social networks
D) mobile apps
Q:
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
A) zooming
B) grazing
C) showrooming
D) webrooming
Q:
Which of the following is an example of an e-commerce first mover that failed?
A) Etsy
B) eToys
C) eBay
D) E*Trade
Q:
Which of the following statements is not true?
A) Information asymmetries are continually being introduced by merchants and marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatically.
D) Brands remain very important in e-commerce.
Q:
Which of the following is not true regarding e-commerce today?
A) Economists' visions of a friction-free market have not been realized.
B) Consumers are less price-sensitive than expected.
C) There remains considerable persistent price dispersion.
D) The market middlemen disappeared.
Q:
Which of the following is a characteristic of the Consolidation phase of e-commerce?
A) predominance of pure online strategies
B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more important than creating new brands
D) shift to a technology-driven approach
Q:
Which of the following is a characteristic of the Reinvention phase of e-commerce?
A) massive proliferation of dot-com start-ups
B) widespread adoption of broadband networks
C) rapid growth of search engine advertising
D) expansion of e-commerce to include services as well as goods
Q:
Which of the following best describes the early years of e-commerce?
A) They were a technological success but a mixed business success.
B) They were a technological success but a business failure.
C) They were a technological failure but a business success.
D) They were a mixed technological and business success.
Q:
The early years of e-commerce are considered:
A) the most promising time in history for the successful implementation of first mover advantages.
B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted.
C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
Q:
The early years of e-commerce were driven by all of the following factors except:
A) an emphasis on exploiting traditional distribution channels.
B) a huge infusion of venture capital funds.
C) an emphasis on quickly achieving very high market visibility.
D) visions of profiting from new technology.
Q:
Unfair competitive advantages occur when:
A) one competitor has an advantage others cannot purchase.
B) market middlemen are displaced.
C) information is equally distributed and transaction costs are low.
D) firms are able to gather monopoly profits.
Q:
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
A) a nearly perfect information marketspace.
B) friction-free commerce.
C) disintermediation.
D) fast follower advantage.
Q:
Which of the following is not a characteristic of a perfect competitive market?
A) Price, cost, and quality information are equally distributed.
B) A nearly infinite set of suppliers compete against one another.
C) Customers have access to all relevant information worldwide.
D) It is highly regulated.
Q:
All of the following are examples of Web 2.0 sites and applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
Q:
Which of the following is a characteristic of e-commerce during the Invention period?
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
Q:
All of the following are issues facing Pinterest except:
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.
Q:
In which year can e-commerce be said to have begun?
A) 1983
B) 1985
C) 1995
D) 2001
Q:
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
A) Telex
B) the Baxter Healthcare system
C) the French Minitel
D) EDI
Q:
All of the following can be considered a precursor to e-commerce except:
A) the development of the smartphone.
B) Baxter Healthcare's PC-based remote order entry system.
C) the French Minitel.
D) the development of Electronic Data Interchange standards.
Q:
In 2015, there were an estimated ________ Internet hosts.
A) 1 million
B) 10 million
C) 100 million
D) 1 billion
Q:
Which of the following statements about the Web is not true?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original "killer app."
C) The Web provides access to pages written in HyperText Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
Q:
The size of the B2B market in 2015 was estimated to be around:
A) $630 million.
B) $6.3 billion.
C) $630 billion.
D) $6.3 trillion.
Q:
Which of the following describes the basic Web policy of large firms during the Invention period?
A) Integrate social networks and the mobile platform with Web site marketing.
B) Emphasize the necessity for the Web to generate profits.
C) Use the Web to sell complex goods and services online.
D) Maintain a basic, static Web site depicting the firm's brand.
Q:
Which of the following is not a major business trend in e-commerce in 2015-2016?
A) the growth of a mobile app ecosystem
B) the weakening revenues of B2B e-commerce
C) the emergence of social e-commerce
D) the growth of the on-demand service firms
Q:
All of the following are major social trends in e-commerce in 2015-2016 except for:
A) concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies.
B) the continuing conflict over copyright management and control.
C) the refusal of online retailers to accept taxation of Internet sales.
D) the growth of government surveillance of Internet communications.
Q:
Which of the following is not a major technology trend in e-commerce in 2015-2016?
A) Mobile messaging services become popular with smartphone users.
B) Firms are turning to business analytics to make sense out of Big Data.
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.
D) Computing and networking component prices increase dramatically.
Q:
Which of the following is not a major business trend in e-commerce in 2015-2016?
A) Mobile e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
C) On demand service companies garner multi-billion dollar valuations.
D) Mobile and social advertising platforms begin to challenge search engine marketing.
Q:
In 2015, roughly ________ million people in the United States accessed the Internet via tablets.
A) 59
B) 94
C) 159
D) 194
Q:
Which of the following statements about e-commerce in the United States in 2015 is not true?
A) Social e-commerce generates more revenue than mobile e-commerce.
B) About 200 million U.S. consumers use mobile apps.
C) On-demand service firms are fueling the growth of local e-commerce.
D) Growth rates for retail e-commerce are higher in Europe than in the United States.
Q:
List and briefly explain the main types of e-commerce.
Q:
B2B e-commerce is the largest type of e-commerce.
Q:
All of the following are examples of social networks except:
A) Instagram.
B) Twitter.
C) Y Combinator.
D) Pinterest.
Q:
Which of the following is an example of C2C e-commerce?
A) Amazon
B) Groupon
C) Craigslist
D) Go2Paper
Q:
Which of the following is an example of B2B e-commerce?
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
Q:
Which of the following is an example of an on-demand service company?
A) YouTube
B) Airbnb
C) Tumblr
D) Facebook