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Home » Management » Page 222

Management

Q: Which of the following has the Internet Advertising Bureau urged advertisers to abandon? A) HTML B) HTML5 C) Adobe Flash D) Adobe Acrobat

Q: The overall rate of online credit card fraud is ________ of all online card transactions. A) less than 1% B) around 5% C) around 10% D) around 15%

Q: Bitcoins are an example of: A) digital cash. B) virtual currency. C) a stored value payment system. D) an EBPP system.

Q: All of the following experienced high-profile data breaches in 2014 except: A) eBay. B) Home Depot. C) Amazon. D) Sony.

Q: Why is it difficult to accurately estimate the actual amount of cybercrime?

Q: Typically, the more security measures added to an e-commerce site, the faster and easier it becomes to use.

Q: ________ refers to the ability to ensure that messages and data are only available to those authorized to view them. A) Confidentiality B) Integrity C) Privacy D) Availability

Q: Which of the following is an example of an online privacy violation? A) your e-mail being read by a hacker B) your online purchasing history being sold to other merchants without your consent C) your computer being used as part of a botnet D) your e-mail being altered by a hacker

Q: ________ refers to the ability to ensure that an e-commerce site continues to function as intended. A) Nonrepudiation B) Authenticity C) Availability D) Integrity

Q: Which of the following is an example of an integrity violation of e-commerce security? A) A Web site is not actually operated by the entity the customer believes it to be. B) A merchant uses customer information in a manner not intended by the customer. C) A customer denies that he or she is the person who placed the order. D) An unauthorized person intercepts an online communication and changes its contents.

Q: ________ refers to the ability to identify the person or entity with whom you are dealing on the Internet. A) Nonrepudiation B) Authenticity C) Availability D) Integrity

Q: ________ refers to the ability to ensure that e-commerce participants do not deny their online actions. A) Nonrepudiation B) Authenticity C) Availability D) Integrity

Q: Confidentiality is sometimes confused with: A) privacy. B) authenticity. C) integrity. D) nonrepudiation.

Q: Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

Q: Mobile Web apps are typically built using HTML5 and Java.

Q: A native app is one designed to specifically operate using a mobile device's hardware and operating system.

Q: Beginning the e-commerce development process with a mobile presence rather than a desktop Web site is referred to as which of the following? A) RWD B) AWD C) mobile first design D) RESS

Q: Which of the following statements about mobile Web sites is not true? A) Mobile Web sites run on a firm's servers, just like a traditional Web site. B) Mobile Web sites can be built using standard Web tools such as server-side HTML, Linux, PHP and SQL. C) Generally, mobile Web sites operate more quickly than traditional Web sites viewed on a desktop computer connected to a broadband office network. D) Most large firms today have mobile Web sites.

Q: Building which of the following is the most expensive path to creating a mobile presence? A) native app B) mobile Web site C) mobile Web app D) hybrid HTTP

Q: Which of the following statements about responsive Web design (RWD) is not true? A) RWD works best for sites that have complex functionality. B) RWD tools include HTML5 and CSS3. C) RWD makes it possible to design a Web site that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. D) RWD can be costly.

Q: Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device? A) LAMP B) AWD C) mobile first design D) RoR

Q: All of the following are key design principles of responsive Web design except: A) flexible grid-based layouts. B) media queries. C) coding by convention. D) flexible images and media.

Q: What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Q: List and describe the eight most important factors in successful e-commerce site design.

Q: What are widgets and how are they used? How do they differ from mashups?

Q: PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.

Q: Django follows the ________ programming principle. A) CoC B) WYSIWYG C) DRY D) LAMP

Q: Which of the following is not part of the LAMP open source Web development model? A) Linux B) Apache C) Microsoft IIS D) PHP

Q: The primary way a Web site is able to personalize the content presented to a visitor is through the use of: A) privacy policies. B) cookies. C) accessibility rules. D) site management tools.

Q: ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. A) VBScript B) ActiveX C) ColdFusion D) JavaScript

Q: ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. A) CGI B) ColdFusion C) JavaScript D) VBScript

Q: All of the following are important factors in search engine optimization except: A) selecting keywords and page titles. B) identifying market niches for your services or products. C) buying search engine ads. D) adhering to accessibility guidelines.

Q: All of the following are Web site design features that annoy customers except: A) slow-loading pages. B) pop-under ads. C) splash pages. D) redundant navigation.

Q: Which of the following is the most commonly used server-side scripting language? A) Ruby on Rails B) Django C) PHP D) Perl

Q: Ruby on Rails is based on which of the following philosophies? A) SLDC B) CoC C) LAMP D) Ajax

Q: Django is based on which of the following? A) PHP B) Python C) Perl D) Ruby on Rails

Q: Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Q: Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Q: Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Q: All of the following are methods of improving the processing architecture of a Web site except: A) separating static content from dynamic content. B) optimizing ASP code. C) optimizing the database schema. D) adding Web servers.

Q: All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture.

Q: Which of the following is not a main factor in determining the overall demand on an e-commerce site? A) file sizes of Web pages being served B) number of simultaneous users in peak periods C) speed of legacy applications that are needed to supply data to Web pages D) whether content is dynamic or static

Q: Which of the following types of sites typically needs a high percentage of secure pages? A) Web services B) customer self-service C) trading D) publishing/subscription

Q: The term stateless refers to the fact that: A) no one government entity controls the Internet. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. C) system performance degrades as more simultaneous users require service. D) Web servers may maintain multiple instances of server software to handle requests.

Q: Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

Q: A list server can be used to manage e-mail marketing campaigns.

Q: Dynamic page generation lowers menu costs.

Q: Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.

Q: The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

Q: Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? A) CGI B) ODBC C) MySQL D) HTTP

Q: Which of the following is not an open source software tool? A) WebSphere B) Apache C) MySQL D) PHP

Q: All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing software. C) a shopping cart. D) credit card processing.

Q: MySQL is which of the following? A) open source database software B) a scripting language embedded in HTML documents C) Web server software D) Web site analytics software

Q: Which of the following technologies is used to separate the design and presentation of content from the content creation process? A) Apache web server B) proxy server C) shopping cart D) CMS

Q: Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server

Q: Which of the following cannot be used to retrieve objects from a database? A) CGI B) ASP C) JSP D) HTML

Q: Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming.

Q: Which of the following is an example of a CMS? A) Apache B) WordPress C) Dreamweaver CC D) Webtrends Analytics

Q: Which of the following would you use to verify that links on Web pages are valid? A) HTTP B) FTP C) data capture tools D) site management tools

Q: Which of the following is used to process certificates and private/public key information? A) HTTP B) Secure Sockets Layer/Transport Layer Security C) File Transfer Protocol D) data capture tools

Q: All of the following are basic functionality provided by Web servers except: A) site management tools. B) data capture tools. C) security services. D) a shopping cart.

Q: The leading Web server software is: A) Apache. B) Microsoft Internet Information Server. C) Sun Solaris. D) Google Enterprise Server.

Q: All of the following might be part of a Web site's middle-tier layer except: A) a database server. B) an ad server. C) legacy corporate applications. D) a mail server.

Q: Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Q: Apache Web server software works with Linux and Unix operating systems.

Q: Two-tier architecture typically includes a Web server and a database server.

Q: The annual maintenance cost for a Web site is typically much lower than its development cost.

Q: Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

Q: When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

Q: The systems development life cycle methodology that can be used to create an e-commerce Web site has five major steps.

Q: The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as: A) split testing. B) funnel testing. C) benchmarking. D) system testing.

Q: When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? A) 2 B) 4 C) 6 D) 8

Q: A template test is a form of which type of testing? A) unit testing B) system testing C) acceptance testing D) A/B testing

Q: Which form of testing compares a control page with one that is very different? A) template test B) new concept test C) funnel test D) system test

Q: All of the following are major players in hosting/co-location/cloud services except: A) GoDaddy. B) WordPress. C) Rackspace. D) CenturyLink.

Q: All of the following offer Web site building tools except: A) Weebly. B) Google Sites. C) WordPress. D) Apache.

Q: Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders? A) single-tier architecture B) two-tier architecture C) three-tier architecture D) multi-tier architecture

Q: All of the following are simple steps for optimizing Web page content that can reduce response times except: A) reducing unnecessary HTML comments. B) segmenting computer servers to perform dedicated functions. C) using more efficient graphics. D) avoiding unnecessary links to other pages on the site.

Q: Most of the time required to maintain an e-commerce site is spent on: A) debugging code. B) responding to emergency situations. C) general administration and making changes and enhancements to the system. D) changes in reports, data files, and links to backend databases.

Q: Which of the following involves testing a site program's modules one at a time? A) system testing B) acceptance testing C) unit testing D) implementation testing

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