Q&A Hero

Q: What technologies and techniques are employed in location-based mobile marketing?

Q: A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Q: Google provides the leading location-based marketing platform.

Q: Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE

Q: A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search. A) 15 B) 25 C) 50 D) 75

Q: Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes

Q: Which of the following earns the most location-based marketing revenue? A) Twitter B) Apple C) Facebook D) Google

Q: Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search

Q: Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook

Q: How do people actually use their mobile devices today?

Q: How does the multi-screen environment change the marketing funnel?

Q: What are the implications for marketers given that mobile users spend over 70% of their smartphone time using apps and that on average, users only use about 26 apps a month?

Q: SMS text messaging generates the majority of mobile marketing spending.

Q: Smartphones are the fastest growing and largest source of mobile commerce revenues.

Q: It is expected that by 2019, mobile commerce will account for about one-third of all e-commerce in the retail and travel industries.

Q: According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except: A) research products. B) purchase products. C) redeem coupons. D) check for in-store availability.

Q: Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation.

Q: Which of the following technologies has Apple adopted in its hardware for Apple Pay? A) GPS B) NFC C) BLE D) QR codes

Q: Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC

Q: Which of the following is not a major provider of mobile display advertising? A) MoPub B) iAd C) AdMob D) Webtrends

Q: Which of the following accounts for the most mobile ad spending? A) display ads B) search engine advertising C) video ads D) SMS text messages

Q: In 2015, mobile marketing was about ________% of all online marketing. A) 15% B) 25% C) 40% D) 50%

Q: Around how many apps do users regularly use a month? A) 10 B) 26 C) 30 D) 50

Q: Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines

Q: According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets? A) Around 75% B) Around 50% C) Around 33% D) Around 35%

Q: Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances

Q: Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) Google is the largest distributor of video ads on the mobile platform. C) Mobile advertising is dominated by Google. D) Google generates almost two-thirds of all mobile search ad spending.

Q: How many retail-oriented apps are there in the top 25 apps? A) 0 B) 1 C) 2 D) 5

Q: Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook

Q: Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) Mobile marketing is growing at around 30% a year. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go.

Q: What are the basic steps in creating a Pinterest marketing campaign?

Q: Name and describe five of the marketing tools available with Facebook.

Q: Name and describe the five steps in the social marketing process.

Q: What are some of the downsides of social marketing?

Q: Over 65% of Facebook's ad revenue is generated by its mobile audience.

Q: Pinterest's visitors are predominantly women.

Q: Promoted Trends is Twitter's version of Google's Ad Words.

Q: Brand pages on Facebook typically attract more visitors than a brand's Web site.

Q: Facebook does not sell display ads.

Q: Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Q: Visitors spend significantly more time on Facebook than any other social network site.

Q: Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Graph Search D) Open Graph

Q: Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social

Q: Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social

Q: All of the following are in the process of either testing or offering Buy button to advertisers except: A) Facebook. B) LinkedIn. C) Pinterest. D) Instagram.

Q: Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A) Amplify B) FBX C) DoubleClick D) PTAT

Q: Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement

Q: Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification

Q: Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram

Q: Which of the following is most similar to Pinterest? A) LinkedIn B) Instagram C) YouTube D) Tumblr

Q: Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps? A) Disney's Playdom B) W3 Innovation C) Snapchat D) Yelp

Q: Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16

Q: Which of the followingis a micro-blogging social network site that allows users to send and receive 140-character messages? A) Facebook B) Twitter C) Pinterest D) Instagram

Q: Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any News Feed post. C) They cannot contain links. D) They have social context.

Q: Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers? A) Open Graph B) Like button C) hashtags D) Whatsapp

Q: Facebook's share price fell dramatically after its IPO because investors feared that: A) Facebook's new marketing solutions would be difficult to monetize. B) new social networks such as Instagram were cannibalizing Facebook's audience. C) privacy concerns were driving users away. D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

Q: All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) Snapchat.

Q: Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio

Q: Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends

Q: The number of people exposed to pins is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition

Q: All of the following are Pinterest marketing tools except: A) Brand pages. B) Product Pins. C) Promoted Pins. D) Promoted Accounts.

Q: Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget

Q: Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Pinterest users are overwhelmingly female. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.

Q: Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card

Q: Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Enhanced Profile Pages B) Amplify C) Lead Generation Cards D) Promoted Accounts

Q: The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition.

Q: All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Right-Hand Sidebar Ads. C) News Feed Page Post Ads. D) Mobile Ads.

Q: Which of the following statements is not true? A) About 75% of Facebook's ad revenue in 2015 is expected to come from its mobile ad platform. B) The only way to access Facebook from a mobile device is to use a mobile app. C) Mobile ads are displayed in users' News Feeds. D) Facebook's mobile ad revenues are its fastest growing revenue stream.

Q: Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph

Q: Which of the following do Facebook users spend the most time on? A) News Feed B) Photos C) Profiles D) Graph Search

Q: Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads.

Q: Which of the following statements about Facebook Exchange is not true? A) It competes with DoubleClick. B) It allows advertisers to target ads. C) It is a social search engine. D) It involves cookies.

Q: Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets.

Q: Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification

Q: Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement

Q: Which of the following is known primarily for blogs? A) Facebook B) Tumblr C) Google D) Instagram

Q: What has changed in online marketing since 2007?

Q: Traditional desktop marketing has become the smallest part of all online marketing.

Q: In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

Q: By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.