Q&A Hero

Q: Which of the following is not one of the issues complicating the taxation of e-commerce sales? A) Taxes raised are used for different government purposes. B) Sales taxes and policies vary by state and country. C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer. D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

Q: Describe the purpose of intellectual property law and outline the main types of intellectual property protection.

Q: Google defended its Library Project on the grounds of fair use.

Q: The expansion of generic top-level domains recently authorized by ICANN is likely to be very disruptive in terms of trademark protection.

Q: Copyright protection protects against others copying the underlying ideas in a work.

Q: All of the following cases involved the doctrine of fair use except: A) Brown Bag Software vs. Symantec Corp. B) Perfect 10, Inc. v. Amazon.com, Inc. et al. C) Field v. Google, Inc. D) Kelly v. Arriba Soft.

Q: Which of the following involves bypassing the target site's home page and going directly to a content page? A) cybersquatting B) metatagging C) framing D) deep linking

Q: Which of the following cases involved the issue of keywording? A) Ticketmaster Corp. v. Tickets.com B) Bernina of America, Inc. v. Fashion Fabrics Int'l, Inc. C) Government Employees Insurance Company v. Google, Inc. D) E. & J. Gallo Winery v. Spider Webs Ltd.

Q: Megaupload's founder, Kim Dotcom, was arrested in connection with which of the following? A) copyright infringement B) patent infringement C) trademark infringement D) privacy violation

Q: Which of the following statements about the patent battle between Apple and Samsung is not true? A) The courts have decided that Apple does not have a valid patent on the iPhone's user interface. B) The courts have ruled that Samsung has infringed on some of Apple's patents. C) Analysts believe the cost to Apple of this litigation is at least equal to the damage award it may ultimately be paid. D) Over the last five years of litigation, Samsung has changed its interface and functionality to greatly reduce its infringement.

Q: The display of a third-party's Web site or page within your own Web site is called: A) cybersquatting. B) metatagging. C) framing. D) deep linking.

Q: In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented? A) State Street Bank & Trust v. Signature Financial Group, Inc. B) Bilski et al. v. Kappos C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Brown Bag Software v. Symantec Corp.

Q: Registering the domain name Faceboik.com with the intent to divert Web traffic from people misspelling Facebook.com is an example of: A) cybersquatting. B) typosquatting. C) metatagging. D) linking.

Q: Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

Q: Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures? A) ICANN B) FTC C) WIPO D) USPTO

Q: Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of: A) cybersquatting. B) cyberpiracy. C) framing. D) metatagging.

Q: Disputes over federal trademarks involve establishing: A) underlying ideas. B) intent. C) piracy. D) infringement.

Q: Amazon has a patent on: A) download-based sales. B) display of third-party advertisements in floating windows. C) one-click purchasing. D) hyperlinks.

Q: Which case was instrumental in paving the way for Internet business methods patents? A) Brown Bag v. Symantec B) State Street Bank & Trust Co. v. Signature Financial Group, Inc. C) Alice Corporation Pty. Ltd. v. CLS Bank International D) Ticketmaster Corp. v. Tickets.com

Q: All of the following statements about patents are true except: A) it is more difficult to obtain a copyright than it is to obtain a patent. B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods. C) computer programs can be patented. D) in order to be patented, an invention must be nonobvious.

Q: Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years? A) copyright law B) trade secret law C) patent law D) trademark law

Q: All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except: A) the DMCA makes it illegal to circumvent technological measures to protect works. B) the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement. C) the DMCA requires search engines to block access to infringing sites. D) the DMCA allows libraries to make digital copies of works for internal use only.

Q: All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.

Q: All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.

Q: Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site. D) Google posts thumbnail images of books in the Google Book Search Project.

Q: How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years

Q: Which of the following protects original forms of expression in a tangible medium? A) trade secret law B) copyright law C) patent law D) trademark law

Q: What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

Q: Which of the following is a tiered notice and response system aimed at reducing copyright infringement over P2P networks? A) the CAS B) FIP C) Surfright D) the Open Internet Order

Q: Describe and evaluate the different methods that are being used to protect online privacy. Which of these methods do you think is or could be the most effective?

Q: Discuss the ways in which the practices of e-commerce companies, particularly the use of advertising networks, threaten people's privacy.

Q: Define privacy, information privacy, the right to be forgotten, and informed consent.

Q: Describe the fantasy sport business and the issues it raises.

Q: How is it possible to measure the strength of privacy policies?

Q: In what ways has the European privacy environment turned in 2015 against American firms such as Facebook and Google?

Q: The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.

Q: The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.

Q: The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information.

Q: Most adult social network participants do not have any expectation of personal privacy when using a social network.

Q: In the United States, Google is not required to remove results from its search engine if requested.

Q: Which of the following operates the largest private personal database in the world? A) Experian B) Acxiom C) TransUnion Corporation D) Apple

Q: Which of the following is not a privacy advocacy group? A) Epic.org B) Reputation.com C) Cdt.org D) Privacy.org

Q: Which of the following statements about the new proposed E.U. General Data Protection Regulation (GDPR) is not true? A) The GDPR will replace the E.U.'s existing Data Protection Directive. B) The GDPR will apply across all E.U. countries. C) The GDPR eliminate the right to be forgotten. D) The GDPR will limit the ability of companies to use data for purposes other than those for which it was collected.

Q: According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous Web browsing service B) encrypted their communications C) cleared Web browser history and cookies D) posted comments online anonymously

Q: The President's Council of Advisors on Science and Technology has called for all of the following except: A) a consumer privacy bill of rights. B) a data breach law requiring firms to report losses of consumer data. C) an amendment of the Electronic Communications Privacy Act to strengthen protections against government surveillance. D) a blanket prohibition on commercial data brokers.

Q: Which of the following is not true about the evolution of Facebook's privacy policies over the ten-year period from 2005 to 2015? A) The amount of information gathered and monitored by Facebook increased. B) Facebook's privacy policies improved from 2005 to 2009. C) Facebook's privacy policy became easier to understand. D) Facebook's privacy policies have steadily declined since 2009.

Q: Which of the following technologies allows you to send e-mail without a trace? A) anonymous surfing B) P3P C) anonymous remailers D) public key encryption

Q: "Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

Q: What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

Q: Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

Q: Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

Q: Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

Q: Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

Q: The sharing of a user's stored cookie information between Web sites and without the user's knowledge is: A) legal in the United States but illegal in Europe. B) illegal in the United States but legal in Europe. C) legal in both the United States and Europe. D) illegal in both the United States and Europe.

Q: Which of the following statements about industry self-regulation regarding privacy is not true? A) OPA members are required to implement the OPA's privacy guidelines. B) The primary focus of industry efforts has been the use of online "seals" that attest to the site's policies. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) The NAI's privacy policies have established the TRUSTe seal.

Q: Which of the following can be used to record all keyboard activity of a user? A) shopping carts B) trusted computing environments C) spyware D) DRM

Q: Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts

Q: Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) the USA PATRIOT Act B) the Homeland Security Act C) the Communications Assistance for Law Enforcement Act D) the USA Freedom Act

Q: Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

Q: Describe the five-step process that can be used to analyze an ethical dilemma. What other guidelines are there to help in understanding a complicated ethical or moral situation?

Q: Discuss in depth one ethical, social, or political issue that is presently in the news surrounding the Internet and e-commerce.

Q: The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

Q: The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

Q: Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

Q: Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach

Q: Downloading music tracks owned by record companies without paying for them is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

Q: A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

Q: Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

Q: Which ethical principle tells you that it is wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle

Q: Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule

Q: Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule

Q: Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch

Q: Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

Q: Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract rule

Q: What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts.

Q: Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability

Q: Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach

Q: Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity

Q: All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate Web sites. C) mobile marketing. D) display ads.

Q: Why is local mobile marketing so attractive to marketers?