Q&A Hero

Q: Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) increased popularity of binge watching compared to watching linear TV D) inability to attract customers to traditional products

Q: Which of the following statements about the movie industry is not true? A) Over 300 million Americans were expected to watch movies online in 2015. B) Online movie distribution is not dominated by a single distributor. C) Of the digital formats, the most revenue is generated by subscription streaming. D) DVD sales make up the largest share of movie revenues.

Q: Which of the following is the largest online movie download distributor? A) Netflix B) Hulu C) iTunes D) Google Play

Q: Which of the following statements about e-sports is not true? A) Colleges are beginning to offer scholarships for players on their new video game teams. B) E-sports is growing at approximately 25% a year. C) E-sports will approach Hollywood in terms of global revenues by 2020. D) E-sports currently generates approximately $600 million globally.

Q: Which streaming gaming channel was purchased by Amazon in 2015? A) Dailymotion B) YouTube.com C) Twitch.tv D) Shield.nvidia.com

Q: What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Q: What are the three different online business models that newspapers have employed from 1995-2014?

Q: Why have newspaper revenues declined over the past 15 years?

Q: Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??

Q: Vox is an example of the Digital First business model.

Q: In the wholesale model of e-book distribution, pricing power is with the publisher.

Q: Online readership of newspapers is growing by more than 10% a year.

Q: What percentage of people read newspapers only on a mobile device? A) 5% B) 6% C) 7% D) 11%

Q: Which of the following is a news aggregator app that organizes stories in a magazine format , with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment? A) Reddit B) Huffington Post C) Flipboard D) Buzzfeed

Q: Which of the following most accurately describes the resolution of the dispute between Hatchette, Simon & Schuster, and Amazon? A) The dispute remains unresolved. B) Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books. C) Amazon can determine the prices of books sold on its platform at its sole discretion. D) Amazon must not sell the books for any lower than the price they are offered by Apple.

Q: Which of the following is not one of the three business models employed by newspapers between 1995 and 2015? A) The Print-centric model B) The Integrated Print/Web C) The Digital First model D) The Convergence model

Q: Which of the following start-up digital news sites is owned by AOL? A) Vox B) Vice C) Reddit D) Huffington Post

Q: The New York Times introduced which of the following revenue models in 2011? A) paywall B) metered subscription C) advertising D) walled garden

Q: Zinio is an example of which of the following? A) interactive book developer B) magazine aggregator C) e-reader platform D) vanity press

Q: Which of the following statements about the wholesale and agency models for selling books is not true? A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. C) Amazon supports the agency model. D) A result of the agency model was that Amazon's prices on e-books rose.

Q: In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books? A) Barnes & Noble B) Penguin Random House C) Hachette D) Harper Collins

Q: Over the past five years, book publishing revenues have: A) decreased slightly. B) increased steadily. C) remained stable. D) decreased sharply.

Q: Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books? A) Amazon B) Google C) Apple D) Barnes & Noble

Q: In 2015, e-book sales constituted ________% of all consumer book sales. A) 11 B) 23 C) 32 D) 52

Q: Around what percentage of Amazon's top 100 selling books are now self-published? A) 10% B) 25% C) 33% D) 50%

Q: In 2015, Amazon's e-book and media store contained around how many book titles? A) more than 50,000 B) more than 100,000 C) more than 1 million D) more than 5 million

Q: Who was the first major fiction writer to create an e-book-only volume of a new work? A) Hugh Howey B) Stephen King C) Dan Brown D) Amanda Hocking

Q: Which of the following statements about the online newspaper audience is not true? A) Online newspaper readership is growing at more than 10% a year. B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. C) Over 65% of Internet users read newspaper content online. D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Q: A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate

Q: Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper? A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video

Q: Which of the following is not an example of a start-up digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today

Q: Which of the following is not one of the top three players in e-book publishing? A) Barnes & Noble B) Apple C) Amazon D) Google

Q: Digital magazine ad revenues were expected to ________ in 2015. A) remain stable B) more than double C) grow over 20% D) continue to decrease

Q: Approximately ________ of the Internet population in the United States reads magazines online. A) one-quarter B) one-third C) one-half D) three-quarters

Q: Which of the following statements about the newspaper industry is not true? A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. B) Online readership of newspapers is increasing. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper circulation revenues have declined by 10% since 2000.

Q: Which of the following was the most troubled segment of the publishing industry in 2015? A) books B) magazines C) newspapers D) periodicals

Q: Which of the following happened during the period of time during which newspapers used a print-centric business model? A) Google launched its search engine. B) Apple introduced the iPhone. C) Facebook opened to the public. D) The adoption of smartphones and tablets has grown rapidly.

Q: Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble

Q: Which of the following newspaper audience platforms has the higher percentage of readers? A) print/mobile B) Web only C) Web/mobile D) print

Q: Discuss the structure of the media content industry.

Q: Describe the three basic revenue models for digital content delivery.

Q: Explain the concept of media convergence.

Q: What is DRM and why is it used?

Q: Cannibalization is a major challenge facing book publishers.

Q: Smartphones are an example of technological convergence.

Q: The overall size of the online video audience is about the same size as the traditional television audience.

Q: Millennials are the first generation to be born into the digital revolution of the 20th century.

Q: The a la carte revenue model allows users to pay only for what they use.

Q: In 2015, the time spent on desktop computers and mobile devices exceeded the time spent in front of the television.

Q: Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Q: The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Q: The average American adult spends double the time consuming media than the time spent at work.

Q: The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Q: A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model. A) sales B) distribution C) a la carte D) freemium

Q: Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption

Q: ________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device. A) Technological B) Content C) Media D) Industry

Q: DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

Q: The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence.

Q: Online digital entertainment and media revenue is about ________ of total entertainment and media revenue. A) 8% B) 16% C) 32% D) 40%

Q: Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015? A) online video games B) Internet radio C) online music D) online TV and movies

Q: Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity

Q: All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution.

Q: All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones.

Q: Which of the following was the top online video site in 2015 in terms of number of viewers? A) Google Sites B) Facebook C) AOL D) Yahoo Sites

Q: Which of the following is the fastest growing segment of media revenues? A) magazines B) home video C) Internet media D) radio

Q: Well over ________% of television viewers multitask while watching television. A) 20% B) 40% C) 60% D) 80%

Q: Music streaming is growing at ________ a year. A) 10% B) 30% C) 50% D) 70%

Q: Which of the following forms of media generate the most revenue? A) television B) Internet C) newspapers D) box office

Q: On-demand service companies collect a fee from both sellers and buyers who use the platform.

Q: All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce.

Q: Which of the following is an on-demand service company focused on lodging? A) Uber B) Lyft C) Airbnb D) Task Rabbit

Q: Which of the following is not true about on-demand service firms? A) The growth of on-demand service firms is supported by the use of online reputation systems based on peer review. B) It is not likely that on-demand service firms will totally escape government regulation. C) On-demand service firms facilitate access to resources. D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.

Q: Explain why online career services are so well suited to the Web.

Q: Almost all recruiting professionals now use social networks in the recruiting process.

Q: Which of the following is not a major trend in the online recruitment services industry? A) disintermediation B) millennials and GenX primarily use mobile devices to search for jobs C) social recruiting D) hiring by algorithm

Q: Which of these job recruitment sites is not a job listing aggregator? A) Indeed B) SimplyHired C) Glassdoor D) CareerBuilder

Q: Discuss the issue of consolidation in the online travel services industry.

Q: Expedia owns all of the following except: A) Travelocity. B) Orbitz. C) TripAdvisor. D) CheapTickets.

Q: Which of the following statements is not true? A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. B) Online travel services is one of the few sectors in which extensive disintermediation has occurred. C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. D) The online travel services industry has gone through a period of consolidation.

Q: What is the largest sector of the online travel services market in terms of revenue? A) hotel reservations B) car reservations C) cruise/tour reservations D) airline reservations