Q&A Hero

Q: Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks. a. True b. False

Q: Although online banks let customers pay their bills electronically, most customers still receive their bills in the mail. a. True b. False

Q: In the fee-for-service model, the fee is based on the number or size of transactions the service providers process. a. True b. False

Q: On Web sites that use the advertising-subscription revenue model, subscribers are typically subjected to much more advertising than they are on sites supported completely by advertising. a. True b. False

Q: Many classified advertising sites generate substantial revenue, replacing newspapers' historical role as the primary carrier of classified ads. a. True b. False

Q: Web companies with unprofitable growth phases for long durations retained their revenue models to grow successfully. a. True b. False

Q: Publishers do not experience sales losses as a result of online distribution. a. True b. False

Q: Advertisers pay less to have their ad appear near a discussion of a technology related to their product or on a page that reviews the product. a. True b. False

Q: There has been little consensus on how to measure and charge for site visitor views, even after almost 20 years of experience with the medium. a. True b. False

Q: People spend less time at a sticky Web site and are thus, exposed to very little advertising. a. True b. False

Q: Most successful advertising on the Web is targeted at specific groups. a. True b. False

Q: The advertising-supported revenue model is the one used by broadcast network television in the United States. a. True b. False

Q: The Web provides a way for technical content developers to reach retail customers. a. True b. False

Q: Companies using a digital content revenue model sell rights to access the information they own. a. True b. False

Q: Web catalog retailers typically refrain from having return policies on unused merchandise. a. True b. False

Q: A disadvantage of the Web catalog revenue model is that the products sold in physical stores cannot be sold on the Web. a. True b. False

Q: Companies can adapt their catalog revenue model online by replacing or supplementing their print catalogs with information on their Web sites. a. True b. False

Q: All electronic commerce initiatives have the goal of providing revenue. a. True b. False

Q: What are the advantages of Bluetooth technology?

Q: Describe the two main protocols used by the Internet.

Q: Identify the four key rules for message handling.

Q: What is the difference between a public network and a private network?

Q: Describe the process of routing packets in a network.

Q: _____ is a measure of the amount of information that can travel from a user to the Internet in a given amount of time.

Q: _____ is the amount of data that can travel through a communication medium per unit of time.

Q: _____ tags convey the meaning (the semantics) of the information included within them.

Q: _____ uses paired start and stop tags in much the same way as database software defines a record structure.

Q: A(n) _____ is a set of instructions that gives Web developers more control over the format of displayed pages.

Q: A(n) _____ hyperlink structure resembles conventional paper documents in that the reader begins on the first page and clicks a Next button to move to the next page in a serial fashion.

Q: In HTML, the text elements that are related to each another are called _____ elements.

Q: HTML, XML, and XHTML have descended from the original _____ specification.

Q: A(n) _____ is a language that can be used to define other languages.

Q: A(n) _____ is a computer that stores files written in HTML.

Q: The set of rules for delivering Web page files over the Internet is in a protocol called the _____.

Q: The _____ in TCP/IP specifies the addressing details for each packet, labeling each with the packet's origination and destination addresses.

Q: The _____ controls the disassembly of a message or a file into packets before it is transmitted over the Internet, and it controls the reassembly of those packets into their original formats when they reach their destinations.

Q: A(n) _____ is used when the Internet extends beyond the boundaries of an organization and includes networks of other organizations.

Q: A group of network research scientists from nearly 200 universities and a number of major corporations joined together in 1996 to recapture the original enthusiasm of the ARPANET and created an advanced research network called _____.

Q: A(n) _____ is a set of standards that defines, in detail, the relationships among resource description framework (RDF) standards and specific extensible markup language (XML) tags within a particular knowledge domain.

Q: The subset of the Internet that includes computers and sensors connected to each other for communication and automatic transaction processing is called the _____.

Q: Companies known as _____ sell Internet access rights directly to larger customers and indirectly to smaller firms and individuals through other companies, called ISPs.

Q: Internet _____ are computers that are directly connected to the Internet.

Q: Usenet survives on the Internet today, with more than 1000 different topic areas that are called _____.

Q: In 1979, a group of students and programmers at Duke University and the University of North Carolina started _____, which allows anyone who connects to the network to read and post articles on a variety of subjects.

Q: A(n) _____ is an e-mail address that forwards any message it receives to any user who has subscribed to the list.

Q: _____ is a subset of the computers on the Internet that are connected to one another in a specific way that makes them and their contents easily accessible to each other.

Q: A computer network which uses a specific set of rules and connects networks all over the world to each other is called the _____.

Q: A(n) _____ is any technology that allows people to connect computers to each other.

Q: In HTML, hyperlinks are created using the HTML _____ tag.a. head b. anchorc. title d. opening

Q: The early versions of _____ let Web page designers create text-based electronic documents with headings, title bar titles, bullets, lines, and ordered lists.a. HTTP b. HTMLc. SGML d. XML

Q: _____ are sets of words that are assigned to specific IP addresses.a. Domain names b. URLsc. Octets d. Headers

Q: _____ was the first Web browser that became widely available for personal computers.a. Mosaic b. Netscapec. Internet Explorer d. CompuServe

Q: HTML was developed by _____.a. Robert Kahn b. Vinton Cerfc. Ted Nelson d. Tim Berners-Lee

Q: A(n) _____ has a hypertext reference (HREF) property, which specifies the remote or local document's address.a. closing tag b. paragraph tagc. opening tag d. bold tag

Q: A _____ structure resembles an inverted tree in which the root is at the top and the branches are below it.a. parabolic hyperlink b. hierarchical hyperlinkc. rooted hyperlink d. linear hyperlink

Q: _____ lets users create and manipulate e-mail folders and individual e-mail messages while the messages are still on the e-mail server.a. POP b. SMTPc. IMAP d. MIME

Q: A newer e-mail protocol that performs the same basic functions as POP, but includes additional features, is known as _____.a. IMAP b. SMTPc. POP3 d. TCP

Q: _____ is a set of rules for handling binary files, such as word-processing documents, spreadsheets, photos, or sound clips that are attached to e-mail messages.a. SMTP b. TCP/IPc. MIME d. POP

Q: The purpose of a(n) _____ is to respond to requests for Web pages from Web clients.a. DNS server b. e-mail serverc. Web server d. database server

Q: IPv6 uses a _____ number for addresses.a. 32-bit b. 56-bitc. 128-bit d. 48-bit

Q: The combination of a protocol name and a domain name is called a(n) _____.a. Uniform Resource Locator (URL) b. Internationalized Resource Identifier (IRI)c. Extensible Resource Descriptor Sequence (XRDS) d. Extensible Resource Identifier (XRI)

Q: In subnetting, a computer called a _____ device converts private IP addresses into normal IP addresses when it forwards packets from those computers to the Internet.a. Network Address Translation (NAT) b. Network Interface Controller (NIC)c. Generic Routing Encapsulation (GRE) d. Data Circuit-Terminating (DCE)

Q: _____ specifies the format of a mail message and describes how mail is to be administered on the e-mail server and transmitted on the Internet.a. Multipurpose Internet Mail Extensions (MIME) b. Simple Mail Transfer Protocol (SMTP)c. Interactive Mail Access Protocol (IMAP) d. Post Office Protocol (POP)

Q: The 32-bit number used to identify computers connected to the Internet is known as the _____.a. IP address b. NSAP addressc. MAC address d. OUI address

Q: _____ determine how a sending device indicates that it has finished sending a message and how the receiving device indicates that it has received the message.a. Routers b. Semanticsc. Protocols d. Switches

Q: A _____ is a collection of rules for formatting, ordering, and error checking data sent across a network.a. style sheet b. semanticc. protocol d. packet

Q: _____ is a connection that uses public networks and their protocols to send data using a technology called IP tunneling.a. A personal area network b. The Internetc. A virtual private network d. The World Wide Web

Q: _____ creates a private passageway through the public Internet that provides secure transmission from one computer to another.a. IP tunneling b. Circuit switchingc. Encapsulation d. Subnetting

Q: A _____ is a permanent telephone connection between two points.a. dedicated line b. party linec. leased line d. local line

Q: The programs on gateway computers that determine the best path on which to send each packet contain rules called _____.a. program profilers b. empirical algorithmsc. software profilers d. routing algorithms

Q: The computers that decide how best to forward each packet from one network to another are called _____.a. switches b. bridgesc. routers d. repeaters

Q: Files and e-mail messages sent over the Internet are broken down into small pieces called _____.a. messages b. switchesc. circuits d. packets

Q: The combination of telephone lines and the closed switches that connect them to each other is called a _____.a. LAN b. WANc. circuit d. pathway

Q: A hierarchical hyperlink structure resembles conventional paper documents in that the reader begins on the first page and clicks the Next button to move to the next page in a serial fashion. a. True b. False

Q: The higher the bandwidth, the faster the transmission of data through a communication medium. a. True b. False

Q: The term "cascading" is used in cascading style sheets because designers can apply many style sheets to the same Web page, one on top of the other. a. True b. False

Q: SGML offers a system of marking up documents that is independent of any software application. a. True b. False

Q: The most important parts of a Web page are the graphics, photographs, and small programs that run in the Web browser. a. True b. False

Q: The Internet Corporation for Assigned Names and Numbers (ICANN) has the responsibility of managing domain names and coordinating them with the IP address registrars. a. True b. False

Q: The leftmost part of a domain name is called a top-level domain (TLD). a. True b. False