Q&A Hero

Q: Beyond the development of the gramophone, Emile Berliner advanced sound recording through his importation of well-known music from Europe and the a. development of the 45 rpm record. b. development of the 33-1/3 rpm record. c. development of the battery-powered phonograph. d. development of a sophisticated microphone for recording.

Q: In its earliest days, the radio industry earned income through a. subscribership. b. government subsidies. c. sale of receivers. d. license fees.

Q: In 1916, David Sarnoff sent his ideas on how to make radio a household utility to his superiors at American Marconi. This now-famous memo is called the a. Radio Network Memo. b. Radio Music Box Memo. c. Orchestra in a Box Memo. d. Network Radio Memo.

Q: The first radio commercial appeared on station _____________ in 1922. a. WNBC b. WEAF c. KCBS d. KDKA

Q: _____________ refers to freely downloaded software from the Web. a. Open source b. P2P c. Napster d. Bitcast

Q: Radio that is delivered to peoples homes through their cable and/or satellite television services is called a. P2P. b. IBOC. c. DMX. d. DARS.

Q: Radio that is delivered directly to peoples homes and cars by satellite is called a. P2P. b. IBOC. c. DMX. d. DARS.

Q: How did the activities of the Trust lead to the development of the movie industry on the West Coast?

Q: The _________ deal is how the music business operated for decades. It states that the label underwrites the recording, manufacturing, distribution, and promotion of its artists music. a. standard distribution b. profit sharing c. 360 d. license

Q: Explain todays movie distribution industry.

Q: Some people consider _____________ the Father of Radio, because he was the first person to send radio waves over long distances. a. Lee DeForest b. Guglielmo Marconi c. David Sarnoff d. Heinrich Hertz

Q: Explain todays movie exhibition industry.

Q: _____________ was the first person to send voices and music over the air. a. Lee DeForest b. Guglielmo Marconi c. David Sarnoff d. Heinrich Hertz

Q: Explain major, corporate independent, and independent studios.

Q: Marconis interest in developing wireless transmission was a. mass communicationtransmitting messages to large audiences. b. point-to-point communication. c. the development of an advanced radio telescope. d. in replacing the telephone with radio.

Q: What is the blockbuster mentality?

Q: Canadian inventor _____________ developed the liquid barretter in 1903, making possible the radio reception of voices. a. Lee DeForest b. Thomas Edison c. David Sarnoff d. Reginald Fessenden

Q: What is meant by merchandise tie-ins? Give an example.

Q: The audion tube, a vacuum tube that improved and amplified wireless signals, was developed in 1906 by a. Lee DeForest. b. Thomas Edison. c. David Sarnoff. d. Reginald Fessenden.

Q: How is convergence reshaping the industry?

Q: Lee DeForests major contribution to the history of radio, other than the invention of the audion tube, was the development and popularization of the use of radio for a. advertising. b. news. c. broadcasting. d. ship-to-shore communication.

Q: Do you believe that product placement is beneficial or harmful to filmmaking? When might it be of value? When might it be less so? Defend your answers.

Q: The first talking machine, or sound-recording method, was developed in 1887 by a. Lee DeForest. b. Thomas Edison. c. David Sarnoff. d. Reginald Fessenden.

Q: Are critics making too much of the negative impact of the blockbuster mentality of contemporary moviemaking? After all, the film industry is making record profits, meaning the people are getting what they want. What do you think this means for the future of filmmaking either way?

Q: The primary drawback of the Edison talking machine for sound recording was a. poor sound fidelity made it unpopular with listeners. b. high cost made it unpopular with buyers. c. its availability could not meet demand.

Q: In what ways did Hollywood attempt to counter televisions coming in the 1940s, 1950s, and 1960s? Which efforts were successful, and which were not? Can you identify how todays movies may have been shaped by these efforts at redefinition?

Q: The industry sees new technology and ways of viewing films as a mixed blessing, meaning they fear with so many new screens to view movies on, they wonder, will it change what we have called movieswhat do you think? Do you see the option for more screens as a blessing or a curse for the industry? What are some additional ways you believe the industry can take advantage of new technology?

Q: Online audio file sharing that employs a person-to-person exchange of files while bypassing centralized servers is called a. P2P. b. Napster. c. IBOC. d. DMX.

Q: Web radio stations that exist solely on the Web are referred to as a. IBOCs. b. bitcasters. c. pirate stations. d. streamers.

Q: The making of movies is a. production. b. distribution. c. exhibition. d. creation.

Q: Briefly describe the contributions of these people to the development of photography: Joseph Nicphore Nipce, Louis Daguerre, William Henry Fox Talbot, Hannibal Goodwin, and George Eastman.

Q: Showing movies in a theatre is known as a. production. b. distribution. c. exhibition. d. creation.

Q: Briefly describe the contributions of these people to the development of motion pictures: Thomas Edison, William Dickson, the Lumire brothers, and Thomas Armat.

Q: True/False Questions The physiological phenomenon in which images gathered by our eyes are retained by our brains for about one twenty-fourth of a second is called rapid eye movement.

Q: What was D. W. Griffiths contribution to movie storytelling?

Q: Among the limitations of the daguerreotype is that only one print could be made from each plate.

Q: The name of the first movie studio, built by Thomas Edison, was the Trust.

Q: The Lumire brothers most important contribution to the development of the movies was their introduction of narrative, aided by editing.

Q: Vertical integration was ruled illegal by the Supreme Court in what is known as the Paramount Decision.

Q: The three primary activities of the film industry are production, distribution, and promotion.

Q: A movie that can be described in one line is a concept film.

Q: Films produced originally for theater exhibition are known as theatrical films.

Q: Whereas the television industry may have succumbed to pressure from the Communist hunters of the McCarthy era, Hollywood resisted gallantly.

Q: The production at the major studios is about 50% for television, 50% for theatrical release.

Q: Modern filmmaking characterized by reduced risk taking and formulaic movies is called a. block booking. b. blockbuster mentality. c. vertical integration. d. concept filmmaking.

Q: Corporate independent studios are specialty or niche divisions of major studios designed to produce more sophisticatedbut less costlymovies.

Q: Movies that can be described in one line and are thus easy to promote and market are called a. blockbusters. b. B-movies. c. vertical films. d. concept films.

Q: The vast majority of movie-goers are youngsters, as in teens and individuals in their 20s.

Q: The linking of consumer products, such as toys and hamburgers, with popular movies is called a. merchandise tie-in. b. blockbuster mentality. c. product placement. d. concept filmmaking.

Q: As a result of new technology, studios have turned to social networking as a method of distribution.

Q: The number of films produced annually is around a. 700. b. 600. c. 800. d. 400.

Q: Short-Answer Questions How did a bet about a horse lead to the development of the motion picture?

Q: In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film production into the Motion Picture Patents Company (MPPC), which was often simply called the a. Cartel. b. Hays Office. c. Trust. d. Conglomerate.

Q: The first all-sound movie, released in 1928, was a. Don Juan. b. Of Mice and Men. c. The Jazz Singer. d. Lights of New York.

Q: Adding to the scandals that surrounded Hollywood in the 1920s was the arrest of actor _____________ for a murder in a San Francisco hotel. a. Fatty Arbuckle b. Mary Pickford c. Douglas Fairbanks d. Wallace Reid

Q: Buffeted by scandal, Hollywood established a self-censoring board, the Motion Picture Producers and Distributors of America, and installed a former postmaster general as its head. The MPPDA was often simply called the a. Cartel. b. Hays Office. c. Trust. d. Code.

Q: The MPPDA established a set of guidelines for what was and was not acceptable in movies, called the a. Cartel Rules. b. Motion Picture Production Code. c. Trust. d. List.

Q: Music for the kinetoscope was provided by what other Edison invention? a. light-sensitive emulsion b. phonograph c. calotype d. nickelodeon

Q: _____________ and _____________ were two economic innovations that helped the movie industry survive the Great Depression. a. Double features; B-movies b. New genres; new narrative forms c. Color; CinemaScope d. Special effects; 3-D

Q: The Lumire brothers most important contribution to the development of motion pictures was a. the introduction of color. b. the projection of movies on a screen in a dark room. c. the introduction of talkies. d. all of these

Q: The control of a films production, distribution, and exhibition by a movie studio is called a. block booking. b. unauthorized domination. c. vertical integration. d. Paramounting.

Q: The Lumire brothers developed a device that would both shoot and project motion pictures. They called it the a. cinematographe. b. zoopraxiscope. c. calotype. d. nickelodeon.

Q: The 1948 Supreme Court decision that outlawed vertical integration is called the a. Block Booking Decision. b. Hays Decision. c. Code Decision. d. Paramount Decision.

Q: Edison, jealous of the Lumires success, bought the patent for an advanced film projector from U.S. inventor a. Hannibal Goodwin. b. William Dickson. c. George Eastman. d. Thomas Armat.

Q: Studios financing their own films with their own money are called a. majors. b. corporate independents. c. independents. d. distributors.

Q: The early films of Edison and the Lumire brothers a. were in a primitive form of hand-painted color. b. were always accompanied by sound. c. were short reproductions of reality shot in fixed frame. d. scared people out of their movie seats.

Q: The majority of movies that make it to U.S. theater screens are produced by a. major studios. b. corporate independents. c. independent studios. d. distributors.

Q: Narrative was first introduced to film by a. Hannibal Goodwin. b. William Dickson. c. Edwin S. Porter. d. George Mlis.

Q: About one-fifth of each years feature films are produced by a. major studios and corporate independents. b. foreign-language films. c. independent studios. d. distributors.

Q: The first film to utilize editing, intercutting of scenes, and a mobile camera to tell a story was a. Intolerance. b. Birth of a Nation. c. The Great Train Robbery. d. A Trip to the Moon.

Q: The modern independent film boom is said to have been started by the film a. Pulp Fiction. b. Malcolm X. c. Hollywood Shuffle. d. Easy Rider.

Q: The first director to utilize editing, intercutting of scenes, and a mobile camera to tell a story was a. George Mlis. b. Edwin S. Porter. c. D. W. Griffith. d. Steven Spielberg.

Q: Important to film narrative is _____________, the tying together of two separate but related shots in such a way that they take on a new, unified meaning. a. narrative structure b. editing c. story-boarding d. montage

Q: The Great Train Robbery is often credited with setting off the explosion of movie houses around 1905. The cost was five cents to see a movie at a a. kinetoscope parlor. b. daguerreotype salon. c. nickelodeon. d. picture house.

Q: _____________ is the storage of system-operating software on third-party servers, which helps reduce production costs. a. Microcinema b. Cloud computing c. Vertical integration d. Green light process

Q: Briefly explain some of the reasons why magazines have been able to survive challenges over the years.

Q: William Henry Fox Talbots photographic system, _____________, was superior to the daguerreotype because it permitted shorter exposure times, among other reasons. a. speedy exposure b. emulsification c. calotype d. persistence of vision

Q: What are the reasons magazines are so attractive to advertisers?

Q: Celluloid roll film was developed in 1887 by a. Hannibal Goodwin. b. William Dickson. c. William Henry Fox Talbot. d. Louis Daguerre.

Q: Essay Questions Describe how advertisers can influence the content of magazines in which their ads appear. How appropriate or inappropriate do you consider this influence? Explain your answer.