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Q:
Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?
A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Q:
Issues regarding potential threat from substitute products in a market are addressed in ________.
A) security analysis
B) technical analysis
C) product fit analysis
D) competitor analysis
Q:
During which stage of the market or site screening process do managers normally want to visit locations?
A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Q:
When creating a market-potential indicator for an emerging market, ________ is estimated by determining a nation's volume of international trade as a percentage of GDP.
A) market receptivity
B) market intensity
C) market consumption capacity
D) market size
Q:
Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?
A) market consumption capacity
B) market receptivity
C) market size
D) market intensity
Q:
When creating a market-potential indicator for an emerging market, an estimate of the wealth or buying power of a market can be formed by examining the ________.
A) market intensity
B) market growth rate
C) market size
D) market receptivity
Q:
Which of the following is an income-elastic product?
A) food
B) utilities
C) jewelry
D) beverages
Q:
If the income-elasticity coefficient for coffee is 0.5, the demand for coffee will ________.
A) decrease 0.5 percent for every 1.0 percent increase in income
B) increase 1.0 percent for every 5.0 percent increase in income
C) increase 0.5 percent for every 1.0 percent increase in income
D) decrease 0.5 percent for every 0.5 percent increase in income
Q:
In the context of the sensitivity of demand for a product relative to changes in income, a coefficient greater than 1.0 conveys a(n) ________.
A) surplus product
B) economic equilibrium
C) economic surplus
D) income-elastic product
Q:
The sensitivity of demand for a product relative to changes in income is called ________.
A) income elasticity
B) demand shaping
C) income distribution
D) market intensity
Q:
A typical industry analysis includes the ________.
A) experience and qualifications of the researcher
B) structure of the wholesale and retail distribution networks
C) accurate forecast of unforeseen political changes in the country
D) history of currency fluctuations
Q:
Which of the following steps of the market screening process involves the determination of a product's income elasticity?
A) identification of basic appeal of a product
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Q:
Which of the following is the final step in the screening process for potential markets and sites?
A) assessment of the national business environment
B) measurement of market or site potential
C) selection of the market or site
D) assessment of climate suitability
Q:
Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?
A) assessment of the national business environment
B) selection of the market or site
C) measurement of the market or site potential
D) assessment of climate suitability
Q:
Discuss how companies identify the basic appeal for products when screening a potential market, and explain how international organizations provide the essential information to researchers.
Q:
Discuss the importance of cultural factors when assessing a national business environment, and explain why cultural differences between markets create difficulties when conducting international research.
Q:
What is country image? Explain how it affects the screening process using examples.
Q:
Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.
Q:
Companies usually create a single marketing plan to be used in all markets in which they sell their products.
Q:
Products made in emerging countries tend to be evaluated more positively than those from relatively more developed countries.
Q:
Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.
Q:
Regulations for the purpose of environmental protection generally increase short-term production costs.
Q:
Governments bar international companies from entering economic sectors like energy exploration for security reasons.
Q:
Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.
Q:
Cultural elements can influence what kinds of products are sold and how they are sold in a country.
Q:
A country's climate plays an important role in determining the basic demand for a company's product.
Q:
The first step in the identification of potential markets is an assessment of the basic demand for a product.
Q:
The first step in the screening of potential markets is an assessment of the national business environment.
Q:
Which step of the market-screening process involves determining the income elasticity of the Zulu doll?
A) selection of the market
B) assessment of the national business environment
C) identification of the basic appeal for markets
D) measurement of market potential
Q:
Which stage of the market-screening process is John involved in, while examining government regulations and bureaucracy in a market?
A) assessment of the national business environment
B) selection of the market
C) identification of the basic appeal for markets
D) measurement of market potential
Q:
When screening a potential market, which of the following would you advise John to do first?
A) assess the national business environment
B) select the market
C) identify basic appeal for markets
D) measure market potential
Q:
Which of the following variables involved in market-potential analyses allows managers to rank countries from the largest to the smallest, regardless of a particular product?A) market growth rateB) market intensityC) market sizeD) market consumption capacity
Q:
Developing a market-potential indicator for an emerging market is useful for a company planning on ________.
A) exporting
B) licensing
C) joint ventures
D) acquisitions
Q:
Which of the following statements is true about country image and its effects on global companies?
A) It embodies all important facets of a nation's business environment.
B) If a country's image is positive in one product class, it tends to be positive in all other product classes as well.
C) An image, once formed, seldom changes over time.
D) Products made in emerging countries are evaluated more positively than products made in developed countries.
Q:
________ refers to management of the physical flow of products from the point of origin as raw materials to end users as finished products.
A) Operations research
B) Logistics
C) Warehousing
D) Environmental scanning
Q:
Which of the following is least likely to be caused by poor fiscal and monetary policies of a nation's central bank?
A) high rates of inflation
B) increasing budget deficits
C) depreciating currency
D) increasing levels of innovation
Q:
Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Q:
Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?
A) identification of basic appeal of a market
B) measurement of market or site potential
C) assessment of the national business environment
D) selection of the market or site
Q:
Which of the following will most likely force international companies to cancel proposed investments?
A) low rates of inflation
B) increasing budget deficits
C) rising productivity levels
D) an appreciating currency
Q:
The likelihood that a society will undergo governmental changes that negatively affect local business activity is known as ________.
A) volatility risk
B) systemic risk
C) political risk
D) credit risk
Q:
The key element of political risk of greatest concern for global companies is ________.
A) the cost of transporting materials and goods
B) unforeseen political change
C) currency and liquidity problems
D) letting past political events blind future opportunities
Q:
Which of the following government regulations or actions would indicate that a government is quite receptive to international trade and investment?
A) creating investment barriers to ensure domestic control of an industry
B) requiring companies to divulge proprietary secrets
C) allowing companies to remove profits earned in the domestic market
D) barring companies entirely from certain sectors of the domestic economy
Q:
Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site
Q:
Which of the following steps of the market screening process involves the analysis of the quality of workforce, materials, and infrastructure?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site
Q:
Which of the following steps of the market screening process involves examining the cost of transporting goods?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site
Q:
The first step in the screening process for potential markets and sites is to ________.
A) select a favorable market or site
B) measure the market or site potential
C) identify the basic appeal of a market
D) assess the national business environment
Q:
Locating production facilities within regional markets is popular because ________.
A) regional markets offer greater range of resources needed for production
B) it provides duty-free access to every consumer in a trade bloc
C) the marketing strategies applied at the regional market level will also be applicable at the global level
D) it simplifies political and economic activities
Q:
Explain participative management and accountability in a decentralized organization, and discuss the probable accountability issues in a global matrix structure. Include a description of the global matrix structure in your answer.
Q:
Describe any three organizational structures that are common for a vast majority of international companies.
Q:
A team of top managers from both headquarters and international subsidiaries who meet to develop solutions to company-wide problems is referred to as a ________ team.
A) virtual
B) global team
C) cross-functional team
D) self-managed team
Q:
________ teams can help break down barriers between departments and reorganize operations around processes in an organization.
A) Cross-functional
B) Self-managed
C) Global
D) Virtual
Q:
A ________ team is one composed of employees who work at similar levels in different operative departments in an organization.
A) self-managed
B) global
C) virtual
D) cross-functional
Q:
________ teams are self-managed teams that help reduce waste in the production processes of many manufacturing companies.
A) Cross-functional
B) Quality-improvement
C) Interdependent
D) Virtual
Q:
A team in which employees from a single department take on responsibilities of their former supervisors is called a ________ team.
A) cross-functional
B) self-managed
C) global
D) virtual
Q:
An organizational structure that splits the chain of command between product and area divisions is referred to as a(n) ________ structure.
A) international area
B) international division
C) global matrix
D) global product
Q:
Which of the following is a disadvantage of a company with an international area structure?
A) Country managers have very little authority.
B) The subsidiaries fail to develop organizational cultures suited to their locations.
C) Individual responsibility and accountability is foggy.
D) Cross-fertilization of knowledge from one unit to another may be less than desirable.
Q:
A(n) ________ structure is best suited to companies that treat each national market as unique due to the vast cultural, political, or economic differences between nations.
A) international division
B) international area
C) global matrix
D) global product
Q:
An organizational structure that organizes a company's entire global operations into countries or geographic regions is referred to as a(n) ________ structure.
A) international area
B) international division
C) global matrix
D) global product
Q:
A(n) ________ structure separates domestic from international business activities by creating a separate global branch with its own manager.
A) international area
B) international division
C) global matrix
D) global product
Q:
When should managers consider decentralized decision making? What type of work teams might emerge in organizations that practice decentralized decision making?
Q:
Discuss the major points of differences between centralization and decentralization, and explain the differences between an international area structure and a global product structure.
Q:
When should managers consider decentralized decision making? What benefits might emerge?
Q:
How do national and international business environments influence multinational strategy formulation?
Q:
Describe the four key approaches to corporate strategy, providing an example of each.
Q:
Differentiate between a multinational and a global strategy. Identify the main benefits and the main drawbacks of each.
Q:
The main purpose of self-managed teams is to help break down barriers between departments.
Q:
A global matrix structure is an organizational structure that divides worldwide operations according to a company's product areas.
Q:
A main goal of the global product structure is to bring together geographic and product area managers in joint decision making.
Q:
An international division structure reduces the authority of country managers in an organization's subsidiaries.
Q:
An international area structure separates domestic from international business activities by creating a separate international division with its own manager.
Q:
Decentralization can help foster participative management practices.
Q:
TeleToys' organizational structure can best be referred to as a(n) ________ structure.
A) international division
B) global product
C) global matrix
D) international area
Q:
Which of the following features is TeleToys least likely to use in order to create a perception of having unique products?
A) brand image
B) reputation for quality
C) product design
D) low cost
Q:
Which of the following strategies should TeleToys follow if it wants buyers to perceive its products as unique?
A) retrenchment strategy
B) global strategy
C) differentiation strategy
D) low-cost leadership strategy
Q:
Beanstalk managers know that the drawback of such an adaptive strategy is that it ________.A) does not allow companies to exploit scale economies in product development, manufacturing, and marketingB) can cause a company to overlook important differences in buyer preferences across various marketsC) is applicable only to industries in which price-competitiveness is a key success factorD) does not allow a company to modify its products except for the most superficial features
Q:
The lines of authority in an organization that run from top management to individual employees and specify internal reporting relationships is called ________.A) grapevine communicationB) symbolic interactionismC) value chainD) chains of command
Q:
Decentralized decision making is beneficial when ________.
A) all subsidiaries use the same inputs in production
B) fast-changing national business environments put a premium on local responsiveness
C) one subsidiary's output is another's input
D) it aims to create a single global organizational culture
Q:
________ decision making disperses decisions to lower organizational levels, such as to international subsidiaries.
A) Decentralized
B) Top-down
C) Authoritative
D) Top management
Q:
________ decision making occurs at a high organizational level in one location, such as an organization's headquarters.
A) Centralized
B) Facilitative
C) Participative
D) Consultative
Q:
The way in which a company divides its activities among separate units and coordinates activities among those units is referred to as ________.
A) organizational structure
B) organizational network analysis
C) organizational diagnostics
D) organizational climate