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Q:
The ability to stream TV shows on fourth screens such as smartphones and the iPad hasn't changed consumers' viewing habits much.
A) True
B) False
Q:
Third screens typically function as "catch-up services," allowing consumers to watch TV shows or movies that played earlier.
A) True
B) False
Q:
The literal, dictionary definition of a word is its
A)alliterative meaning.
B)analagous meaning.
C)denotative meaning.
D)connotative meaning.
Q:
The most effective way to find and narrow a topic online is to use
A)a general search engine.
B)a subject directory.
C) citation tools.
D) blog-specific search engines.
Q:
Today, with the advent of DVR, viewers are moving away from the trend of time shifting that affected advertisers in previous decades.
A) True
B) False
Q:
Being honest will help a speaker build credibility.
Q:
Time shifting refers to the delay of broadcast programs because of different time zones across the United States.
A) True
B) False
Q:
The purpose of the _______ presentation is to provide content and background for a research question or hypothesis.
A)discussion
B)field study
C)research overview
D)methods/procedure
Q:
DBS does not pose a significant threat to the cable industry.
A) True
B) False
Q:
Speeches about ______ might discuss brewing beer, lightning formation, or yoga sequences.
A)people
B)events
C)objects or phenomena
D)processes
Q:
In a public speaking situation, it is virtually always appropriate to
A) avoid the "shock jock" syndrome.
B) use jargon.
C) use malapropisms.
D) mix metaphors.
Q:
Premium cable channels lure customers with the promise of no advertising.
A) True
B) False
Q:
A subject directory
A)"crawls" the Web automatically.
B)scans a variety of individual search engines simultaneously.
C)does not allow you to progressively narrow your searches.
D)is a searchable catalog of Web sites assigned categories by a human editor.
Q:
As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980.
A) True
B) False
Q:
The Greek word ethos means character.
Q:
A communication satellite that is in geosynchronous orbit circles the earth at the same speed at which the earth revolves on its axis.
A) True
B) False
Q:
The _______ presentation for science and math describes original research that the speaker has conducted.
A)research
B)field study
C)research overview
D) methods/procedure
Q:
Speeches about ______might discuss digital cameras, snowshoes, or El Nio.
A)people
B)events
C)objects or phenomena
D)processes
Q:
CATV stands for "cable access television."
A) True
B) False
Q:
The quiz-show scandals of the 1950s provided the first indication that TV images could be manipulated.
A) True
B) False
Q:
"White as snow." This phrase best illustrates which of the following?
A)code-switching
B)clich
C)metaphor
D)alliteration
Q:
The quiz-show scandals of the late 1950s resulted from quiz shows' frequently accepting incorrect answers from contestants and then covering up the mistakes.
A) True
B) False
Q:
Which types of search engines are devoted entirely to one topic?
A)specialized search engines
B)subject directories
C)blog-specific search engines
D)general search engines
Q:
The sale of spot ads within such shows as Today and TV specials like Peter Pan helped to end sponsor control of TV content.
A) True
B) False
Q:
Public speakers are in a position to influence others but are not responsible for the effects their words have on listeners.
Q:
Science courses include those related to all of the following areas except
A)physicalsciences.
B)natural sciences.
C)earth sciences.
D)social sciences.
Q:
In the first years of television, cities that had operating television stations saw an increase in people going to movie theaters, more people going to nightclubs, and more people checking out library books.
A) True
B) False
Q:
Speeches about ______ address the impact of individuals and groups on society.
A)people
B)events
C)objects or phenomena
D)processes
Q:
Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States.
A) True
B) False
Q:
In Mariam's presentation on her graduate school experiences she said, "Graduate school is an uphill battle." Mariam used which figure of speech?
A)simile
B)metaphor
C)analogy
D)alliteration
Q:
Idahoan Philo Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.
A) True
B) False
Q:
Which of the following domain suffixes indicates a nonprofit group?
A).org
B).net
C).com
D).gov
Q:
Television has been praised as unbiased and removed from partisan politics.
A) True
B) False
Q:
A form of breathing in which the center of breathing is felt in the stomach rather than in the chest is called ______ breathing.
Q:
Many of the program conventions in television actually came from radio.
A) True
B) False
Q:
_________________________ is the company that owns the largest number of radio stations in the United States.
Q:
Scientific and mathematical information is made less comprehensible if illustrated visually.
Q:
The practice of record promoters paying deejays or programmers to play particular songs is called _________________________.
Q:
To help your audience follow your speech do all of the following except
A) preview main points in the introduction.
B) avoid organizational patterns.
C) use lots of transition words and phrases.
D) employ rhetorical devices such as repetition and parallelism
Q:
Forms of expression that make striking comparisons between the unfamiliar and the known, allowing listeners to more quickly grasp meaning, are called
A)jargon.
B)sentence fragments.
C)figures of speech.
D)personal pronouns.
Q:
Which of the following is not important to distinguish when evaluating Internet sources?
A)misinformation
B)propaganda
C)information
D)reification
Q:
_________________________ is the practice of making audio files available for download over the Internet.
Q:
_________________________ could refer to an online simulcast of a traditional radio station or to a service designed especially for this use.
Q:
_________________________ is a digital technology that enables AM and FM radio broadcasters to multicast two or three additional compressed signals within their traditional analog frequency.
Q:
As Nadia prepared to give her speech, she mentally pictured herself giving a successful speech. To build confidence, Nadia was practicing ______.
Q:
_________________________ is a noncommercial radio network established in 1967 by the U.S. Congress to provide an alternative to commercial broadcasting.
Q:
Using observation, proofs, and experiments as supporting evidence is not necessary in a scientific or mathematical presentation.
Q:
The _________________________ is a private, nonprofit corporation created by Congress in 1967.
Q:
The goal of informative speaking is
A)to decrease audience frustration and boredom.
B)to influence attitudes, beliefs, values, and behaviors.
C)to increase audience understanding and awareness.
D)to persuade audience members to change their actions.
Q:
A speaker who uses vivid imagery
A)elicits mostly negative responses.
B)distracts listeners from the main point of the speech.
C)engages audience members' senses.
D)uses abstract language.
Q:
_________________________, originally called Top 40 radio, encompasses everything from hip-hop to pop punk.
Q:
A type of radio and sound transmission that stresses the volume or height of radio waves is called _________________________.
Q:
Resources found on library portals include
A) full-text databases of newspapers, periodicals, and journals.
B) blogs.
C) watchdog sites.
D) commercial Web sites.
Q:
The type of anxiety that is most pronounced during the introduction phase of a speech is termed ______ anxiety.
Q:
The Communications Act of _________________________ established the Federal Communications Commission.
Q:
In many science and mathematical presentations, audience members will expect experimental evidence and mathematical proofs.
Q:
The Radio Act of _____________________ established the Federal Radio Commission.
Q:
The government-approved commercial company that allowed the United States to gain world leadership in broadcasting was named _________________________.
Q:
An informative speaker might
A)urge listeners to change their recycling habits.
B)persuade listeners to support the new bonding bill.
C)explain to listeners the new services available at the student center.
D) convince listeners to adopt new snacking habits.
Q:
Westinghouse established a station with the call letters _________________________, which aired national returns from the Cox-Harding presidential election on November 2, 1920.
Q:
You can prepare your speech for the ear (for hearing and understanding) by
A)using jargon.
B)using familiar words.
C)avoiding simple, easy-to-follow sentences.
D)avoiding a direct form of address.
Q:
Now a media term, _________________________ was once an agricultural term that referred to casting seeds over a large area.
Q:
Source information should be recorded as used with a word-processing program or a citation tool such as NoodleBib.
Q:
Lee De Forest claimed as his biggest breakthrough the development of the _________________________, or triode, vacuum tube.
Q:
The onset of nervousness that occurs during the rehearsal of a speech is called ______ anxiety.
Q:
A presentation describing research conducted in naturalistic surroundings is known as a field study presentation.
Q:
In the mid-1860s, James Maxwell theorized that _________________________ waves existed.
Q:
An effective informative speech shows listeners
A)why they should change their attitude about the topic.
B)something they didn"t previously know.
C)the correct way to follow a procedure.
D)why they should adopt a certain viewpoint.
Q:
American inventor Samuel _________________________ developed the system of sending electrical impulses from a transmitter through a cable to a reception point.
Q:
Invented in the 1840s, the _________________________ was the precursor of radio technology.
Q:
Parallelism is the repetition of the same sounds, usually initial consonants, in two or more neighboring words or syllables.
Q:
Keeping track of your speech sources is unnecessary, because Internet sites change so infrequently.
Q:
What has been the defining feature of public debate regarding radio as a natural resource?
A) Broadcasting companies are eager for questions on their financial arrangements.
B) Public debate is vigorous and intense over the role of radio.
C) There is little public debate over the issue.
D) Record companies want to encourage debate in order to create the best environment for artists to grow on the airwaves.
E) All of the options are correct.
Q:
Katarina experienced ______ anxiety as soon as she realized she had to give a speech.
Q:
Univision is the top ______ broadcaster in the United States.
A) nonprofit
B) European
C) alternative
D) Spanish-language
E) None of the above options is correct.
Q:
The top three radio companies in the United States are ______.
A) CBS, Salem, and Univision
B) iHeartMedia, Cumulus, and Townsquare
C) Cox, Cumulus, and CBS
D) Cumulus, Cox, and CBS
E) iHeartMedia, CBS, and Lotus
Q:
A research overview presentation can be a panel discussion.
Q:
Informative speeches can be organized using only the cause-effect pattern.
Q:
Despite new technologies like personal MP3 players and music online, traditional radio continues to see billions of dollars in advertising money because ______.
A) advertisers are accustomed to using radio and are slow to change
B) advertisers like the music played on a particular radio station
C) over 90 percent of American teenagers and adults listen to the radio in a given week
D) advertisers are required by law to place a percentage of their ads on the radio waves
E) None of the above options is correct.
Q:
Alliteration is the arrangement of words, phrases, or sentences in a similar form.