Q&A Hero

Q: One potential drawback for consumers who use a DVR (digital video recorder) is that ______. A) they have to be at home to press "record" in order to tape a program B) they can't skip past commercials C) marketers and advertisers might be able to "see" what they watch D) they can only use them to record broadcast network programming, not cable programming E) DVRs can be unreliable and don't always record what you program them to record

Q: Differences in, and competition over, technical standards ______. A) caused the FCC to temporarily ban any new TV licenses in the late 1940s and early 1950s B) meant that it took over a decade before all three of the major networks started broadcasting in color in the mid-1960s C) resulted in a "war" between the Beta and VHS formats of home videocassette recorders D) resulted in a "war" between Blu-ray and HD DVD formats for high-definition movie recordings E) All of the options are correct.

Q: VHS outsold the technically superior Betamax videocassette format because ______. A) VHS offered high-definition playback B) VHS offered more tape space and could record longer programs C) more money was spent advertising the Betamax format than the VHS D) consumers couldn't tell the difference between the two formats E) All of the options are correct.

Q: A(n) _______ compares an unfamiliar concept to a more familiar one in order toincrease audience understanding of the unfamiliar concept.

Q: The _______ of a Web address is the suffix at the end of the address that indicates the nature of the site.

Q: Using emotional appeals to shore up a weak argument is not unethical.

Q: How have direct broadcastsatellite (DBS) services challenged cable? A) They offer a lot more stations than cable. B) They are able to send signals directly to small satellite dishes where the installation of cable wires hasn't been possible. C) They have started to create their own programming, while cable still only shows reruns of old network programs. D) They have a better relationship with broadcast networks than cable does, and thus have lower retransmission fees than cable. E) All of the options are correct.

Q: A(n) _______ presentation describes how an experimental or mathematical process works and under what conditions it can be used.

Q: Which of the following is a premium cable channel? A) ESPN B) CNN C) MTV D) C-SPAN E) HBO

Q: Why have TV broadcasters been threatened by cable? A) Cable systems have better satellites. B) Cable systems might choose not to carry the signal of a local broadcast station. C) Since cable's inception, the FCC has favored the cable industry over the broadcasting industry. D) Cable's clearer signal and ability to target niche audiences attracted viewers away from their programming. E) Broadcasters never felt threatened by cable.

Q: To ______ is to communicate knowledge.

Q: Which of the following is a way cable channels have achieved success? A) Creating programs that target the largest possible mass audience B) Avoiding being "bundled" with other channels as part of a package deal C) Finding and catering to the needs of a niche audience with specific interests D) Emulating broadcast network programming E) None of the above options is correct.

Q: A(n) _______ explicitly compares one thing to another, using like or as to do so.

Q: __________ ________ are Web sites that check the factual accuracy of information offered by key political players and major journalistic outlets.

Q: The development of satellites in the 1970s ______. A) brought an end to the franchising frenzy B) encouraged competition between K-band and C-band technologies C) enabled premium channels like HBO to be born D) made the FCC instigate must-carry rules E) All of the options are correct.

Q: A respectful speaker focuses on issues as well as on personalities.

Q: The final part of the cable system that actually brings the cable into the home is called ______. A) feeder or trunk cable B) headend C) cathode ray tube D) fiber-optic cable E) drop or tap line

Q: The research presentation is also called the "scientific talk" or _______ _______ _______,

Q: Which development was a consequence of the quiz-show scandal? A) The patent pool was declared a monopoly and dismantled. B) The networks couldn't keep control over programming, and the sponsors became the sole authority. C) Quiz-show hosts were no longer allowed to have stock in the company. D) Quiz-show contestants had to be vetted by the show's sponsors first. E) None of the above options is correct.

Q: Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming? A) The introduction of magazine shows like the Today show B) The development of television specials, such as the TV versions of Richard III and Peter Pan C) The development of spot adsshorter ads to be sold to individual sponsors D) Decreasing the length of television programs, allowing for fewer advertisements to go to any one sponsor E) None of the options was a strategy.

Q: An informative speech arranged by category is arranged A)chronologically. B)topically. C).spatially. D)using the cause-effect pattern.

Q: In the TV freeze of 1948"1952, ______. A) the FCC halted technological experiments in order to decide on a workable model for American color television B) a number of television stations froze new programming in order to make decisions about sponsorship issues and advertising C) advertisers boycotted television programming as a way of ensuring their own monopolies D) the FCC declared a freeze on new licenses because of concerns about frequency-interference problems E) the monopolies of a few television corporations prevented others from entering the field, putting a freeze on broadcasting competition

Q: _______ language is specific, tangible, and definite.

Q: Who transmitted the first electronic TV picture? A) John Grierson B) Philo Farnsworth C) Vladimir Zworykin D) Thomas Edison E) None of the above options is correct.

Q: _______ is intended to instill a certain attitude and to encourage you to think a particular way.

Q: Some U.S. cities are challenging privately owned cable giants by building competing, publicly owned cable systems. A) True B) False

Q: Trustworthiness is a combination of honesty and dependability.

Q: In the _______ section of the original research presentation you should highlight the insights to the questions or hypotheses investigated.

Q: Comcast is the nation's largest cable TV system operator. A) True B) False

Q: "A theory is like a set of glasses we put on to look through" is an example of A) a syllogism. B) an analogy. C) a rhetorical question. D) parallelism.

Q: The specialized language of a given profession is called _______ .

Q: Cable systems in the United States are increasingly owned by fewer and fewer companies, called multiple-system operators. A) True B) False

Q: The _______Web is the portion of the Web that search engines cannot access.

Q: At the network era's peak, a prime-time series with a rating of 17 or 18 and a share of between 28 and 30 was generally a success. A) True B) False

Q: The qualities of dignity and integrity are central to ethical speech.

Q: Audience measurement isn't particularly useful to advertisers because it only tells them how many people are watching a particular program, not what kind of people. A) True B) False

Q: A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time. A) True B) False

Q: Rating refers to the percentage of households watching a given show out of all households watching television at a given moment in time. A) True B) False

Q: In an original research presentation you describe the research question or issue and the scope of the study in the _______ of the speech.

Q: To describe information, a speaker should use language that is A)abstract. B)unfamiliar to the audience. C)vivid. D)vague.

Q: One way that a speaker can leave a lasting impression on listeners is to incorporate oral language that is artfully arranged and infused with rhythm. One device that helps a speaker accomplish this specific purpose is A)repetition. B)jargon. C)analogy. D)malapropisms.

Q: Under a cash-plus syndication deal, a TV station pays less for a popular syndicated show than it would under a straight cash deal. A) True B) False

Q: In TV syndication, barter deals are usually arranged for new or untested shows. A) True B) False

Q: Evergreens are TV shows that are currently popular. A) True B) False

Q: The "Advanced search" function of many search engines and databases allows you to search according to all of the following fields except A) language. B) file format. C) domain. D) number of authors.

Q: Ethical speaking contributes something positive to public discourse.

Q: A(n) ______ _______ describes original research you have done, either alone or as part of a team.

Q: After completing its first five television episodes, an independently produced TV program no longer requires deficit financing to fund its production. A) True B) False

Q: All of the following are ways to define a topic except A) by describing what it is not. B) by comparing it to something similar. C) by showing visuals of it. D) by illustrating its root meaning.

Q: An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets. A) True B) False

Q: The Telecommunications Act of 1996 puts strict limits on the number of radio and TV stations any one company can own. A) True B) False

Q: "His character plays a rocking, rolling, rip-roaring, raging role." This statement best illustrates which of the following techniques? A)simile B)metaphor C)epiphora D)alliteration

Q: The 1996 Telecommunications Act allows cable companies to offer telephone service, but the phone companies are not permitted to enter the cable TV business. A) True B) False

Q: And, or, and not are examples of A)bookmark tools. B)Boolean operators. C)domains. D)library gateways.

Q: Under the Telecommunications Act of 1996, cable operators are allowed to offer telephone services. A) True B) False

Q: The First Amendment of the U.S. Constitution guarantees freedom of speech.

Q: In the landmark Midwest Video case, the U.S. Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print magazines. A) True B) False

Q: The primary purpose of oral presentations in the _______ and _______ fields is to present the results of original or replicated research.

Q: Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers. A) True B) False

Q: Defining, describing, demonstrating, and explaining are all related to A)persuasive speaking. B)entertaining speaking. C)informative speaking. D)demonstrative speaking.

Q: Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems. A) True B) False

Q: Repeating a word or phrase at the beginning of successive phrases, or sentence is called A) epiphora. B) anaphora. C) alliteration. D) parallelism.

Q: Concerned with the power that the Big Three networks had, the FCC enacted the Prime Time Access Rule. A) True B) False

Q: Which of the following is not a tip for creating effective keyword queries? A) Use more rather than fewer words. B) Use quotation marks to find exact phrases. C) Use single, highly general words. D) Use Boolean operators, such as and, or, and not.

Q: If a particular type of speech is legal, it is also ethical.

Q: With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support. A) True B) False

Q: Effective scientific and mathematical presentations will include all of the following except A)observations, proofs, and experiments. B)a selective focus on details. C)results of a design project. D)presentation aids.

Q: The federal government funds 90 percent of public television's annual budget. A) True B) False

Q: Few children's programs are aired on network television because most advertisers are less interested in reaching that audience. A) True B) False

Q: Speeches about __________ might discuss nuclear chaos theory, minimalist art, or freedom of speech. A)concepts B)issues C)objects or phenomena D)processes

Q: When people disagree about the meaning of a word, they are usually responding to the word's A)denotative meaning. B)connotative meaning. C)use as jargon. D)colloquial expression.

Q: Reality TV shows cost more for networks and cable to make than sitcoms or dramas. A) True B) False

Q: CNN showed an immediate profit and met with widespread cultural success when Ted Turner introduced it in 1980. A) True B) False

Q: Companies that pay engines or directories for inclusion in an index of results without a guarantee of ranking are practicing A)paid placement. B)paid inclusion. C)individual searching. D)specialized searching.

Q: Cable News Network (CNN) premiered in 1980. A) True B) False

Q: Our values represent our enduring judgments or standards of what is good and bad in life.

Q: The _______ presentation describes how an experimental or a mathematical process works and under what conditions it can be used. A)research B)field study C)research overview D)methods/procedure

Q: The narrative situation and complications in a sitcom are typically resolved by the end of the episode. A) True B) False

Q: Only a few TV series from the 1950s have survived, and that is because these few were the only ones originally shot on film. A) True B) False

Q: When doing an informative speech about ______ , speakers should focus on raising awareness and deepening understanding rather than advocating one position over another. A)concepts B)issues C)objects or phenomena D)processes