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Q:
Film noir movies are notable for their bright lighting, lush sets, and upbeat story lines.
A) True
B) False
Q:
Horror films are successful because they appeal to both teenagers and their parents.
A) True
B) False
Q:
Examples of genres include comedy, drama, romance, action, and thriller.
A) True
B) False
Q:
Grouping films by genre allows the movie industry to achieve both product standardization and differentiation.
A) True
B) False
Q:
In scriptwriting terminology, the discourse is how the story is told.
A) True
B) False
Q:
The Singing Fool was a big commercial disappointment, and demonstrated that movie fans were not ready for talking pictures.
A) True
B) False
Q:
The first sound movie, The Jazz Singer, was basically a silent film with a few spoken words and musical numbers.
A) True
B) False
Q:
The Birth of a Nation (1915) was very controversial when it premiered because of its glorification of the Ku Klux Klan.
A) True
B) False
Q:
Movie palaces looked beautiful on the outside, but were often very shabby on the inside.
A) True
B) False
Q:
American studios were able to gain control of the world film industry during World War I
A) True
B) False
Q:
With the exception of Mary Pickford, the early studio moguls who ran Hollywood were mostly men.
A) True
B) False
Q:
An oligopoly exists when a few companies control an industry.
A) True
B) False
Q:
The existence of the Motion Picture Patents Company led some independent producers to make their pictures in faraway Hollywood.
A) True
B) False
Q:
Hollywood was the international center of cinema from the very beginning.
A) True
B) False
Q:
Adolph Zukor of Paramount Pictures and William Fox of Fox Film Corporation founded the Motion Picture Patents Company.
A) True
B) False
Q:
The Motion Picture Patents Company was established in 1908 to share film technology with independent filmmakers.
A) True
B) False
Q:
The first movie theaters were called nickelodeons, a name that indicated the cost of admission.
A) True
B) False
Q:
Georges Mlis made the first western, The Great Train Robbery.
A) True
B) False
Q:
French director Georges Mlis pioneered a number of camera tricks and techniques, including slow motion.
A) True
B) False
Q:
Georges Mlis opened the first public movie theater in France in 1896.
A) True
B) False
Q:
To become a mass medium, the early silent films had to offer what books achieved: the suspension of disbelief and stories that engaged an audience's imagination.
A) True
B) False
Q:
The first public showing of Edison's kinetoscope projector system was in a Paris caf in December 1895.
A) True
B) False
Q:
The first motion pictures were watched by only one person at a time.
A) True
B) False
Q:
Thomas Edison's first attempt to create talking pictures in the late 1800s was an immediate commercial success.
A) True
B) False
Q:
A. Domestic comedy
B. DirecTV
C. Above-the-line cost
D. Catch-up service
E. Evergreen
1) I Love Lucy
2) Hulu.com
3) Actors' salaries
4) Modern Family
5) Netflix
Q:
Match the elements of a cable TV system with their descriptions.
A. Distributes signal around a community on utility poles
B. Runs from utility pole to subscriber's home
C. Processes signals received from program suppliers
1) Headend
2) Trunk cable
3) Tap line
Q:
A. Hybrid drama
B. Television specials
C. Quiz-show scandals
D. WTBS
1) Sylvester "Pat" Weaver
2) Charles Van Doren
3) Ted Turner
4) Breaking Bad
Q:
MSO stands for ___________________-system operator.
Q:
In TV audience measurement, a ______________________ is a statistical estimate expressed as a percentage of households tuned to a program in the market being sampled.
Q:
O & Os refer to TV stations that are ______________________ by networks.
Q:
In television, ___________________ is the process whereby a TV production company leases its programs to a network for a license fee that is actually less than the cost of production.
Q:
After years of going back and forth on cable rates and rules, Congress enacted the ______________________ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.
Q:
Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.
Q:
A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.
Q:
A relatively recent technology, ______________________ are devices that enable users to find and record specific television shows (and movies) and store them in computer memory to be played back at a later time.
Q:
______________________, satellite-based services that for a monthly fee downlink hundreds of television channels, began distributing video programming directly to households in 1994.
Q:
A tier of channels that subscribers can order at an additional monthly fee over their basic cable service is referred to as ______________________.
Q:
CATV stands for ______________________ antenna television.
Q:
Which of the following statements about municipal cable television systems is false?
A) Communities can build their own municipal cable systems.
B) Consumers in cities with municipal cable systems typically pay less for cable.
C) There are only about a hundred municipal cable services across the country.
D) In most cases, municipal cable systems are operated by community-owned nonprofit electric utilities.
E) None of the options is false.
Q:
What did major networks do to combat audience erosion in the 1990s?
A) They threatened not to allow cable operators to carry any of their programming.
B) They started making edgier and more controversial programming.
C) They acquired cable channels.
D) They acquired cable operators.
E) None of the above options is correct.
Q:
Which of the following statements about the three traditional major broadcast networks (NBC, CBS, ABC) is true?
A) Nobody watches them anymore.
B) They are all owned by Rupert Murdoch and News Corp.
C) They remain attractive business investments despite losing viewers to cable and other new technologies.
D) They own all of the stations that carry their programming.
E) None of the above options is correct.
Q:
Online advertisers pay a rate called a ______.
A) share
B) CPM
C) retransmission fee
D) software cost
E) None of the above options is correct.
Q:
During the 2012"2013 season, NCIS on CBS drew an average audience of about _______.
A) 22 million
B) 20 million
C) 25 million
D) 15 million
E) 18 million
Q:
The game show Wheel of Fortune is an example of ______.
A) off-network syndication
B) first-run syndication
C) fringe time
D) an O & O
E) hybrid syndication
Q:
An airing of the television show Friends on Fox at 6:30 P.M. is an example of ______.
A) off-network syndication
B) first-run syndication
C) video-on-demand
D) an O & O
E) hybrid syndication
Q:
Programs that are in off-network syndication are ______.
A) programs that were made specifically for syndication
B) older programs that no longer run during network prime time
C) programs that are produced by broadcast networks for cable channels
D) programs that are too risqu for network television
E) All of the options are correct.
Q:
When might broadcast networks air syndicated programs?
A) During prime time
B) During fringe time
C) During time shifting
D) Only during the daytime
E) Only during the evening
Q:
Which of the following is the best way to erase the losses of deficit financing for a TV show?
A) Selling the program into rerun, or off-network, syndication
B) Selling national and local advertising spots
C) Selling the program to individual affiliates
D) Renting the program to the networks
E) Time shifting
Q:
Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?
A) Prime Time Access Rule
B) Above-the-line costs
C) Below-the-line costs
D) Economy of scale
E) None of the above options is correct.
Q:
Below-the-line costs for a TV program include the ______.
A) writer
B) camera crew
C) actors
D) director
E) All of the options are correct.
Q:
Which of the following is not true about the aftermath of the Telecommunications Act of 1996?
A) Competition from allowing regional and long-distance phone companies as well as cable companies into each other's markets has kept cable rates low.
B) Consolidation of regional phone, long-distance, cable, and Internet service companies has decreasedcompetition and left consumers with high cable bills.
C) The cable industry has spent almost $150 billion installing and upgrading its technological infrastructure in the United States.
D) Cable companies now bundle digital cable television, Internet, and phone services.
E) All of the options are true.
Q:
What is the difference between acommon carrier and an electronic publisher?
A) A common carrier may examine content before distributing it; an electronic publisher may not.
B) A common carrier is not allowed to import any foreign programming; an electronic publisher may.
C) A common carrier may not transmit video images; an electronic publisher can send both analog and digital images.
D) A common carrier must offer at least part of its services on a first-come, first-served basis; an electronic publisher can pick and choose its channels.
E) There is no difference between a common carrier and an electronic publisher.
Q:
The _______ meaning of a word is its literal, or dictionary, definition.
Q:
_______________ and ____________ are search engines that specifically designed to search blogs for posts on your topic or to find those blogs devoted entirely to the topic.
Q:
In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.
A) DBS services
B) must-carry rules
C) access channels
D) pay-per-view channels
E) superstations
Q:
Hate speech is directed solely against people's racial characteristics.
Q:
In 1965, the FCC established must-carry rules, which ______.
A) required cable operators to carry local TV broadcasts
B) established technical standards for cable broadcasts, regulating the signals carried by cable systems
C) blocked cable systems from bringing distant television stations into cities with local stations
D) blocked cable operators from carrying local TV broadcasts
E) None of the above options is correct.
Q:
In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."
A) Prime Time Access Rule
B) must-carry rules
C) access channels
D) Financial Interest and Syndication Rules
E) None of the above options is correct.
Q:
Which of the following statements about public broadcasting is true?
A) It would have lost all funding from the government if the Senate hadn't killed a 2011 effort by a Republican-controlled House of Representatives.
B) Public broadcasting hopes to increase corporate contributions with on-air promotional messages.
C) One of its main missions continues to be providing educational children's programming.
D) The bulk of the funding for public broadcasting comes from viewers, listeners, and corporations.
E) All of the options are correct.
Q:
A geology student reporting on a dig is an example of a(n) _______ _______ presentation.
Q:
Use internal ______ to forecast key points and internal _____ to reinforce them.
Q:
Using the ____ voice rather than the ____ voice will make your statement more clear and assertive.
Q:
Which of the following statements about reality television is false?
A) The genre includes programs like Survivor, Top Chef,andThe Voice.
B) The shows introduce us to characters/people who seem more like "us" and less like celebrities.
C) The inspiration for reality TV can be traced to MTV's Real World.
D) Reality TV is much more expensive to make than typical comedies or dramas.
E) All of the options are true.
Q:
According to the textbook, which of the following statements about television news is true?
A) There have been relatively few changes to the television news industry since the start of the 24/7 cable news channels.
B) From the very start of television, networks were concerned with keeping their news departments separate from big commercial sponsors like tobacco companies.
C) ABC News was the first news program to be aired by a major television network.
D) Since the 1960s, national polls have shown local television news is typically thought of as more trustworthy than newspapers.
E) None of the above options is correct.
Q:
Most search engines rank search results according to _______.
Q:
Racist, sexist, and ageist slurs are forms of hate speech.
Q:
______ are one of the longest-running serial programs in the history of television.
A) Workplace comedies
B) Daytime soap operas
C) Sitcoms
D) Hybrid dramas
E) Anthology dramas
Q:
Anthologies were replaced by other types of programming in the 1950s because ______.
A) advertisers didn't like anthologies
B) they were expensive to produce
C) the television audience changed as it expanded
D) some were considered too controversial
E) All of the options are correct.
Q:
Research overview presentations may be delivered as a _______ , with several individuals exploring specific lines of research.
Q:
An ____ ____ can gauge the audience's existing knowledge of your topic and likely interests and needs respective to it.
Q:
In its early days, television drama drew on ______ for many of its ideas, sets, actors, technicians, and directors.
A) the music industry
B) radio
C) movies
D) New York theater
E) None of the above options is correct.
Q:
A ______ _____ is an inaccurate or misleading comparison suggesting that because two things are similar in some ways, they are necessarily similar in others.
Q:
In a situation comedy, ______.
A) character development is emphasized over plot twists
B) characters change dramatically over the course of the series
C) characters are under a great deal of stress
D) viewers consider themselves slightly smarter than the characters
E) viewers consider themselves slightly inferior to the characters
Q:
_______ is the deliberate falsification of information.
Q:
Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as ______.
A) first screens
B) time shifting
C) fourth screens
D) off-network
E) headends
Q:
A catch-up service ______.
A) lets you watch episodes after they air on TV
B) is an online fan site with plot descriptions
C) refers only to DVD players
D) usually refers to something you see in a movie theater
E) None of the above options is correct.
Q:
The practice of recording shows and watching them later when it is more convenient is called ______.
A) fin-syn
B) viewer's choice
C) time shifting
D) stripping
E) syndicating
Q:
The quality of fairness in a speaker refers to his or her efforts to see all sides of an issue.
Q:
The purpose of the _______ _______ presentation is to provide context and background for a research question or hypothesis that will form the basis of an impending study.
Q:
An informative speech seeks to enlighten rather than ______ .