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Q:
______________________, an early tactic of movie studios to control exhibition, involved pressuring theater operators to accept marginal films with no stars in order to get access to films with the most popular stars.
Q:
In 1902, Edwin S. Porter made the film The Life of an American Fireman and revolutionized narrative film by introducing the technique of ______________________.
Q:
In 1903, Edwin S. Porter introduced the ______________________ genre with The Great Train Robbery.
Q:
The ______________________ was an early film projection system that served as a kind of peep show.
Q:
The ______________________ was an early movie camera developed by Thomas Edison's assistant in the 1890s.
Q:
______________________ is a transparent and pliable film that can hold a coating of chemicals sensitive to light.
Q:
Commercial U.S. films function as ______ by providing shared cultural experiences.
A) consensus narratives
B) patent pools
C) cinema verit
D) vertical integration
E) star vehicles
Q:
Which of the following is true about shooting movies with digital video?
A) Directors typically have to wait several hours to see the results of a day of shooting footage.
B) The digital cameras are typically much bulkier than those that use film.
C) It can be very expensive to capture additional footage with digital cameras if someone makes a mistake.
D) Digital cameras are more accessible and less expensive, opening the door to more independent filmmakers.
E) None of the above options is correct.
Q:
Which answer best describes a reason that movie studios use the Internet to market their films?
A) It is less expensive than traditional methods of marketing, such as television ads.
B) People no longer see movie trailers on TV because they no longer watch television.
C) It is really easy to set up a Facebook page.
D) It is a guaranteed way to create a box-office hit.
E) None of the above options is correct.
Q:
In 2012, movie fans accessed more movies through ______ than physical copies for the first time.
A) DVDs
B) Redbox
C) Blu-rays
D) digital online media
E) None of the above options is correct.
Q:
Which of the following is an Internet distribution service for television shows and movies?
A) Redbox
B) TiVo Premiere
C) Blu-ray
D) Netflix
E) Hollywood Video
Q:
Which statement best reflects a current trend in movie viewing?
A) Americans are flocking to drive-in theaters.
B) Consumers have all but stopped going to regular movie theaters.
C) Americans are going to video stores more and more to rent films.
D) Consumers are increasingly streaming movies via the Internet instead of renting videos.
E) American audiences are watching foreign movies at a record rate.
Q:
When a media conglomerate can use the magazines, newspapers, and television and radio stations it owns to promote a movie, this is known as ______.
A) vertical integration
B) megaplexing
C) rapport
D) synergy
E) multitasking
Q:
Which of the following is not one of the six major film conglomerates today?
A) United Artists
B) Warner Brothers
C) Disney
D) Columbia Pictures
E) Universal
Q:
Which of the following is true about the ways studios generate revenue today?
A) Studios get paid to feature products in a movie.
B) Studios make money by distributing movies made by independent filmmakers.
C) Studios share box office receipts with theater operators.
D) Studios get a cut from movie rentals and DVD and Blu-ray sales.
E) All of the options are correct.
Q:
U.S. film viewing decreased during the 1950s because ______.
A) television cornered the family market
B) novelties like 3-D didn't work
C) Americans chose to spend their money on refrigerators rather than movie tickets
D) Americans were getting married earlier in life, which meant fewer movie dates
E) All of the options are correct.
Q:
In an effort to compete with television in the 1950s, the movie studios began making ______.
A) big-budget family films
B) documentaries
C) X-rated adult movies
D) films that dealt with such social problems as alcoholism, drug abuse, and racism
E) summer "blockbuster" films
Q:
Which of the following did not have an impact on Hollywood in the postwar era (late 1940s, 1950s)?
A) HUAC and the Hollywood Ten
B) The Paramount decision
C) The mass egress to the suburbs
D) Television
E) The rise of nickelodeons
Q:
______ was a result of the Justice Department's attempts to break up monopolies within the film industry.
A) Fin-syn
B) The Paramount decision
C) The Telecommunications Act of 1996
D) HUAC
E) MPPA
Q:
Which of the following is true about the Hollywood Ten?
A) They were tried in a court of law, and evidence was presented to show they were helping America's enemies.
B) They avoided punishment and appeared cooperative by giving names of people they thought or knew sympathized with communists.
C) They may have falsely named industry rivals as communist supporters in order to gain an advantage in Hollywood.
D) They only made films with patriotic or anticommunist themes.
E) None of the above options is correct.
Q:
The Hollywood Ten are famous for ______.
A) violating the film production code in the 1950s
B) trying to pool patents and control the film industry
C) being the leading film stars of the silent era
D) refusing to testify before the House Un-American Activities Committee
E) giving up names of suspected communist sympathizers during the communist witch-hunts of the 1940s and 1950s
Q:
What is a typical characteristic of independent films?
A) They tend to be made on a shoestring budget.
B) They often need help from major studios for successful distribution.
C) They often rely on real-life situations and nonstudio settings.
D) They are now easier and cheaper to make because of new digital movie cameras.
E) All of the options are correct.
Q:
According to the textbook, which of the following statements about documentary films is false?
A) Documentary films show an unbiased and unvarnished picture of how the world really is.
B) Some of the earliest documentary films grew out of newsreels.
C) Documentary films sometimes use a style known as cinema verit.
D) Documentary films sometimes take on controversial subjects.
E) Documentary films, often educational and noncommercial, usually require the backing of industry, government, or philanthropy to get made.
Q:
Which of the following is a reason for the sharp decline in the number of foreign films released in cinemas between 1966 and 1990?
A) Moviegoers asked their local cinemas to stop showing foreign films.
B) Multiplexes felt foreign films posed too strong a threat to domestic films.
C) Multiplexes didn't want to screen foreign titles because of their small profit margins.
D) Foreign films are too highbrow for American audiences.
E) None of the above options is correct.
Q:
Which of the following statements about women and/or minority film directors in the United States is true?
A) The influence of Mary Pickford meant women enjoyed the same directing opportunities as men, even if minorities didn't.
B) With a few exceptions, women and minority directors have received little recognition and opportunity for much of the history of movies.
C) Minorities, as long as they were men, have for decades enjoyed the same status as white male film directors.
D) Both women and minorities have received the same degree of recognition in Hollywood as white male film directors.
E) None of the above options is correct.
Q:
In commercial filmmaking, who is considered the "author" of a film?
A) The lead actor/actress
B) The executive producer
C) The studio
D) The screenwriter
E) The director
Q:
According to your textbook, what is a main reason that Hollywood tends to make films that belong in certain genres?
A) It makes it easier for studios to find good scripts.
B) It is easier for studios to promote a film that fits into a preexisting category.
C) Filmmakers don't like to be challenged and would rather be told by studios what kind of film to make.
D) It costs less money to make films that fit into a specific formula.
E) All of the options are correct.
Q:
Which film was the first successful talking motion picture?
A) The Great Train Robbery
B) Snow White
C) Birth of a Nation
D) The Jazz Singer
E) The Life of an American Firefighter
Q:
Which of the following is true about early major Hollywood studio heads like Adolph Zukor?
A) They allowed independent, smaller filmmakers to thrive because of their own experiences fighting the opposition and control of Thomas Edison and the Trust.
B) They struggled because of stiff competition from European filmmakers following World War I.
C) They tried to give actors and directors a great deal of choice about the kinds and numbers of films to make.
D) They believed that the three main areas of the movie businessproduction, distribution, and exhibitionshould be handled by separate companies.
E) None of the above options is correct.
Q:
Which of the following is not one of the original five major studios that once dominated the film business?
A) RKO
B) Warner Brothers
C) Paramount
D) Disney
E) Twentieth Century Fox
Q:
Through the 1920s, 85 to 95 percent of all film revenue was generated by ______.
A) small neighborhood theaters
B) downtown first-run theaters
C) multiplexes in shopping malls
D) home video rentals
E) drive-in theaters
Q:
When a studio engaged in block booking, it ______.
A) opened a big-budget film in at least one thousand movie theaters across the United States
B) hired an entire neighborhood or category of people to appear in a film
C) guaranteed an exhibitor that a film would attract a minimum number of paying customers
D) required exhibitors to book a large number of new or marginal pictures in order to get the movies they really wanted
E) required movie actors to sign exclusive contracts
Q:
Under the studio system ______.
A) actors were independent contractors who could work for any studio
B) movies were made using an assembly-line process
C) the studios had no control over the private lives of their creative talent
D) producers were hired to direct the pictures
E) All of the options are correct.
Q:
Mary Pickford was able to start United Artists because ______.
A) early Hollywood was known for respecting women and promoting their careers as producers, directors, and studio executives
B) Adolph Zukor wanted more studios competing to make films
C) she had become very popular with audiences and influential in the industry
D) she was born into a wealthy family
E) she was an award-winning director
Q:
Who launched United Artists?
A) Mary Pickford
B) Adolph Zukor
C) Edwin S. Porter
D) Thomas Edison
E) None of the above options is correct.
Q:
Mary Pickford was ______.
A) instrumental in founding the studio system
B) a founder of Paramount Pictures
C) an experienced stage actress before going into the movies
D) known as "America's Sweetheart"
E) None of the above options is correct.
Q:
Which of the following did Adolph Zukor achieve?
A) Hired D. W. Griffith to direct movies for him exclusively
B) Tried to control all levels of movie production through Edison's trust
C) Ran Paramount pictures
D) Pioneered the studio system
E) Formed United Artists
Q:
Adolph Zukor formed the Famous Players Company in 1912 to ______.
A) give young actors a start in movies
B) exert control over movie production
C) serve as an agent for established actors
D) make exceptional movies with the best directors available
E) None of the above options is correct.
Q:
Which of the following is not an element of vertical integration in the movie industry?
A) Syndication
B) Distribution
C) Production
D) Exhibition
E) All of the options are elements.
Q:
What is vertical integration?
A) Control of the production, distribution, and exhibition of a film or other cultural product by one company
B) A system for predicting whether a film will succeed or fail at the box office
C) The theory that media elites atop the social hierarchy can persuade the citizenry to act in certain ways
D) The process a movie goes through from script to promotion
E) A unionizing tactic in which all levels of movie productionfrom actors and directors to camera operators and janitorsare brought into a single bargaining force
Q:
Which of the following is one of the methods used by the Trust to control the film industry?
A) Distributing faulty movie film to other companies
B) Acquiring most major film distributorships
C) Signing exclusive contracts with actors
D) Forcing film producers to relocate to New York
E) Building the most lavish nickelodeons
Q:
In an early attempt to monopolize the film industry, inventor Thomas Edison formed ______.
A) The Motion Picture Monopoly of America
B) General Electric
C) The Edison Oligopoly Company
D) Paramount Studios
E) The Motion Picture Patents Company
Q:
Nickelodeons and the silent films they showed were very popular with turn-of-the-century immigrant populations because ______.
A) they advertised outside of Ellis Island
B) they provided an inexpensive escape
C) nickelodeons showed films in color
D) popular Broadway singers were the featured players
E) the elaborate movie sets were visually exciting
Q:
Nickelodeons were ______.
A) turn-of-the-century theaters dedicated to screening children's films
B) the first fancy downtown movie palaces, located mainly in business centers
C) the original movie theaters, popular with immigrants
D) large, multiple-screen movie complexes typically located near busy highways
E) cheaply priced drive-in theaters
Q:
American filmmaker Edwin S. Porter ______.
A) shot narrative scenes out of order
B) made what is considered America's first narrative film
C) used the first close-up in U.S. narrative film history
D) adapted Mlis's innovations for narrative film
E) All of the options are correct.
Q:
Why was Edwin S. Porter's 1902 film The Life of an American Fireman important?
A) It was the first to use editing and close-ups as narrative-building techniques.
B) It was the first studio film to use personal style.
C) It was the first sound picture.
D) It challenged racial stereotypes.
E) It was the first film to be shown to a theater audience.
Q:
Which of the following chronologies best describes the way early movie industry technology developed?
A) narrative films, vitascope, celluloid, zoetrope
B) zoetrope, vitascope, celluloid, narrative films
C) celluloid, zoetrope, vitascope, narrative films
D) zoetrope, narrative films, celluloid, vitascope
E) zoetrope, celluloid, vitascope, narrative films
Q:
Who opened the first public movie theater in France in 1896?
A) Thomas Edison
B) Georges Mlis
C) Auguste Lumire
D) Louis Lumire
E) Adolph Zukor
Q:
Most U.S. films provide shared cultural experiences that operate across different times and cultures.
A) True
B) False
Q:
A consensus narrative is a type of movie that seeks a small, select, niche audience.
A) True
B) False
Q:
Because of both high equipment and operating costs, digital technology is not expected to benefit independent filmmakers for many years.
A) True
B) False
Q:
The movie industry has largely embraced the Internet's ability to distribute new films and rentals to consumers.
A) True
B) False
Q:
All six major Hollywood film studios today are owned and operated by U.S.-based corporations.
A) True
B) False
Q:
Time Warner's cable channels can be considered a form of high-tech vertical integration.
A) True
B) False
Q:
Movie studios in the United States still practice block booking and require that theaters accept lesser films in order to get blockbuster movies.
A) True
B) False
Q:
The six major studios were able to dominate movie exhibition in the United States by acquiring all of the country's drive-in theaters.
A) True
B) False
Q:
Six studios dominate the U.S. film business.
A) True
B) False
Q:
Although Hollywood movies may show actual consumer products, such as Pepsi-Cola or BMW automobiles, for the effect of realism, the studios may not receive any money or other compensation for showing those products.
A) True
B) False
Q:
For creative reasons, film studios have generally resisted making product placement deals.
A) True
B) False
Q:
Movie studios can earn more than double their U.S. and Canadian box office receipts by distributing their films in foreign markets.
A) True
B) False
Q:
Movie studios usually make their films available on DVD and Internet streaming services at the same time as the theatrical release.
A) True
B) False
Q:
Between 80 and 90 percent of new movies lose money during their theatrical release.
A) True
B) False
Q:
In the 1970s, suburban multiplex theaters were a failed attempt to increase movie ticket sales.
A) True
B) False
Q:
The success of Star Wars had no effect on the business strategies of major studios going forward.
A) True
B) False
Q:
Blu-ray discs have prevented the streaming of movies over the Internet from catching on.
A) True
B) False
Q:
Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance in the 1950s.
A) True
B) False
Q:
With television capturing suburban audiences by the mid-1950s, movie producers made only family-friendly films to lure that audience back to theaters.
A) True
B) False
Q:
The popularity of radio had a great impact on movie attendance in the late 1940s.
A) True
B) False
Q:
Movie attendance began a sharp decline in the 1940s mostly because of television.
A) True
B) False
Q:
The Paramount decision ended the dominance of the major studios over the commercial film industry.
A) True
B) False
Q:
As a result of the U.S. Supreme Court's Paramount decision, the major film studios divested themselves of their theaters.
A) True
B) False
Q:
The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the Soviet Union.
A) True
B) False
Q:
During the Hollywood witch-hunts of the late 1940s and 1950s, many film executives and stars accused others in the film industry of being communist sympathizers.
A) True
B) False
Q:
Documentaries generally avoid controversial or unpopular subject matter.
A) True
B) False
Q:
Cinema verit is a style of documentary filmmaking that closely resembles a big-budget, high-gloss Hollywood feature.
A) True
B) False
Q:
Hollywood produces the most movies of any film industry in the world.
A) True
B) False
Q:
As of 2011, there are still no African American directors in mainstream Hollywood.
A) True
B) False
Q:
In America, most woman movie directors have first been successful actresses or scriptwriters.
A) True
B) False
Q:
Kathryn Bigelow became the first woman to win an Academy Award for best director with her film The Hurt Locker.
A) True
B) False
Q:
Directing opportunities for women in Hollywood have been limited.
A) True
B) False