Q&A Hero

Q: Anything that can distort or disrupt a message constitutes nose or barriers to communication. a. True b. False

Q: Two levels of communication exist in organizations: individual interpersonal communication and communication systems. a. True b. False

Q: The marketing mix, as it applies to international marketing, includes traditional advertising, personal selling, sales promotion, and public relations. a. True b. False

Q: Which type of marketing involves making contact with customers in comfortable settings, including where they take part in hobbies, at entertainment venues, and at shopping locations? a. subliminal b. branded c. event d. lifestyle e. guerrilla

Q: Which of the following weaves a product or brand into the storyline of a movie or television show? a. branded entertainment b. buzz marketing c. sponsorships d. subliminal messaging e. advertainment

Q: Buzz marketing stages include which of the following three stages? a. inoculation, incubation, and reflection b. incubation, inflection, and infection c. inoculation, inflection, and infestation d. inoculation, incubation, and infection e. inoculation, infestation, and ingestion

Q: As discussed in the text, alternative marketing programs in international marketing include all of the following EXCEPT ______. a. buzz marketing b. guerrilla marketing c. product placements d. branded entertainment e. web-rated campaigning

Q: Which of the following involve four stages: encounter, problem, interaction, and solution? a. testimonials b. authoritative messages c. slice-of-life executions d. demonstrations e. informative executions

Q: Which of the following present rational arguments or pieces of information to consumers? a. experiential strategies b. behavioral strategies c. cognitive message strategies d. affective message strategies e. conative message strategies

Q: Advertisements promoting Buy Now! are more likely to succeed in which of the following cultures? a. long-term orientation b. short-term orientation c. high-context orientation d. low-context orientation e. collectivist orientation

Q: In which of the following cultures is sharing and being part of a group an important element of a marketing message? a. high power distance b. low power distance c. high context d. low context e. collectivist

Q: Which cultures are more likely to be open to advertisements featuring dependent relationships between children and parents? a. high power distance b. low power distance c. high context d. low context e. collectivist

Q: Which of the following three cultural paradoxes must be overcome when advertising products internationally? a. equality, dependence and freedom, success b. equality, dependence and freedom, country of origin c. equality, similarity, success d. equality, similarity, country of origin e. dissimilarity, dependence and freedom, success

Q: The concept of interest, laughing, and remembering ties to which advertising appeal? a. fear b. controversy c. humor d. scarcity e. recall

Q: Popular international advertising message appeals include all of the following EXCEPT ______. a. fear b. creative c. humor d. sex/sensuality e. scarcity

Q: Behavioral effects, as they relate to international advertising effectiveness, include all of the following EXCEPT ______. a. a company's image b. inquiries c. store traffic d. sales by unit changes in volume e. coupon redemptions

Q: Attitudinal effects, as they relate to international advertising effectiveness, include all of the following EXCEPT ______. a. brand recognition b. brand recall c. brand loyalty d. website visits e. perceptions of position

Q: In an international advertising campaign, which format features advertisements that are run consistently throughout the year? a. discontinuous b. continuous c. pulsating d. seasonal e. constant

Q: The two factors that have influenced media selection in international markets over the past decade include ______. a. creative theme and media availability b. social networking and import regulations c. the price for advertising time and the demand for evidence of program effectiveness d. emerging market technologies and import regulations e. creative briefs and technological support

Q: Traditional advertising media include all of the following EXCEPT ______. a. television b. radio c. newspaper d. magazine e. social networks

Q: Non-traditional media for international advertising include all of the following EXCEPT ______. a. video games b. subway tunnels c. in-flight airline magazines d. radio e. movie trailers

Q: A creative brief includes all of the following EXCEPT ______. a. advertising objective b. target audience c. advertising budget d. advertising message e. legal restrictions

Q: Which of the following normally serves as a template for an advertising program? a. creative brief b. ad budget c. mock-up d. advertising agreement e. advertising plan

Q: According to the text, which two are NOT criteria for selecting international advertising agencies? a. size and experience b. creative ability and services provided c. chemistry with the client and experience d. conflicts of interest and creative ability e. language and slang

Q: International advertising objectives include all of the following EXCEPT ______. a. create brand awareness b. build or improve brand image c. provide information d. change economic conditions in a region e. encourage consumer action

Q: The steps of an international advertising management program include all of the following EXCEPT ______. a. establishing international advertising objectives b. creating an international advertising budget c. overseeing the advertising program d. evaluating management style e. assessing advertising effectiveness

Q: Which of the following suggests that a message need only be viewed once if the consumer or business is ready to buy? a. primary theory b. recency theory c. one-exposure hypothesis d. single-communication theory e. single-message theory

Q: Which of the following proposes that it takes three encounters with a message before a viewer will notice and recall it? a. three-exposure hypothesis b. three-encounter theory c. three-message hypothesis d. three-communications theory e. three-message theory

Q: Clutter occurs when ______. a. consumers receive an abundance of marketing messages b. consumers are frustrated by the message being sent c. senders try to stay on message making a single point d. the transmission device is difficult to access e. a message is confusing

Q: Which of the following describes the abundance of marketing messages that consumers routinely encounter? a. clutter b. information overload c. message saturation d. message overload e. message proliferation

Q: Which of the following are employees who examine messages and prepare individuals for interactions with members of other countries? a. translators b. communication specialists c. cross-cultural specialists d. cultural intermediaries e. cultural assimilators

Q: Which of the following terms describe individuals who assist in the international communication process and who speak the native language of a host country? a. translators b. communication specialists c. cross-cultural specialists d. cultural intermediaries e. cultural assimilators

Q: In order to create quality communication, a sender should do all of the following EXCEPT ______. a. be aware of communication barriers b. have empathy for receivers c. pay careful attention to nonverbal cues d. confirm that message is received as intended e. use selective filtering

Q: Descriptions are often incomplete in which type of culture? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Status is particularly important in communication processes in which type of culture? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Data play an important role in communication in what type of culture? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Symbolism plays an important role in communication in what type of culture? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which of the following types of cultures derive meaning from the use of nonverbal communication? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which type of culture demonstrates high values toward, and positive attitudes regarding, words? a. low context b. high context c. illustrative d. literal e. bilateral

Q: Which of the following is NOT a type of communication barrier in international marketing? a. language and slang b. economic system c. eye contact d. stereotyping e. personal space issues

Q: Which of the following is NOT an individual difference that creates a barrier to communication as discussed in the text? a. age b. gender c. level of education d. setting e. status

Q: What is the name given to all of the potential barriers to communication? a. feedback b. distortion c. noise d. complications e. disruptions

Q: Which of the following is the perceived evaluation of a message? a. reaction b. assimilation c. response d. feedback e. confirmation

Q: Which of the following describes the person or group of persons for whom a message was intended? a. sender b. receiver c. audience d. target e. crowd

Q: Which occurs when a receiver processes a message using his or her various senses? a. decoding b. arranging c. encoding d. forming e. deciphering

Q: Any medium that carries a message is referred to as which of the following? a. transmission device b. listening device c. receiver tactic d. sender characteristic e. noise program

Q: Which of the following is the process of forming verbal and nonverbal cues? a. decoding b. arranging c. encoding d. forming e. deciphering

Q: Which of the following refers to the process of sending, receiving, and interpreting information? a. marketing b. communication c. promotion d. channel management e. message transmission

Q: Which of the following is NOT in a firms international promotions mix? a. advertising b. personal selling c. sales promotion d. pricing e. public relations

Q: Which of the following consists of a carefully designed combination of all communications with a companys internal and external publics? a. globally integrated marketing communications program b. globally integrated promotional program c. globally integrated marketing program d. globally integrated sales promotion program e. globally integrated international promotion campaign

Q: Discuss the major transportation modes in international distribution, including the various advantages and disadvantages of each mode.

Q: Discuss the various forms of export documentation that are important to international distribution.

Q: List and describe the roles of export merchants, trading companies, export commission houses, resident buyers, and brokers as they apply to international distribution activities.

Q: Describe the various methods for direct exporting, including home-country-based and foreign-country-based activities.

Q: List and describe the various internal firm reasons for exporting products internationally.

Q: International online retailing continues to grow in popularity with international marketers. a. True b. False

Q: International retailing activities apply most generally to very large retail operations. a. True b. False

Q: Types of utility associated with international distribution channels include place, time, possession, and communication. a. True b. False

Q: A product that arrives on schedule carries communication utility. a. True b. False

Q: Transportation costs greatly impact the efficiency and cost of delivery systems. a. True b. False

Q: Pipeline transportation is especially common for oil in the Middle East. a. True b. False

Q: Railroad transportation carries heavier products over long distances at a relatively lower cost. a. True b. False

Q: Containerization is especially popular in intermodal transportation. a. True b. False

Q: Ocean transportation tends to not be cost effective. a. True b. False

Q: Air transportation remains a relatively inexpensive form of international distribution. a. True b. False

Q: Carrying costs refer to the monies needed to finance inventory and warehouse a product. a. True b. False

Q: The ultimate objective of a logistics program is to meet the needs of customers in a convenient and timely fashion at the lowest possible cost. a. True b. False

Q: A confirmed letter of credit is a letter in which a bank explicitly confirms the credit in writing on the letter itself. a. True b. False

Q: A revocable letter of credit refers to a letter in which the importer bank can cancel or change terms of agreement without getting approval from all parties. a. True b. False

Q: The most secure financing document for exporters is a letter of credit. a. True b. False

Q: A document against payment refers to drafts in which a buyer agrees to pay the exporter by a certain time and the agreement must be signed before the buyer receives title to the goods. a. True b. False

Q: A document against acceptance refers to drafts in which a buyer must pay for goods before receiving title for them. a. True b. False

Q: Validated export licenses apply to products that are not highly regulated. a. True b. False

Q: The export license is one of the primary documents necessary for exporting. a. True b. False

Q: Brokers work to bring buyers and sellers together. a. True b. False

Q: Export commission houses represent foreign buyers in a domestic market. a. True b. False

Q: Export merchants are not involved with importing. a. True b. False

Q: Agents take ownership of products, while merchants do not. a. True b. False

Q: A foreign sales subsidiary offers little authority and independence to foreign exporting activities. a. True b. False

Q: Marketers experience loss of control with export marketing. a. True b. False