Q&A Hero

Q: The first release of a software product typically meets all its users' expectations. a. True b. False

Q: Provide a short answer to each of these questions. Be sure to fully explain your answer. According the text, the overriding questions that enterprise-level strategy needs to address is, "What do we stand for?" Why is that question considered so important?

Q: Which of the following is not a major supplier of arms? A. Russia B. United States C. Germany D. France

Q: When forced to choose between adding more user features and doing more testing, most software companies decide in favor of more testing. a. True b. False

Q: Provide a short answer to each of these questions. Be sure to fully explain your answer. Describe how corporate public policy fits into strategic management.

Q: When software is well-designed, programmers make no mistakes in turning design specifications into lines of code. a. True b. False

Q: Which of the following is the argument offered against direct marketing in the form of direct phone solicitation? A. It is a waste and misuse of paper, adding to the depletion of forests and overtaxing landfills. B. It is an invasion of privacy. C. It is time consuming and intrusive. D. It is a significant inconvenience because of the considerable volume.

Q: The scorecard approach, in which operating managers can see that their efforts have helped to avoid or prevent problems, is one way to A.make public affairs truly relevant. B.help managers develop a sense of ownership of public affairs thinking. C.make it easy for the managers to use public affairs thinking. D.show how public affairs makes a difference.

Q: Which of the following is the argument offered against direct marketing in the form of spam? A. It is a waste and misuse of paper, adding to the depletion of forests and overtaxing landfills. B. It is an invasion of privacy. C. It is time consuming and intrusive. D. It is a significant inconvenience because of the considerable volume.

Q: A primary cause of poor software quality is that developers do not know how to design quality into software from the very start, or do not take the time to do so. a. True b. False

Q: One way to make public affairs thinking truly relevant to the manager is to A.show how it can help improve the firm's bottom line. B.link achievement of the manager's goals to public affairs. C.provide clear assessments of the public affairs facing the manager. D.invite managers to regular public policy debates.

Q: Which of the following is the argument offered against direct marketing in the form of junk mail? A. It is a waste and misuse of paper, adding to the depletion of forests and overtaxing landfills. B. It is an invasion of privacy. C. It is time consuming and intrusive. D. It is a significant inconvenience because of the considerable volume.

Q: Software quality is the degree to which a software product meets the needs of its users. a. True b. False

Q: Which of the following is not one of the ways to integrate public affairs thinking into all managers' jobs? A.make it interesting B.make it truly relevant C.make it easy for managers D.develop a sense of ownership among managers

Q: Which of the following is a way in which secret bidding tends to produce fairer bids? A. If the process were open, a firm that could make a profit at a price considerably less than the competition might bid up the price to put pressure on that competitor. B. If the competition were open, a firm might start out at a high bid to scare others off from bidding. C. If the process were open, a firm that could make a profit at a price considerably less than the competition would make a bid only just enough less to win the contract. D. If the competition were open, firms might get into a bidding war for the contract.

Q: The results of business exposure, top management philosophy, external affairs, and external affairs design affect which of the following? A.corporate social performance B.corporate awareness of business opportunities C.brand awareness D.government regulation

Q: The impact of software defects is always trivial. a. True b. False

Q: Studies of external affairs strategies have revealed all of the following except A.top corporate social performers have top management philosophies that are institution oriented. B.top corporate social performers see a need for a collaborative/problem-solving strategy. C.the worst corporate social performers have an adversarial external affairs strategy. D.top corporate social performers see the firm as an independent economic franchise.

Q: When, in the event of a civil emergency like a hurricane, merchants raise prices beyond what is considered a fair or reasonable price, the practice is called which of the following? A. Price gouging B. Price fixing C. Price markups D. Price jobbing

Q: Industrial espionage and competitive intelligence are essentially the same.a. Trueb. False

Q: Three broad ways corporations intersect with society include each of the following except: A.generic social issues B.value chain social impacts C.strategic social integration D.social dimensions of competitive context

Q: Formulas, inventions, and processes are not considered forms of intellectual property.a. Trueb. False

Q: Which of the following is not a way in which a company undercuts the competition afforded by another unethically? A. Pricing one's product lower than one's costs, thus making the competition operate at a loss. B. Buying up competitor companies to eliminate competition. C. Targeting products in one area to subsidize losses in another, thus driving out the competition. D. By producing a better product and coming to dominate the field.

Q: The overall management process that strives to identify corporate purpose and to position a firm relative to its market environment is A.corporate public affairs B.collaborative / problem-solving strategy C.strategic management D.social performance report

Q: Which are the only two developed nations that allow direct-to-consumer advertising of pharmaceutical drugs? A. United States and Great Britain B. United States and New Zealand C. United States and Germany D. United States and Canada

Q: Discuss the uses of cross-licensing agreements by large software manufacturers and how their use can place smaller companies at a disadvantage.

Q: Which of the following describe "personal whistle-blowing"? A. Morally permitted, but not morally required. B. Morally obligatory. C. Morally forbidden. D. Morally irrelevant.

Q: All of the competencies listed below are needed for global public affairs except A.understanding local public policy institutions B.specific applications of PA functions in particular countries C.understanding D.understanding global currency exchange rates

Q: Identify what types of work are eligible to be copyrighted.

Q: Whistle-blowing is often thought to indicate the falsity of which common myth? A. The Myth of Stakeholder Interest B. The Myth of Amoral Business C. The Myth of Moral Business D. The Myth of Shareholder Interest

Q: Which of the following is not a competency needed for global public affairs? A.intercultural competence B.language skills C.knowing the impact of societal factors on public affairs D.governmental foreign policy

Q: What is the Digital Millennium Copyright Act (DMCA)?

Q: All of the following are factors in the rise of corporate global public affairs except A.more public affairs challenges were occurring in the global arena. B.there were few consulting firms with effective international PA capabilities. C.international PA programs are more difficult than domestic programs. D.corporations were able to cut costs by moving the international PA function overseas.

Q: The Sarbanes-Oxley Act of 2002 attempts to do which of the following? A. Provide protection for corporations with whistle-blowers. B. Makes whistle-blowing illegal. C. Provide some protection for whistle-blowers. D. Creates a federal office for whistle-blowers to report to.

Q: State the background and purpose of the Agreement on Trade-Related Aspects of Intellectual Property Rights.

Q: Which of the following conditions is necessary for whistle-blowing to be morally permissible, but not morally obligatory? A. The employee has reported the serious threat to his/her immediate supervisor. B. The whistle-blower has documented evidence that would convince a reasonable, impartial observer that one's view of the situation is correct, and that the company's product poses a serious danger to the public. C. The employee has good reason to believe that by going public, the necessary changes will be brought about. D. The whistle-blower has reason to believe that he/she will be seen as failing to be loyal to the company.

Q: What conditions must be met for a defendant to successfully use the nominative fair use defense?

Q: Which of the following is not a metaphor for the public affairs function? A.a window B.a door C.a bridge D.a buffer

Q: Which of the following conditions is necessary for whistle-blowing to be morally obligatory? A. The employee has exhausted the internal procedures and possibilities within the firm, maybe even to the board of directors. B. The whistle-blower has documented evidence that would convince a reasonable, impartial observer that one's view of the situation is correct, and that the company's product poses a serious danger to the public. C. The firm will do serious and considerable harm to employees or to the public. D. The employee has reported the serious threat to his/her immediate supervisor.

Q: The "product" of the public affairs department is A.legislation that aids the firm. B.increased awareness of the company's brand. C.smooth relationships with external stakeholders. D.input into public policy decisions.

Q: __________ is a term used to describe works of the mind such as art, books, inventions, music, and processes that are distinct and owned or created by a single person or group.

Q: Which of the following activities is a major function in corporate public affairs? A.government relations B.issues management C.public relations D.consumer affairs

Q: Which of the following conditions is necessary for whistle-blowing to be morally obligatory? A. The employee has exhausted the internal procedures and possibilities within the firm, maybe even to the board of directors. B. The employee has good reason to believe that by going public, the necessary changes will be brought about. C. The firm will do serious and considerable harm to employees or to the public. D. The employee has reported the serious threat to his/her immediate supervisor.

Q: A(n) __________ can be used to reveal a competitor's program code, which can then be used to develop a new program that either duplicates the original or interfaces with the program.

Q: Which of the following conditions is necessary for whistle-blowing to be morally permissible, but not morally obligatory? A. The whistle-blower has documented evidence that would convince a reasonable, impartial observer that one's view of the situation is correct, and that the company's product poses a serious danger to the public. B. The employee has good reason to believe that by going public, the necessary changes will be brought about. C. The whistle-blower has reason to believe that he/she will be seen as failing to be loyal to the company. D. The employee has exhausted the internal procedures and possibilities within the firm, maybe even to the board of directors.

Q: __________, a software product developed by California-based iParadigms, supports 15 languages and is used by over 10,000 educational institutions around the world.

Q: The management function responsible for monitoring and managing the business environment is A.corporate public affairs. B.corporate public relations. C.corporate social responsibility. D.corporate social responsiveness.

Q: Planning for the turbulent social/ethical stakeholder environment encompasses each of the following EXCEPT A.strategic management process B.strategic affairs analysis C.environmental analysis D.public affairs management

Q: To obtain a U.S. __________ , an application must be filed with the USPTO according to strict requirements.

Q: Which of the following conditions is necessary for whistle-blowing to be morally permissible, but not morally obligatory? A. The firm will do serious and considerable harm to employees or to the public. B. The whistle-blower has documented evidence that would convince a reasonable, impartial observer that one's view of the situation is correct, and that the company's product poses a serious danger to the public. C. The employee has good reason to believe that by going public, the necessary changes will be brought about. D. The whistle-blower has reason to believe that he/she will be seen as failing to be loyal to the company.

Q: __________ guarantees developers the rights to their works for a certain amount of time.

Q: Public relations deals with government A.as one of many publics. B.as its exclusive focus. C.primarily through lobbying efforts. D.primarily through campaign contributions.

Q: Where does tradition with the corporate community tend to place the burden of justification in a whistle-blowing case? A. On the whistle-blower's co-workers who should support the whistle-blower. B. On the whistle-blower's immediate superior. C. On the employee blowing the whistle. D. On the corporation's senior management and corporate attorneys.

Q: Under the__________ Act, trademark holders can seek civil damages of up to $100,000 from cybersquatters that register their trade names or similar-sounding names as domain names.

Q: Which of the following did not contribute to the development of the public affairs function? A.community relations B.lobbying C.public relations D.marketing

Q: Which of the following should be considered when deciding whether or not to blow the whistle? A. How will this look on the employee's resume? B. Is there the possibility of promotion? C. Is the employee making the report based on a hunch or guess? D. Has the employee reported the matter to his/her immediate supervisor?

Q: __________ is a violation of the rights secured by the owner of a copyright.

Q: Which of the following is not a reason that the public affairs function grew in stature in the United States? A.the growing magnitude and impact of government B.the changing nature of the political system C.increased pressure to meet quarterly earnings projections D.the increasing influence of competing interests

Q: Which of the following is not a human contribution to global warming? A. deforestation B. pollution of water C. industrial use of fossil fuels D. individual use of petroleum products

Q: Public affairs management encompasses all of the following processes except A.environmental analysis. B.issues management. C.crisis management. D.political lobbying.

Q: Which of the following makes the issue of vehicular pollution different from industry/factory pollution? A. The pollution is the result of creating a product for wide consumer consumption. B. Companies produce the vast majority of their goods for individual consumption. C. Individuals cannot control the kinds of materials used in the manufacturing process. D. Individual cars, and thus individual drivers, are the source of the pollution.

Q: A software developer could make a program__________ simply by putting it into the public domain with no copyright, allowing others to revise the original code.

Q: Issues management and crisis management are ____ processes in corporate public policy. A.planning B.evaluative C.defensive D.offensive

Q: The main tactic organizations use to circumvent cybersquatting is to protect a trademark by registering numerous __________ .

Q: Which of the following is an example of a compensatory response to pollution. A. Reimbursing those harmed for the harm done. B. Disposing of the pollution in an appropriate way. C. Not allowing the pollution to develop. D. Properly creating a "paper trace" to track pollution.

Q: Copyright and patent protection was established through the__________, which specifies that Congress shall have the power "to promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Rights to their respective Writings and Discoveries."

Q: Which of the following is an example of preventing pollution at its source? A. Reimbursing those harmed for the harm done. B. Disposing of the pollution in an appropriate way. C. Not allowing the pollution to develop. D. Properly creating a "paper trace" to track pollution.

Q: Social performance reports help companies A.By disrupting their communications systems B.Managing their finances C.Isolating their performance D.With their competitive positions

Q: Merchants seeking trademark protection apply to the__________ if they are using the mark in interstate commerce or if they can demonstrate a true intent to do so.

Q: Which of the following is a problem with strict liability? A. Manufacturers are given greater incentive to make their products safer. B. The company is in the best position to fix a defect in its product. C. A company has a "deep pocket," and so is best able to accept the cost of harm. D. No company can foresee all of the misuses of its product.

Q: The impetus of social performance reports has come from A.Societal and public interest groups expectations B.Financial investment advisors C.Marketing firms D.Domestic companies

Q: Because organizations can risk losing trade secrets when key employees leave, they often try to prohibit employees from revealing secrets by adding__________ to employment contracts.

Q: Which step in the assessment of safety involves a question of acceptable risk? A. Deciding how much safety is demanded with respect to a particular product or activity. B. Determining how much safety is attainable and how to attain it in a given endeavor. C. Ascertaining whether a particular instance of a product or activity comes up to standards of safety. D. Deciding who will experience the risk.

Q: All of the follow are used to describe social performance reports except A.CSR reports B.Corporate citizenship reports C.Social audits D.Sustainability reports

Q: Which step in the assessment of safety is a technical question? A. Deciding how much safety is demanded with respect to a particular product or activity. B. Determining how much safety is attainable and how to attain it in a given endeavor. C. Ascertaining whether a particular instance of a product or activity comes up to standards of safety. D. Deciding who will experience the risk.

Q: Unlike a copyright, a patent prevents__________ as well as copying.

Q: A social audit can be thought of as A.the first step in planning B.a narrow list of activities C.planning and control system D.a brief experimentation

Q: What is the third step in the assessment of safety? A. Deciding how much safety is demanded with respect to a particular product or activity. B. Determining how much safety is attainable and how to attain it in a given endeavor. C. Ascertaining whether a particular instance of a product or activity comes up to standards of safety. D. Lowering the level of risk until it is found, by the ordinary person, to be acceptable.

Q: The__________ is a nonprofit corporation responsible for managing the Internet's domain name system.

Q: Which of the following terms does not refer to the same thing? A.social audit B.social performance report C.social accounting D.social impact statement