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Q:
The father of the consumer movement is
A.Ralph Nader.
B.Dan Murtaugh.
C.Michael Moore.
D.Richard Nixon.
Q:
Which of the following is not a lesson from the consumer movement?
A.Product safety and consumer protection processes have flaws.
B.In the United States consumers must fight overconsumption.
C.Consumers can force companies to change their behaviors through boycotts.
D.The consumer movement is essential for achieving a fair and just marketplace.
Q:
The social movement that seeks to augment the rights and powers of buyers in relation to sellers is
A.caveat emptor.
B.buyer beware.
C.consumerism.
D.purchaser power.
Q:
The right to be heard was listed as part of the consumer's Magna Carta because
A.consumers should have a say in a store's hours of operations.
B.many consumers felt that they could not effectively communicate their desires and grievances to businesses.
C.everyone wants to feel that others listen to them.
D.because business has refused to listen to customers.
Q:
A consumer's right to choose refers to
A.his right to have an inventory of more than one to choose from.
B.her right to decide what store to buy from.
C.his right to eliminate products that do not meet his needs.
D.the assurance that competition is working effectively.
Q:
Which of the following is not one of the rights in the consumer's Magna Carta?
A.right to safety
B.right to be informed
C.right to be protected
D.right to choose
Q:
To rebuild consumer confidence in brands, many companies have begun
A.a back to the customers initiative
B.the great trust offensive
C.the bounce back economy
D.the ignored offensive
Q:
The ability of an organization to effectively identify, acquire, foster, and retain loyal profitable customers is
A.customer service.
B.effective marketing.
C.customer relationship management.
D.ethical marketing.
Q:
Consumers are readily pursuing green products.
Q:
Recently, billboard advertising to children that furthers childhood obesity was labeled as a contributing factor.
Q:
The consumer movement is still absolutely essential for achieving a fair and just marketplace for all consumers.
Q:
Self-regulation in advertising relies on the advertiser itself to control its advertising conduct and performance.
Q:
The Truth in Lending Act requires all suppliers of consumer credit to fully disclose all credit terms and to permit a 3-day right of rescission in any transaction involving a security interest in the consumer's residence.
Q:
A limited warranty means that the company guarantees all parts of the product and all types of defects, but only for a limited period of time.
Q:
A full warranty implies that all parts of the product and all types of defects are covered by the company's guarantee.
Q:
Experts predict that ad creep will continue to expand.
Q:
The majority of nutrition bars exceed the health benefits their makers claim.
Q:
The recent settlement with tobacco companies has successfully resolved the issue of advertising tobacco products to children.
Q:
Advertising hard liquor on television used to be illegal in the United States.
Q:
If the Children's Advertising Review Unit (CARU) cannot get advertisers to modify their campaigns, CARU must let the matter drop with no further action.
Q:
Sexual references in advertising create more of a backlash today than they did two or three decades ago.
Q:
Targets of comparative advertising have no recourse if they think their competition has gone too far.
Q:
Comparative advertising always affects advertising positively.
Q:
Not telling the whole truth in advertisements is a widely used practice called concealing facts.
Q:
Most consumers today accept that advertising attempts to persuade them.
Q:
The effects of advertising have clearly had a net negative effect on society.
Q:
The effects of advertising have clearly had a net positive effect on society.
Q:
The consumer movement is generally traced back to a single cause or event, although the specific incident varies from author to author.
Q:
The origin of consumer activism can be traced back to the late 1700s, to the Boston Tea Party.
Q:
Nearly half of CEOs surveyed concede that their companies do not deserve their customers' loyalty.
Q:
Customer relationship management (CRM) is the ability of an organization to retain profitable customers.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Evaluate PepsiCo's present CEO and PepsiCo's future planning in terms of the three moral management models. Which one is she and why?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
What role do you think the Warranty Act should play in new extended warranty scams.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Do you think PepsiCo's progressive plan for the future will satisfy both goals of being socially responsible and making money.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Describe the different types of self-regulation in advertising. Which type do you think is most effective? Why?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
What does a "lifetime" warranty imply? Is it deceptive in any way?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Charges have been leveled against liquor companies for targeting their ads toward children. One commercial series specifically cited is the Budweiser frog sequence. Evaluate the accuracy of these charges.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Is the advertising practice of product placement unethical?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Some people say that even uninformative advertising is beneficial to consumers and the economy. Evaluate this argument.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
From a business person's perspective, evaluate L. L. Bean's warranty, "Our products are guaranteed to give 100 percent satisfaction in every way. Return anything purchased from us at any time if it proves otherwise. We will replace it, refund your purchase price or credit your credit card, as you wish. We do not want you to have anything from L. L. Bean that is not completely satisfactory."
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
The textbook claims that warranties have become more important as e-commerce has become more popular. Why might this be true?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Explain how digital video recorders such as TiVo have contributed to ad creep.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Why is advertising to children particularly troubling to ethicists?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Young children seldom have any money of their own to spend, nor can they get to the store to buy things. Why, then, are marketers so anxious to advertise to children?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Why is the role of business's social responsibility so central to the question of advertising?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
In your opinion, is the use of American flags and patriotic themes appropriate in advertising?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Describe the main issues related to using psychological appeals in advertising.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
What is the basic reason for the ethical issues surrounding product information?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Describe the ways in which the Internet has facilitated the consumer movement.
Q:
The Consumer Financial Protection Agency
A.is still under debate.
B.is intended to right rules for marketing products.
C.is motivated by innocent banks in the credit crisis.
D.has critics who believe in more government control.
Q:
The Credit Card Act of 2009
A.is likely to reduce the cost of credit cards.
B.offers an opt out provision which is really a right to cancel the credit card.
C.provides universal opportunity for rate increases.
D.provides availability of cards to young people.
Q:
The Federal Trade Commission (FTC)
A.maintains free and fair completion in the economy.
B.protects misleading practices.
C.authorizes industry-wide trade regulation rules.
D.Monitors competitive practices.
Q:
The Warranty Act
A.sets standards for what must be contained in a warranty and ease with which consumers must be able to understand it.
B.says that any unconditional assurance must be promoted as a full warranty.
C.says that full warranties do not have to include repair.
D.says that shipping charges do not have to be included in a full warranty.
Q:
All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except
A.Green-e
B.Forest Stewardship Council
C.Energy Star
D.EcoNogo
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Suppose that tobacco companies are faced with the threat of legislation that would make all tobacco products illegal to sell. How would these companies keep this issue off the public agenda and out of the limelight?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Should PACs be outlawed? Why or why not?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
The textbook notes that Rep. Billy Tauzin of Louisiana, chief architect of the new Medicare prescription drug law, has received a lucrative job offer to lobby for the pharmaceutical industry. News commentators suggest that if he takes the job he will have already earned his salary because the Medicare bill is expected to provide windfall profits for the drug companies. Chapter 10 said that one of the reasons government regulates business is to control excess profits. Are "windfall" profits for the pharmaceutical industry "excessive?" If so, how can we reconcile government's efforts to regulate against excess profits with Tauzin's ability to draft legislation that provides windfall profits?
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Lobbyists have been identified as having very narrow self-interests. Apparently some of these interests go no further than lining their own pockets, with no regard for their clients' needs. Research the activities of Jack Abramoff and Michael Scanlon in connection with their representation of several Native American tribes and their gambling casinos.
Q:
Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Microsoft was able to effectively counter the effects of an antitrust suit in the United States. The European Commission has also made charges that Microsoft exploited its monopoly position in several foreign countries. Investigate the resolution of this case. Also, how has Microsoft used this win to their benefit?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Provide a summary of new legislation impact on campaign funding.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
What's the danger of a company not being able to define a public issue.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
What can be done to limit the influence of money on the political process?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Why might PACs lose their effectiveness?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Are the arguments for PACs more compelling than those against these organizations? Explain your position.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
The Chamber of Commerce has reinvigorated itself partially by representing the interests of individual companies that do not want their names attached to certain lobbying efforts. Certain coalitions also provide companies with this anonymity. Why would a company want to keep its name out of the public eye in lobbying efforts? and what resulting impacts has this had for them?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
The National Association of Manufacturers (NAM) experiences conflict among its members over the question of free trade among nations. Why is this a contentious issue for NAM members?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Lobbyists often show legislators the benefits and detriments of complex legislation. Discuss the wisdom of allowing lobbyists to perform this function.
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Federal laws require a waiting period of one year before former government officials can discuss private business matters with anyone in the White House. Why does this provision exist? Is one year a sufficient waiting period?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
The authors state that we must be constantly vigilant of possible abuses of power or violations of sound ethics as we investigate the political influence of business. Why is this true?
Q:
Provide a short answer to each of these questions. Be sure to fully explain your answer.
Describe the role of political activity to the success of business.
Q:
The collection of individual donations that are then delivered to candidates in a lump sum is called
A.cumulative contributions.
B.mass donations.
C.bundling.
D.collectivism.
Q:
Contributions made to political parties instead of candidates are called
A.indirect contributions.
B.soft money.
C.inside contributions.
D.slush funds.
Q:
The purpose of the Bipartisan Campaign Reform Act was to
A.limit the cost of political campaigns.
B.reduce the number of political ads on television.
C.remove the influence of soft money on candidates.
D.regulate the amount of money given directly to candidates.
Q:
Some of the most vocal opposition to PACS comes from
A.business leaders.
B.taxpayers.
C.coalitions.
D.current and past members of Congress.
Q:
Those who support PACs and collect and donate money are
A.candidates for the U.S. Senate.
B.the business community.
C.Democratic candidates.
D.Presidential candidates.
Q:
Which of the following is not a reason that PAC money is so influential?
A.It is easy for politicians to get.
B.The cost of getting elected is rising quickly.
C.Politicians are dependent on it.
D.There are no strings attached to it.
Q:
Which of the following conditions is not conducive to the effectiveness of PAC contributions?
A.when the issue is specialized
B.when the issue is narrow
C.when PACs adapt lobbying techniques to their contribution strategies
D.when the issue is highly visible
Q:
PAC contributions are most effective when all of the following conditions prevail except
A.when the issue is less visible.
B.during the early stages of the legislative process.
C.when the issue is unimportant to the member of Congress.
D.when PACs are allied.