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Q:
In which of the following phases of the new products process is the first full test-of-fit with manufacturing made?
A. The launch phase
B. The opportunity identification phase
C. The concept generation phase
D. The development phase
Q:
Both market value and clarity are lowest for a(n):
A. protocol concept.
B. idea concept.
C. opportunity concept.
D. stated concept.
Q:
In the context of the development phase of the new products process, a _____ is best described as a tentative physical product or system procedure.
A. prototype concept
B. tested concept
C. fully screened concept
D. stated concept
Q:
Which of the following is associated with the concept or project evaluation phase of the new products process?
A. Idea concept
B. Prototype concept
C. Fully screened concept
D. Stated concept
Q:
With regard to the concept or project evaluation phase of the new product process, a prototype concept is best described as a:
A. company skill or resource, or a customer problem.
B. form or a technology, plus a clear statement of benefit.
C. tentative physical product or system procedure, including features and benefits.
D. product definition that includes the intended market user, the problem perceived, and the benefits that the new product would have to have.
Q:
Which of the following is associated with the concept generation phase of the new products process?
A. Protocol concept
B. Batch concept
C. Fully screened concept
D. Stated concept
Q:
In the context of the concept or project evaluation phase of the new products process, a _____ is a product definition that includes the intended market user, the problem perceived, the benefits the new product would have to have, plus any mandatory features.
A. screening concept
B. process concept
C. protocol concept
D. pilot concept
Q:
Which of the following is an evaluation task in the concept generation phase of the new products process?
A. Deciding which direction to take
B. Preparing progress reports
C. Reviewing market testing
D. Conducting an initial review
Q:
The concept evaluation phase of the new product process involves:
A. collecting and generating new product concepts that fit an opportunity.
B. preparing strategy, tactics, and launch details for the marketing plan.
C. specifying the entire development process and its deliverables.
D. assessing new product concepts on technical, marketing, and financial criteria.
Q:
In which of the following phases of the new products process does market testing take place?
A. The opportunity identification and selection phase
B. The concept generation phase
C. The launch phase
D. The concept or project evaluation phase
Q:
The _____ test is a critical step which for the first time tests the feasibility and success of the marketing program and the product together.
A. market
B. benefits
C. concept
D. utility
Q:
The development phase of the new product process involves the development of:
A. new product suggestions.
B. the marketing plan.
C. the product innovation charter.
D. the product financing plan.
Q:
Identify the phase in the new product development process during which the item first acquires finite form.
A. The concept generation phase
B. The development phase
C. The launch phase
D. The concept or project evaluation phase
Q:
In which of the following phases of the new products process are prototypes typically created?
A. The concept generation phase
B. The concept or project evaluation phase
C. The opportunity identification and selection phase
D. The development phase
Q:
Project evaluation involves preparing a statement of what is wanted from the new product, and this statement is called the:
A. product concept.
B. product protocol.
C. product prototype.
D. product innovation charter.
Q:
In the new products process, after evaluating an idea, various views on the idea are combined together in what is often called the:
A. full screen.
B. decision window.
C. product protocol.
D. product prototype.
Q:
When evaluating a new product proposal, a(n) _____ is used to see what potential consumers think about the idea.
A. utility test
B. feasibility analysis
C. concept test
D. construct validity analysis
Q:
In which of the following phases of the new products process is the first formal type of assessment done on new product concepts with regard to financial, technical, and marketing criteria?
A. Concept or project evaluation phase
B. Product development phase
C. Product launch phase
D. Concept generation phase
Q:
In the _____ phase of the new products process, opportunities are carefully and thoroughly described, then analyzed to confirm that a sales potential does, indeed, exist.
A. concept generation
B. opportunity identification and selection
C. concept or project evaluation
D. development
Q:
The _____ comes into play once an opportunity is approved, and managers turn to various techniques to guide new product people in exploiting it.
A. Concept Novelty Copyright (CNC)
B. Product Development Mandate (PMC)
C. Product Innovation Charter (PIC)
D. Concept Ideation Rule (CIR)
Q:
George, the marketing manager of Axil Bicycles, discovers that the company's current market is becoming stagnant and the product life cycle is far past the dynamic growth stage. George also learns that Axil's competitor, Kinetixyles, is developing an innovative new bicycle with novel features. George thus proposes that Axil Bicycles should also come up with a new product, equipped with superior features. Which of the following types of opportunities is identified here?
A. An underutilized resource
B. A new resource
C. An external mandate
D. An internal mandate
Q:
An example of an internal mandate is the ____, which tends to increase the discrepancy between a firms current sales and the target sales established during long-range planning.
A. product innovation gap
B. quality gap
C. assessment gap
D. performance gap
Q:
In the context of opportunity identification and selection, DuPont's discovery of Surlyn, a material with hundreds of potential uses, would fall under which of the following categories?
A. An underutilized resource
B. A new resource
C. An external mandate
D. An internal mandate
Q:
Acron Co.'s new products team is engaged in the new products process. The members of the team select a high potential opportunity and begin creating new product ideas by identifying problems businesses or people have and suggesting solutions to them. Which of the following phases of the new products process will the team enter next?
A. The product development phase
B. The product launch phase
C. The concept generation phase
D. The concept or project evaluation phase
Q:
Brew & More, a popular beverage manufacturer, produces and sells a popular mint flavored drink called Mintz. A new competitor enters the market and offers a similar mint-based drink that's suited for consumers on diet. This company offers its products at a much lower price. Brew & More calls for a line extension to meet the encroachment of its new competitor in its annual marketing plan. Identify the stream of activity that feeds strategic planning for new products in this scenario.
A. Special opportunity analysis
B. Ongoing corporate planning
C. Ongoing marketing planning
D. Distribution channel planning
Q:
In the context of the new products process, which of the following best defines a full screen?
A. It refers to unsolicited ideas for concept generation that pour in through spam mails.
B. It refers to the formal type of evaluation where all views are evaluated using a scoring model.
C. It refers to a set of ideation tools that can be used to generate new concepts.
D. It refers to a comprehensive business analysis that is conducted before idea generation.
Q:
Designing and validating the production process for the best prototype takes place during the _____ phase of the new products process.
A. launch
B. concept generation
C. project evaluation
D. development
Q:
Which of the following phases of the new products process involves selecting a high potential opportunity and beginning customer involvement?
A. Product launch
B. Product development
C. Concept evaluation
D. Concept generation
Q:
Technology-driven innovation doesn't really solve a customer problem, and therefore there is no application that can be brought to market.
Q:
In order to move promising radical innovation projects forward, senior management at some firms establishes a self-directed management team charged with moving an R&D innovation project to business operating status.
Q:
Discovery-driven planning is typically seen in less-uncertain markets, where past results cannot be used to build predictable forecasts of the future.
Q:
Discovery-driven planning requires that managers make assumptions about the future in order to build their forecasts and targets, recognizing that these assumptions may be quite wrong.
Q:
Firms that launch new-to-the-world products into the market incur a significantly lower long-term survival rate than those that enter the market later.
Q:
As opposed to goods, services are mass produced.
Q:
Using the cash-to-cash metric to complement speed-to-market helps a firm manage just the moment of launch, not the whole launch phase.
Q:
A recommended way to cope when facing a high-turbulence environment is to encourage inflexibility by freezing a product concept until the last possible moment.
Q:
Firms that strive for mindshare think not about the speed of an individual products development and launch, but rather about creating a dominant position in the mind of the customer.
Q:
One of the benefits of accelerating time to market is that the product will be on the market for a longer period of time before becoming obsolete.
Q:
A fully screened product passes the test of fit with a company's situation.
Q:
A batch concept is generated during the concept evaluation phase of the new products process.
Q:
The development and launch phase of the new products process comprise what is popularly called the "fuzzy front end".
Q:
In the project evaluation phase of the new products process, a full screen uses a scoring model of some type and results in a decision to undertake development, but never to quit.
Q:
The new products process essentially turns a profit flow into an opportunity.
Q:
What is a fuzzy gate? Explain with an example.
Q:
Briefly explain the terms: new products process, product innovation charter, and product portfolio management.
Q:
Describe the various categories of new products.
Q:
Discuss the terms "product innovation" and "process innovation."
Q:
What are the most important reasons for product failure?
Q:
Which of the following is the first phase in the basic new products process?
A. Concept ideation and generation
B. Opportunity identification and selection
C. Project evaluation
D. Product development
Q:
_____ helps a firm assess which new products would be the best additions to existing product lines, given both financial and strategic objectives.
A. A product finances charter
B. Product portfolio management
C. A product assessment matrix
D. Product value-add assessment
Q:
The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.
A. product prototype
B. product portfolio
C. product framework
D. product innovation charter
Q:
A _____ assumes a leadership role that oversees a team of people representing various functional departments.
A. functional representative
B. process manager
C. project manager
D. marketing researcher
Q:
The job of a _____ in the field of new product management is to help project managers develop and use good new product processes.
A. team executive
B. process manager
C. functional representative
D. technical specialist
Q:
A marketing researcher is most likely to serve as a _____ in a new product development team.
A. functional representative
B. process manager
C. scientific advisor
D. project leader
Q:
_____ refers to the overall process whereby an invention is transformed into a commercial product that can be sold profitably.
A. Innovation
B. Attribution
C. Brainstorming
D. Pricing
Q:
Which of the following statements is true regarding invention?
A. An invention is usually patentable.
B. To managers, invention is a dimension of complexity.
C. There are far more innovations than inventions.
D. An invention refers to the overall process whereby an innovation is transformed into a commercial product.
Q:
Which of the following is considered to be the most innovative category of new products?
A. Cost-reduced products
B. New-to-the-firm products
C. New-to-the-world products
D. Line extensions
Q:
Which of the following is the least innovative new product category?
A. Cost reductions
B. Product improvements
C. Line extensions
D. Repositionings
Q:
Which of the following is true of new product categories?
A. If a product is new-to-the-world, the risks and uncertainties faced by the firm are higher.
B. If a product is new-to-the-firm, the associated costs of development and launch tend to be lower.
C. Generally, all the new product categories are innovations.
D. New product categories have to be managed in a similar fashion.
Q:
Which of the following statements is true of new product categories?
A. New product categories do not differ with regard to their associated risks and uncertainties.
B. All new product categories are not necessarily innovations.
C. Additions or revisions to existing product lines do not fall under the domain of new product categories.
D. The least innovative category of new products is product repositionings.
Q:
A "me-too" product is most likely a:
A. new-to-the-world product.
B. new-to-the-firm product.
C. repositioned product.
D. reduced cost product.
Q:
Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?
A. Improvised products
B. New-to-the-world products
C. New-to-the-firm products
D. Repositionings
Q:
Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?
A. Line extensions
B. New-to-the-world products
C. Improvised products
D. Repositionings
Q:
In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:
A. line extensions.
B. new-to-the-firm products.
C. new-to-the-world products.
D. product improvements.
Q:
To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:
A. new-to-the-world products.
B. new-to-the-firm products.
C. "flanker" brands.
D. product improvements.
Q:
Designethic Co. is known for selling cards, gift-wrapping materials, and collectibles. In a bid to compete with its counterparts, Designethic added fresh-cut flower arrangements to its range of product offerings in the year 2015. Into which of the following new product categories would the floral arrangements fall?
A. New-to-the-world products
B. New-to-the-firm products
C. Line extensions
D. Repositionings
Q:
Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for the first time in its history. Its dinnerware will most likely fall into which of the following new product categories?
A. New-to-the-world products
B. New-to-the-firm products
C. Line extensions
D. Product improvements
Q:
Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):
A. line extension.
B. new-to-the-firm product.
C. new-to-the-world product.
D. repositioned product.
Q:
_____ refer to those products that are retargeted for a new use or application.
A. "Flanker" brands
B. Line extensions
C. Repositionings
D. New-to-the-world products
Q:
Ace Corporation is a manufacturer of powder and liquid dishwashing detergents. Owing to popular demand, the company introduces a single-load, scented, gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is best described as a(n):
A. new-to-the-world product.
B. line extension.
C. repositioned product.
D. improvised product.
Q:
When a current product of a company has been enhanced to better serve consumer needs, the product will fall into the new product category of _____.
A. new-to-the-world products
B. repositionings
C. line extensions
D. product improvements
Q:
_____ are also known as "flanker" brands.
A. Line extensions
B. New-to-the-world products
C. Improvised products
D. Repositionings
Q:
New-to-the-firm products:
A. most likely require consumer learning.
B. most likely involve the incorporation of a very new technology.
C. tend to revolutionize existing product categories.
D. are new to a company, but are not new to the world.
Q:
New-to-the-firm products are:
A. inventions that create a whole new market.
B. products that take a firm into a category new to it.
C. products that are new to the world, but are not new to the firm.
D. products that are retargeted for a new use or application.
Q:
Products that are inventions and create a whole new market are called:
A. new-to-the-world products.
B. new-to-the-firm products.
C. "flanker" brands.
D. improvised products.
Q:
Rules of thumb that firms have found that work for them can be referred to as:
A. heuristics.
B. syntaxes.
C. synergies.
D. charters.
Q:
Firms with a global innovation culture:
A. have a disadvantage in implementing global launches.
B. are unwary of the differences in customer needs and preferences.
C. can better manage the R&D tasks associated with the new products process.
D. are only open to domestic markets.
Q:
Which of the following firms will have the most effective worldwide new product programs?
A. Firms that have implemented total quality management
B. Firms that use quality circles
C. Firms that follow a global innovation culture
D. Firms that are leaders in their respective industries
Q:
According to the latest Comparative Performance Assessment Study (CPAS), in comparison to the Rest, Best companies are:
A. more likely to use tradeoff analysis.
B. less likely to rely on portfolio analysis for product selection.
C. more likely to employ informal processes for selecting which concepts to develop.
D. less likely to rely on online communities for information gathering.
Q:
With reference to the new products process, a firm adopts the readyfireaim approach when it:
A. lacks senior management support.
B. does not pay enough attention to quality.
C. chases a moving target.
D. does not do the required homework before beginning development.