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Q:
What are the three categories of people based on their interrelationships outside their departments?
Q:
What are the characteristics of a culture of collaboration?
Q:
What are the various organizational structure options for a new products organization?
Q:
Globally dispersed teams or GDTs have increased in prominence because:
A. accelerated product life cycles require that expertise should be gathered from wherever it resides.
B. interpreting very complex problems using e-mails or a company intranet is easier than by meeting in person.
C. creativity seems to be much higher in these teams than in in-person teams.
D. so far, they have, in general performed better than domestic teams.
Q:
Which of the following statements is true regarding team compensation and motivation?
A. For comparatively long projects, it is preferable to reward the team's processes during product development.
B. Very few firms use a combination of monetary and nonmonetary rewards to motivate their teams.
C. Outcome-based rewards for risky projects may be viewed as the best way for rewarding the team.
D. If the project is relatively less complex, rewards tied to the project's profit outcome tend to enhance performance.
Q:
In the context of cross functional interface management, what does withdrawal entail?
A. Collaborative problem solving to reach a mutually agreeable solution
B. Reaching an acceptable compromise solution
C. Seeking a superficial solution
D. Avoiding the issue
Q:
In the context of cross functional interface management, seeking a superficial solution is known as _____.
A. withdrawal
B. smoothing
C. give-and-take
D. confrontation
Q:
In the context of integrative conflict management styles, what does confrontation entail?
A. Avoiding the issue
B. Reaching an acceptable compromise solution
C. Collaborative problem solving to reach a mutually agreeable solution
D. Seeking a superficial solution
Q:
_____ in a network indicate how people who are important to the project are contacted and motivated to cooperate in the project.
A. Nodes
B. Links
C. Associations
D. Operating relationships
Q:
Nodes, links, and operating relationships come together to form a(n) _____.
A. network
B. association
C. product champion group
D. core team
Q:
A person who plays the role of a(n) _____ does not drive anything but is higher up in the firm, is supportive, and lends encouragement and endorsement to the champion.
A. innovator
B. isolate
C. receptor
D. sponsor
Q:
In recent years, the _____ team has increasingly assumed the role of "champion" since all should have strong concept commitment.
A. core
B. extended
C. ad hoc
D. supply
Q:
Who amongst the following has the role of "pushing" product projects past obstacles or roadblocks?
A. Ad hoc team member
B. Product champion
C. Isolate
D. Extended team member
Q:
Team members from important departments, such as packaging, legal, and logistics, whose importance is brief in time, are typically _____.
A. core team members
B. ad hoc team members
C. extended team members
D. product champions
Q:
Those people who are involved in managing functional clusters comprise the _____ team.
A. core
B. ad hoc
C. product champions
D. extended
Q:
_____ are deep specialists in their field and really want nothing to do with people from other functions.
A. Leaders
B. Receptors
C. Isolates
D. Integrators
Q:
Integrators refer to those people in a firm who:
A. are deep specialists in their field and prefer to be left alone.
B. rarely play a role in new product team operations.
C. love to relate to people from other departments or other firms and naturally give and get respect.
D. respect others and welcome information from them but do not desire personal relationships.
Q:
People who naturally give and get respect and who love to relate to people from other departments or other firms are called _____.
A. champions
B. isolates
C. receptors
D. integrators
Q:
Leaders must be _____; they must be able to spot the need for change and convince others of this need.
A. general managers
B. receptors
C. isolates
D. integrators
Q:
To have ownership, _____ helps assure that no one will take ownership without the skills and knowledge required by the task.
A. empowerment
B. motivation
C. training
D. commitment
Q:
Microdata Corp. wants all the members of its new product team to "buy-in" to the project. The firm is hoping to encourage _____.
A. product championship
B. synergy
C. empowerment
D. ownership
Q:
Discuss colocation.
Q:
What is a prototype? What types of prototypes may be used, and for what purposes?
Q:
What are derivative products?
Q:
Briefly define product architecture. What steps are involved in this process?
Q:
Briefly describe the major contributions of design to new product goals.
Q:
The creation of a solid object directly from a three-dimensional computer model is called _____.
A. wire framing
B. rapid prototyping
C. technological ideation
D. assembly design
Q:
Which of the following is a computer-based technology that allows for very efficient product design and development?
A. WebEx
B. Lotus Notes
C. Extensible Markup Language (XML)
D. Design for manufacturability (DFM)
Q:
In order to reduce "turf wars" between production and design specialists, Trident Corp. has added a third independent person to the team who understands the importance of both. In this scenario, Trident Corp. is utilizing a(n) _____.
A. produceability engineer
B. technocrat
C. arbitrator
D. negotiator
Q:
Many firms use _____ to achieve the effects of colocation without actual physical proximity of team members.
A. digital colocation
B. face-to-face colocation
C. mechanical colocation
D. too-distant colocation
Q:
Which of the following is true of colocation?
A. Colocation tends to inhibit the flow of information.
B. Colocation helps integrate departments.
C. The effects of colocation can only be achieved when team members are in close physical proximity to each other.
D. Too-distant colocation enables team members to resolve their problems faster than face-to-face colocation.
Q:
With reference to the design process, the practice of putting the various individuals or functional areas in close proximity so as to shorten communication lines and increase team cohesion is called _____.
A. relocation
B. approximation
C. resettlement
D. colocation
Q:
_____ are technical people who convert styling into product dimensions or specifications.
A. Design engineers
B. Industrial designers
C. Marketing personnel
D. Process engineers
Q:
_____ are technical people who convert styling into product dimensions or specifications.
A. Industrial mechanists
B. Risk incorporators
C. Design engineers
D. System analysts
Q:
The "release" of a comprehensive prototype to potential users for testing in a real usage situation that may support further product improvement is called _____ testing.
A. opportunity
B. concept
C. product-use
D. pre-purchase
Q:
Which of the following is most likely to be used in product-use testing?
A. A focused prototype
B. A comprehensive prototype
C. A conceptual prototype
D. An ideational prototype
Q:
_____ prototypes are used in probe-and-learn ("lickety-stick") product development in the development of new-to-the-world products.
A. Focused
B. Comprehensive
C. Conceptual
D. Ideational
Q:
Automobile companies often create full-size clay models in order to extract consumer reactions to proposed styling alternatives. Such models would be best described as _____ prototypes.
A. across-the-board
B. all-inclusive
C. comprehensive
D. focused
Q:
A(n) _____ is a prototype that examines a limited number of performance attributes or features.
A. focused prototype
B. consolidated prototype
C. comprehensive prototype
D. ambivalent prototype
Q:
A fully functional, full-size product prototype that is essentially ready for examination by potential customers would be best described as a _____ prototype.
A. comprehensive
B. focused
C. limited
D. modified
Q:
Artwork Corps' new product team is preparing decorative graphics, a brand name, and a logo for its latest potential product. The team is most likely to be in the _____ stage of new product development.
A. product launching
B. prototyping
C. design consolidation
D. concept testing
Q:
Macolla, a cosmetic manufacturing company, manufactures its latest brand of women's perfume, Ella, in translucent pink bottles. The design engineers believe that the elegant appearance of the perfume bottles will attract more of their target customers. Identify the factor that was most likely being considered by the company's engineers when deciding on the appropriateness of the design.
A. Quality of the user interface
B. Maintenance and repair
C. Appropriate use of resources
D. Emotional appeal
Q:
The engineers of a cellphone manufacturing company worked hard on the springs and ball bearings of their cell phones, just to get the sound of the cell phone lid closing right. They knew that a solid "thud" was more attractive to customers than a cheap "click." Identify the factor that was most likely being considered by the company's engineers when deciding on the appropriateness of the design.
A. Appropriate use of resources
B. Emotional appeal
C. Maintenance and repair
D. Quality of the user interface
Q:
Derivative products:
A. always cost about the same to manufacture as the products they're derived from.
B. offer lesser value to users, incur higher costs during development, and put a strain on a company's resources.
C. are products based on the same platform as an existing product, but modified in terms of technology or customer need fulfillment.
D. are completely original and share no similarities with any of the other products in a firm.
Q:
Flyto Co., a Japanese automobile manufacturing company, recently introduced two new car models in America. These models were developed using the same platform as one of Flyto's existing models, but were modified incrementally in terms of technology. Flyto's latest products are examples of:
A. breakthrough products.
B. derivative products.
C. counterfeit products.
D. innovative products.
Q:
With reference to the product architecture process, the product is arranged in a variety of configurations through simulations, computer-sided designing, or other techniques in order to find the "best" solutions during the process of:
A. analyzing interactions between chunks.
B. creating the product schematics.
C. creating geometric layouts.
D. clustering the schematic elements.
Q:
With regard to the process of product architecture, the _____ shows the components and functional elements of the product and how they are interconnected.
A. prototype
B. product schematic
C. geometric layout
D. product protocol
Q:
Chunks (or modules) are defined during which of the following steps of the product architecture process?
A. Analyzing interactions between chunks
B. Creating the product schematics
C. Creating geometric layouts
D. Clustering the schematic elements
Q:
Which of the following is the final step in the process for product architecture?
A. Creating the geometric layout
B. Checking the interactions between chunks
C. Creating the product schematic
D. Clustering the schematic elements
Q:
Which of the following is the first step in the process for product architecture?
A. Clustering the schematic elements
B. Creating the product schematic
C. Creating the geometric layout
D. Checking interactions between chunks
Q:
The process by which a customer's need is developed into a product design is called _____.
A. product differentiation
B. product architecture
C. product positioning
D. product validation
Q:
Ergonomics can be best defined as studying:
A. human characteristics in order to develop appropriate designs.
B. unmet customer needs with the help of perceptual gap mapping.
C. potential target markets to identify the most profitable market segment.
D. the life cycle of a product to develop suitable marketing strategies for each phase.
Q:
Velvo Inc., an automobile manufacturing company, designs its products in such a way that they can be easily dismantled after use for recycling. The used plastic parts are sorted and recycled to make new parts. Other components are either recycled or rebuilt, while unusable parts are incinerated to create energy. In this scenario, Velvo's cars can be best described as being designed:
A. for the environment.
B. for ease of manufacture.
C. to build or support corporate identity.
D. for differentiation.
Q:
Firms that are concerned with, or seek to promote environmental concerns are most likely to employ design for _____.
A. disassembly
B. ergonomics
C. visual equity
D. ease of manufacture
Q:
DarkBerry Inc., a cellphone manufacturer, manufactures products that share common design features that make them unique, yet at the same time familiar. All of DarkBerry's cellphones have a sleek appearance and an elegant design. DarkBerry's products can be best described as being designed:
A. for the environment.
B. to build or support corporate identity.
C. for ease of manufacture.
D. for price promotion.
Q:
Silhouette Inc. has established a recognizable look or feel that it uses consistently across the products it sells. This supports the public perception of the firm and ultimately, its corporate identity. Based on this information, we can say that Silhouette Inc. is trying to capitalize on its _____.
A. existing distribution channels
B. visual equity
C. past design platforms
D. existing manufacturing infrastructure
Q:
_____ design is the term sometimes used to mean the design of products to be usable by anyone regardless of age or ability.
A. Universal
B. Exclusive
C. Individualistic
D. Unique
Q:
A certain watch manufacturing company manufactures watches that have about a third of the moving parts of a traditional Swiss watch: a plastic casing without a removable back, a plastic strap incorporated into the casing, and many other similar design features. The company retails its watches at a small fraction of the price of traditional Swiss watches. In this scenario, the company's watches are most likely designed:
A. for differentiation.
B. for ease of manufacture.
C. to build corporate identity.
D. for the environment.
Q:
Which of the following is true of market-driven innovation?
A. The main purpose of design in market-driven innovation is to modify the product so that it meets customer expectations.
B. In market-driven innovation, new meanings and new technologies are pushed forth.
C. In market-driven innovation, design is of primary importance, and it takes on the leadership role.
D. The main role of design in market-driven innovation is to modify the product so that it can accommodate the performance characteristics.
Q:
In both technology-driven and market-driven innovation, _____.
A. design plays a secondary role
B. design plays a miniscule role
C. design plays a primary role
D. design takes up minimum cost
Q:
Which of the following statements is true of product design?
A. The design of a product should be considered only after the product is about ready to be manufactured.
B. In practice, design as a term holds the same meaning for different companies in different industries.
C. Firms that are judged to be higher in design effectiveness tend to report lower profits due to R&D expenditure.
D. Design can be best described as the synthesis of technology and human needs into manufacturable products.
Q:
On average, up to 80 percent of a product's cost is determined by the time it is designed.
Q:
Product designers often use design for manufacturability (DFM) techniques to find ways to minimize manufacturing costs.
Q:
Most of the problems surrounding design have to do with concurrency, or over-lapping the steps in development.
Q:
Colocation allows team members to identify and resolve product development problems faster.
Q:
By definition, a focused prototype is a fully functioning, full-size product that is essentially complete and ready for examination by potential customers.
Q:
The best parts of each ideation are combined into a single design in a step called design consolidation.
Q:
The products based on the same platform as an existing product, but modified incrementally in terms of technology or customer need fulfillment are known as breakthrough products.
Q:
Regarding the process of product architecture, if rapid changes are expected in some part of the product, that part should most certainly be made into a chunk.
Q:
Product architecture has been described as the process by which a customer need is developed into a product design.
Q:
Ergonomics can be best defined as studying unmet customer needs with the help of perceptual gap mapping.
Q:
Design for ergonomics is the technique by which products can be taken apart after use for separate recycling of metal, glass, and plastic parts.
Q:
A product design which is developed in collaboration with end users and which captures the voice of the customer is known as a universal design.
Q:
The role of design in market-driven innovation is to modify the product so that it can accommodate the performance characteristics.
Q:
Product design is used to pretty up a product that is about ready to be manufactured.
Q:
Excellence in design does not benefit the bottom line of a firm.
Q:
What are the various advantages of using quality function deployment?
Q:
What are the three types of product attributes?
Q:
Discuss product positioning.
Q:
Discuss the general purposes of the product protocol statement.