Q&A Hero

Q: Compared to middle-class fathers on TV sitcoms, working-class fathers are more likely to be portrayed as: a. Incompetent b. Intelligent c. Ambitious d. Violent

Q: Family-based situation comedies on television are overwhelmingly based in: a. Poor families b. Working-class families c. Middle-class families d. Upper-class families

Q: American society as portrayed in the media: a. Is poorer than it is in the real world b. Is wealthier than it is in the real world c. Is a fairly accurate reflection of economic status in the real world d. Features more members of the working class than in the real world

Q: Which of the following seems to be the subject of the fewest number of studies? a. Race and media b. Gender and media c. Class and media d. All have been equally addressed in research studies

Q: Which of the following is not a finding in Messner's study of gender in sports coverage? a. There is very little overtly sexist commentary. b. Gender was frequently "marked" in women's (but not men's) basketball. c. Overall, women are praised by announcers more often than men. d. An excellent shot was more likely to be labeled as "lucky" when it was made by a woman.

Q: Compared to 25 years ago, media portrayals of women today: a. Have remained almost unchanged b. Feature a wider variety of roles and images c. Feature an even narrower range of roles and images d. Usually include more blatantly sexist images

Q: "China Dolls" are a stereotypical image of _______. a. Asian men b. Asian women c. Hispanic men d. Hispanic women

Q: Which of the following is not true about "alternative media"? a. It requires fewer financial resources to operate. b. It is easier to control the production of content. c. It can voice unique opinions. d. It promotes dominant ideologies.

Q: Gray argues that portrayals of blacks on television are a bifurcated set of images due to the intervention of: a. Corporate sponsors b. Regional differences c. Class status d. Politicians

Q: In his study of local news coverage, Entman argues that "modern racism" is: a. Founded on exaggerated claims of discrimination that are not based in reality b. Different than "traditional racism" because it applies to all racial minorities c. More subtle than "traditional racism" d. More widespread than all other racism

Q: "Mammy," "Jezebel," and "Sapphire" are common media stereotypes of __________. a. Black females b. Latinas c. Asian females d. White females

Q: Early rap music began as a critique of the underlying ideology of mainstream American society. a. True b. False

Q: In women's magazines, editorial content often serves as convert advertising. a. True b. False

Q: Mass advertising emerged in the 1960s to promote the civil rights movement. a. True b. False

Q: In an ideological criticism of media, it is assumed that media have nothing to do with the real world. a. True b. False

Q: "False consciousness" refers to the subordinate class's acceptance of the basic ideology of the ruling class. a. True b. False

Q: Hegemony is permanent and unalterable. a. True b. False

Q: Hegemony operates at the level of common sense in the assumptions we make about social life. a. True b. False

Q: Which of the following is not a common ideological criticism of contemporary advertising? a. Ads celebrate and take for granted the consumer—capitalist organization of society. b. Ads normalize a middle- or upper-middle-class lifestyle. c. Ads promote a worldview that stresses the community and the public life. d. Ads promote a materialist culture.

Q: Which of the following is considered the major ideology present in the original rap music of the 1980s? a. A revolt against an unjust social system b. A praise of radical socialism c. A praise of contemporary capitalism d. A criticism against homosexuality

Q: Which of the following is not a common portrayal of family life in contemporary television? a. Introducing a "perfect mother" image b. Upper-middle-class lifestyle c. Secure and happy life d. "Trashy," lower-middle-class worldview

Q: Which of the following explanations about the historical development of advertising in the 20th century is true? a. Ads were often a gateway to integrate society and erase differences among people. b. Ads were banned from radio for most of the early 20th century. c. Ads using racial stereotypes were banned. d. Ads were a chief tool for the masses to challenge the ruling class.

Q: "Structure" in media sociology refers to media professionals and their will. a. True b. False

Q: In scholarly publishing, choices about new books are shaped by the types of books that a publisher has previously published. a. True b. False

Q: Book editors prefer unsolicited manuscripts to minimize selection bias. a. True b. False

Q: "Pro-Am" efforts in journalism refers to news organizations' approach to enlist the assistance of amateurs in creating news stories while employing professional journalistic standards. a. True b. False

Q: Journalistic objectivity is socially constructed. a. True b. False

Q: The "Q" score in media marketing quantifies stars' appeal to the public. a. True b. False

Q: "Conventions" in media organizations are arbitrary. a. True b. False

Q: Which of the following is not a strategy by media firms to deal with uncertainties in media production? a. Using stars b. Copying past hits c. Producing sequels d. Discovering local talents

Q: In media sociology, these are known as the bundles of expectations that are associated with different social positions: a. Routines b. Norms c. Cultures d. Roles

Q: Media producers seek "stars" for their productions because stars: a. Always make profitable productions b. Reduce the perception of risk c. Always produce high-quality products d. Are often close friends with producers

Q: New members of Internet "newsgroups" can learn the norms of the group from all of the following except: a. A file of "frequently asked questions" (FAQs) b. Electronic "how-to" manuals for new members c. Electronic criticisms from other group members d. Face-to-face groups

Q: When we talk about the "organizational premises" that shape the work of book editors, we are referring to: a. The location of editorial offices b. The informal definition of appropriate books to publish c. Relationships between editors and authors d. The editorial hierarchy at a publishing house

Q: All of the following help booksellers select the titles to stock in their bookstores, except: a. Publisher's catalogue descriptions b. Past sales of the author's previous books c. The popularity of the book's genre d. The author's formal request

Q: In publishing houses, acquisitions editors are responsible for: a. Soliciting and evaluating book manuscripts b. Working with bookstores to distribute books c. Inducing prominent publications to review their books d. Preparing the index for a book

Q: Which sentence is punctuated correctly? a. In The Terminator Arnold Schwarzenegger said "I'll be back." b. In The Terminator Arnold Schwarzenegger said, "I'll be back." c. In The Terminator Arnold Schwarzenegger said: "I'll be back."

Q: At newspapers, who selects which photographs will appear in the paper? a. The photo editor b. The reporter c. The photographer d. The advertiser

Q: Which sentence is punctuated correctly? a. Barack Obama said "Community colleges play an important role in helping people transition between careers by providing the retooling they need to take on a new career." b. Barack Obama said, "Community colleges play an important role in helping people transition between careers by providing the retooling they need to take on a new career." c. Barack Obama said: "Community colleges play an important role in helping people transition between careers by providing the retooling they need to take on a new career."

Q: The process by which we learn the basic ground rules of a particular social role is known as: a. Role-playing b. Socialization c. Observation d. Professionalization

Q: Which sentence is punctuated correctly? a. Send checks to these employees: Their payments are long overdue. Tracey BarryJuan Gonzalez Cathy Overby James DeLoach b. Send checks to these employees. Their payments are long overdue. Tracey BarryJuan Gonzalez Cathy Overby James DeLoach c. Send checks to these employees. Their payments are long overdue: Tracey BarryJuan Gonzalez Cathy Overby James DeLoach

Q: Which of the following is not the reason that mainstream news among major news outlets is similar to each other? a. News outlets constantly monitor and imitate others. b. Reporters from different news outlets share the same news beats and sources. c. News outlets depend heavily on official government sources. d. News outlets often share reporters.

Q: Which sentence is punctuated correctly? a. The introduction of a speech should include these parts: an attention getter, a thesis, a personal credibility statement, and a preview of the main points. b. Questions about the new wellness incentive were raised by: Lisa, Jackie, and Andrew. c. Community recognition awards were presented to: Spectrum Industries, Data Solutions, and Five-Star Graphics.

Q: When we say that objectivity is a "method," we mean that it is a _____. a. set of practices to which journalists adhere b. commitment to facts c. state of mind d. search for the truth

Q: Which sentence is punctuated correctly? a. The employees who will be attending the conference are: Jeff Jenson, Paula Hendrickson, and Steven Mayer. b. My favorite pasttimes include: gardening, golfing, and cooking. c. Theresa uses these social networking sites in the job-search process: Twitter, LinkedIn, and Facebook.

Q: Objectivity emerged as a norm in American journalism in the: a. Early 1800s b. Years following the U.S. Civil War c. Years following World War I d. 1960s

Q: Which sentence is punctuated correctly? a. Wireless plan information has been received from Sprint, Verizon, and T-Mobile. b. Wireless plan information has been received from: Sprint, Verizon, and T-Mobile. c. Wireless plan information has been received from, Sprint, Verizon, and T-Mobile.

Q: The sociology of news work explains that the definition of "news" is shaped by the ______. a. important events of the day b. interests of the owners of news outlets c. pronouncements of politicians d. ways that reporters organize their work

Q: Which sentence is punctuated correctly? a. The individuals responsible for overseeing the new customer service plan will be: Karen Kohler, Tom Huffcutt, and Don Kite. b. The individuals responsible for overseeing the new customer service plan will be Karen Kohler, Tom Huffcutt, and Don Kite. c. The individuals responsible for overseeing the new customer service plan will be; Karen Kohler, Tom Huffcutt, and Don Kite.

Q: The "news net" refers to the: a. Use of computers in the newsroom b. Standard practice news organizations use to gather news c. Editor-in-chief of a newspaper d. Lead story on the network news

Q: Which sentence is punctuated correctly? a. A number of biotech firms are represented, Amgen, Genentech, Genzyme, and ImClone Systems. b. A number of biotech firms are represented Amgen, Genentech, Genzyme, and ImClone Systems. c. A number of biotech firms are represented: Amgen, Genentech, Genzyme, and ImClone Systems.

Q: Rationalizing the news-gathering process means that news outlets: a. Need to anticipate where news will happen b. Cover only stories about the economy c. Pay all their journalists the same salary d. Eliminate all editorials and opinion pieces

Q: Which sentence is punctuated correctly? a. These are the traits that will help you be promoted: a strong work ethic, effective communication skills, and integrity. b. These are the traits that will help you be promoted, a strong work ethic, effective communication skills, and integrity. c. These are the traits that will help you be promoted; a strong work ethic, effective communication skills, and integrity.

Q: Motion picture ratings, television content ratings, and "explicit lyric" CD warning labels are examples of: a. Government regulation of the media b. Consumer influence over the media c. Industry self-regulation d. Media convergence

Q: Which sentence is punctuated correctly? a. A department manager often uses the following skills: direction, facilitation, and mediation. b. A department manager often uses the following skills, direction, facilitation, and mediation. c. A department manager often uses the following skills; direction, facilitation, and mediation.

Q: The Fairness Doctrine: a. Was introduced during the early years of the Clinton presidency b. Is still in effect c. Applies to radio, television, and cable companies d. Was repealed during the Reagan presidency

Q: Which sentence is punctuated correctly? a. The plan is missing one key element; adequate funding. b. The plan is missing one key element adequate funding. c. The plan is missing one key element: adequate funding.

Q: The Fairness Doctrine required that broadcasters address public issues of concern to the community and: a. Provided opportunity for the presentation of contrasting points of view b. Limited the amount of commercial time on children's television c. Limited the number of radio or television stations that could be owned by one company d. Banned harmful advertising such as tobacco

Q: Which sentence is correctly punctuated? a. Woody Allen said; "Eighty percent of success is showing up." b. Woody Allen said, "Eighty percent of success is showing up." c. Woody Allen said: "Eighty percent of success is showing up."

Q: Conservatives often support regulations that: a. Limit the concentration of media ownership b. Discourage "free market" competition c. Restrict media content on moral grounds d. Provide government subsidies to large media companies

Q: Digitization and fiber optics have: a. So far affected only the music industry b. Helped to slow down the concentration of media ownership c. Enabled the "convergence" of different media d. So far affected only the computer industry

Q: Which sentence is correctly punctuated? a. What it was was a brilliant marketing campaign. b. What it was; was a brilliant marketing campaign. c. What it was, was a brilliant marketing campaign.

Q: Which sentence is correctly punctuated? a. In short employees will need to select the health insurance option that best meets their needs. b. In short, employees will need to select the health insurance option that best meets their needs. c. In short, employees, will need to select the health insurance option that best meets their needs.

Q: In the early years of broadcasting, the British Broadcasting Corporation (BBC) was an example of a(n): a. Early commercial media conglomerate b. Profitable media company c. State monopoly broadcast system d. Foreign-owned broadcast system

Q: Which of the following is not a common characteristic of the early broadcasting systems in Europe? a. They tended to emphasize public service programming. b. They were not subject to government regulation. c. They were national in character. d. They tended to be noncommercial.

Q: All of the following sentences are punctuated correctly except ______ a. Susan Whitaker, not Brett Bauer, will be the emcee at this year's spring recognition banquet. b. The more hours I work without a break the less productive I am. c. It is hard work, never chance or pure luck, that determines one's success.

Q: Compared to most other industrialized nations, the United States has generally had _______ regulation of the media industry. a. more b. less c. about the same amount of d. almost no

Q: Which sentence is correctly punctuated? a. The aim of our customer correspondence is to build, not destroy, customer goodwill. b. The aim of our customer correspondence is to build; not destroy, customer goodwill. c. The aim of our customer correspondence is to build not destroy customer goodwill.

Q: Which sentence is correctly punctuated? a. In January we hired 17 employees; in March only 5. b. In January, we hired 17 employees; in March, only 5. c. In January we hired 17 employees; in March, only 5.

Q: One of the arguments about the media that "free market" advocates usually make is that: a. Consumers have the ultimate power to tune in or buy media products b. Those with the most money should have the biggest impact on the media c. Government should be a counterweight to the power of private media conglomerates d. Media companies need to protect consumers from sexually explicit materials

Q: Which sentence is correctly punctuated? a. You can find the answer to the question on page 1112 of the manual. b. The home at 3,593 East Oak Lane was destroyed by a fire. c. By December 1 62 employees planned to retire at the end of the year.

Q: The five commissioners on the FCC are: a. Elected by the members of Congress to four-year terms b. Appointed by the president and confirmed by the Senate c. Chosen by media industry leaders and confirmed by the president d. Appointed by the Supreme Court and confirmed by the president

Q: Which sentence is expressed correctly? a. Our mailing address is 7,900 Willow Circle. b. Our mailing address is 7900 Willow Circle.

Q: The chief media and communication regulatory body in the United States is the: a. FCC (Federal Communications Commission) b. MRB (Media Regulations Board) c. FTC (Fair Trade Commission) d. Department of Justice

Q: Which sentence is better expressed in U.S. format? a. Nearly 25,000 visitors attended the technology fair. b. Nearly 25000 visitors attended the technology fair.

Q: Which of the following correctly links a broadcaster and its parent company?a. NBC–Viacomb. ABC–Comcastc. CBS–Walt Disneyd. Fox–News Corporation

Q: Which sentence is correctly punctuated? a. U.S. Department of Education statistics indicate that by 2020 27 million people will have earned a college degree. b. U.S. Department of Education statistics indicate that by 2020, 27 million people will have earned a college degree.

Q: Sociologists often link discussions of social relations to the concepts of "Structure" and "Agency." What are they, and how do they relate to each other? Do they have equal relationships? Are they at odds? In your discussion, include at least one specific example.

Q: Which sentence is correctly punctuated? a. Tori Heinz, MD spoke to our ethics class about patient confidentiality. b. Tori Heinz MD, spoke to our ethics class about patient confidentiality. c. Tori Heinz, MD, spoke to our ethics class about patient confidentiality.

Q: In explaining the role of media in society, sociologists often refer to the process known as socialization. Briefly describe what this concept means. In your answer, make sure to include at least one example.