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Q:
When placing a visual aid in a text, where should the visual be placed?
A. Before the text that describes the visual aid
B. At the end of the document
C. In the List of Illustrations
D. After the text that describes the visual aid
E. As close to the text that describes the visual aid as possible
Q:
When considering the ethics of a visual aid, which of the following will help ensure there is no ethical lapse?
A. Provide only relevant background information on the visual aid.
B. Minimize irrelevant data.
C. Include enough information to allow readers to understand your point.
D. Design visuals in such a way that they can be reshaped and manipulated to support a logical argument.
E. Include visuals aids that are not open to individual interpretation.
Q:
Which of the following provides a short description that identifies the content and the purpose of a visual aid?
A. Title
B. Caption
C. Summary paragraph
D. Legend
E. Tag
Q:
What is the purpose of providing a legend with a visual aid?
A. A short description is provided that identifies the content of the visual.
B. An additional discussion of the visuals content is included.
C. A short description of the purpose of the visual is included.
D. An explanation of various colors and symbols is provided.
E. An explanation of the significance of the visual is provided.
Q:
Which of the following is not true when using a design template for designing visuals?
A. Design templates promote consistency across the organization.
B. Design templates save time by eliminating repetitive decision making.
C. Design templates ensure better designs.
D. Design templates ensure consistency in color palettes, typeface and layouts.
E. Design templates are appropriate for all types of messages, from informal internal messages to those written to influential outsiders.
Q:
What is accomplished by adding a caption to a visual aid?
A. A short description is provided that identifies the content of the visual.
B. An additional discussion of the visuals content is included.
C. A short description of the purpose of the visual is included.
D. An explanation of various colors and symbols is provided.
E. An explanation of the significance of the visual is provided.
Q:
Which of the following allows companies to present videos as an integrated collection in a customized user interface?
A. Infographics
B. Geographic information systems
C. "Big Data" systems
D. Branded channels
E. Tag cloud systems
Q:
When developing a visual aid for a promotional presentation, which of the following might be most effective at reaching the widest audience?
A. Photographs
B. Animation
C. Video
D. Infographics
E. Drawings
Q:
When wanting to incorporate a visual that offers function and decorative value, what can be most effective?
A. Photographs
B. Animation
C. Video
D. Infographics
E. Drawings
Q:
Which of the following is an advantage of using infographics to convey information?
A. Infographics can convey technical topics such as how to repair a machine.
B. Infographics can be combined with databases to become extremely powerful visual reporting tools.
C. Infographics can be paired with geographic distribution data to replace traditional mapping technology.
D. Infographics can portray any hierarchy needed to organize a report.
E. Infographics can show interconnected processes and can replace conventional reports.
Q:
Which of the following is a type of visual aid that conveys both data and concepts?
A. Maps
B. Geographic information systems
C. Photographs
D. Infographics
E. Diagrams
Q:
Which of the following is best accomplished by using an organizational chart?
A. Showing geographic distribution of data
B. Structured narrative
C. Showing how functions interrelate
D. Identifying tag cloud groupings
E. Organizing "big data"
Q:
When wanting to use a visual representation of sequential relationships, what visual aid might be most effective?
A. Maps
B. Flowcharts
C. Infographics
D. Organization charts
E. Data visualization
Q:
Discuss how to adapt writing for a website.
Q:
Which of the following is an advantage of data visualization techniques?
A. Data visualization allows the reader to extract broad meaning from giant masses of data.
B. Data visualization allows the reader to clarify individual data points.
C. Data visualization can limit the number of data points being used.
D. Data visualization represents only numeric data.
E. Data visualization limits complex relationships among data points.
Q:
Discuss steps involved in developing a new wiki and compare those steps to steps that should be taken when adding material to an existing wiki.
Q:
A bar chart is best used to show what?
A. How the parts of a whole are distributed
B. A sequence of events from start to finish
C. The change in the composition of something over time
D. Trends
E. How quantities compare over time
Q:
Wikis can be used effectively in an organization with appropriate guidelines, editorial oversight and strong security policies.
Q:
When using a wiki to do collaborative writing, each user should be encouraged to improve all members work.
Q:
When developing content for a website, the writer should start with vague or general information and move to more specific information by using embedded links.
Q:
Writing an online blog uses the same principles as writing a traditional report.
Q:
The basic principles used to create a strong report can easily be adapted to create well developed website content.
Q:
How should a website be formatted to keep it compelling and reader-oriented?
A. Use the inverted pyramid.
B. Use the direct approach.
C. Use a persuasive model.
D. Use the indirect approach.
E. Use the AIDA model.
Q:
When editing a wiki, which of the following is least likely to ensure a well edited work?
A. Letting go of traditional authorship, recognition and control
B. Encouraging all team member's to improve each other's work
C. Using templates and other formatting options to make sure content matches other contributors
D. Using the sandbox to practice editing and writing
E. Using the inverted pyramid to outline content and thoughts
Q:
How can companies write for a global audience while containing the cost of translation?
A. Add links to content in multiple languages.
B. Develop a new website in each language needed.
C. Write in the original language and allow for links to translation software sites.
D. Write detailed content in the languages of global community members and use the original language for major sections such as the homepage and navigational tabs.
E. Localize the homepage for the global audience and keep detailed content in the original language.
Q:
When developing a wiki, which of the following allows contributors to practice their writing without fear the writing will be published?
A. The pyramid
B. Discussion section
C. Templates
D. Sandboxes
E. Scratchpad
Q:
Because readers can be skeptical of online content, which of the following will help increase the trust level?
A. Content that is updated on a regular basis
B. Content that uses bold headings and colorful links to improve readability
C. Content that has been adapted to a global audience
D. Content that is accurate, current, complete and authoritative
E. Content that has an extensive history that can be viewed
Q:
When developing links to other content, which of the following will help create the most compelling links that improve the readability of the site?
A. Links that support content skimming but not navigation
B. Cute, catchy phrases
C. Links that clearly identify where a link will take the reader
D. Using a list to present all links in one location
E. Links that support navigation but not content skimming
Q:
When drafting content for a website, which of the following will help improve the message?
A. Write a message for the internal, local audience.
B. Start with general information and use embedded links to add depth and detail.
C. Develop a concise, skimmable format.
D. Use catchy headings and thought provoking summaries that lure readers further into the website.
E. Use links that force readers to click through the web to find relevant data.
Q:
To improve readability in a website, which of the following would be most effective?
A. Vague headings
B. Lists
C. Pictures
D. Links to other content
E. Large fonts and type size
Q:
Describe strategies to strengthen your argument when writing a proposal.
Q:
Compare the necessary elements in the introduction of a report to those of a proposal.
Q:
Discuss the importance of adapting your writing to your audience and explain how to make a report more, or less, formal.
Q:
When communicating with other cultures, humor and casual language is usually most effective.
Q:
The preview section of a report is used to summarize key points made in the body of the material.
Q:
Focusing on the content of your longer business documents helps ensure complete, correct information.
Q:
How visually inviting and readability is often the first thing the reader notices about the proposal.
Q:
Where in a business report would the writer spell out exactly what should happen next and provide a schedule with specific task assignments?
A. In the restatement of qualifications
B. In the motivating action section of the close
C. In the conclusions and recommendation sections of the body
D. In the review of arguments in the close
E. In the work plan section of the body
Q:
Proposals should be based on what you can do for the reader, and should not be compared to what the competition can do.
Q:
Which of the following would be the most appropriate approach when planning a proposal?
A. The direct approach
B. The cause and effect approach
C. The indirect approach
D. The formal/objective approach
E. The persuasive approach
Q:
Readers will prejudge the quality of your products, services or capabilities based on the quality of your proposal.
Q:
Which of the following is least likely to strengthen a proposal?
A. Research the competition
B. Relate the product or service to the reader's unique needs
C. Demonstrate that the proposal is appropriate and feasible for the audience
D. Identify key components of the Request for Proposal (RFP)
E. Provide concrete examples
Q:
The most important factor in planning a proposal is what?
A. The tone
B. The approach
C. Whether the proposal was solicited
D. The organization
E. The content
Q:
Which of the following established the tone and the writer's relationship with the audience?
A. The introduction
B. The body
C. The conclusions and recommendations
D. The close
E. The work plan
Q:
Which of the following is designed to help readers get ready for new information?
A. Review sections
B. Preview sections
C. Transitions
D. Headings and subheadings
E. The introduction
Q:
What can be used to show how one thought is related to another?
A. Review sections
B. Preview sections
C. Transitions
D. Headings and subheadings
E. The introduction
Q:
Which section of a report explains why the subject matter is important?
A. The introduction
B. The body
C. The conclusions and recommendations
D. The close
E. The work plan
Q:
Which of the following allow(s) readers to follow the structure of the document and determine key points of your message?
A. Review sections
B. Preview sections
C. Transitions
D. Headings and subheadings
E. The introduction
Q:
Which of the following is accomplished in the introduction?
A. The presentation of information gathered during your investigation
B. A summary of key points
C. Benefits to the reader
D. It brings all the action items together in one place.
E. It helps the reader understand the context of the report by tying it to a problem or assignment.
Q:
Which of the following is a function of the closing section of a business report?
A. It helps the reader understand the context of the report.
B. It ties the report to a problem or assignment.
C. It summarizes your key points.
D. It ensures the needs of the reader have been met.
E. It ensures each section is accurate, complete and logical.
Q:
Which of the following would include a plan to describe how you will accomplish the work to be done?
A. Introduction to a report
B. Introduction to a proposal
C. Body of a report
D. Body of a proposal
E. Methods and approaches
Q:
Which of the following presents relevant information and support for your recommendations or conclusion?
A. Introduction
B. Report organization
C. Close
D. Body
E. Sources and methods
Q:
Which of the following presents, and interprets the information gathered during the investigation and supports the recommendations or conclusions?
A. The introduction
B. The body
C. The tone
D. The close
E. The work plan
Q:
Which of the following would you find in the introduction section of a report, but not in the introduction section of a proposal?
A. Background or statement of the problem
B. Solution
C. Scope
D. Purpose
E. Report organization
Q:
Which of the following will make your writing more formal?
A. Using pronouns
B. Using objective writing
C. Using humor
D. Colorful adjectives
E. Including personal opinions
Q:
Which of the following is a source of primary research?
A. Interviews
B. Reports
C. Websites
D. Newspapers
E. Books
Q:
When adapting your message to your audience, which of the following can be seen as trivializing an important issue?
A. Being overly informal
B. Using an indirect approach
C. Being overly formal
D. Using a direct approach
E. The use of slang and jargon
Q:
Which of the following will most likely prevent an ethical lapse while researching?
A. Using only data that supports your purpose
B. Being vague about what you want to do with the end results
C. Only using data that can be found online
D. Quoting all sources
E. Respecting the intellectual property rights of the data
Q:
When drafting a proposal, which of the following will identify the problem you intend to solve or the opportunity you want to pursue?
A. Background or statement of the problem
B. Scope
C. Introduction
D. Problem/purpose
E. Body
Q:
The first step in planning research is what?
A. Accessing a knowledge information system
B. Generating questions that will constitute research areas
C. Conducting primary research
D. Developing a problem statement
E. Identifying information needed
Q:
Which of the following is an example of secondary research?
A. Surveys
B. Interviews
C. Reports
D. Studies
E. Executive dashboards
Q:
Summarizing information, drawing conclusions and developing recommendations are steps in which aspect of supporting your message with reliable research?
A. Locating the data needed
B. Processing the data
C. Applying the findings
D. Managing the information
E. Planning the research
Q:
When beginning the process of locating data, which of the following is frequently the best place to start?
A. Corporate websites
B. Secondary research
C. Knowledge management systems
D. Executive dashboards
E. Primary research
Q:
What is the first step in effective research?
A. Conduct a Google search to see what information is available.
B. Plan the research.
C. Manage information efficiently.
D. Locate the data and information needed.
E. Apply each finding to the report or proposal.
Q:
Identify and discuss issues to consider when selecting the channel and medium for a report or proposal.
Q:
When your audience will be receptive or open minded to the data in your report, which approach is most effective?
A. Persuasive
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
Every report should be viewed as an opportunity to demonstrate your understanding of your audience's challenges and your ability to contribute to your organization's success.
Q:
A graphical presentation of key performance parameters is called what?
A. Executive dashboard
B. Analytics matrix
C. Channel and medium
D. Intranet graphics
E. Wikis
Q:
The direct approach begins with a summary of your key findings, conclusions and recommendations.
Q:
During the planning phase of the writing process, which of the following will help you prioritize informational needs and focus on the most important questions?
A. Statement of purpose and audience needs
B. Work timeline
C. Executive dashboard
D. Analytics matrix
E. Statement of purpose
Q:
The three-step writing process is easily adapted to reports and makes larger projects easier by using a methodical and efficient approach to planning, writing and completing.
Q:
A detailed list of tasks to be accomplished while writing a report is called what?
A. Opening statement
B. Statement of purpose
C. Analytics
D. Work plan
E. Executive dashboard
Q:
Which approach would be most effective when writing an unsolicited proposal?
A. AIDA
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
Which of the following explains why you are preparing the report and what you plan to cover in the body of the report?
A. Opening statement
B. Statement of purpose
C. Infinitive phrase
D. Work plan
E. Executive dashboard
Q:
If the audience is unsure about your credibility or is not ready to accept your main idea, which approach is the best choice?
A. Executive dashboard
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
Which of the following presents persuasive recommendations?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
Which of the following offers both information and analysis?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
When responding to a RFP, what type of information should be included?
A. How you will meet the needs of the firm making the request
B. How long it will take you to accomplish the request
C. Who made the request
D. The long-term goal of the request
E. How the recipient will benefit from the RFP
Q:
Which of the following offers data and other information in the report, without analysis or recommendation?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
What approach is often most effective when the audience is not expecting a proposal?
A. Sales proposal
B. Persuasive approach
C. RFP
D. Direct approach
E. Indirect approach