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Q:
When research is presented as your own, what ethical issue is taking place?
A. Selective misquoting
B. Plagiarism
C. Data manipulation
D. Incomplete information
E. Inclusion of biased material
Q:
Primary research includes sources such as magazine, public websites, books and other reports.
Q:
What can be done when the writer wants to include the ideas of the research but leave out specific details and less important concepts of the research?
A. Use an executive dashboard
B. Use quotes
C. Paraphrase
D. Use a knowledge management system
E. Summarize the data
Q:
Research should begin by developing a problem statement that defines why you are conducting the research.
Q:
How can a writer apply research to a document while maintaining a consistent tone and making the data meaningful to the audience?
A. Use an executive dashboard
B. Use quotes
C. Paraphrase
D. Use a knowledge management system
E. Summarize the data
Q:
Suggesting what to do about the information gathered is done through which of the following?
A. Summary
B. Data manipulation
C. Conclusion
D. Paraphrasing
E. Recommendation
Q:
Which of the following is the best way to maximize the impact of secondary material in your writing?
A. Summarizing
B. Paraphrasing
C. Quoting
D. Secondary reporting
E. Primary reporting
Q:
Reproducing material exactly as you found it is called what?
A. Summarizing
B. Paraphrasing
C. Quoting
D. Secondary reporting
E. Primary reporting
Q:
When using a direct order, the good news goes first.
Q:
Which of the following is completed before using research results?
A. Identifying direct quotes
B. Verifying critical facts and figures
C. Paraphrasing research
D. Summarizing textual information
E. Drawing conclusions
Q:
To avoid attributing blame, writing should use the direct approach, indicated by "Dir."
Q:
To accurately interpret a source's point, what information do you need to know?
A. The source's reputation for reliability
B. What the purpose of the material is
C. Whether or not the material can be independently verified
D. If the author is credible
E. If the source is potentially biased
Q:
Language that contributes to gender stereotypes should be avoided.
Q:
Finding out how sources conduct fact checking will help ensure what?
A. The information is independently verified.
B. The material was designed to support the outcome.
C. The source used proper methods to collect its data.
D. The source has a reputation for honesty and reliability.
E. The author is credible.
Q:
A comma splice is used to separate clauses.
Q:
Which of the following is least important when evaluating potential sources?
A. Is the information accurate?
B. Is the information objective?
C. Is the information unique?
D. Is the information current?
E. Is the information verifiable?
Q:
Words such as it is, there are, there is, this is, and these are should be avoided at the beginning of a sentence.
Q:
Most business documents are written using very formal language.
Q:
The abbreviation WD indicates a wrong word has been used.
Q:
"P" indicates the need for correct punctuation.
Q:
If you are writing a business letter to someone you know well, it is acceptable to use his or her first name in the salutation.
Q:
If writing is marked with "Red," the writer should increase the number of times the point is explained.
Q:
"Feb. 10, 2015" is the correct way to type the date in a letter.
Q:
If an idea is marked as being incomplete, what should happen to that idea?
A. It should be eliminated.
B. It should be cited.
C. It should be indicated as a personal point of view.
D. It should be developed further.
Q:
In business documents, abbreviations such as U.S.A. and M.B.A. must always contain periods.
Q:
Which of the following helps show connections between points?
A. Subordinate clauses
B. Adjectives
C. Transitions
D. Direct approach
Q:
Letterhead stationery commonly includes the company's URL.
Q:
When asked to rewrite something as a complete sentence, what is most likely the problem?
A. There is a dangling modifier.
B. There is a sentence fragment.
C. There is a nonrestrictive clause or phrase.
D. There is an incorrect preposition.
Q:
When preparing a formal report that will be bound, leave at least a
A. uniform 2-inch margin on all sides.
B. 2-inch margin at the top and bottom and a 1-inch margin on the sides.
C. 1-inch margin on three sides and a 1 1/2-inch margin on the bound side.
D. uniform 1 1/2-inch margin on all sides.
Q:
In memos, a courtesy title
A. should always be used.
B. is never appropriate.
C. is required if you are discussing confidential matters.
D. should be used only if you would use one in a face-to-face encounter with the reader.
Q:
The top of a memo usually includes headings for
A. to, from, date, subject.
B. department, date, subject.
C. attention, to, from, date.
D. subject, to, date.
Q:
Which of the following is a salutopening?
A. Dear Professor Milford:
B. Dear Esteemed Professor Milford,It has come to our attention that you are interested in joining our research team in Winslow, Arizona. We think you can be a good fit!
C. Attention: Professor J. J. Milford Thank you, Professor Milford, for your prompt response.
D. Attention: Professor J. J. Milford
Q:
To meet the needs of U.S. Postal Service equipment, envelopes used for bulk mailings
A. are never made of colored paper.
B. are addressed in capital letters.
C. include all mailing instructions below the address area.
D. change based on envelope size.
Q:
The proper sequence for the standard parts of a letter is
A. heading, date, inside address, salutation, body, complimentary close, signature block.
B. date, heading, inside address, salutation, body, typewritten name, complimentary close.
C. salutation, date, heading, inside address, body, complimentary close, signature block.
D. inside address, heading, date, salutation, body, complimentary close, typewritten name.
Q:
The letter format in which all parts begin at the left margin is called
A. block.
B. modified block.
C. simplified block.
D. mixed block.
Q:
The quality of paper is measured by
A. length and width.
B. weight and cotton content.
C. color and texture.
D. style of letterhead and corporate logo.
Q:
When is an enclosure notation required in a business letter?
A. All business letters require enclosure notations.
B. When the letter is typed by one person to express the sentiments of another person
C. When the letter is sent in printed form rather than electronic form
D. When the letter includes other documents
Q:
How has social media affected the writing of promotional messages and the AIDA plan?
Q:
If you include an attention line in a business letter, you should place it
A. at the first line of the inside address.
B. below the salutation.
C. two lines below the complimentary close.
D. below the company name.
Q:
When writing promotional messages for social media, the AIDA model does not require modification.
Q:
"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.
Q:
Conventional marketing and sales message are often prepared using the AIDA model.
Q:
The use of a person's name, photograph or other identity without permission is considered what?
A. A violation of a binding contract
B. Bait and switch advertising
C. Invasion of privacy
D. Misleading customers
E. Deceptive claims
Q:
The visual design of a product is considered a benefit of a product.
Q:
In the United States, which of the following organizations monitors corporate activities as they relate to truth in advertising?
A. The Federal Trade Commission
B. The Internal Revenue Service
C. The Truth in Advertising Agency
D. FEMA
E. The Federal Bureau of Investigation
Q:
Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.
Q:
How do effective business people view persuasion?
A. As a way to manipulate the audience
B. As a negative force for the marketplace
C. As a way to increase profit
D. As a way to align the audiences interest with the organizations
E. As a positive force in the marketplace
Q:
Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?
A. You can use any person's image as long as you don't imply they are endorsing your product.
B. Marketing and sales messages are not considered binding contracts.
C. Marketing messages aimed at children under the age of 13 are subject to special rules.
D. Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
E. Offering a money-back guarantee is considered support for a claim.
Q:
What percentage of smartphone users access shopping related information on their device?
A. 50 percent
B. 60 percent
C. 70 percent
D. 80 percent
E. 90 percent
Q:
When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A. Place additional promotions on smartphone apps
B. Use Facebook ads
C. Keep promotional messages interactive
D. Keep promotional messages fast and straightforward
E. Include several embedded links within the website
Q:
Which of the following is not considered deceptive by the FTC in regards to advertising?
A. Statements that have the potential to mislead reasonable customers
B. A money back guarantee
C. Implying claims without actually making them
D. Omitting important information that might shape the purchase decision
E. An untrue statement
Q:
Which of the following is the most common form of content marketing in the mobile arena?
A. Text ads
B. Search engine results
C. Mobile-optimized video
D. Google ads
E. Facebook ads
Q:
What can using Q&A sites or providing brief answers posted on the social media site, do for the organization?
A. Allow the organization to respond to conversations within the community
B. Identify and support product champions
C. Allow the organization to provide information people want
D. Integrate conventional marketing techniques
E. Facilitate community building
Q:
Which section of the persuasive request for action indicates what you know about the situation being written about?
A. Your goal statement
B. The interest and desire sections
C. The attention getting device
D. The logical appeal
E. The demand for action
Q:
Which of the following is a common use of a persuasive message?
A. To increase supplier obligations
B. To discourage non-routine results
C. To enforce more efficient operating procedures
D. When requiring cooperation from other departments
E. When requesting action
Q:
When using blogs and websites to provide the information customers need, what social media guideline is being utilized?
A. Facilitating community building
B. Listening as much as talking
C. Initiate and responding to conversations with the community
D. Integrating conventional marketing strategies at the right time in the right place
E. Being real
Q:
What is the goal of opening with an attention getting device?
A. You attract the reader's attention.
B. You generate interest on the part of the audience.
C. You gain credibility.
D. You show readers that you understand their concerns.
E. You start to change attitudes and beliefs.
Q:
When writing promotional messages for social media sites, how does the process change?
A. Listening becomes less essential.
B. The emphasis shifts to encouraging and participating in online conversations.
C. An emotional, conversational tone becomes more effective.
D. Champions and fans control the content of the message.
E. Messages should be controversial to create excitement and interaction.
Q:
Identify four common mistakes in persuasive communication and discuss how to avoid them.
Q:
When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Q:
Discuss guidelines for reinforcing your position when developing a persuasive message.
Q:
Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Q:
Discuss how to apply the AIDA model when framing your persuasive arguments.
Q:
Building a relationship with your audience at the right emotional level will help the writer avoid which common mistake in persuasive communication?
A. Using a hard sell
B. Resisting compromise
C. Relying solely on great arguments
D. Assuming persuasion is a one-shot effort
E. Convincing the audience to say "yes" in one step
Q:
Deductive reasoning works from specific evidence to a general conclusion.
Q:
Which of the following is a common mistake in persuasive communication?
A. Pressuring someone to make a decision
B. Using the process of give and take
C. Connecting with the audience at an emotional level
D. Using vivid language
E. Thinking that persuasion is a one-time opportunity
Q:
AIDA is a unidirectional method that essentially talks at audiences, not with them.
Q:
Which of the following is a common mistake in persuasive communication?
A. Failing to anticipate objections
B. Using emotional appeals
C. Presenting all sides of the issue before explaining the advantages of your position
D. Involving the audience in the design of the solution
E. Failing to look at the message from the audience's perspective
Q:
During the attention phase of the persuasive message, the writer should find some common ground on which to build their case.
Q:
When developing a persuasive message, when should audience objections be addressed?
A. As soon as the objection is mentioned
B. When all objections have been voiced
C. Before they become objections
D. After the product or service has been delivered
E. As the audience absorbs the message
Q:
The AIDA plan will work for direct as well as indirect message formats.
Q:
When reinforcing your position, you should pay special attention to what?
A. The logic of the arguments
B. Emotional appeal
C. Potential objections
D. Word choices
E. Message format
Q:
Employees who are forced into accepting a decision or plan are generally more likely to react positively to the motivation.
Q:
Trying to support a claim by restating the claim in different words is called what?
A. Cause and effect
B. Generalization
C. Circular reasoning
D. Mistaken assumptions
E. Faulty analogies
Q:
Being sure there is plenty of evidence before drawing conclusions will prevent what?
A. Inductions
B. Hasty generalizations
C. Circular reasoning
D. Mistaken assumptions
E. Faulty analogies
Q:
Which of the following is least likely to encourage a positive response to a persuasive message?
A. Positive and polite language
B. Respecting cultural differences
C. Using industry specific terminology
D. Being sensitive to organizational cultures
E. Establishing your credibility
Q:
Working from a generalization to a specific conclusion is an example of what type of reasoning?
A. Analogy
B. Induction
C. Circular reasoning
D. Deduction
E. Cause and effect
Q:
Which of the following has the greatest impact on the effectiveness of persuasive messages in the workplace?
A. Social culture
B. Organizational culture
C. Social media
D. Customer and client relationships
E. Emotional culture
Q:
Working from specific evidence to a general conclusion is an example of what?
A. Analogy
B. Induction
C. Circular reasoning
D. Deduction
E. Cause and effect
Q:
Explaining your reasons and building interest before asking for a decision or action is an example of what?
A. An indirect approach to persuasive messages
B. An attempt to understand the psychographics of the audience
C. An attempt to understand what motivates the audience
D. A direct approach to persuasive messages
E. An attempt at audience analysis