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Q:
The ability to subscribe to newsfeeds from blogs, follow people on Twitter and set up alerts on search engines is accomplished using what?
A. Metasearch engines
B. Online monitoring tools
C. Hashtags
D. Keyword searches
E. Boolean searches
Q:
Which of the following offer access to newspapers, journals, digital copies of books and other sources often not available with standard search engines?
A. Online databases
B. Metasearch engines
C. Monitoring algorithms
D. Boolean searches
E. Enterprise search engines
Q:
Which of the following formats search terms for use on a broad range of search engines?
A. Monitoring algorithms
B. Online databases
C. Boolean searches
D. Enterprise search engines
E. Metasearch engines
Q:
Which of the following use human editors to categorize and evaluate websites, blogs and podcasts?
A. Metasearch engines
B. Deep Internet
C. Online databases
D. Web directories
E. Research librarians
Q:
Which of the following is an advantage of using a conventional search engine for research?
A. No human editors rank search results.
B. Each search engine uses a different search technique.
C. Users can access a web directory to evaluate websites.
D. Search engines are easy and powerful.
E. Search engines can identify all relevant data quickly.
Q:
Websites such as Google and Bing use what technique to help boost rankings in results?
A. Human editors
B. Monitoring algorithms
C. Search engine optimization techniques
D. Hidden Internet
E. Metasearch engines
Q:
When seeking information in specific areas such as business, technology or law, which of the following would be the best resource?
A. The business librarian
B. Databases
C. Government publications
D. Almanacs and statistical resources
E. Directories
Q:
To research facts and statistical information regarding countries, politics or the labor force, what type of resource should be used?
A. Almanacs and other statistical resources
B. Business books
C. Government publications
D. Newspapers and periodicals
E. Online databases
Q:
Define plagiarism and discuss how to properly use information gathered from research.
Q:
Discuss strategies to conduct effective research needed to support your message.
Q:
Using too many quotes creates choppy writing that gives the impression that all you did was piece together the work of others.
Q:
Primary research includes sources such as magazine, public websites, books and other reports.
Q:
Research should begin by developing a problem statement that defines why you are conducting the research.
Q:
Suggesting what to do about the information gathered is done through which of the following?
A. Summary
B. Data manipulation
C. Conclusion
D. Paraphrasing
E. Recommendation
Q:
A logical interpretation of facts and other information is called what?
A. Summary
B. Data manipulation
C. Conclusion
D. Paraphrasing
E. Recommendation
Q:
When research is presented as your own, what ethical issue is taking place?
A. Selective misquoting
B. Plagiarism
C. Data manipulation
D. Incomplete information
E. Inclusion of biased material
Q:
What can be done when the writer wants to include the ideas of the research but leave out specific details and less important concepts of the research?
A. Use an executive dashboard
B. Use quotes
C. Paraphrase
D. Use a knowledge management system
E. Summarize the data
Q:
How can a writer apply research to a document while maintaining a consistent tone and making the data meaningful to the audience?
A. Use an executive dashboard
B. Use quotes
C. Paraphrase
D. Use a knowledge management system
E. Summarize the data
Q:
Which of the following is the best way to maximize the impact of secondary material in your writing?
A. Summarizing
B. Paraphrasing
C. Quoting
D. Secondary reporting
E. Primary reporting
Q:
Reproducing material exactly as you found it is called what?
A. Summarizing
B. Paraphrasing
C. Quoting
D. Secondary reporting
E. Primary reporting
Q:
Which of the following is completed before using research results?
A. Identifying direct quotes
B. Verifying critical facts and figures
C. Paraphrasing research
D. Summarizing textual information
E. Drawing conclusions
Q:
To accurately interpret a source's point, what information do you need to know?
A. The source's reputation for reliability
B. What the purpose of the material is
C. Whether or not the material can be independently verified
D. If the author is credible
E. If the source is potentially biased
Q:
Finding out how sources conduct fact checking will help ensure what?
A. The information is independently verified.
B. The material was designed to support the outcome.
C. The source used proper methods to collect its data.
D. The source has a reputation for honesty and reliability.
E. The author is credible.
Q:
Which of the following is least important when evaluating potential sources?
A. Is the information accurate?
B. Is the information objective?
C. Is the information unique?
D. Is the information current?
E. Is the information verifiable?
Q:
Most business documents are written using very formal language.
Q:
When using a direct order, the good news goes first.
Q:
To avoid attributing blame, writing should use the direct approach, indicated by "Dir."
Q:
Language that contributes to gender stereotypes should be avoided.
Q:
A comma splice is used to separate clauses.
Q:
Words such as it is, there are, there is, this is, and these are should be avoided at the beginning of a sentence.
Q:
The abbreviation WD indicates a wrong word has been used.
Q:
"P" indicates the need for correct punctuation.
Q:
If writing is marked with "Red," the writer should increase the number of times the point is explained.
Q:
If an idea is marked as being incomplete, what should happen to that idea?
A. It should be eliminated.
B. It should be cited.
C. It should be indicated as a personal point of view.
D. It should be developed further.
Q:
Which of the following helps show connections between points?
A. Subordinate clauses
B. Adjectives
C. Transitions
D. Direct approach
Q:
When asked to rewrite something as a complete sentence, what is most likely the problem?
A. There is a dangling modifier.
B. There is a sentence fragment.
C. There is a nonrestrictive clause or phrase.
D. There is an incorrect preposition.
Q:
If you are writing a business letter to someone you know well, it is acceptable to use his or her first name in the salutation.
Q:
"Feb. 10, 2015" is the correct way to type the date in a letter.
Q:
In business documents, abbreviations such as U.S.A. and M.B.A. must always contain periods.
Q:
Letterhead stationery commonly includes the company's URL.
Q:
When preparing a formal report that will be bound, leave at least a
A. uniform 2-inch margin on all sides.
B. 2-inch margin at the top and bottom and a 1-inch margin on the sides.
C. 1-inch margin on three sides and a 1 1/2-inch margin on the bound side.
D. uniform 1 1/2-inch margin on all sides.
Q:
In memos, a courtesy title
A. should always be used.
B. is never appropriate.
C. is required if you are discussing confidential matters.
D. should be used only if you would use one in a face-to-face encounter with the reader.
Q:
The top of a memo usually includes headings for
A. to, from, date, subject.
B. department, date, subject.
C. attention, to, from, date.
D. subject, to, date.
Q:
To meet the needs of U.S. Postal Service equipment, envelopes used for bulk mailings
A. are never made of colored paper.
B. are addressed in capital letters.
C. include all mailing instructions below the address area.
D. change based on envelope size.
Q:
The letter format in which all parts begin at the left margin is called
A. block.
B. modified block.
C. simplified block.
D. mixed block.
Q:
When is an enclosure notation required in a business letter?
A. All business letters require enclosure notations.
B. When the letter is typed by one person to express the sentiments of another person
C. When the letter is sent in printed form rather than electronic form
D. When the letter includes other documents
Q:
If you include an attention line in a business letter, you should place it
A. at the first line of the inside address.
B. below the salutation.
C. two lines below the complimentary close.
D. below the company name.
Q:
Which of the following is a salutopening?
A. Dear Professor Milford:
B. Dear Esteemed Professor Milford,It has come to our attention that you are interested in joining our research team in Winslow, Arizona. We think you can be a good fit!
C. Attention: Professor J. J. Milford Thank you, Professor Milford, for your prompt response.
D. Attention: Professor J. J. Milford
Q:
The proper sequence for the standard parts of a letter is
A. heading, date, inside address, salutation, body, complimentary close, signature block.
B. date, heading, inside address, salutation, body, typewritten name, complimentary close.
C. salutation, date, heading, inside address, body, complimentary close, signature block.
D. inside address, heading, date, salutation, body, complimentary close, typewritten name.
Q:
The quality of paper is measured by
A. length and width.
B. weight and cotton content.
C. color and texture.
D. style of letterhead and corporate logo.
Q:
How has social media affected the writing of promotional messages and the AIDA plan?
Q:
When writing promotional messages for social media, the AIDA model does not require modification.
Q:
"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.
Q:
Conventional marketing and sales message are often prepared using the AIDA model.
Q:
The visual design of a product is considered a benefit of a product.
Q:
Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.
Q:
Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?
A. You can use any person's image as long as you don't imply they are endorsing your product.
B. Marketing and sales messages are not considered binding contracts.
C. Marketing messages aimed at children under the age of 13 are subject to special rules.
D. Marketing messages can imply deceptive claims but cannot make an outright statement of the claim if it is untrue.
E. Offering a money-back guarantee is considered support for a claim.
Q:
Which of the following is not considered deceptive by the FTC in regards to advertising?
A. Statements that have the potential to mislead reasonable customers
B. A money back guarantee
C. Implying claims without actually making them
D. Omitting important information that might shape the purchase decision
E. An untrue statement
Q:
The use of a person's name, photograph or other identity without permission is considered what?
A. A violation of a binding contract
B. Bait and switch advertising
C. Invasion of privacy
D. Misleading customers
E. Deceptive claims
Q:
In the United States, which of the following organizations monitors corporate activities as they relate to truth in advertising?
A. The Federal Trade Commission
B. The Internal Revenue Service
C. The Truth in Advertising Agency
D. FEMA
E. The Federal Bureau of Investigation
Q:
How do effective business people view persuasion?
A. As a way to manipulate the audience
B. As a negative force for the marketplace
C. As a way to increase profit
D. As a way to align the audiences interest with the organizations
E. As a positive force in the marketplace
Q:
What percentage of smartphone users access shopping related information on their device?
A. 50 percent
B. 60 percent
C. 70 percent
D. 80 percent
E. 90 percent
Q:
When creating advertising for mobile devices, what should marketers do to make their ad more effective?
A. Place additional promotions on smartphone apps
B. Use Facebook ads
C. Keep promotional messages interactive
D. Keep promotional messages fast and straightforward
E. Include several embedded links within the website
Q:
Which of the following is the most common form of content marketing in the mobile arena?
A. Text ads
B. Search engine results
C. Mobile-optimized video
D. Google ads
E. Facebook ads
Q:
What can using Q&A sites or providing brief answers posted on the social media site, do for the organization?
A. Allow the organization to respond to conversations within the community
B. Identify and support product champions
C. Allow the organization to provide information people want
D. Integrate conventional marketing techniques
E. Facilitate community building
Q:
When using blogs and websites to provide the information customers need, what social media guideline is being utilized?
A. Facilitating community building
B. Listening as much as talking
C. Initiate and responding to conversations with the community
D. Integrating conventional marketing strategies at the right time in the right place
E. Being real
Q:
When writing promotional messages for social media sites, how does the process change?
A. Listening becomes less essential.
B. The emphasis shifts to encouraging and participating in online conversations.
C. An emotional, conversational tone becomes more effective.
D. Champions and fans control the content of the message.
E. Messages should be controversial to create excitement and interaction.
Q:
When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Q:
Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?
A. Attention
B. Interest
C. Action
D. Desire
E. Interactivity
Q:
Which section of the persuasive request for action indicates what you know about the situation being written about?
A. Your goal statement
B. The interest and desire sections
C. The attention getting device
D. The logical appeal
E. The demand for action
Q:
Which of the following is a common use of a persuasive message?
A. To increase supplier obligations
B. To discourage non-routine results
C. To enforce more efficient operating procedures
D. When requiring cooperation from other departments
E. When requesting action
Q:
What is the goal of opening with an attention getting device?
A. You attract the reader's attention.
B. You generate interest on the part of the audience.
C. You gain credibility.
D. You show readers that you understand their concerns.
E. You start to change attitudes and beliefs.
Q:
Identify four common mistakes in persuasive communication and discuss how to avoid them.
Q:
Discuss guidelines for reinforcing your position when developing a persuasive message.
Q:
Discuss how to apply the AIDA model when framing your persuasive arguments.
Q:
Deductive reasoning works from specific evidence to a general conclusion.
Q:
AIDA is a unidirectional method that essentially talks at audiences, not with them.
Q:
During the attention phase of the persuasive message, the writer should find some common ground on which to build their case.
Q:
The AIDA plan will work for direct as well as indirect message formats.
Q:
Employees who are forced into accepting a decision or plan are generally more likely to react positively to the motivation.