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Q:
Which of the following would you find in the introduction section of a report, but not in the introduction section of a proposal?
A. Background or statement of the problem
B. Solution
C. Scope
D. Purpose
E. Report organization
Q:
Which of the following will make your writing more formal?
A. Using pronouns
B. Using objective writing
C. Using humor
D. Colorful adjectives
E. Including personal opinions
Q:
When adapting your message to your audience, which of the following can be seen as trivializing an important issue?
A. Being overly informal
B. Using an indirect approach
C. Being overly formal
D. Using a direct approach
E. The use of slang and jargon
Q:
When drafting a proposal, which of the following will identify the problem you intend to solve or the opportunity you want to pursue?
A. Background or statement of the problem
B. Scope
C. Introduction
D. Problem/purpose
E. Body
Q:
Which of the following is an example of secondary research?
A. Surveys
B. Interviews
C. Reports
D. Studies
E. Executive dashboards
Q:
When beginning the process of locating data, which of the following is frequently the best place to start?
A. Corporate websites
B. Secondary research
C. Knowledge management systems
D. Executive dashboards
E. Primary research
Q:
Which of the following is a source of primary research?
A. Interviews
B. Reports
C. Websites
D. Newspapers
E. Books
Q:
Which of the following will most likely prevent an ethical lapse while researching?
A. Using only data that supports your purpose
B. Being vague about what you want to do with the end results
C. Only using data that can be found online
D. Quoting all sources
E. Respecting the intellectual property rights of the data
Q:
The first step in planning research is what?
A. Accessing a knowledge information system
B. Generating questions that will constitute research areas
C. Conducting primary research
D. Developing a problem statement
E. Identifying information needed
Q:
Summarizing information, drawing conclusions and developing recommendations are steps in which aspect of supporting your message with reliable research?
A. Locating the data needed
B. Processing the data
C. Applying the findings
D. Managing the information
E. Planning the research
Q:
What is the first step in effective research?
A. Conduct a Google search to see what information is available.
B. Plan the research.
C. Manage information efficiently.
D. Locate the data and information needed.
E. Apply each finding to the report or proposal.
Q:
Identify and discuss issues to consider when selecting the channel and medium for a report or proposal.
Q:
Every report should be viewed as an opportunity to demonstrate your understanding of your audience's challenges and your ability to contribute to your organization's success.
Q:
The direct approach begins with a summary of your key findings, conclusions and recommendations.
Q:
The three-step writing process is easily adapted to reports and makes larger projects easier by using a methodical and efficient approach to planning, writing and completing.
Q:
Which approach would be most effective when writing an unsolicited proposal?
A. AIDA
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
If the audience is unsure about your credibility or is not ready to accept your main idea, which approach is the best choice?
A. Executive dashboard
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
When your audience will be receptive or open minded to the data in your report, which approach is most effective?
A. Persuasive
B. Direct
C. Analytical
D. Indirect
E. Proposals
Q:
A graphical presentation of key performance parameters is called what?
A. Executive dashboard
B. Analytics matrix
C. Channel and medium
D. Intranet graphics
E. Wikis
Q:
During the planning phase of the writing process, which of the following will help you prioritize informational needs and focus on the most important questions?
A. Statement of purpose and audience needs
B. Work timeline
C. Executive dashboard
D. Analytics matrix
E. Statement of purpose
Q:
A detailed list of tasks to be accomplished while writing a report is called what?
A. Opening statement
B. Statement of purpose
C. Analytics
D. Work plan
E. Executive dashboard
Q:
Which of the following explains why you are preparing the report and what you plan to cover in the body of the report?
A. Opening statement
B. Statement of purpose
C. Infinitive phrase
D. Work plan
E. Executive dashboard
Q:
Which of the following presents persuasive recommendations?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
Which of the following offers both information and analysis?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
Which of the following offers data and other information in the report, without analysis or recommendation?
A. Indirect reports
B. Long reports
C. Proposals
D. Analytical reports
E. Informational reports
Q:
Discuss the difference in the planning process for solicited and unsolicited proposals.
Q:
The most important factor in planning a proposal is whether or not the recipient is expecting the proposal.
Q:
Solicited proposals offer more flexibility in how to approach the audience.
Q:
When responding to a RFP, what type of information should be included?
A. How you will meet the needs of the firm making the request
B. How long it will take you to accomplish the request
C. Who made the request
D. The long-term goal of the request
E. How the recipient will benefit from the RFP
Q:
What approach is often most effective when the audience is not expecting a proposal?
A. Sales proposal
B. Persuasive approach
C. RFP
D. Direct approach
E. Indirect approach
Q:
When an external party invites a firm to bid on a contract, and includes strict guidelines in the request, what has been generated?
A. Sales proposal
B. Internal proposal
C. Request for proposal
D. Unsolicited proposal
E. Investment proposal
Q:
Which of the following are prepared at the request of external parties?
A. Sales proposals
B. Solicited proposals
C. Unsolicited proposals
D. Internal proposals
E. External proposals
Q:
Which of the following presents solutions for potential customers and requests purchase decisions?
A. Internal proposals
B. External proposals
C. Investment proposals
D. Grant proposals
E. Sales proposals
Q:
Explain how to develop a report when the reader is potentially skeptical or hostile.
Q:
Explain why writing analytical reports are more challenging than writing informational reports, and how to determine which approach to use when writing the informational report.
Q:
When your audience wants to know what to do about a given situation, the focus of the analytical report should be on the conclusion.
Q:
When your analysis is complete, the analytical report should present your thinking in a compelling and persuasive manner.
Q:
Which of the following is a potential drawback to starting with conclusions in an analytical report?
A. The analytical report must be written using the direct approach.
B. The main idea is communicated to quickly for most audiences.
C. There may be the impression that you have thoroughly researched the information presented.
D. There may be the impression that you have oversimplified the situation.
E. It may be more difficult to find the evidence to support the analysis.
Q:
When focusing on recommendations in an analytical report, what should be done as soon as the need for action has been introduced by describing the problem or opportunity?
A. Summarize your recommendations.
B. List the recommendations required to achieve the desired benefits.
C. Explain each step fully.
D. Introduce benefits that can be achieved if the recommendations are adopted.
E. Introduce a cost analysis of the desired benefits.
Q:
Which of the following allows the audience to see how each step in the report adds up to the conclusion?
A. Focusing on raw data
B. Focusing on the recommendations
C. The 2 + 2 = 4 approach
D. The yardstick approach
E. Focusing on market analysis
Q:
When writing an analytical report and you expect the audience to be skeptical, which of the following would work best?
A. Focusing on conclusions
B. Focusing on raw data
C. Focusing on the recommendations
D. Focusing on logical arguments
E. Focusing on market analysis
Q:
Which of the following will help an organization solve a problem?
A. Market analysis reports
B. Due diligence reports
C. Failure analysis reports
D. Feasibility reports
E. Justification reports
Q:
Which of the following reports will help an organization assess opportunities?
A. Failure analysis report
B. Troubleshooting report
C. Feasibility reports
D. Justification reports
E. Due diligence report
Q:
Which of the following has the purpose of helping the audience understand information, or to explain information?
A. Operating reports
B. Informational reports
C. Planning reports
D. Analytical reports
E. Unsolicited reports
Q:
What special considerations should be kept in mind when organizing report content for a website?
Q:
When formatting information for an audience who will access the data on mobile devices, a mobile-first approach should be used.
Q:
Most informational reports use the indirect format.
Q:
Plans establish expectations and guidelines to direct future action.
Q:
Websites often act as what type of report?
A. Analytical
B. Informational
C. Due diligence
D. Interactive
E. Planning
Q:
Discussing the advantages and disadvantages between items uses what type of organizational format?
A. Category
B. Chronology
C. Comparison
D. Importance
E. Sequence
Q:
Which method of topical organizations organizes information based on a chain of events, from oldest to newest?
A. Comparison
B. Importance
C. Sequence
D. Chronology
E. Categorically
Q:
What type of report would report on experiences while at a business conference?
A. Personal activity report
B. Operating report
C. Policies and procedures report
D. Compliance report
E. Progress report
Q:
When writing a report to inform a supervisor on the progress of a project, what type of report is being created?
A. Personal activity report
B. Operating report
C. Policies and procedures report
D. Compliance report
E. Progress report
Q:
Which of the following is an example of an analytical report?
A. Reports to assess opportunities
B. Reports to monitor and control operations
C. Reports to implement policies and procedures
D. Reports to demonstrate compliance
E. Reports to document progress
Q:
Which of the following provide information that employees and managers use to take action and respond to changes?
A. Informational reports
B. Due diligence reports
C. Planning proposals
D. Feasibility reports
E. Analytical reports
Q:
When developing information for a website, which of the following is an important consideration?
A. Web reading is quicker than reading from paper.
B. Web readers will click through several website links for the information they want.
C. Web readers don't start the reading process at the beginning of the message.
D. Web readers have limited access to multiple communication functions while on the website.
E. Websites have very targeted audiences.
Q:
Discuss ways to ensure a survey is reliable and valid.
Q:
A survey is reliable when it measures what it was designed to measure.
Q:
Open-ended questions are used to elicit a specific answer, such as yes or no.
Q:
Getting in-depth information straight from an expert, customer, or other interested party can be a great method for collecting primary information.
Q:
When trying to understand why a person feels the way they do about a particular subject, what type of primary research technique should be used?
A. Leading questions
B. Closed questions
C. Sampling
D. Surveys
E. Open-ended questions
Q:
What is the most effective way to get a yes or no response in an interview?
A. Leading questions
B. Closed questions
C. Sampling
D. Surveys
E. Open-ended questions
Q:
Capturing the opinions of only those who visit specific websites is an example of what?
A. Sampling bias
B. Leading questions
C. Validity
D. Representative samples
E. In-depth interviews
Q:
Which of the following is needed to ensure accurate responses that reflect the feelings of the entire population?
A. Sampling bias
B. Leading questions
C. Validity
D. Representative samples
E. Online surveys
Q:
To ensure a survey is reliable and valid, which of the following should be avoided?
A. Clear instructions
B. Short answers
C. Leading questions
D. Numbers and facts
E. Short surveys
Q:
Which of the following primary research tracks the behavior of website visitors?
A. Surveys
B. Observations
C. Research and content managers
D. Interviews
E. Experiments
Q:
Discuss the shortcomings of traditional search engines and identify and discuss alternatives.
Q:
Discuss ways to better define and improve search results.
Q:
There are two types of search tools available on the Internet, one that lets you actively search for existing information and one that lets you monitor selected sources of new information.
Q:
Anything you take from someone else, including ideas and information you've re-expressed through paraphrasing or summarizing, must include a documented source.
Q:
Metasearch engine directories use human editors to categorize and evaluate websites.
Q:
Publications that provide information on specific professions and industries are called trade journals.
Q:
Which of the following does NOT need to be documented?
A. Ideas you have paraphrased
B. Common knowledge information
C. Information you have summarized
D. Material you have directly quoted
E. Song lyrics
Q:
Which of the following is not a reason sources have to be documented?
A. Documenting sources adds interest for the reader.
B. Documenting sources is ethical.
C. Documenting sources gives credit to the person who created the original material.
D. Documenting sources shows the audience you have sufficient support for the message.
E. Documenting sources allows the reader to explore the topic in more detail, if they desire to do so.
Q:
Search engines that will search all the files on your personal computer are called what?
A. Social tagging search engines
B. Bookmarking search engines
C. Research and content manager search engines
D. Enterprise search engines
E. Desktop search engines
Q:
Search engines that will search all computers on a company's network are called what?
A. Social tagging search engines
B. Bookmarking search engines
C. Research and content manager search engines
D. Enterprise search engines
E. Desktop search engines
Q:
Which of the following will create the least effective search results?
A. Try variations of your terms.
B. Only consider the first page of results.
C. Think about the best way to search before you begin.
D. Use fewer search terms for more results, use more search terms for fewer results.
E. Review search and display options.
Q:
Which of the following search tools allows the user to ask questions in everyday English?
A. Forms-based searches
B. Hashtags
C. Natural language searches
D. Boolean searches
E. Keyword searches
Q:
Which of the following search tools allow the user to search based on all key words entered?
A. Forms-based searches
B. Hashtags
C. Natural language searches
D. Boolean searches
E. Keyword searches
Q:
Which of the following allows the user to define a query with greater precision by using operators such as AND, OR or NOT?
A. Forms-based searches
B. Hashtags
C. Natural language searches
D. Boolean searches
E. Keyword searches