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Q:
Only one ____ testimony impressed the judge and jury. a. witnesses b. witness's c. witnesses'
Q:
In the workplace, a formal invitation to bid on a contract is called a
A) business offering.
B) request for proposals.
C) bid requisition.
D) project invitation.
Q:
Which of the following statements is FALSE concerning claim messages?
a. Most claims are from people who believe they have a legitimate complaint.
b. The way an adjuster handles the complaint determines to a large extent the goodwill of the company.
c. Complainers are less likely to continue to do business with a company than those who do not complain.
d. Businesses that resolve claims effectively will retain most of the complainers as repeat customers.
Q:
Many ____ attended the e-commerce seminar to learn strategies to maximize their online sales. a. CEOs' b. CEO's c. CEOs
Q:
________ are initiated by a company that is trying to obtain business or funding on its own, without a specific request from a client.
A) Internal proposals
B) External proposals
C) Unsolicited proposals
D) Solicited proposals
Q:
Which of the following is the BEST beginning to a persuasive claim message to Ruth's Catering?
a. Please reimburse a total of $1,500 for serving the wrong meal at our recent company dinner.
b. Because you served the wrong menu at our recent company dinner, I am requesting that you reimburse us a total of $1,500.
c. A problem occurred with the catering we recently received from Ruth's Catering.
d. Satisfying customer needs has obviously been a cornerstone in the success of Ruth's Catering.
Q:
Three students were marked as ____ because they did not attend class on the first day. a. no-shows b. nos-show c. nos-shows
Q:
Whereas ________ proposals are used to request decisions from managers within an organization, ________ proposals are directed to parties outside the organization.
A) formal; informal
B) internal; external
C) solicited; unsolicited
D) external; internal
Q:
When preparing a claim message for which the answer is in question, you should
a. use a deductive sequence.
b. use the first-person pronoun throughout.
c. always provide a comfortable way for the receiver to say "no."
d. suggest benefits the receiver will derive from complying.
Q:
Ashley has two ____ who are chemical engineers at DuPont. a. sister-in-laws b. sisters-in-law c. sisters-in-laws
Q:
If you're writing an unsolicited proposal, you may have to
A) convince readers that a problem exists that must be addressed.
B) analyze the client's business in light of the competition.
C) use a style approved by the American Association of Business Writers.
D) enumerate the client's options regarding such business decisions as product-line expansion.
Q:
Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents?
a. Return your completed survey by May 1, and you'll receive $40 worth of coupon discounts on products of interest to you and your family.
b. Your participation in our survey enables us to produce the best possible products for you and your family–products you can trust to be safe, effective, and economical.
c. We would really appreciate getting your opinions about detergent brands. Please send back your survey by May 1.
d. Your cooperation in returning the survey will help us make laundry detergents even better.
Q:
The ____ hope to meet their English and Scottish relatives during their vacation. a. Harris b. Harrises c. Harris's
Q:
A contractor receives a request from the owner of a company to bid on a large-scale construction project. The contractor will prepare a(n)
A) unsolicited proposal.
B) solicited proposal.
C) blind proposal.
D) request for proposal.
Q:
A persuasive email message to promote pop-up ad blocker software has as its central selling point the protection of children from pornography. The central selling point should
a. appear early in the message when the product is introduced.
b. appear at the end to reinforce the requested action.
c. be reinforced throughout the message.
d. be implied as the product is described.
Q:
Liquidity ____ for the two companies must be examined carefully. a. ratios b. ratioes c. ratio's
Q:
A ________ suggests an individualized solution for a potential customer and requests a purchase decision.
A) grant proposal
B) sales proposal
C) solicited proposal
D) project proposal
Q:
The central selling point in a persuasive message
a. appears only once in the message and should, therefore, be carefully placed for best effect.
b. is usually price.
c. can be thought of as the message's theme and appears throughout the message as a common thread.
d. appears only in the attention and action stages.
Q:
The sentence The banquet menu will include chicken, beef, seafood, and vegetarian dishes is a ____ sentence. a. simple b. compound c. complex d. compound-complex
Q:
Any risks involved with your recommendations should
A) not be addressed, since they may discourage your audience.
B) be discussed in your report, but only in vague, general terms.
C) be addressed clearly in your report.
D) be outlined before you reveal the benefits that can be achieved.
Q:
Which is the BEST choice for the first sentence of a sales message?
a. An acknowledgment of the receiver's interest in your product
b. A description of your product
c. An astonishing fact related to your product
d. The price of your product and easy steps for taking action
Q:
A ____ sentence contains an independent clause and a dependent clause. a. simple b. compound c. complex d. compound-complex
Q:
Explain the three basic categories of analytical business reports and provide at least one example of each type.
Q:
Which of the following is the BEST introduction of a product or service in a sales message?
a. Feel the warmth of the sun and the rush of the wind as you cruise through town in your new Trinity convertible.
b. This is your year to buy a new car, and we can help.
c. Wow...do we have the car for you!
d. The Trinity convertible has the power and style that few others can offer.
Q:
Which of the following contains a dependent clause? a. The employees agreed with management's planfor redesigningthe company's website. b. Many college students workpart-time because they are not eligible for financial aid. c. Our interview committee is looking for a candidate to replace our current CPA.
Q:
List the three most common strategies for structuring analytical reports.
Q:
Khristopher has sent an email requesting information on a particular plasma television he saw on a company's website. What is the writer's task in replying?
a. To send as much information as possible on plasma televisions
b. To gain Khristopher's attention as to the benefits of plasma televisions
c. To answer Khristopher's questions
d. All of the above
Q:
In the sentence Dr. Schlosser uses the Web to communicate with patients, the words with patients are a(n) ____. a. dependent clause b. independent clause c. phrase
Q:
The yardstick approach is best for organizing reports when you and your audience do not agree on the criteria you're using in your analysis.
Q:
Which of the following is correct concerning the outline for persuasive messages?
a. Solicited and unsolicited sales messages follow the same outline steps.
b. An attention-getting sentence is not essential in a solicited sales message.
c. Unsolicited sales messages follow the same outline as a neutral news message.
d. Solicited sales messages do not require a call for action.
Q:
In the sentence Our company will be hiring 50 new employees, the words will be hiring are a(n) ____. a. independent clause b. dependent clause c. verb phrase d. complete predicate
Q:
In reports focused on recommendations, it is best to avoid the direct approach.
Q:
To overcome receiver resistance to a persuasive appeal, the price typically should be
a. mentioned early in the message to avoid the impression of deception.
b. delayed in the message until reader benefits have been established.
c. implied or stated in broad terms.
d. omitted from the sales message.
Q:
In the sentence Brice practices medicine at the Mayo Clinic in Rochester, Minnesota, the simple predicate is ____. a. practices medicine b. practices medicine at the Mayo Clinic c. practices d. practices medicine at the Mayo Clinic in Rochester, Minnesota
Q:
Techniques for preparing effective sales messages include all EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs.
b. making the action clear and simple.
c. offering a guarantee or including an enclosure.
d. requiring an immediate response from the receiver.
Q:
If your audience will be receptive to what you have to say, use the direct approach to focus attention on conclusions and recommendations.
Q:
In the sentence Paul, our new safety and security manager, is from Baltimore, the simple subject is ____. a. Paul b. our new safety and security manager c. manager d. Paul, our new safety and security manager
Q:
The ________ is useful when you need to use a number of criteria to evaluate one or more possible solutions.
A) 2 + 2 = 4 approach
B) unilateral approach
C) yardstick approach
D) crowdsourcing approach
Q:
Which of the following is an effective device for gaining attention in a persuasive message?
a. A personal experience
b. A startling announcement
c. A gift or product sample
d. All of the above are effective devices.
Q:
All sentences must contain a subject and a predicate and _____. a. at least one dependent clause b. express a complete thought c. a comma d. a phrase
Q:
If you expect your audience to disagree with you, use the 2 + 2 = 4 approach or the yardstick approach to focus on
A) logical arguments.
B) your conclusions.
C) your recommendations.
D) feelings and opinions.
Q:
Habitat for Humanity
a. has eliminated direct mailings to donors and uses only electronic communication.
b. relies on donor gifts of time, talent, and money.
c. expects each donor to contribute both time and resources.
d. uses a single method to persuade donors to contribute.
Q:
Which of the following is an example of an acronym? a. AFL-CIO b. CBS c. NATO d. NFL
Q:
When you speculate about the cause of a problem, you are forming a ________, a potential explanation that needs to be tested.
A) hypothesis
B) prospectus
C) quandary
D) supposition
Q:
Advertising on mobile devices
a. requires personalization for each recipient.
b. costs somewhat more than flyers.
c. is regulated by laws and industry guidelines.
d. has peaked.
Q:
Please ____ this month's sales projectionsto me when you get a chance. a. foreword b. forward c. foreward d. forword
Q:
Businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups.
b. is sometimes justified when the desired action is achieved.
c. is always followed by negative legal repercussions.
d. is not good for business in the long run.
Q:
An analytical report always ends by presenting recommendations.
Q:
Our updated _____ is not only attractive but also user friendly. a. Web site b. web-site c. Website d. website
Q:
Which of the following summarizes the AIDA steps in the persuasive process?
a. Get attention, investigate options, create desire, encourage acceptance.
b. Gain acceptance, invite questions, designate action, encourage action.
c. Get attention, arouse interest, create desire, encourage action.
d. Get attention, initiate action, discuss benefits, create acceptance.
Q:
Breaking down a problem into a series of specific questions is called
A) problem factoring.
B) solution development.
C) deconstruction.
D) systematic inquiry.
Q:
Which of the following is the suggested four-step sequence for an inductive outline?
a. Mention the product, service, or idea; get the reader's attention; present solid evidence of quality; and encourage action.
b. Mention the product, service, or idea; get the reader's attention; ask for specific action; and present documentable evidence of claims.
c. Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action.
d. State your reason for writing; mention your product or service, present convincing evidence regarding the claims made; and encourage action.
Q:
The direct approach and the indirect approach ________; therefore, businesspeople ________.
A) are unrelated; use them randomly
B) are both inadequate; never use them
C) both have merit; often combine them
D) both have merit; never combine them
Q:
Whereas ________ reports focus on facts, ________ reports offer interpretation and can also include recommendations.
A) internal; external
B) assessment; documentation
C) solicited; unsolicited
D) informational; analytical
Q:
Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he avoid when writing his message?
a. Keeping paragraphs short
b. Using concrete nouns and active verbs
c. Focusing the spotlight on benefits to the company
d. Using an inductive outline
Q:
The problem-factoring process involves
A) looking at a problem from multiple perspectives.
B) considering how to allocate blame for a problem.
C) creating problems instead of solving them.
D) dividing a complex problem into a series of logical, connected questions.
Q:
As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
b. appeals that fulfill physiological, security, and safety needs.
c. appeals that fulfill social, ego, and self-actualizing needs.
d. both b and c.
Q:
Unlike proposals, justification reports
A) are designed to affirm decisions after they have been made.
B) are internal as opposed to external reports.
C) are always in memo format.
D) do not require a great deal of supporting data.
Q:
Josef has responded to product advertising that focuses on convenience, durability, and service. At which level of Maslow's need hierarchy is he most likely motivated?
a. Security
b. Social
c. Ego
d. Self-actualization
Q:
A contractor submitting a weekly report on work done to date would be providing the client with
A) a progress report.
B) a compliance report.
C) a justification report.
D) a periodic operating report.
Q:
Before preparing a sales message for a digital video recorder, Russell will need concrete answers to questions such as
a. What will the product do for the receiver?
b. What are the products inferior features?
c. How is the product similar to other competing products currently being used?
d. What is the cost to the company to produce the product?
Q:
A public corporation filing a quarterly tax report would be providing
A) a progress report.
B) a compliance report.
C) a justification report.
D) a periodic operating report.
Q:
Which of the following is FALSE about persuasive communication?
a. It is the ability to influence others to accept your point of view.
b. It often involves manipulating someone into taking the action favored by the communicator.
c. It involves the honest presentation of information.
d. It is the organized presentation of information on which a person can choose to act.
Q:
Compliance reports are generally required by
A) parent companies.
B) accounting departments.
C) government agencies.
D) marketing departments.
Q:
Under the Federal Trade Commission's Telemarketing Sales Rule, callers must disclose the company's identity, the purpose of the call, the product or service offered, and any requirements for obtaining it.
Q:
Unsupported claims of superior performance or quality of a product may lead to lawsuits for a company.
Q:
The CEO of a pharmaceutical company asks you assess the company's adherence to laws governing television ads for prescription drugs. The CEO has requested a
A) personal activity report.
B) work plan.
C) compliance report.
D) policy report.
Q:
Habitat for Humanity uses both mailed messages and its website to solicit donations.
Q:
An employee who describes the data she collected from six different plant managers without drawing any conclusions is preparing
A) an analytical report.
B) an informational report.
C) a proposal.
D) a work plan.
Q:
A technology that provides information about your computer usage to remote third parties is called
a. a computer hard drive.
b. a firewall.
c. a cookie.
d. a sensor.
Q:
The basic purpose of informational reports is
A) to persuade the audience to act.
B) to present recommendations and conclusions to a superior for how to solve a particular problem.
C) to present data, facts, feedback, and other types of information, without analysis or recommendations.
D) to convince the reader of the soundness of your thinking.
Q:
The ________ for a report describes what you plan to accomplish and outlines the boundaries of your work.
A) mission brief
B) purpose statement
C) outcome forecast
D) intention statement
Q:
Which of the following is NOT recommended when leaving a voice mail message on another person's phone?
a. Write out key points before you call to organize your thoughts.
b. Hang up if you have a mental block, and call back.
c. Write down your phone number as you speak it to slow down to the listener's writing speed.
d. State only your name, number, and business affiliation.
Q:
Provide an example of an open-ended question, and then give an example of a closed question on the same topic.
Q:
Which is the recommended format for writing the date of February 10, 2011, in an international business document?
a. 2/10/11
b. 10.2 2011
c. February 10, 2011
d. 10th of February, 2011
Q:
When writing complex procedures that should be completed in a particular order, which method is BEST?
a. Put the procedures in bullet format.
b. Number the steps.
c. Prepare a flowchart.
d. None of the above.
Q:
What is the difference between a reliable survey and a valid survey?
Q:
Your company has decided to require all employees to wear picture ID badges, starting next week. Numerous steps are involved to get a photo ID. What would you do to alert the employees of the requirement?
a. Send the procedural message in an email to all employees.
b. Ask each employee to come in for a meeting with you.
c. Schedule a company-wide meeting to explain the procedure.
d. Send each employee a form letter to his or her home about the requirement.
Q:
It is always preferable for interviews to take place in person rather than to conduct them via email.
Q:
A procedural message may be ineffective if it
a. uses active voice and action verbs.
b. numbers each step of the procedure in order of completion.
c. uses a flow chart to show complex procedures.
d. is not pilot tested by colleagues and other employees.