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Q:
Which method of research would be best for researching whether distance learning or traditional classroom instruction is more effective for your company's employees?
a. Observational study
b. Normative survey
c. Experimental research
d. Secondary research
Q:
Describe six strategies (in addition to using the AIDA format) for strengthening your argument in business proposals.
Q:
Either the manager or the employees will be happy to help you in any way ____ can. a. she b. they c. he d. he or she
Q:
Which of the following objectives is FALSE concerning the conducting of secondary research?a. It establishes a base for further research.b. It reveals areas of needed research.c. It often eliminates the need for primary research.d. It avoids needless duplication of research efforts.
Q:
What does it mean to "package your proposal attractively"? Why is it important to do so?
Q:
Each voter was questioned about ____ election preferences. a. his b. their c. his or her d. her
Q:
Which of the following is a source of primary data?
a. Journal articles
b. Surveys
c. Online government documents
d. All of the above are sources of primary data.
Q:
Many colleges prohibit____ from using or possessing a cell phone during an exam. a. you b. students
Q:
In researching a proposal to expand your division, you find evidence that does not support your line of reasoning. Should you include it in your report? Why or why not?
Q:
Which of the following is the most accurate statement concerning the use of primary and secondary research methods?
a. Secondary research helps to establish a starting point for primary research.
b. A researcher typically chooses between secondary and primary research as the better alternative for obtaining information for the particular problem.
c. Primary research is the predominant research method selected for a study, with secondary research available as an option, if needed.
d. Secondary research includes observation, experimentation, and normative surveys.
Q:
In a formal report, the index provides a list of secondary sources used to prepare the report.
Q:
Which type of primary research requires no direct involvement with human subjects?
a. Observational studies
b. Experimental research
c. Normative surveys
d. Longitudinal research
Q:
I think it was ____ who credited the customer's account. a. her b. she c. herself
Q:
In the close of a proposal to install energy-saving light fixtures at a local hospital, don't emphasize client benefits if you think they are obvious.
Q:
Which of the following statements about Internet resources is correct?
a. Resources must be reliable and credible to appear on the Internet.
b. Internet resources may be used without concern for copyright, since materials must be cleared for posting before appearing on the Internet.
c. Because of the vast material available on the Internet, the technologically capable business researcher does not need to rely on traditional library research any longer.
d. Selected texts of articles and documents are often available via the Internet, while full texts may only be available in published form.
Q:
The customer ____ realized that he did not have the correct receipt to process the claim. a. himself b. hisself c. himselve
Q:
In a formal proposal, it is unprofessional to point out your company's advantages over its competitors.
Q:
Union officials consulted ____ employees before ratifying the contract. a. we b. us
Q:
If you wanted to research the Internet for articles on outsourcing to India, which of the following key phrases would result in the narrowest search?
a. Outsourcing
b. "Outsourcing"
c. Outsourcing to India
d. "Outsourcing to India"
Q:
The close of a proposal is the right place to discuss any costs associated with your recommendations.
Q:
No one has demonstrated more commitment to the project than____. a. she b. her c. herself
Q:
In a report on effective advertising to the net generation, researchers explain the small size of the selected sample and the use of three selected online databases. They are describing the ____ of the study.
a. delimitations
b. scope
c. limitations
d. hypotheses
Q:
Your writing approach for a proposal should be similar to that used for persuasive messages.
Q:
When explaining "limitations," the researcher is noting
a. his or her own weaknesses and those of the team.
b. why there is not enough time to do a thorough job.
c. constraints which the researcher has chosen to place on the research.
d. normal constraints placed on the research which are beyond the control of the researcher.
Q:
Morgan and ____ were transferred to our satellite office. a. her b. she c. herself
Q:
Most RFPs spell out exactly what you should cover in your report and in what order.
Q:
The company and all of ____ assets were released to creditors. a. it's b. its' c. its
Q:
Correlation analysis might be used to determine whether a relationship existed between how respondents answered one item and how they answered another.
Q:
Which of the following would be the most effective preview in a formal report?
A) Our sales in the eastern region have plummeted, but we think we know the cause, and it is definitely not our fault.
B) So far, we have discussed three essential elements: price, service, and performance.
C) The next section will present the advantages of using social media to connect with your customers.
D) Okay, now for the important part.
Q:
Between you and ____, I don't think the merger will occur. a. I b. me c. we
Q:
The development of an effective survey instrument, such as a questionnaire or interview guide, is critical to obtaining reliable and valid data.
Q:
Effective business writers use ________ to help readers prepare for upcoming information and ________ to help them verify and clarify what they've just read.
A) introductions; conclusions
B) previews; reviews
C) synopses; executive summaries
D) headings; subheadings
Q:
Retail Store Online Survey
As marketing director for a large chain retail clothing store for young people, it is your job to collect data on the buying habits of 18- to 24-year-old customers. You want each of your customers to complete an online survey within five days after the date of their purchase. This information provides the current information you need for product development, marketing, and customer service.
Required:
Write a persuasive message asking buyers to complete the online survey. Your message will be included with the receipt given to each customer at the time of purchase.
Q:
The firm asked ____ to provide three professional references. a. us b. we c. they
Q:
Effective transitions in business reports
A) are limited to key words and short transitions.
B) should not exceed the length of one sentence.
C) may be as long as a paragraph.
D) are included between major sections but never within each section.
Q:
____, along with the project managers,will review the progress report. a. Them b. They c. Themselves
Q:
Clean Air Committee Requests Carpooling
As the new chairperson for your company's Clean Air committee, you are charged with encouraging employees to form car pools. In the past, employees have resisted forming car pools for a number of reasons, including the lack of an organized program, the complexity of flextime schedules, and the extra time needed to pick up people. Your company has agreed to provide privileged parking spaces to car pool participants but will not provide any monetary incentives.
Required:
Write a persuasive memo or email to all employees encouraging participation in car pools. You may add whatever terms of persuasion necessary to influence them to participate.
Q:
Transitional words and phrases
A) connect ideas by helping readers move from one thought to the next.
B) should be removed from written material to make it more concise.
C) are essential to analytical reports but unnecessary in informational reports.
D) aren't necessary in a report that uses a system of headings and subheadings.
Q:
Rotary Club Invites Speaker
The Rotary Club in your city would like to invite the attorney general of your state to speak at its monthly meeting. Although the attorney general seldom accepts these kinds of invitations, you believe that you can persuade her to make an exception by asking her to discuss one of her special projects, ethical business practices. A complicating factor for you is that the meeting you want the attorney general to attend is only two months away.
Required:
As secretary of the Rotary Club, write this request, adding whatever terms of persuasion you feel would be necessary to influence the attorney general to accept. Address the letter to Ms. Susan Reston, Attorney General of your state.
Q:
When the local area code changed, the company had to order new ____. a. stationary b. stationery c. stationairy
Q:
The primary benefits of using a system of headings in a workplace document do NOT include
A) improving the document's readability.
B) filling up "dead space" in the document.
C) indicating shifts from one idea to the next.
D) identifying the framework of the document.
Q:
A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?
Q:
Many families enjoy watching college football bowl games on ______. a. New Years' Day b. New Years Day c. New Year's Day
Q:
When writing business reports for outsiders (such as customers or suppliers), it is best to
A) use a more formal tone than you would for an internal audience.
B) use a less formal tone than you would for an internal audience.
C) avoid the use of headings, transitions, previews, and reviews.
D) sprinkle your writing with idioms, acronyms, and jargon.
Q:
Your job is to develop an effective message to market a wireless computer network. Describe five attention-getting ideas you might use.
Q:
Every Thanksgiving morning we watch the ______ parade. a. Macy's b. Macys' c. Macy's'
Q:
In order to help your readers understand and accept your message
A) use headings and links.
B) include smooth transitions.
C) provide previews and reviews.
D) do all of the above.
Q:
Which sentence is best expressed? a. Budgetwise, we are behind our expected sales projections. b. We are behind our schedule, productionwise, in meeting the customer's order. c. Considering our production, we are behind schedule in meeting the customer's order.
Q:
Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.
Q:
The writing style for a report should be more formal when
A) you know your readers reasonably well.
B) your report is intended for internal distribution.
C) the subject is controversial or complex.
D) the report is relatively short.
Q:
Which sentence is correct? a. We wanted an applicant with three year's experience as a system's analyst. b. We wanted an applicant with three years' experience as a system's analyst. c. We wanted an applicant with three years' experience as a systems analyst.
Q:
You must develop a persuasive sales message about your company's new universal remote for use with personal media centers. Develop a list of specific questions that you need answers to before you can write this message.
Q:
If you're writing a formal business report, you should
A) use the impersonal journalism style.
B) rely on first-and second-person pronouns.
C) focus on similes, metaphors, and colorful language.
D) use contractions to engage your audience.
Q:
Which sentence is correctly and clearly expressed? a. My firm's architect's opinion was explained in the executive summary. b. Recent technological advances' have increased job availability in the electronics' industry. c. After breaching the network firewall, the computer hackers downloaded all investors' records.
Q:
Being sensitive to the needs of your audience is important because
A) long technical documents put heavy demands on readers.
B) audience members can have widely different information needs.
C) today's readers may lack the time or inclination to read a report from top-to-bottom.
D) all of the above.
Q:
Discuss several types of persuasive communication you might be required to write or present in your professional and personal life.
Q:
Which sentence is correct? a. Most husbands list their wifes and children as beneficiarys on their life insurance policys. b. All recently hired RNs and MDs were encouraged by the board of directors to improve patient education efforts. c. The Kennedies planted organic tomatos and potatos in their vegetable garden.
Q:
Which of the following best describes Habitat for Humanity's solicitation approach?
a. Use both web and mailed requests for donations.
b. Use the web only for providing information, and the mail for requesting donations.
c. Replace all mailed donation requests with web requests.
d. Use only face-to-face contacts to request donations.
Q:
When you're writing a report, be sure to adapt to your audience by
A) being sensitive to their needs.
B) controlling your style and tone.
C) building strong relationships with them.
D) all of the above.
Q:
____ cubicles are on the fourth floor in the Park Tower building. a. Geoffs and Amys b. Geoff and Amy's c. Geoff's and Amy's
Q:
Which of the following is the BEST call-to-action sentence for a persuasive memo to employees for contributions to the United Way fund campaign?
a. I hope you will use the enclosed card to respond with your generous gift.
b. Become part of a winning team by indicating on the enclosed card your generous gift of $100, $500, or other designated amount.
c. If you feel you can help, please tell us how much you can give; the decision is yours.
d. Please consider giving as much as you feel you can to the United Way.
Q:
To gain credibility with your audience in a business report, do all of the following except
A) research all sides of your topic.
B) use credible sources to support your findings.
C) avoid setting unrealistic expectations.
D) allow your desires to determine the length of the report.
Q:
In just one ____ time, our website traffic increased 120 percent. a. years b. year's c. years'
Q:
Briefly describe the circumstances in which the yardstick approach would be particularly useful for organizing your proposal, and provide an example of a report that would benefit from this organizational approach.
Q:
A restaurant is faced with the challenge of communicating to its employees a significant change in service and style. Which method is LEAST effective for communicating this change?
a. Inform employees directly that they must accept the change.
b. Emphasize reasons the changes were made.
c. Explain the employees' important role in implementing the change.
d. Emphasize the benefits employees gain from the change.
Q:
Be sure to enclose all in-text citations within two ____. a. parenthesis b. parentheses c. parenthesi
Q:
A landscaper bidding on a job at the request of a general contractor would submit an external, unsolicited proposal.
Q:
Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line?a. The purpose of this memo is to request that additional moneys be allocated to continue to advertise the new SmartCat product line.b. If SmartCat has the chance to build awareness, it will help the company exceed this year's sales goals.c. We all can agree that additional advertising funds will help a business grow.d. SmartCat can help you exceed this year's sales goals by 10 percent.
Q:
The ____ children were National Merit scholars and attended Ivy League universities. a. Valdez' b. Valdezes' c. Valdez's
Q:
The acronym "RFP" stands for "ratified final proposal."
Q:
How are effective persuasive memos different from routine memos?
a. Persuasive memos are written deductively.
b. Persuasive memos are shorter.
c. Persuasive memos include an appeal and evidence.
d. All of the above are correct answers.
Q:
My ____ blog receives hundreds of hits every day. a. mother-in-laws b. mother's-in-law c. mother-in-law's
Q:
Proposals are classified in two ways: internal versus external, and solicited versus unsolicited.
Q:
Which of the following is the BEST beginning to an email request for completion of an online survey about a recently purchased product?
a. Please complete the attached survey about your recent purchase at our store and click "Submit" when done.
b. We are conducting a market survey on our products and customer service satisfaction.
c. Online surveys are a fast, convenient way for us to hear back from our customers.
d. Your complete satisfaction is our utmost goal.
Q:
Chris worked in the ____ division for 15 years. a. sales b. sale's c. sales'
Q:
The primary purpose of an internal proposal is either to request funds and management support for new projects or to obtain permission to take action on specific projects.
Q:
Kendra is the program chair for an organization and would like to request permission to use a country club free of charge to host a fund-raising dinner. Which of the following sentences would be the most successful beginning sentence?
a. We would like to use your country club to host our annual fund-raising dinner.
b. We have heard that your country club is available for outside functions.
c. Thanks to the thousands of dollars contributed at our annual fund-raising dinner, people in our community can get the help they need to pay medical bills.
d. Your country club is one of the most exclusive clubs in our community.
Q:
Both ____ complaints were handled promptly and courteously. a. customers b. customer's c. customers'
Q:
If you're writing an unsolicited proposal, you won't need to
A) convince readers that a problem or opportunity exists.
B) prove that you can solve the problem or opportunity.
C) explain why readers should take action.
D) follow every detail of the request-for-proposals format.
Q:
Which of the following is FALSE concerning a persuasive claim message?
a. It should use a deductive sequence.
b. It should ask for the adjustment late in the message.
c. It should stress an appeal throughout the message.
d. It should remind the receiver of a benefit that occurs from doing as asked.