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Question
Zircon Motors Inc. destroyed its prior branding as a manufacturer of economy automobiles when it planned to introduce Zircon Mova, a premium car, targeted at the high-income customer group. This is an example of a(n) _____ of market replacement.
A. bait-and-switch strategy
B. aggressive strategy
C. butt-on strategy
D. rollout strategy
Answer
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Related questions
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