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Question
You learned the difference between strategic goals and implementation tactics in a marketing course, but you're having trouble differentiating between them in practice. In your social media marketing plan, which of the following is a tactic?
a. Create awareness of our brand.
b. Reach new customers.
c. Offer coupons on Facebook.
d. Generate sales leads.
e. Increase customer satisfaction.
Answer
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Jon is in charge of measuring the impact of his firms social media plan. For which of the following tasks is he likely to be responsible?
a. Assessing awareness of the company
b. Calculating the company's share of voice
c. Responding to online criticism
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b. identify target audience; implement plan
c. goal setting; implement plan
d. goal setting; measurement
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c. It requires knowledge of the benefits and drawbacks of the different social media platforms.
d. It is damaging for a firm involved in managing a potential social media crisis to be transparent.
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A person who oversees all of the companys social media functions, ranging from blogging copywriter to social media strategist is called a _____.
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a. gain experience through an internship
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