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Question
You conduct research which tests reactions to two commercials (labeled "Commercial A" and "Commercial B"). One group of 30 individuals saw Commercial A while a different group of 30 individuals saw commercial B. After viewing each commercial, respondents were asked to rate the commercial on a four point believability scale. The number of people selecting each option is shown below.| Commercial A | Commercial B | |
| Very believable | 10 | 11 |
| Slightly believable | 5 | 9 |
| Slightly unbelievable | 7 | 4 |
| Very unbelievable | 8 | 6 |
Answer
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Related questions
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Q:
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