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Question
You conduct a perceptual mapping study and decide that three dimensions are required. Then, as part of data analysis, you divide the sample into two groups: younger men and older men. The ratings of both groups for your brand, as well as the Ideal brand, are shown below. The scale range is +3 to -3.
Consider the following two statements:
I. The two groups of men have similar images of your brand.
II. You could improve your brand's position in the marketplace for both groups of men if you improve your brand's image on Dimension 3.
Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Answer
This answer is hidden. It contains 1 characters.
Related questions
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