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Question
You ask respondents to view a commercial, after which you ask them their opinions. This aspect of their participation in the research was fully explained as part of informed consent. At the end of the survey, you give each respondent three bottles of shampoo as a "thank you" for participating and no further explanation is provided. These bottles are also part of the research as you plan to call each respondent a week later to get his/her reactions to the shampoo. Which of the following best describes this situation?A) This situation would be considered ethical because respondents are getting products for free.
B) This situation would be considered ethical because respondents could decide not to take the shampoo.
C) This situation would be considered unethical because respondents were not fully informed with regard to this portion of the research.
D) This situation would be considered unethical because not all respondents will eventually use the shampoo.
E) There is not enough information to determine the ethics of this situation.
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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Q:
Respondents' expectations that their responses will be treated confidentially are absolute unless they are explicitly informed otherwise.
Q:
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Q:
All primary research is quantitative.
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A) primary
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Q:
Milward Brown's "Dynamic Tracking Study" helps advertisers understand the strengths and weaknesses of an advertising campaign ________ .
A) before it is placed in the marketplace
B) while it is running in the marketplace
C) after it has run in the marketplace
D) in its early stages of development
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A) Market
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Q:
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A) geoattitudinal
B) geopsychographic
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Q:
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Q:
A subset of the population that represents the entire group from which it is drawn is known as a ________.
A) population
B) sample unit
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Q:
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A) random
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Q:
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In evaluating the appropriateness of secondary information, it is important to be able to distinguish opinion from fact.
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A) The first source
B) The second source
C) Both sources are equal
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Imagine you want to evaluate the credibility and "goodness" of secondary research. In this context, which, if any, of the following statements is (are) true?I. The credibility and "goodness" of secondary research increases when authors and their affiliations are explicitly provided.II. The credibility and "goodness" of secondary research increases when author contact information is provided.A) I onlyB) II onlyC) I and II are both trueD) Neither I nor II is true
Q:
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A) is generally quick to obtain
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Q:
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
E) free deliberation and decision power regarding their participation in the research
Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
Consider the groups shown below.
- respondents
- management and clients
- society as a whole
- research suppliers
Researchers have an ethical responsibility to how many of these groups?
A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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