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Question
Yellow journalism is ______.A) a journalism term from the 1950s for small-town papers and reporting styles
B) a journalism term for federally funded newspaper archives in the 1960s and 1970s
C) a journalism trend that began in the late 1800s stressing profit and featuring human-interest stories, crime news, and large headlines
D) a 1980s industry term for PR-generated stories
E) journalism written by journalists afraid to challenge public or political leaders
Answer
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Related questions
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A) True
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A) True
B) False
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A) True
B) False
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A) True
B) False
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A) Most companies have stopped using it because consumers find it annoying.
B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
A) writers
B) space brokers
C) account planners
D) media doctors
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A) Omnicom
B) Ogilvy & Mather
C) J. Walter Thompson
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The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
A) manufactured products always cost more than their advertised price
B) advertised products were frequently not available
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B) Levi Strauss
C) Quaker Oats
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E) All of the options are correct.
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A) True
B) False
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A) True
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A) True
B) False
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
B) False
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
Q:
Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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B) False
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A) True
B) False
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A) Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook.
B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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E) All of the options are correct.
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B) a campaign finance reform initiative
C) a boutique agency
D) advertising in schools
E) an ABC subsidiary
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
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B) the hidden-fear appeal
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E) irritation advertising
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B) Plain-folks pitch
C) Snob-appeal approach
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.