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Question
With reference to the new product development process, an initial verbal and/or prototype expression that tells what is going to be changed and how a customer stands to gain or lose is best described as a _____.
A. charter
B. bond
C. concept
D. prototype
Answer
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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B. the optimum combination of attributes
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
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A concept statement developed during the new product development process:
A. describes the technology to be used for manufacturing the product.
B. discusses the results of prototype testing.
C. states a difference and how that difference benefits the customer.
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A product concept is a:
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B. product feature.
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A. industrial firms
B. wholesalers
C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
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Describe the cumulative expenditures curve.