Question

Why should long-run objectives take precedence over short-run objectives?
A. The focus is placed on improving performance in the near term.
B. Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.
C. Long-run objectives will satisfy shareholder expectations for progress.
D. Long-run objectives will force the company to deliver performance improvement in the current period.
E. None of these are correct.

Answer

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