Question

Why should long-run objectives take precedence over short-run objectives?

A. Focus is placed on improving performance in the near term.

B. Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.

C. This will satisfy shareholder expectations for progress.

D. This will force the company to deliver performance improvement in the current period.

E. None of these.

Answer

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