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Question
Why is the "big idea" easier to illustrate than define? Explain the importance of big idea in advertising strategy.Answer
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Related questions
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The diversity of cultures around the world is reflected in languages and communication. When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrate how verbal and non-verbal communication can have an impact on marketing around the world.
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There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.
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In Korea 4 5683 968 can be interpreted as "I love you."
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White connotes purity and cleanliness in the West, but it is often associated with death, mourning, and funerals in China and other parts of Asia.
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Cadbury has trademarked the color purple for its chocolate confectionary packaging.
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In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.
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When the Coca-Cola Company was developing its new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring "a" was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are a matter of:
A) syntax.
B) synonym.
C) phonology.
D) semiotics.
E) semantics.
Q:
Linguists have divided the study of languages into four main areas. The system of word formation is referred to as:
A) syntax.
B) phonology.
C) morphology.
D) semantics.
E) semiotics.
Q:
Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include:
A) new sources of growth.
B) first mover advantage.
C) exporting as an entry mode.
D) lower wage rate.
E) all of the above
Q:
Management strategic options pertaining to products that are facilitated by a single European market include:
A) standardized packaging and labeling.
B) consolidated production.
C) shift from brand to benefit segmentation.
D) seeking marketing economies.
E) all of the above
Q:
The new country which joined the EU at the beginning of 2015 is:
A) Slovakia.
B) Lithuania.
C) Latvia.
D) Slovenia.
E) Cyprus.
Q:
In spite of forming an economic bloc, the 10 ASEAN nations have many problems that need to be solved. List any two problems?
Q:
The objective of the EU member countries is to harmonize national laws and regulations so that goods, services, people, and money can flow freely across national boundaries.
Q:
There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the followingexcept:
A) any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B) repeat visits and extended socialization with distributors.
C) goods marketed should have a semblance of western products and services.
D) marketers must master the keiretsu system of tightly knit corporate alliances.
E) trust has to be built before conducting successful business.
Q:
Which one of the ASEAN members has the World's second-largest container port?
A) Singapore
B) Thailand
C) India
D) Philippines
E) Brunei
Q:
Chile decided to become only an associate member of Mercosur and hence participates in the free trade area aspect of Mercosur as well as the customs union.
Q:
Competing ideologies in South America help explain why intraregional trade is yielding more benefits.
Q:
Despite trade agreements, attempts to achieve integration in Central America have been described as uncoordinated, inefficient, and costly. There are still tariffs on imports of sugar, coffee, and alcoholic beverages.
Q:
Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA.
Q:
The five original members of the Central American Common Market (CACM) are El Salvador, Honduras, Guatemala, Panama, and Cost Rica.
Q:
Argentina was allowed to break from the CET and raise duties on consumer goods. This crisis had a silver lining, which is evident from all of the following points except:
A) Argentina's wine exports to the United States were worth four times more when dollar revenues were converted into pesos.
B) Argentina became known for the world's most expensive wines.
C) the currency devaluation made Argentine vineyard property cheaper for foreign buyers.
D) low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets.
E) Argentina can make better wine locally for less money than anywhere in the world.
Q:
Which member of the Central American Integration System has both the largest economy and the largest population?
A) El Salvador
B) Honduras
C) Guatemala
D) Nicaragua
E) Costa Rica
Q:
Late movers in global markets can never succeed even by developing innovative business models.
Q:
The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:
A) demographic data.
B) "top-down" segmentation analysis.
C) "bottom-up" segmentation analysis.
D) income level.
E) population data.
Q:
Global automakers are targeting the U.S. market with SUVs. All of the following SUVs are assembled or manufactured in the listed country except:
A) Porsche in Germany.
B) Honda in Japan.
C) Volkswagen in Slovakia.
D) Kia in India.
E) Mercedes-Benz in the United States.
Q:
Sweden's smaller population explains why IKEA, Saab, and Ericsson have looked beyond their borders for significant growth opportunities.
Q:
Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:
A) demographic.
B) occupational.
C) psychographic.
D) benefit.
E) behavioral.
Q:
The law of disproportionality suggests that ________ percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers.
A) 50
B) 60
C) 70
D) 80
E) 90
Q:
The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries.
B) just 20 countries.
C) just 10 or fewer countries.
D) just 30 countries.
E) none of the above
Q:
Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their borders for significant growth market because:
A) Sweden has high total annual income.
B) Sweden has low total annual income.
C) Sweden has a fairly small population.
D) Sweden is land locked geographically.
E) Sweden has relaxed export policies.