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Question
Why is market segmentation an important variable in the strategy-implementation process?
A) Company strategies do not require increased sales through new markets and products.
B) It allows a firm to operate with no resources.
C) It directly affects marketing mix variables.
D) It allows a firm to minimize per-unit profits and per-segment sales.
E) All of the above
Answer
This answer is hidden. It contains 62 characters.
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