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Question
Why did critics traditionally hold the view that event sponsorships, especially sports events, can be ego-driven and wasteful?a. Critics thought that event sponsorships can be damaging to a product's image.
b. Earlier, it wasn't clear what an organization was receiving in return for its sponsor's fee.
c. According to critics, event sponsorships are not effective in building a brand image.
d. Event sponsorships are too costly, and can lead to huge retrenchment and bankruptcy.
Answer
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Related questions
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Which of the following has been found regarding advertising and gender?
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.