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Question
Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.A) creating assortments
B) breaking bulk
C) third-party logistics
D) order processing
E) inventory control
Answer
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Related questions
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Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations.
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B) deliver text messages to key customers through a short-messaging system
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) personal selling
B) advertising
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The "m" in m-commerce stands for ________.
A) market
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
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A) mass marketing
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Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
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B) cold calling
C) networking
D) direct selling
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A) meets the customer for the first time
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A) intangibility
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A) intangibility
B) perishability
C) variability
D) personalization
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