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Question
While consumers are heavy users of social media, it should be noted that businesses are big users of social media as a means of connecting with existing and potential customers. Which one of the following statements is false about consumer and business use of social media?
a. Businesses use social media to build partnerships with other companies
b. Some experts contend that social media can shift the way consumers behave within entire industries.
c. Not-for-profit organizations use social media to market themselves.
d. Business-to-business (B2B) marketers are not having much success with social media marketing efforts.
e. Consumers use social media to make final purchase decisions.
Answer
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